condoms in burma, bunny
TRANSCRIPT
Condoms in Burma
Anya 5105020157Nina AnitaBunny 5105020Sebastian 5105020
Increase awareness of HIV Misperceptions and stigmas surrounding HIV/AIDS
are a huge barrier to successful prevention and
treatment of the disease in Burma.
Project:
Despite the first AIDS case being diagnosed more
than 10 years ago, the national response to the
virus has been controlled resulting in a situation
where WHO estimates that as many as 500,000
individuals may now be HIV+ in the country.
Population Services International, in
cooperation with UN agencies and the
Ministry of Health's National AIDS Program,
launched innovative condom social marketing
activities in 1996.
RESULTS:
Over one million APHAW brand condoms were
social marketed using community-based
communications and distribution techniques.
Lesson Learned:
Cultural, religious, societal and
economic considerations can become
part of community-based approaches
for behavior change in conservative
societies.
ruling military regime has made AIDS
a taboo subject.
Women and girls face heavier risks of
HIV infection than men
- Economic
- social
- cultural status
Condoms: Failure (BUNNY)Military government
◦Prostitution, encourage promiscuityAdvertising
◦it immoral to talk about condoms and sex in public
The package◦written in Burmese, shoddy product
Price ◦expensive
Condoms in Burma (BUNNY)PSI (Population Services International)
• Repackaged◦name, Aphaw ("Trusted Friend" in
Burmese)• Distributing Network• Advertising mascot• a chameleon
Condoms in Burma (BUNNY)
In Burma, chameleons are common, and young boys who see one often watch for the reptile to move its head, while chanting:
"Pothinnyo, nod your head if you want a girl".
Condoms in Burma (BUNNY)
Chameleon,wearing a traditional man’s sun hat
Condoms in Burma (BUNNY)Available in every town and big
villages in the countryAccording to the PSI organization
◦In 1996, 2.6 million were distributed in Burma
◦2005, 42.8 million were condoms distributed
Condoms in Burma (BUNNY)4,500 female sex workers
received peer education over 2 years
Men from sample group using condoms with sex workers◦Increases from 52% in 2003 to 74%
in 2005
Condoms in Burma
Thank you!!