concert marketing plan
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TRANSCRIPT
![Page 1: Concert Marketing Plan](https://reader033.vdocument.in/reader033/viewer/2022051818/549d3d7eac7959f12a8b49a8/html5/thumbnails/1.jpg)
Justen Baskerville | Rica Rosario | Trey Smith
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Washington, D.C. Show• Artist: Justin Bieber• Venue: Verizon Center – Washington, DC• On Sale Date: Saturday, May 10, 2014• Performance Date: Saturday, July 26, 2014• Budget: $40,000
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Demographics
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Primary: Females, ages13 to 24
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True Belibers.
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Secondary: Moms & Dads
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Channels
Radio
Television
Digital, Social, Web
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Budget Distribution
2551264%
680017%
579015%
18005%
RadioTelevisionPrintMisc.
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Promotions
Local Partnerships
Food
Georgetown Cupcakes
Retail (Clothing)
CommonwealthBarney’s
New York
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Georgetown Cupcakes
![Page 11: Concert Marketing Plan](https://reader033.vdocument.in/reader033/viewer/2022051818/549d3d7eac7959f12a8b49a8/html5/thumbnails/11.jpg)
Georgetown Cupcakes
![Page 12: Concert Marketing Plan](https://reader033.vdocument.in/reader033/viewer/2022051818/549d3d7eac7959f12a8b49a8/html5/thumbnails/12.jpg)
Georgetown Cupcakes
![Page 13: Concert Marketing Plan](https://reader033.vdocument.in/reader033/viewer/2022051818/549d3d7eac7959f12a8b49a8/html5/thumbnails/13.jpg)
Georgetown Cupcakes
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Commonwealth
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Commonwealth
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Questions?