Choosing the appropriate Purina Veterinary Diets Canine Formula Concurrent health conditions? Body Condition Score (9-point scale)

6 7 8 9

None OM OM OM OM

Diabetes mellitus DCO* DCO* OM OM

Osteoarthritis JM* JM* OM OM

* Purina Veterinary Diets® DCO Dual Fiber Control® brand Canine Formula and JM Joint Mobility™ brand Canine Formula should be fed in appropriate amounts to promote weight loss. Consult the Nestlé Purina Veterinary Feeding Guide and Weight Management Program.

Choosing the appropriate Purina Veterinary Diets Feline Formula

Concurrent health conditions? Body Condition Score (9-point scale)

6 7 8 9

None OM OM OM OM

Diabetes mellitus DM* DM* OM OM

* Purina Veterinary Diets® DM Dietetic Management® brand Feline Formula should be fed in appropriate amounts to promote weight loss. Consult the Nestlé Purina Veterinary Feeding Guide and Weight Management Program.

Reference: 1. Laflamme DP, Kuhlman G, Lawler DF, et al. Obesity management in dogs. Vet Clin Nutr 1994;1:59–65.Trademarks owned by Société des Produits Nestlé S.A., Vevey, Switzerland© 2007 Printed in U.S.A. VET 1754A-1207

Purina Veterinary Diets OM Overweight •Management brand Canine and Feline Formulas are formulated with high protein-to-calorie ratios to help maintain lean body mass, stimulate energy metabolism, increase the percentage of fat loss and promote satiety during weight loss.OM Canine and Feline Formulas provide optimal •levels of dietary fiber to promote satiety while decreasing the number of calories consumed.

OM Canine Dry Formula has been reformulated with •isoflavones to support healthy weight loss, minimize the risk of weight rebound and reduce obesity-associated oxidative stress.Purina Veterinary Diets• ® Lite Snackers brand Canine Treats are low-calorie snacks that can be used as part of a weight program.

Purina Veterinary Diets® OM Overweight Management® brand Canine and Feline Formulas

No single diet is right for all dogs or all cats. Overweight or obese pets with concurrent health conditions such as osteoarthritis or diabetes mellitus may require special consideration. So which Purina Veterinary Diets® brand Canine or Feline Formula should you recommend?

The following charts guide your decision but actual recommendations will vary from case to case. If you would like to discuss individual cases, call the Veterinary Resource Center at 1-800-222-8387.

Recommending the Right Diet for Your Clients’ Pets

A structured and collaborative approach to help your overweight patients achieve a healthy weight and long life.

Helping Your Patients Achieve a Healthy Weight

For more information about Purina Veterinary Diets Canine and Feline Formulas: 1-800-222-VETS (8387), 8 a.m.–4:30 p.m. CT weekdays www.purinavets.com/weight | user name: purinavets | password: nutrition

T:17 inT:11 in

B:17.25 inB:11.25 in

F:8.5 in

FS:8.25 in

F:8.5 in

ST

EP

2

ST

EP

4S

TE

P 5

ST

EP

6

ST

EP

3Identify and assess overweight pets

Record weight and body condition score (BCS) in health •records at each visit.

Using the Nestlé Purina Body Condition System• ™, dogs and cats with scores of 6 or higher are candidates for weight management.

A thorough examination that includes a CBC, chemistry profile •and UA can rule out complicating health conditions.S

TE

P 1

Obtain a thorough and accurate diet history Some key questions to help get needed information:

What brand and formula of pet food do you feed? •

How much food is fed? (Does your pet have access to another •pet’s food?)

What size and how many treats are fed? •

What table food is given to your pet each day?•

Follow up to help ensure successTracking progress is critical to success. Some steps to help improve your success include:

A phone call after one week to confirm the pet’s acceptance of the weight-loss diet •and show clients you care.

Schedule the first “weigh-in” before the client leaves the clinic. A recheck in two •to four weeks gives you an opportunity to see if the initial recommendation is appropriate for weight loss.

Schedule monthly weigh-ins to track progress and adjust feeding recommendations to •help ensure safe, steady weight loss.

Call your client between weigh-ins to discuss progress, address potential •problems and provide encouragement.

Celebrate success Recognize each weight loss as a success and •congratulate your client. Seeing the pet lose weight and become more energetic can be the motivation a client needs to stick with the program.

Share successes with other clients — seeing other •pets successfully lose weight may encourage those considering weight management for their pets.

Before-and-after photos are a great way to share other •clients’ successes.

Create a partnership with your client

Client participation and commitment is essential •because successful weight loss in dogs and cats depends on changing client behaviors.1

Educate client about obesity-associated health risks •just as you would other diagnosed health conditions. Educational materials are available from Nestlé Purina to help you.

A Stepwise Approach to Creating a Successful Weight-Loss Program

Make appropriate dietary and activity recommendations Customize weight-loss recommendations and improve client compliance with •flexible tools such as the computerized Nestlé Purina Veterinary Feeding Guide and Weight Management Program.

Increasing activity and reducing calorie intake will help achieve a negative energy •balance.

Many clients need advice on how to correctly feed their pets. You can help them by:• – Providing a measuring cup. – Encouraging owners to feed at least two small meals during the

day to help improve satiety and increase metabolism. – Teaching clients to limit treats to 10% of daily calories.

Before After

Before After

PURINA #NEST01 4/C process

BL: 15.125 x 8.25 AE: TS TR: SS

Colle & McVoy, Inc. 35555 Feline Obesity Brochure

TR: 14.875 x 8 CW: AJ DA: JA

FOLDS TO: 5 x 8 AD: EW PR: CR

LV: noneFile Name: 35555_BrochureOut.indd

Type Specs: name of fonts

Notes:

BODY CONDITION SYSTEM™

Ribs visible on shorthaired cats; no palpable fat;

severe abdominal tuck; lumbar vertebrae and wings

of ilia easily palpated.Ribs easily visible on shorthaired cats; lumbar vertebrae

obvious with minimal muscle mass; pronounced abdominal

tuck; no palpable fat.Ribs easily palpable with minimal fat covering; lumbar

vertebrae obvious; obvious waist behind ribs; minimal

abdominal fat.Ribs palpable with minimal fat covering; noticeable

waist behind ribs; slight abdominal tuck; abdominal

fat pad absent.Well-proportioned; observe waist behind ribs;

ribs palpable with slight fat covering; abdominal

fat pad minimal.Ribs palpable with slight excess fat covering; waist and

abdominal fat pad distinguishable but not obvious;

abdominal tuck absent.Ribs not easily palpated with moderate fat covering;

waist poorly discernible; obvious rounding of abdomen;

moderate abdominal fat pad.Ribs not palpable with excess fat covering; waist absent;

obvious rounding of abdomen with prominent abdominal

fat pad; fat deposits present over lumbar area.

Ribs not palpable under heavy fat cover; heavy fat

deposits over lumbar area, face and limbs; distention of

abdomen with no waist; extensive abdominal fat deposits.

]

]

]

]

]

5

3

7

9

1

1

2

3

4

5

6

7

8

9

TO

O H

EA

VY

TO

O T

HIN

IDE

AL

Work with your veterinarian to determine your cat’s body condition score

on the chart below. Then follow the tips inside to help your cat reach her

ideal body condition and take steps toward a long, healthy life.

Ask your veterinarianYour veterinarian will help determine the best weight

management program for your cat. Then follow the

plan, celebrate each success she achieves and enjoy

many healthy, happy years together.

Trademarks owned by Société des Produits Nestlé S.A., Vevey, Switzerland.

VET 7273A-0905

REFERENCES:1. Scarlett JM, Donoghue S. Associations between body condition and disease in cats.

J Am Vet Med Assoc 1998;212:1725-1731.

2. Sloth C. Practical management of obesity in dogs and cats. J Sm Anim Pract

1992;33:178-82.3. Scarlett JM, Donoghue S. Obesity in cats: Prevalence and prognosis. Vet Clin Nutr

1996;3:128-132.4. Lund EM, Armstrong PH, Kirk CA, et al. Health status and population characteristics of

dogs and cats examined at private veterinary practices in the United States. J Am Vet Med

Assoc 1999;214:1336-1341.

5. Armstrong PJ, Lund EM. Changes in body composition and energy balance with aging.

Vet Clin Nutr 1996;3:83-87.

6. Scarlett JM, Donoghue S, Saidla J, Wills J. Overweight cats: prevalence and risk factors.

Int J Obes 1994;18:S22-28.

7. Root MV, Johnston SD, Olson PN. Effect of prepuberal and postpuberal gonadectomy

on heat production measured by indirect calorimetry in male and female domestic cats.

Am J Vet Res 1996;57:371-374.

8. Russell K, Sabin R, Holt S, et al. Infl uence of feeding regimen on body condition in the cat.

J Sm Anim Pract 2000;41:12-17.

9. Harper EJ, Stack DM, Watson TDG, Moxham G. Effects of feeding regimens on bodyweight,

composition and condition score in cats following ovariohysterectomy. J Sm Anim Pract

2001;42:433-438.10. Study conducted 2004, data on fi le.

35555_BrochureOut_vend.indd 1

10/12/05 5:18:18 PM

T:17 in

T:11 in

B:17.25 in

B:11.25 in

F:8.5 in

FS:8.25 in

F:8.5 in

ST

EP

2

ST

EP

4S

TE

P 5

ST

EP

6

ST

EP

3

Identify and assess overweight pets

Record weight and body condition score (BCS) in health •records at each visit.

Using the Nestlé Purina Body Condition System• ™, dogs and cats with scores of 6 or higher are candidates for weight management.

A thorough examination that includes a CBC, chemistry profile •and UA can rule out complicating health conditions.S

TE

P 1

Obtain a thorough and accurate diet history Some key questions to help get needed information:

What brand and formula of pet food do you feed? •

How much food is fed? (Does your pet have access to another •pet’s food?)

What size and how many treats are fed? •

What table food is given to your pet each day?•

Follow up to help ensure successTracking progress is critical to success. Some steps to help improve your success include:

A phone call after one week to confirm the pet’s acceptance of the weight-loss diet •and show clients you care.

Schedule the first “weigh-in” before the client leaves the clinic. A recheck in two •to four weeks gives you an opportunity to see if the initial recommendation is appropriate for weight loss.

Schedule monthly weigh-ins to track progress and adjust feeding recommendations to •help ensure safe, steady weight loss.

Call your client between weigh-ins to discuss progress, address potential •problems and provide encouragement.

Celebrate success Recognize each weight loss as a success and •congratulate your client. Seeing the pet lose weight and become more energetic can be the motivation a client needs to stick with the program.

Share successes with other clients — seeing other •pets successfully lose weight may encourage those considering weight management for their pets.

Before-and-after photos are a great way to share other •clients’ successes.

Create a partnership with your client

Client participation and commitment is essential •because successful weight loss in dogs and cats depends on changing client behaviors.1

Educate client about obesity-associated health risks •just as you would other diagnosed health conditions. Educational materials are available from Nestlé Purina to help you.

A Stepwise Approach to Creating a Successful Weight-Loss Program

Make appropriate dietary and activity recommendations Customize weight-loss recommendations and improve client compliance with •flexible tools such as the computerized Nestlé Purina Veterinary Feeding Guide and Weight Management Program.

Increasing activity and reducing calorie intake will help achieve a negative energy •balance.

Many clients need advice on how to correctly feed their pets. You can help them by:• – Providing a measuring cup. – Encouraging owners to feed at least two small meals during the

day to help improve satiety and increase metabolism. – Teaching clients to limit treats to 10% of daily calories.

Before After

Before After

PURINA #NEST01 4/C process

BL: 15.125 x 8.25 AE: TS TR: SS

Colle & McVoy, Inc. 35555 Feline Obesity Brochure

TR: 14.875 x 8 CW: AJ DA: JA

FOLDS TO: 5 x 8 AD: EW PR: CR

LV: noneFile Name: 35555_BrochureOut.indd

Type Specs: name of fonts

Notes:

BODY CONDITION SYSTEM™

Ribs visible on shorthaired cats; no palpable fat;

severe abdominal tuck; lumbar vertebrae and wings

of ilia easily palpated.Ribs easily visible on shorthaired cats; lumbar vertebrae

obvious with minimal muscle mass; pronounced abdominal

tuck; no palpable fat.Ribs easily palpable with minimal fat covering; lumbar

vertebrae obvious; obvious waist behind ribs; minimal

abdominal fat.Ribs palpable with minimal fat covering; noticeable

waist behind ribs; slight abdominal tuck; abdominal

fat pad absent.Well-proportioned; observe waist behind ribs;

ribs palpable with slight fat covering; abdominal

fat pad minimal.Ribs palpable with slight excess fat covering; waist and

abdominal fat pad distinguishable but not obvious;

abdominal tuck absent.Ribs not easily palpated with moderate fat covering;

waist poorly discernible; obvious rounding of abdomen;

moderate abdominal fat pad.Ribs not palpable with excess fat covering; waist absent;

obvious rounding of abdomen with prominent abdominal

fat pad; fat deposits present over lumbar area.

Ribs not palpable under heavy fat cover; heavy fat

deposits over lumbar area, face and limbs; distention of

abdomen with no waist; extensive abdominal fat deposits.

]

]

]

]

]

5

3

7

9

1

1

2

3

4

5

6

7

8

9

TO

O H

EA

VY

TO

O T

HIN

IDE

AL

Work with your veterinarian to determine your cat’s body condition score

on the chart below. Then follow the tips inside to help your cat reach her

ideal body condition and take steps toward a long, healthy life.

Ask your veterinarianYour veterinarian will help determine the best weight

management program for your cat. Then follow the

plan, celebrate each success she achieves and enjoy

many healthy, happy years together.

Trademarks owned by Société des Produits Nestlé S.A., Vevey, Switzerland.

VET 7273A-0905

REFERENCES:1. Scarlett JM, Donoghue S. Associations between body condition and disease in cats.

J Am Vet Med Assoc 1998;212:1725-1731.

2. Sloth C. Practical management of obesity in dogs and cats. J Sm Anim Pract

1992;33:178-82.3. Scarlett JM, Donoghue S. Obesity in cats: Prevalence and prognosis. Vet Clin Nutr

1996;3:128-132.4. Lund EM, Armstrong PH, Kirk CA, et al. Health status and population characteristics of

dogs and cats examined at private veterinary practices in the United States. J Am Vet Med

Assoc 1999;214:1336-1341.

5. Armstrong PJ, Lund EM. Changes in body composition and energy balance with aging.

Vet Clin Nutr 1996;3:83-87.

6. Scarlett JM, Donoghue S, Saidla J, Wills J. Overweight cats: prevalence and risk factors.

Int J Obes 1994;18:S22-28.

7. Root MV, Johnston SD, Olson PN. Effect of prepuberal and postpuberal gonadectomy

on heat production measured by indirect calorimetry in male and female domestic cats.

Am J Vet Res 1996;57:371-374.

8. Russell K, Sabin R, Holt S, et al. Infl uence of feeding regimen on body condition in the cat.

J Sm Anim Pract 2000;41:12-17.

9. Harper EJ, Stack DM, Watson TDG, Moxham G. Effects of feeding regimens on bodyweight,

composition and condition score in cats following ovariohysterectomy. J Sm Anim Pract

2001;42:433-438.10. Study conducted 2004, data on fi le.

35555_BrochureOut_vend.indd 1

10/12/05 5:18:18 PM

T:17 inT:11 in

B:17.25 inB:11.25 in

F:8.5 in

FS:8.25 in

F:8.5 in

Choosing the appropriate Purina Veterinary Diets Canine Formula Concurrent health conditions? Body Condition Score (9-point scale)

6 7 8 9

None OM OM OM OM

Diabetes mellitus DCO* DCO* OM OM

Osteoarthritis JM* JM* OM OM

* Purina Veterinary Diets® DCO Dual Fiber Control® brand Canine Formula and JM Joint Mobility™ brand Canine Formula should be fed in appropriate amounts to promote weight loss. Consult the Nestlé Purina Veterinary Feeding Guide and Weight Management Program.

Choosing the appropriate Purina Veterinary Diets Feline Formula

Concurrent health conditions? Body Condition Score (9-point scale)

6 7 8 9

None OM OM OM OM

Diabetes mellitus DM* DM* OM OM

* Purina Veterinary Diets® DM Dietetic Management® brand Feline Formula should be fed in appropriate amounts to promote weight loss. Consult the Nestlé Purina Veterinary Feeding Guide and Weight Management Program.

Reference: 1. Laflamme DP, Kuhlman G, Lawler DF, et al. Obesity management in dogs. Vet Clin Nutr 1994;1:59–65.Trademarks owned by Société des Produits Nestlé S.A., Vevey, Switzerland© 2007 Printed in U.S.A. VET 1754A-1207

Purina Veterinary Diets OM Overweight •Management brand Canine and Feline Formulas are formulated with high protein-to-calorie ratios to help maintain lean body mass, stimulate energy metabolism, increase the percentage of fat loss and promote satiety during weight loss.OM Canine and Feline Formulas provide optimal •levels of dietary fiber to promote satiety while decreasing the number of calories consumed.

OM Canine Dry Formula has been reformulated with •isoflavones to support healthy weight loss, minimize the risk of weight rebound and reduce obesity-associated oxidative stress.Purina Veterinary Diets• ® Lite Snackers brand Canine Treats are low-calorie snacks that can be used as part of a weight program.

Purina Veterinary Diets® OM Overweight Management® brand Canine and Feline Formulas

No single diet is right for all dogs or all cats. Overweight or obese pets with concurrent health conditions such as osteoarthritis or diabetes mellitus may require special consideration. So which Purina Veterinary Diets® brand Canine or Feline Formula should you recommend?

The following charts guide your decision but actual recommendations will vary from case to case. If you would like to discuss individual cases, call the Veterinary Resource Center at 1-800-222-8387.

Recommending the Right Diet for Your Clients’ Pets

A structured and collaborative approach to help your overweight patients achieve a healthy weight and long life.

Helping Your Patients Achieve a Healthy Weight

For more information about Purina Veterinary Diets Canine and Feline Formulas: 1-800-222-VETS (8387), 8 a.m.–4:30 p.m. CT weekdays www.purinavets.com/weight | user name: purinavets | password: nutrition

T:17 in

T:11 in

B:17.25 in

B:11.25 in

F:8.5 in

FS:8.25 in

F:8.5 in