conclusions
DESCRIPTION
These conclusions are part of a presentation I delivered on crisis communication. You can find the presentation at http://storify.com/higginbomb/lost-missiles-and-lost-messages.TRANSCRIPT
Lost Missiles, Lost Messages
Conclusions
A supplement to study’s research proposal, which is also attached to the presentation
Crisis Communication
• AFDD 2-5.3 emphasizes the important relationship between the Air Force and its stakeholders– Communication efforts bolster those relationships– Openness and transparency are necessary
• In this case, policy got in the way of openness– “Neither confirm nor deny”
• Maj. Gen. Newton exhibited stereotypical hostility toward media in press conference
Capabilities for Crisis Communication
• In a crisis, normal rules no longer apply– Adaptability is required
• HRO concept– Deference to expertise• Did leaders listen to recommendations from AFDD 2-5.3?
– Decentralized decision-making authority• Who was choosing the key messages?
– Evidence of organizational learning• Air Force got out ahead of the Taiwan incident
Effects on Air Force
• Highest-ranking leaders fired• Strained relationship with key stakeholder
groups– Congressional leaders– Local citizens/general public
• Procedural changes implemented• Elite certifications revoked• Heightened media scrutiny
Discussion
• Could an effective crisis communication plan have prevented any of these adverse outcomes?