conference 2012 - ed gillespie, futerra
DESCRIPTION
Ed Gillespie, Futerra presentation to the NAAONB conference 2012 on Branding Biodiversity – tips and tacticsTRANSCRIPT
Ed GillespieFuterra
© F
uter
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BRANDING BIODIVERSITYEd GillespieNAAONBJuly 2012
PR & media / strategy / advertising & brand employee engagement / visual & digital
about futerra
WWW.FUTERRA.CO.UK
If we want to subvert the dominant paradigm…
We have to have MORE FUN than they are
(and let them know while we’re doing it)
WWW.FUTERRA.CO.UK
SELLING SUSTAINABILITY
WWW.FUTERRA.CO.UK
WWW.FUTERRA.CO.UK
WWW.FUTERRA.CO.UK
WWW.FUTERRA.CO.UK
WWW.FUTERRA.CO.UK
WWW.FUTERRA.CO.UK
WWW.FUTERRA.CO.UK
the challenge
Banksy save or delete
Save or delete?
Financial vs. ecological capital
Complexity
Beware
The bystander effect
The fog of concern and the ‘finite pool of worry’…
IMPACT
WILLIN
GNESS
No Fly
Recycling
No Plastic Bags
SINGLE ACTION BIAS
the opportunity
What if the word ‘biodiversity’ represented not just a set of
scientific concepts…but emotions of awe and wonder?
BiocentricsVs.
Humanists & Egoists
