-by Abhijeet Thorat

Strategic Management Presentation

-Abhijeet Thorat CMBA2/1310

-by Abhijeet Thorat

Conduit Fast facts

• Free platform for creation of browser, websites and mobile user engagement tools

• Largest B2B network worldwide• More than 260,000 publishers• Over 250,000,000 active end users• Over 3 billion monthly used interactions

-by Abhijeet Thorat

Major milestones

• Founded in 2005 by Ronen Shilo, Dror Erez, and Gaby Bilcyzk

• In 2010, Conduit was #29 on Google’s list of top 1,000 sites( more than 100 million toolbars)

• Was included in "$1 Billion Start-Up Club“(2012) in Wall Street Journal

• In late 2013, Conduit was valued at $1.5 billion

-by Abhijeet Thorat

-by Abhijeet Thorat

Appifier Bizness Apps Conduit Mobile

Best for: WordPress blog users, content companies and marketers

Restaurants, lawyers, estate agents, salons

Bands, entertainers and event organizers

Pricing: $40 per month or $500 flat fee

$39 per month for iPhone apps, plus $10 per month for additional platforms

Free

Requirements to get started:

A WordPress blog

Just a concept A website or Facebook page

-by Abhijeet Thorat

Killer features:

Test the app and updates before it goes

live

Set up a GPS-based loyalty program

Reach multiple platforms for free

Analytics: Provides lists of top content, locations and session length. Supports Flurry Analytics.

Separate third-party plug-in

Tracks active users, page clicks, conversion rates and segmentation according to geography and social activity

-by Abhijeet Thorat

Income Source: Charges for downloading app, advertising

Charges for downloading app, advertising

Charges for downloading app; ad revenue split with Conduit

Platforms: iOS, Android iOS, Android, HTML5, BlackBerry, Windows Mobile

iOS, Android, HTML5, BlackBerry, Windows Mobile

-by Abhijeet Thorat

Organizational Structure

Conduit

Client Connect

Dror Erez(CTO)

Gaby Bilcyzk(COO)

Conduit Mobile

Ronen Shilo(CEO)

-by Abhijeet Thorat

Development In Mobile app Industry

• $6.8 billion in 2011 to $25 billion over the next four years(expected)

• The number users shifting from computers to mobile platforms has increased( 82% of US adults are cell phone users)

-by Abhijeet Thorat

-by Abhijeet Thorat

-by Abhijeet Thorat

Reasons for success of the business model

• Smart phones are everywhere• Apps are inseparable part of it• Social networking, News, Bookings, Mails all

have their personalized apps• Major source of income- Advertisements• Conduit takes its share from the ads

-by Abhijeet Thorat