conduct sensory & research in denver
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DenverYour Research Destination!
By: Bret Agre, COO–Back-Up Generator–Artist
Christine Cook, PRC, CEO–Generator-Florist
5th Fastest Growing City in the US - 16.9% growth; 9.7% national average
Largest City in the Mtn. Time Zone and ½ Way Between Chicago and LA
Swing State - Great for Political Research
Top 10 Market for Disposable Income
Rated 1st for Highest Educated Market in the U.S.
Top in Urban Expansion and Growth
Top Young City
One of the Most Diverse Demographics INGATHER INNOVATION FACLITIES!
Why Denver?
by Chad Galloway
Let’s Talk About Denver… Rated 1st for Baby Boomer capital of the US
No. 1 market for organic companies and shoppers
No. 1 producer of beer with 103 breweries
Louisville, CO was rated No. 1 for place to live in the U.S. by
CNNMoney
Low unemployment rate - 8.4%, national average 9.1%
Home to Southwest, Frontier Airlines and main United Airlines
hub
CU Medical ranked No. 4 of 125 Medical Schools and 15th for
Nursing, while UNC ranks No. 2 for Veterinary medicine
DU Daniels College of Business – ranked 15th in the world
for business schools
Denver is a GREAT representative sample of the U.S. Race/Ethnicity
CO USA
Asian, Pacific Islander
3% 5%
African American
7% 12%
Hispanic 20% 16%
Caucasian 63% 63%
Other 7% 4%
Teens & Tweens
Among the highest income and disposable
spending
24% of population is less than 18 years of age
Outdoorsy and Techy
All American
Denver Diversity…
Household Income
CO USA
Under $15K 8% 13%
$15K-$24,999K 8% 12%
$25K-$34,999K 9% 11%
$35K-$49,999K 14% 14%
$50K-$74,999K 20% 18%
$75K-$99,999K 15% 12%
$100K+ 26% 10%
Denver Industries…
Noodles and Co. Goodtimes Chipotle Einstein Bros. Bagels Quizno’s
Mad Greens
Qdoba Smashburger Arby’s Boston Market
Health & Beauty Top Organic & Natural Market Mecca
Whole Foods Sunflower
Market Vitamin Cottage
Sprouts Trader Joe’s Wild Oats Market Alfalfa’s
In-Context Example: Product Parties – Position your study as a casual party, rather than traditional research
Quick Service / Fast Food Restaurant HQ’s
In-Context Example: Mimic the delivery pizza experience, from the comfort of a real home.
Apparel / Retail 10th Largest Downtown Retail All Major Pro Sports Teams Heavy Athletic / Outdoor Apparel Industry – Unparalleled Outdoor Activities Home to Crocs, Ebags and Boppy
Packaged Goods 3rd Largest Food Processing Manufacturer Distribution Center for the Rocky Mountain Region Most Dog Friendly Market & Dog Parks Per Capita
Pharmaceutical Over 25 Hospitals in the Denver MSA – Most Top Rated – Over 6,300 Beds Top Market for Asthma and Orthopedic CU Med Ranked No. 4 in the Nation
In-House Bernese Mountain Dogs
In-Context Example: Respondents can put on your new hiking boots, and be interviewed on a hiking trail with one of INGATHER’s in-house “helmet cameras”.
In-Context Example: Have respondents test the usability of a new product while cooking in a real home kitchen.
Technology
“Mini Silicon Valley”
Top Market For Engineers
School of Mines Top Ranked
Headquarters For: Cisco Jeppesen / Boeing Lockheed Martin Level 3 Communications CH2MHill Time-Warner Avaya Otterbox Frontier Airlines Southwest Airlines
Entertainment
Nintendo Wii, Xbox Kinect, and PS3 In-
House
Headquarters For: Dish Network Regal Entertainment EchoStar High Noon Entertainment Sports Authority
In-Context Example: Test home based technology products in a real environment. Including TV, Video Games, Cable, Satellite, Surround Sound, Home PC, Internet, and even 3-D, etc.
Food and Beverage HQ’s for Non-Alcohol Beverages:
Celestial Seasonings Deep Rock El Dorado Jones Soda Izze
Home of the Great American Beer Festival
Alcohol Beverage HQ’s:
New Belgium Breckenridge Brewery Great Divide Left Hand Brewing Avery Brewing O’Dell Brewing Tommyknocker Brewery Wynkoop Brewing
In-Context Example: Drinking buddies group in our game room, with full wet bar; mimic a real bar, play pool, hangout in a controlled environment.
INGATHER Sensory
…to Meet Your Sensory Testing Needs!
Denver’s Only Dedicated Sensory & Testing Facilities…
Wet/Dry Test Kitchen Consumer Test Kitchen Commercial Culinary Kitchen In-Context Kitchen at the “Reality House”
INGATHER’s Reality House More real environment – a real home
As in-context as possible
Comfortable and relaxed for clients and respondents
Customized and adaptable
Top-end amenities at traditional prices
“We don’t recruit; we “Scout”. There is a difference!”
The right people in the right environment
“INGATHER is the best place to conduct research…I actually felt like I was in a real world environment and the data was crystal clear!” ~ PEPSICO
Marketing Research In-Context…
…Deeper Insights, Better Results!
“Revolutionizing the Sensory and Qualitative Experience One Client
at a Time!”
in·gath·er: To gather in; to collect. To come together in a central place.
- Qualitative –
The Industry’s Only “Reality House”
www.IngatherResearch.com
- Sensory –
Denver’s Only Dedicated Sensory Testing Facilities
www.IngatherSensory.com
“Where Reality Meets Research”