conference: mar 31-apr 3 exhibit hall: apr 1-2 las … file12,140 total number of new attendee...
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EXHIBITOR PROSPECTUSThe global digital signage market is expected to grow from $20.8 billion in 2019 to $29.6 billion by 2024.
Source: Markets and Markets, March 2019
Meet this market with an exhibit at the world’s fi rst and only event dedicated to digital signage.
CONFERENCE: MAR 31-APR 3 EXHIBIT HALL: APR 1-2LAS VEGAS CONVENTION CENTERDIGITALSIGNAGEEXPO.NET
2020
20
20 111419
4,260Verified Attendees
Launched in 2004, DSE has made its mark as the destination show for digital displays, interactive technologies and the content solutions that bring them to life. It’s the only event that brings you digital signage buyers from more than a dozen vertical markets, from retail, restaurants and transportation to entertainment, corporate, educational and healthcare environments, and more. In fact, DSE 2019 welcomed the most end users in its history.
This is no accident. We invest heavily to find the often elusive buyers of digital signage solutions and turn them into DSE’s exclusive, highly focused audience. While we culti-vate a loyal following of end users, integrators and network operators, we work hard to generate new leads each year — 73% of 2019 attendees were first-time attendees.
As the foremost event for the digital signage industry, DSE is uniquely positioned to provide high-quality sales opportunities to bolster your business next year and beyond.
DSE 2019 QUICK STATS
4,260 Verified Attendees
73% First-Time Attendees
62% Plan to Purchase
45% Do Not Go to Related Events
43% End Users
18% International Attendees
“DSE is the only show we go to
that’s completely focused on
digital signage. All the other
shows are mixed up with a
bunch of everything. DSE
atttendees are focused on
learning about digital signage,
which we love, because that's
our market!"
Jeff HastingsCEOBrightSign
FROM ELUSIVE TO EXCLUSIVE: DSE puts youface-to-face with buyers of digital signage solutions
2 3
End Users
43%Systems
Integrators
33%
Agency/Brand
16%
Other
8%
The most end usersin DSE history!1,848
63 COUNTRIESATTENDEES FROM
6% Increase in Attendance over DSE 2018
2019 ATTENDEE PROFILE
DSE delivers the rightdecision makers across the most vertical markets:
4,260Verified Attendees
752International Attendees
5,949Total Participants
• Brand Marketing & Advertising• Corporate Environments• DOOH Networks• Educational Environments• Entertainment & Recreation• Experiential Design & Planning• Government & Municipalities• Healthcare Environments• Hospitality• IT & Systems Integration• Pro AV & Installation• Restaurants, Bars & Foodservice• Retail Environments• Transportation• Venues & Public Spaces
FROM ELUSIVE TO EXCLUSIVE: DSE puts youface-to-face with buyers of digital signage solutions
2 3
John PrzybylinskiGeneral ManagerTSItouch, Inc.
TOP 3 REASONS WHY THEY ATTEND
#1 See new products and solutions on the show floor
#2 Network with industry peers and other professionals
#3 Meet and identify vendor(s) for an upcoming project
UNIQUE AUDIENCE: DSE IS THE “GO-TO” SHOW
PRODUCTS AND SERVICES SOUGHT AT DSE• 3D/Haptic Technology• Artificial Intelligence• Audience Demographics• Augmented/Virtual Reality• Beacons• Cables• Connectivity Components• Content/CMS
• Data Analytics/Management• Delivery Systems• Facial Recognition/Analytics• Interactive Displays• Kiosks• Maintenance/Installation• Media Players• Mobile Connectivity/Integration
• Projection Mapping• Projectors• Screen Mounts• Screens/Displays• Software• Vending Machine Applications• Wayfinding• Wireless Connectivity/Networks
“DSE is our Super Bowl. This is the
show of the year that we do where
you don’t get lost. Everyone’s very
accessible. All of our partners, vendors,
customers come to this show, because
this is the industry’s show.Source: DSE 2019 Attendee Survey, April 2019
CES
GlobalShop
InfoComm
ISE
NAB Show
NRF
None of the above
0% 10% 20% 30% 40% 50%
Other than DSE, what trade shows have you attended in the past year?
Source: DSE 2019 Attendee Survey, April 2019
23%
7%
34%
11%
18%
10%
46%
Nearly 50%of attendees
do not goto related
events.
4
• Projection Mapping• Projectors• Screen Mounts• Screens/Displays• Software• Vending Machine Applications• Wayfinding• Wireless Connectivity/Networks
SAMPLE OF DSE 2019 ATTENDEES
4
12,140 Total number of NEW attendee prospects DSE has delivered since 2015
Jason Cremins, Founder and CEO, SignageLive
“We had a great DSE with 173 solid leads for the team. We are looking forward to returning again in 2020 to support the show.”
DSE PROVIDES NEW LEADS EVERY YEAR
2018
5K
4K
3K
2K
1K
02015 2016 2017
● Total Attendance ● New Attendees
2018
4,0
82
4,11
6
4,9
17
4,0
32
2,3
42
2,12
5
3,0
77
1,4
84
2019
4,2
60
3,11
2
56%
Average percentage
of NEW attendees
out of total annual
attendance.
Source: DSE 2019 Registration Data
Of those who
plan to buy
from a DSE
2019 vendor,
85% will do
so within 12
months.
Ì
Source: DSE 2019 Attendee Survey, April 2019
0-3 mos
4-6 mos
7-12 mos
12-18 mos
Not Sure
0% 10% 20% 30% 40% 50%
42%
30%
13%
2%
13%
HOW SOON WILL YOU PURCHASE?
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HOW WE ATTRACT BUYERS
Social icon
Rounded squareOnly use blue and/or white.
For more details check out ourBrand Guidelines.
NUMBER OF FOLLOWERS
IMPRESSIONSMARCH 2019
FOLLOWERGROWTH (YOY)
14,900+
10,400+
8,850+
1,700+
1,400+
157,000+
No Data
571,000+
23,000+
25,200+
4%
5%
19%
53%
12%
DSE CONNECTS WITH THE COMMUNITY - #DSE2019
Jim Nista Senior Director of Content Creation ServicesALMO Pro AV
“DSE is a tremendous show for delivering everyone focused on the specifics of digital signage … It really gives you a value here that you don’t get if you just go to regular AV shows.”
“DSE continues to be the best end-user focused show for us. During my presentation, I asked the audience how many were attending DSE for the first time, and over 80% raised their hands. This highlights the value of the show as we know that, each year, we will be exposed to new opportunities."
Brian McClimansVP Sales, North America and APACPeerless-AV
DSE deploys a fully integrated marketing campaign for each show cycle:
• Partnerships and Purchases - relationships
with 40+ media providers give us access
to buyers across vertical markets though
online advertising and email campaigns
• Programmatic Advertising - our digital
team promotes through highly targeted
buys with Google Adwords, Google
Search, Bing Search, LinkedIn, Facebook,
Twitter, YouTube and Instagram
• DigitalSignageConnection.com - our
content site continuously feeds attendee
prospects into the DSE pipeline
• PR and Press Services• Direct Mail• Organic Social Promotion• Print Advertising
6 7
The DSE show floor represents the full range of digital signage offerings, with focused pavilions for Self-Service, Content and the Launch Pad, for
first-time exhibitors. Contact us to find the right location for you!
SECURE YOURSPACE TODAY
DAVID MUIRHEADAccount Manager
JEANNE PHILLIPSSales Director770-817-5905
CHINAKAY CHIU
+86-755-82128456Fax [email protected]
KOREABEN HUANG
+886 (0)2 3233 2890 Ext. 106Fax +886 (0)2 3233 [email protected]
TAIWAN, HONG KONG, JAPAN, SINGAPOR, MALAYSIA
SHEVER HSIAO+886-2-3233-2890
FOREIGN REPRESENTATIVESTHETW Co., LTD.
MAR 31-APR 3LAS VEGAS CONVENTION CENTERDIGITALSIGNAGEEXPO.NET
TROY LEONARDAccount Manager
Office Fax 770-817-0022