conferance cab
TRANSCRIPT
Scott Berenson Jeehyun Moon Paul Flannery Defne Acet !
Some%mes,yousimplycannotleavetheofficebehind.
Creativity and Design! NYC Taxi and Limousine Commission !
1. Concept!
…aservicethatmaximizesproduc%vityofpassengers
whileonthegobybringingofficefacili%es
intothetaxi.
Creativity and Design! NYC Taxi and Limousine Commission !
1. Concept!
Your6mintaxirideisapartofyour24hrlife:
Youwanttobeproduc%vehere,asyouareoutthere.
Creativity and Design! NYC Taxi and Limousine Commission !
1. Concept!
Mo%va%on Search Signaling Entry Travel Arrival Exit
*Customerjourneymap
Yourquicktaxirideisinthemiddleofyourhec%cschedule:
Youdon’tneedtoturnoffbutcon%nueworkingon
Creativity and Design! NYC Taxi and Limousine Commission !
1. Concept!
DonJohnson,34EquitysalestraderonWallstreet
Creativity and Design! NYC Taxi and Limousine Commission !
2. His story…!
Donhastoleaveinthemiddleoftheconferencecall.Buthedoesn’tknowtheCC.
Creativity and Design! NYC Taxi and Limousine Commission !
2. His story…!
Phone,thereport,coffee,bagandbinders…Hehopeshehas5hands.
Creativity and Design! NYC Taxi and Limousine Commission !
2. His story…!
HisphonehasrunoutofbaKery.ArandomnewsonTVdistractshim,he’dratherturnitoff.
Creativity and Design! NYC Taxi and Limousine Commission !
2. His story…!
Attheairport,hetriestofinishtheworkattheinternetcafé……andhe’ssQllworkingonitaRerthearrivalatD.C.
Creativity and Design! NYC Taxi and Limousine Commission !
2. His story…!
Creativity and Design! NYC Taxi and Limousine Commission !
3. Insights!!
• GeTnginataximeansleavingtheofficebehind• Forsomepeople,thisisagoodthing!• Forothers(execuQves,traders,smallbusinessowners,etc.)thisisnotgood:– LostQmeandproducQvity– ImpaQenceandanxiety– Mostlydisconnectedfromtheoffice– InformaQondiscoveredonPIMislostaRertrip
Creativity and Design! NYC Taxi and Limousine Commission !
3. Insights!!
• Whatifyoucouldtaketheofficewithyou?• WhatifthetransiQonfromtheofficetothetaxiwerenearlyseamless?
• WhatifyoutookthePIMwithyouwhenyouleRthetaxi?
ConferenceCabincreasesproduc%vityduringthetaxitripandreducesthediscon%nuitycausedbytheoffice‐to‐taxitransi%on
Creativity and Design! NYC Taxi and Limousine Commission !
4. Prototype – Mockup!
Creativity and Design! NYC Taxi and Limousine Commission !
4. Prototype – Core components!
TransferdocumentsintothePIM‐Connecttopersonalemailaccount
‐AKachaUSBthumb‐drive
Reviewdocumentson‐screen‐BasicmarkupfuncQonality(highlight,comment)
‐BrowsetheInternet
Preserveworkaccomplishedduringthetrip‐Print‐AKachtoemailandsend‐SavebacktoUSBthumb‐drive
Creativity and Design! NYC Taxi and Limousine Commission !
4. Prototype – Secondary components!
Creativity and Design! NYC Taxi and Limousine Commission !
4. Prototype – Hardware!
Creativity and Design! NYC Taxi and Limousine Commission !
4. Prototype – Software!
Creativity and Design! NYC Taxi and Limousine Commission !
4. Prototype – Software!
Personalaccountsystem
USBport
Printer
Outlet–Charger
Tray–Cupholder
Creativity and Design! NYC Taxi and Limousine Commission !
4. Prototype - Audience!
Creativity and Design! NYC Taxi and Limousine Commission !
5. Her story…!
DanaJohnson,37AfashionretailentrepreneurinManhaKan
Creativity and Design! NYC Taxi and Limousine Commission !
5. Her story…!
ShehastoleavewithherdocumentaQonworkunfinished.SoshethoughtoftheConferenceCab.
Creativity and Design! NYC Taxi and Limousine Commission !
5. Her story…!
ThankstothefaciliQesinCC,she’scomfortableenoughtocalltheclientforfinalcheckout
Creativity and Design! NYC Taxi and Limousine Commission !
5. Her story…!
AsherbaKery’sout,sheusesthephonechargerinCC.Shedownloads,corrects,saves&printsoutthedocument.
Creativity and Design! NYC Taxi and Limousine Commission !
5. Her story…!
Shegetstothehotelwiththecompletedwork.AndsheenjoystheremainingQmeatthebar.
Creativity and Design! NYC Taxi and Limousine Commission !
6. Values – for Passengers!
Creativity and Design! NYC Taxi and Limousine Commission !
6. Values – for Passengers!
Creativity and Design! NYC Taxi and Limousine Commission !
6. Values – for Passengers!
Creativity and Design! NYC Taxi and Limousine Commission !
6. Values – for Passengers!
Creativity and Design! NYC Taxi and Limousine Commission !
6. Values – for Passengers!
Creativity and Design! NYC Taxi and Limousine Commission !
6. Values – for Passengers!
CreatesaddiQonalincomeCreativity and Design! NYC Taxi and Limousine Commission !
6. Values – for Drivers!
Creativity and Design! NYC Taxi and Limousine Commission !
6. Values – for Drivers!
Creativity and Design! NYC Taxi and Limousine Commission !
#. Rollout strategy!
• TargetexecuQvesandfinancialindustry• IniQalrollouttotaxisstaQonedatspecialtaxistands(financialdistrictandmidtown)
• Expandtoothercommercialdistricts
• Charge~25¢perpageprinted(onmeter)
• AKempttopartnerwithfinancialfirms