concert marketing plan

16
Justen Baskerville | Rica Rosario | Trey Smith

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Page 1: Concert Marketing Plan

Justen Baskerville | Rica Rosario | Trey Smith

Page 2: Concert Marketing Plan

Washington, D.C. Show• Artist: Justin Bieber• Venue: Verizon Center – Washington, DC• On Sale Date: Saturday, May 10, 2014• Performance Date: Saturday, July 26, 2014• Budget: $40,000

Page 3: Concert Marketing Plan

Demographics

Page 4: Concert Marketing Plan

Primary: Females, ages13 to 24

Page 5: Concert Marketing Plan

True Belibers.

Page 6: Concert Marketing Plan

Secondary: Moms & Dads

Page 7: Concert Marketing Plan

Channels

Radio

Television

Print

Digital, Social, Web

Page 8: Concert Marketing Plan

Budget Distribution

2551264%

680017%

579015%

18005%

RadioTelevisionPrintMisc.

Page 9: Concert Marketing Plan

Promotions

Local Partnerships

Food

Georgetown Cupcakes

Retail (Clothing)

CommonwealthBarney’s

New York

Page 10: Concert Marketing Plan

Georgetown Cupcakes

Page 11: Concert Marketing Plan

Georgetown Cupcakes

Page 12: Concert Marketing Plan

Georgetown Cupcakes

Page 13: Concert Marketing Plan

Georgetown Cupcakes

Page 14: Concert Marketing Plan

Commonwealth

Page 15: Concert Marketing Plan

Commonwealth

Page 16: Concert Marketing Plan

Questions?