concorde hotels group digital iq
DESCRIPTION
Analysis of Concorde Group's online presenceTRANSCRIPT
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IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
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Digital IQ Analysis
MBA 2 A Online classroomNovember 2011
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General Website
• Link to each hotel website• Reservations
45%
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IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
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IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
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Social Media
• 1 social media manager in each hotel• 4 different platforms
35%
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IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
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YouTube
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IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
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FlickR
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IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
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Digital Marketing
• 2 measurement tools• Email newletters • Email signatures with animated pictures and
latest special offers• iPad application only for internal Concorde
Groupe employees (commercial use)
15%
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IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
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TripAdvisor
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IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
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VRank
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Mobile
• Presence on Foursquare – creation of contests
5%
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IMBER Zoé - JUPPET Cristèle - QUATRE Thomas
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FourSquare
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Conclusion
They have to improve their presence on blogs+ mobile devices
applications
100%