conference & incentives

7
CONFERENCE & INCENTIVES DENISE SIVITER ACTIVITY THAT HAS ACHIEVED SOME GREAT OUTCOMES FOR THE DESTINATION…. o Meetings 2011 o Australian Society of Travel Writers Conference 2011 o CAP Bid Won – Asia Pacific Occupational Therapists Congress 2015 o CAS Results

Upload: shada

Post on 21-Jan-2016

29 views

Category:

Documents


0 download

DESCRIPTION

CONFERENCE & INCENTIVES. DENISE SIVITER ACTIVITY THAT HAS ACHIEVED SOME GREAT OUTCOMES FOR THE DESTINATION…. Meetings 2011 Australian Society of Travel Writers Conference 2011 CAP Bid Won – Asia Pacific Occupational Therapists Congress 2015 CAS Results. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: CONFERENCE & INCENTIVES

CONFERENCE & INCENTIVESDENISE SIVITER

ACTIVITY THAT HAS ACHIEVED SOME GREAT OUTCOMES FOR THE DESTINATION….o Meetings 2011

o Australian Society of Travel Writers Conference 2011

o CAP Bid Won – Asia Pacific Occupational Therapists Congress 2015

o CAS Results

Page 2: CONFERENCE & INCENTIVES

SUCCESSFUL HOSTING OF MEETINGS TRADESHOW 2011

182 Hosted Buyers attended MEETINGS 2011 from Australia and New Zealand

9 Hosted Buyers attended MEETINGS 2011 from China

152 Companies exhibited at MEETINGS 2011

Great Rotorua Industry Support and engagement

Excellent results achieved in terms of Buyers Assessment of Exhibitors as well as overall organisation of Meetings 2011 and host region Rotorua.

Page 3: CONFERENCE & INCENTIVES

SECURING OF AUSTRALIAN SOCIETY OF TRAVEL WRITERS CONFERENCE - OCTOBER 2011

Over 70 Travel Writers and PR companies from Australia converging on destination Rotorua

Six different and simultaneous famil programs around the city

Guests beaming from ear to ear

Ongoing PR an excess of twenty articles, blogs in print and online about Rotorua

Excellent feedback from ASTW across the board and most importantly about the destination

Page 4: CONFERENCE & INCENTIVES

CAP SCHEME WIN A FIRST FOR THE DESTINATION

Confirmation of the Asia Pacific Occupational Therapy Congress September 2015

400 – 500 Pax from across the Asia – Pacific Rim over 5 days

Rotorua successfully bid against Phillipines and Malaysia

First time the congress has taken the conference outside the S.E.A.

Page 5: CONFERENCE & INCENTIVES

AKL, 25%

ZQN, 9%

MAN, 7%

TAU, 7%

DUN, 2% HWB, 2%

WLG, 26%

Rotorua 14%

CAN, 4%

NEL, 3%

Rotorua NZ

Conferences +10.4% -20.8%

Delegates +41.8% -19.4%

Delegate Days Domestic Australia Other Intl

+54.7% +45.5%+531.1% +70.6%

-16.4% -13.2% -35.5% -25.2%

PERFORMANCE YEAR END 2011 RESULTSNZ MULTI-DAY CONFERENCE MARKET SHARE (Source Covec – Convention Activity Survey)

Increased market share, delegate numbers and spend

Page 6: CONFERENCE & INCENTIVES

ROTORUA CONVENTION BUREAU

AREAS WE ACCEPT WE NEED TO IMPROVE AND DO BETTER….

o Working smarter with the Convention

Bureau Committee in a way that encourages

meaningful input and engagement

o Better definition and communication

between the roles of Rotorua Convention

Bureau and Events & Venues

Page 7: CONFERENCE & INCENTIVES

UPCOMING ACTIVITY ON THE ROAD AHEAD…o Review of the functional relationship between RCB and Events & Venues

o Improved segment activity in: Australia (Corp/Assoc/PCO/Incentive) as well as collaborative opportunities through Business Events (TNZ) and others in China (Corp/PCO/Incentive) and USA (Incentive).

CONFERENCE & INCENTIVES