concert marketing plan

Justen Baskerville | Rica Rosario | Trey Smith

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Justen Baskerville | Rica Rosario | Trey Smith

Washington, D.C. Show• Artist: Justin Bieber• Venue: Verizon Center – Washington, DC• On Sale Date: Saturday, May 10, 2014• Performance Date: Saturday, July 26, 2014• Budget: $40,000

Demographics

Primary: Females, ages13 to 24

True Belibers.

Secondary: Moms & Dads

Channels

Radio

Television

Digital, Social, Web

Budget Distribution

2551264%

680017%

579015%

18005%

RadioTelevisionPrintMisc.

Promotions

Local Partnerships

Food

Georgetown Cupcakes

Retail (Clothing)

CommonwealthBarney’s

New York

Georgetown Cupcakes

Georgetown Cupcakes

Georgetown Cupcakes

Georgetown Cupcakes

Commonwealth

Commonwealth

Questions?

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