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CONFERENCE OVERVIEW

FRIDAY APRIL 248:00 a.m.–9:00 p.m. DECA Super Store WA Lobby Registration Concourse

Headquarters, DECA Images (including blazers), Registration for Chartered Association Advisors, Tours, OCM Care Package pickup

8:00 a.m.–9:00 p.m. Tour Booth Open WA Lobby Registration Concourse

10:00 a.m.–2:00 p.m. Tour Booth Open North Registration, Hilton Walt Disney World Resort

12:00 p.m.–9:00 p.m. Finish Line/DECA Dash 5K Fun Run/Walk Pre-Registration WA Lobby Registration Concourse

3:00 p.m.–8:00 p.m. Tour Booth Open North Registration, Hilton Walt Disney World Resort

6:00 p.m. Chartered Association Advisor Dinner (by invitation only) W 103

SATURDAY APRIL 257:00 a.m. Finish Line/DECA Dash 5K Fun Run/Walk Orange County Convention Center—North Building

Premier Sponsor Finish Line

7:00 a.m.–3:00 p.m. Tour Booth Open North Registration, Hilton Walt Disney World Resort

7:00 a.m.–9:00 p.m. Tour Booth Open WA Lobby Registration Concourse

7:00 a.m.–9:00 p.m. DECA Super Store WA Lobby Registration Concourse Headquarters, DECA Images (including blazers), Tours, OCM Care Package pickup

9:00 a.m. Officer Candidate Interviews W 310A

9:30 a.m.–5:00 p.m. DECA Day in the Parks Disney World, SeaWorld and Universal Orlando Resort

1:00 p.m.–5:00 p.m. Exhibit/Campaign Booth Set-up WB 1

5:00 p.m. Parade of Chartered Associations Rehearsal WA 1

6:00 p.m. Executive Mentor Dinner (by invitation only) Renaissance Hotel at SeaWorld Sponsored by Marriott International, Inc.

6:00 p.m.–8:00 p.m. Chartered Association Photographs WA Lobby Registration Concourse

8:30 p.m. Grand Opening Session WA 1-3 Fashion Show sponsored by FIDM/Fashion Institute of Design & Merchandising


12:30 a.m. Curfew

SUNDAY APRIL 267:00 a.m. Virtual BusinessTM Challenge Briefing (required) W 103

7:30 a.m.–4:00 p.m. DECA Super Store WA Lobby Registration Concourse Headquarters, DECA Images (including blazers), Tours, OCM Care Package pickup

7:30 a.m.–4:00 p.m. Competitive Event Briefing and Testing See schedule on pages 35–45.

8:00 a.m.–9:00 a.m. Career Exhibits Open (Advisors only) WB 1

8:00 a.m.–9:00 a.m. DECA Images Open (Advisors only—Blazers available in DECA Super Store) WB 1

8:30 a.m.–4:00 p.m. Emerging Leader Series See schedule on page 45.

8:30 a.m.–4:00 p.m. School-based Enterprise Academy Florida Ballroom, Hilton Orlando Sponsored by ARYZTA (Otis Spunkmeyer, Inc.)

9:00 a.m.–3:00 p.m. Advisor Academy (New and Developing Advisors) W 209 Sponsored by PepsiCo Chilled DSD

9:00 a.m.–4:00 p.m. Career Exhibits and Campaign Booths (Open to all) WB 1

9:00 a.m.–4:00 p.m. DECA Images (Open to all—Blazers available in DECA Super Store) WB 1

10:00 a.m.–1:00 p.m. Executive Mentor Program W 304H Sponsored by NRF Foundation

Noon–1:30 p.m. MDA Luncheon (Top MDA fund-raisers, by invitation only) W 310 Sponsored by the Muscular Dystrophy Association and Safeway, Inc.

4:00 p.m. Voting Delegates’ Briefing and Candidate Campaign Sessions W 109

7:30 p.m.–11:30 p.m. Disney’s DECA Party 2015 (Ticket purchase required) Disney’s Hollywood Studios

12:30 a.m. Curfew

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue.32

MONDAY APRIL 277:30 a.m. Judges’ Orientation W 307-308

7:30 a.m.–7:00 p.m. DECA Super Store WA Lobby Registration Concourse Headquarters, DECA Images (including blazers), Tours

8:00 a.m.–9:00 a.m. Career Exhibits Open (Advisors only) WB 1

8:00 a.m.–9:00 a.m. DECA Images Open (Advisors only—Blazers available in DECA Super Store) WB 1

8:00 a.m.–7:00 p.m. Competitive Event Preliminary Competition See schedule on pages 35–45.

8:30 a.m.–10:30 a.m. Johnson & Wales Scholarship Awards Breakfast (by invitation only) Sponsored by Johnson & Wales University W 203AB

8:30 a.m.–3:30 p.m. Emerging Leader Series See schedule on page 45.

9:00 a.m.–2:00 p.m. Administrator Day W 310A

9:00 a.m.–3:00 p.m. Advisor Academy (New and Developing Advisors) W 209 Sponsored by Pepsico Chilled DSD

9:00 a.m.–4:00 p.m. Career Exhibits and Campaign Booths (Open to all) WB 1

9:00 a.m.–4:00 p.m. DECA Images (Open to all—Blazers available in DECA Super Store) WB 1

Noon–1:30 p.m. Chartered Association Officer/Advisor Luncheon (by invitation only) Sponsored by Piper Jaffray & Co. W 311AB

12:30 p.m. Judges’ Orientation W 308

3:30 p.m.–5:00 p.m. Competitive Events Update Workshop (Advisors only) W 209

7:00 p.m.–11:00 p.m. Universal’s DECA Party 2015 (Ticket purchase required) Universal’s Islands of Adventure

12:30 a.m. Curfew

TUESDAY APRIL 287:30 a.m.–10:30 a.m. Judges’ Orientation W 308

7:30 a.m.–5:00 p.m. DECA Super Store WA Lobby Registration Concourse Headquarters, DECA Images (including Yard Sale), Tours

8:00 a.m. Mini-Awards Session WA 1–3

8:00 a.m.–5:00 p.m. Finalist T-Shirt and Recognition Item Sales WA 4 Foyer

9:00 a.m.–6:00 p.m. Competitive Event Final Competition WA 4

11:00 a.m. Business and Election Session W 109

1:00 p.m.–2:30 p.m. Leadership Luncheon (by invitation only) W 203 Sponsored by U.S. Army

2:00 p.m.–3:00 p.m. Written Report and Certificate Return (Chartered Association Advisor or designee only) W 202


7:00 p.m.–8:00 p.m. Scholarship/NAB Reception (by invitation only) W 203 Sponsored by Our Campus Market (OCM) and National Advisory Board partners

8:30 p.m. Grand Awards Session WA 1–3

12:30 a.m. Curfew

WEDNESDAY APRIL 298:30 a.m.–3:00 p.m. New Executive Officer Orientation Salon 5, Rosen Centre Hotel

33Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue.

Welcome to Orlando for #DECAICDC 2015! Be sure to use the official conference hashtag in all your tweets, Instagram posts

and more—and keep sharing your incredible #IamDECA

selfies, too.

8:00 a.m. Mini-Awards Session (no assigned seating) WA 1–3 Times shown for the Mini-Awards Session are approximate. The awards may run faster or slower than the schedule shows. Do not wait until the last minute to arrive at WA 1–3.

Business Law and Ethics Team Decision Making Event Buying and Merchandising Team Decision Making Event Financial Services Team Decision Making Event Hospitality Services Team Decision Making Event Marketing Communications Team Decision Making Event Sports and Entertainment Marketing Team Decision Making Event Travel and Tourism Marketing Team Decision Making Event

8:45 a.m. Accounting Applications Series Apparel and Accessories Marketing Series Automotive Services Marketing Series Business Finance Series Business Services Marketing Series Food Marketing Series Hotel and Lodging Management Series Human Resources Management Series Marketing Management Series Quick Serve Restaurant Management Series Restaurant and Food Service Management Series Retail Merchandising Series Sports and Entertainment Marketing Series

10:00 a.m. Personal Financial Literacy Event Principles of Business Management and Administration Event Principles of Finance Event Principles of Hospitality and Tourism Event Principles of Marketing Event School-based Enterprise—Food Service Operations School-based Enterprise—Retail Operations

10:35 a.m. Financial Consulting Event Hospitality and Tourism Professional Selling Event Professional Selling Event Advertising Campaign Event Fashion Merchandising Promotion Plan Event Sports and Entertainment Promotion Plan Event

11:00 a.m. Stock Market Game Entrepreneurship Innovation Plan Entrepreneurship Participating Event—Franchising Entrepreneurship Participating Event—Independent Entrepreneurship—Growing Your Business Entrepreneurship Written Event International Business Plan Event Community Service Project Creative Marketing Project Entrepreneurship Promotion Project Financial Literacy Promotion Project Learn and Earn Project Public Relations Project Business Services Operations Research Event Buying and Merchandising Operations Research Event Finance Operations Research Event Hospitality and Tourism Operations Research Event Sports and Entertainment Marketing Operations Research Event

MINI-AWARDS OVERVIEW

TUE4.28

Check for finalists on the conference app.

DECA’s Mini-Awards Session recognizes top performers in preliminary competition of DECA’s Competitive Events Program.

Silver-ribbon medallions are awarded to top performers in the presentation and on the career cluster exam.

Blue-ribbon medallions are awarded to the overall competitive event finalists who will compete in the final round of competition.

All blue-ribbon medallion finalists should immediately report to the WA Lobby to verify their competition time.

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue.34

Remember to download the official

#DECAICDC 2015 app at http://bit.ly/decaicdcapp15

COMPETITIVE EVENTS AGENDA

Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue.

SAT 4.25 SUN 4.26 MON 4.27 TUE 4.28

Series Director’s/ Assistant Series Directors’ Briefing9:00 a.m. W 208A

Series Director’s/Adult Assistants’ Briefing1:00 p.m. W 311

Participants’ Briefing/Testing2:00 p.m. W 311

Series Director’s/Adult Assistants’ Briefing1:00 p.m. WB 2-3

Competition Preliminaries1:30 p.m. WB 2-3

Series Director’s/Adult Assistants’ Briefing8:00 a.m. WA 4

Competition Finals9:30 a.m. WA 4

Series Director’s/ Assistant Series Directors’ Briefing9:00 a.m. W 208 A



Series Director’s/Adult Assistants’ Briefing7:00 a.m. WB 2-3

Competition Preliminaries8:00 a.m. WB 2-3



Series Director’s/ Assistant Series Directors’ Briefing9:00 a.m. W 205C

Series Director’s/Adult Assistants’ Briefing8:00 a.m. Rosen Centre Hotel Grand Ballroom

Participants’ Briefing/Testing/Manual Registration9:00 a.m. Rosen Centre Hotel Grand Ballroom


Competition Preliminaries10:00 a.m. WA 4

Series Director’s Briefing7:30 a.m. WA 4

Adult Assistants’ Briefing9:30 a.m. WA 4



Series Director’s/Adult Assistants’ Briefing8:00 a.m. W 311

Participants’ Briefing/Testing9:00 a.m. W 311












35

APPAREL AND ACCESSORIES

MARKETING SERIESAAM

BUSINESS FINANCE SERIES

BFS

ACCOUNTING APPLICATIONS

SERIESACT

ADVERTISING CAMPAIGN

ADC

AUTOMOTIVE SERVICES

MARKETING SERIESASM

36

COMPETITIVE EVENTS AGENDA SAT 4.25 SUN 4.26 MON 4.27 TUE 4.28


Series Director’s/ Assistant Series Directors’ Briefing9:00 a.m. W 208B


Participants’ Briefing/Testing9:00 a.m. WA 3





BUYING AND MERCHANDISING TEAM DECISION

MAKINGBTDM



Participants’ Briefing/Manual Registration10:30 a.m. WA 2 Sections A201/A301



Series Director’s/Adult Assistant’s Briefing7:30 a.m. WA 4

Assistant Series Director’s/Adult Assistants’ Briefing11:00 a.m. WA 4


BUSINESS SERVICES OPERATIONS RESEARCH

BOR

BUSINESS LAW AND ETHICS TEAM

DECISION MAKINGBLTDM


Series Director’s/Adult Assistants’ Briefing1:00 p.m. WA 3

Participants’ Briefing/Testing2:00 p.m. WA 3




















BUSINESS SERVICES MARKETING

SERIESBSM

BUYING AND MERCHANDISING

OPERATIONS RESEARCH

BMOR

37

SAT 4.25 SUN 4.26 MON 4.27 TUE 4.28




Participants’ Briefing/Manual Registration10:30 a.m. WA 1 Sections G204/G304








Participants’ Briefing/Manual Registration2:30 p.m. W 307
















Participants’ Briefing/Manual Registration10:30 a.m. WA 2 Sections E204/E304














CREATIVE MARKETING

PROJECTCMP

ENTREPRENEURSHIP PARTICIPATING

FRANCHISING: ENPF INDEPENDENT: ENPI

COMMUNITY SERVICE PROJECT

CSP

ENTREPRENEURSHIP INNOVATION PLAN

ENI

ENTREPRENEURSHIP —GROWING YOUR

BUSINESSENGB

Franchising

38











































FINANCE OPERATIONS RESEARCH

FOR

FASHION MERCHANDISING

PROMOTION PLANFMP

FINANCIAL CONSULTING

FCE

ENTREPRENEURSHIP PROMOTION

PROJECTEPP

ENTREPRENEURSHIP WRITTEN

ENW

39

SAT 4.25 SUN 4.26 MON 4.27 TUE 4.28







































FINANCIAL SERVICES TEAM DECISION

MAKINGFTDM

FOOD MARKETING

SERIESFMS

HOSPITALITY SERVICES TEAM

DECISION MAKINGHTDM

HOSPITALITY AND TOURISM

OPERATIONS RESEARCH

HTOR

FINANCIAL LITERACY

PROMOTION PROJECT

FLPP

40









































INTERNATIONAL BUSINESS PLAN

IBP

LEARN AND EARN PROJECT

LEP

HOTEL AND LODGING

MANAGEMENT SERIES

HLM

HUMAN RESOURCES

MANAGEMENT SERIES

HRM

HOSPITALITY AND TOURISM

PROFESSIONAL SELLING

HTPS

41

SAT 4.25 SUN 4.26 MON 4.27 TUE 4.28





































MARKETING COMMUNICATIONS

TEAM DECISION MAKING

MTDM

MARKETING MANAGEMENT

SERIESMMS

PRINCIPLES OF BUSINESS

MANAGEMENT AND ADMINISTRATION

PBM

PRINCIPLES OF FINANCE

PFN

PERSONAL FINANCIAL LITERACY

PFL

42



QUICK SERVE RESTAURANT MANAGEMENT

SERIES


















Participants’ Briefing/Manual Registration10:30 a.m. WA 1 Sections F104/F204




















QUICK SERVE RESTAURANT MANAGEMENT

SERIESQRMS

PROFESSIONAL SELLING

PSE

PUBLIC RELATIONS PROJECT

PRP

PRINCIPLES OF HOSPITALITY AND TOURISM

PHT

PRINCIPLES OF MARKETING

PMK

43

SAT 4.25 SUN 4.26 MON 4.27 TUE 4.28






































RESTAURANT AND FOOD SERVICE MANAGEMENT

SERIESRFSM

RETAIL MERCHANDISING

SERIESRMS

SPORTS AND ENTERTAINMENT

MARKETING OPERATIONS RESEARCH

SEOR


MARKETING SERIES

SEM


MARKETING TEAM DECISION MAKING

STDM









VBC Briefing (required)7:00 a.m. W 103

Virtual Business Challenge WB 1

8:00 a.m. Restaurant


9:00 a.m. Retailing

9:30 a.m. Retailing

10:00 a.m. Hotel

10:30 a.m. Hotel

11:00 a.m. Personal Finance


12:30 p.m. Sports

1:00 p.m. Sports

1:30 p.m. Restaurant

2:00 p.m. Retailing

2:30 p.m. Hotel

3:00 p.m. Personal Finance

3:30 p.m. Sports

Virtual Business Challenge WB 1



9:00 a.m. Retailing

9:30 a.m. Retailing

10:00 a.m. Hotel

10:30 a.m. Hotel



12:30 p.m. Sports

1:00 p.m. Sports

1:30 p.m. Restaurant

2:00 p.m. Retailing

2:30 p.m. Hotel

3:00 p.m. Personal Finance

3:30 p.m. Sports



Participants’ Briefing/Manual Registration10:30 a.m. WA 1 Section H103














TRAVEL AND TOURISM TEAM

DECISION MAKINGTTDM

VIRTUAL BUSINESS CHALLENGE

VBCHM

VBCPF

VBCRS

VBCRT

VBCSP

STOCK MARKET GAME

SMG


PROMOTION PLANSEPP

Personal Finance, Restaurant, Retail and Sports

DECA Hotel Challenge

44 Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue.


Adult Assistants’ Briefing8:00 a.m. W 206

ELEVATE8:30 a.m.–3:30 p.m. W 206


ELEVATE8:30 a.m.–2:30 p.m. W 206

EMERGING LEADER FINALE2:30 p.m.–3:30 p.m. WA 2


EMPOWER8:30 a.m.–3:30 p.m. W 207


EMPOWER8:30 a.m.–2:30 p.m. W 207


Adult Assistants’ Briefing8:00 a.m. W 109-110

IGNITE8:30 a.m.–9:45 a.m. W 109-110

IGNITE Breakouts10:00 a.m.–3:30 p.m. W 101-105, 108

Adult Assistants’ Briefing8:00 a.m. W 109-110

IGNITE Breakouts8:30 a.m.–2:30 p.m. W 101-105, 108



ASPIRE8:30 a.m. W 304

Executive Mentor Program10:00 a.m. W 304H

ASPIRE1:30 p.m.–3:30 p.m. W 304


ASPIRE8:30 a.m.–2:30 p.m. W 304


Adult Assistants’ Briefing8:00 a.m. Orange Ballroom, Hilton Orlando THRIVE8:30 a.m.–3:30 p.m. Orange Ballroom, Hilton Orlando

Adult Assistants’ Briefing8:00 a.m. W 109-110THRIVE8:30 a.m.–2:30 p.m. W 109-110


Series Director’s/Adult Assistants’ Briefing7:30 a.m. Florida Ballroom, Hilton Orlando

SBE Academy 8:30 a.m. Florida Ballroom, Hilton Orlando

Series Director’s/ Adult Assistants’ Briefing7:30 a.m. WA 4

Competition Preliminaries

SBE Food Operations 8:30 a.m. WA 4

SBE Retail Operations 8:30 a.m. WA 4

Series Director’s/ Adult Assistants’ Briefing10:00 a.m. WA 4

Competition Finals

SBE Food Operations 11:00 a.m. WA 4

SBE Retail Operations 11:00 a.m. WA 4

Series Director’s/ SBE Advisory Council Briefing9:00 a.m. W 306A

EMERGING LEADER SERIES AGENDA

SAT 4.25 SUN 4.26 MON 4.27

SAT 4.25 SUN 4.26 MON 4.27 TUE 4.28

Event Director’s/Assistant Event Directors’ Briefing9:00 a.m. W 107





FORMERLY CHAPTER MANAGEMENT

ACADEMY

FORMERLY DECA LEADS

FORMERLY LEADERSHIP

DEVELOPMENT ACADEMY

FORMERLY SENIOR

MANAGEMENT INSTITUTE

SCHOOL-BASED ENTERPRISE ACADEMY

45

46 Events will be held in the Orange County Convention Center—West Building unless otherwise noted. Student events are listed in blue.

NEW ADVISOR ACADEMYSponsored by Pepsico Chilled DSDDesigned for new and developing advisors with up to five years of experience. DECA’s New Advisor Academy explains how DECA’s Comprehensive Learning Program integrates into classroom instruction, applies learning, connects to business and promotes competition. A blend of philosophy and practical instructional techniques, the New Advisor Academy empowers each advisor to “be a hero” in the classroom.

ELECTION SESSIONSSATURDAY, APRIL 25Officer Candidate Orientation and Interviews

9:00 a.m. W 310A

Nominating Committee Briefing9:00 a.m. W 310B

Nominating Committee Interviews10:00 a.m. W 310B

SUNDAY, APRIL 26Voting Delegates’ Briefing and Presidential and Regional Campaign Rally

4:00 p.m. W 109

Regional Campaign Rallies

Central Region W 110 North Atlantic Region W 108 Southern Region W 109 Western Region W 105

TUESDAY, APRIL 28Voting Delegates’ Seating

11:00 a.m. W 109

Business and Election Session

11:30 a.m. W 109

WEDNESDAY, APRIL 29New Executive Officer Orientation

8:30 a.m. Salon 5, Rosen Centre Hotel

MONDAY, APRIL 27 | WORKSHOP FOR ALL ADVISORS

3:30 p.m. W 209

DECA’s Competitive Events Program Update Session Learn about new and revised competitive events for the future. Plus, hear the topics for Business Operations Research Events, Professional Selling and Consulting Events. Additionally, attendees will be able to express their opinions on a variety of issues related to competitive events. Feedback collected will be utilized by the Competitive Events Taskforce during the upcoming school year.

MONDAY, APRIL 27

9:00 a.m. W 209Add Relevance with DECA’s Role-plays and Case Studies Learn how to select DECA role-plays and case studies that will provide relevant, meaningful problems for students to solve, provide a standards-based evalu-ation, increase rigor and expose your students to DECA.10:00 a.m. Project-based Learning Through DECA’s Written Events Learn how to utilize DECA’s written events to integrate project-based learn-ing into your curriculum and create authentic learning experiences.11:00 a.m. Extend Classroom Learning Learn how partnering with local business professionals can extend your members’ classroom learning and integrate career connections that bring current industry knowledge and skills to your members. 11:00 a.m. Lunch (on your own)1:00 p.m. Cool Ideas During this two-hour session, network with experienced colleagues in a series of round-table discussions and receive tangible cool ideas you can take back to the classroom.3:00 p.m. I Am DECA During this 15-minute session, set action plans for when you return to the class-room.

9:00 a.m. W 209DECA Connects Create relevance in the educational process by learning how to demonstrate DECA’s connection to key educational initiatives such as Career Clusters, Common Core Standards and 21st Century Skills.10:00 a.m. Enhance Teaching and Learning Learn how to use DECA’s Comprehensive Learning Program as an integral component of classroom instruction to help your members apply what they learn, connect to business and develop a competitive edge.11:00 a.m. What’s Your DECA Philosophy? Develop a DECA philosophy that will become the key to meeting your goals and intended outcomes for your members and identify ways to integrate relevant DECA activities into your curriculum. Noon Lunch (on your own)1:00 p.m. DECA Strong—the Power of Student Leadership Develop a plan that will help you set measurable goals for your chapter, create and utilize your leadership team, and develop strategies that will engage every member in leadership opportunities. 2:00 p.m. Your DECA Brand Create a chapter brand identity that involves strong membership recruitment activities and innovative communication strategies. How do you want students, administrators and the community to perceive your chapter?

SUNDAY, APRIL 26

JUNE 29 JULY 2

CHARLOTTE, NC

A NEW, RE-IMAGINED

PROFESSIONAL LEARNING EXPERIENCE

REGISTER AT

DECA.ORG/AMPED

Enhance your role as a teacher and DECA advisor through workshop strands focused on:CompeteConnectChapterClassroomSchool-based Enterprises

Sponsored and hosted by

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