conference program day 1: monday*bamini kpd balakrishnan, mark leenders, siva muthaly shopping...
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CONFERENCE PROGRAM DAY 1: MONDAY
HICKINBOTHAM HALL VINES FERGUSON BROUGHTON EXHIBITION 1 EXHIBITION 2 GALLERY 1 GALLERY 2 YARRABEE
08:00 - 09:00 Conference Registration
09:00 - 10:30 Opening and Keynote Plenary - Holly Ransom
10:30 - 11:00 Morning Tea. Meet and Greet Session, Wined Bar
11:00 - 12:30 Special Session Consumer Behaviour Food and Nutrition
Business Networks, Distribution and
RetailingRetailing
Management
Marketing Strategy and Innovation New Products and Markets
Social Marketing
Taking a Wider View
Marketing Education
Pedagogical Approaches to
Marketing
Service Research
Service Environment
Marketing Analytics, Methods and
ModellingModels and Predictions
Product and Brand
Management Innovation
and Brands
Session Chairs Sally Rao Hill John Murray Charles Graham Joya Kemper Foula Kopanidis Julia Fehrer Hume Winzar Alastair Tombs
PAPER 1 Research Traditions within ANZMAC:
Reflections on the Past 20 Years and Pathways
for the FutureChair: Mark Uncles
Presenters: Janet McColl-Kennedy, Sharyn Rundle-Thiele,
Harmen Oppewal, Geoff Soutar, Roderick Brodie
The “Healthy=Light” Heuristic
*Nico Heuvinck, Yi Li, Mario Pandelaere
Vape Shops: Boom, Bust or Cloudy Future?
*Michael Marck, Sean Ennis
Recipes for New Product Success: The
Interplay between Orientations and Environmental
Turbulence*Joanne Ho, Carolin
Plewa, Vinh Lu
Guilt and Shame Appeals in Health Communications
*Sinh Hoang Nguyen
Developing Workplace-Ready Students Using
Authentic Learning Assessments
*Paul Chad
The Socio-material Context of Value
Cocreation*Michael
Kleinaltenkamp, Ilias Danatzis, Joerg Finsterwalder
Applying Local Projections to
Marketing Time-Series*Christine Eckert, Harald
van Heerde, Hauke Wetzel, Stefan Hattula
Piracy Paradox: Does Imitation Benefit
Innovative Brands?*Djavlonbek Kadirov
PAPER 2 Jerkies, Tacos, and Burgers:
Socioeconomic Status and Meat Preference*Eugene Chan, Natalina
Zlatevska
Role of Customer Orientation in Retail
Marketing*Yuji Sakagawa, Fumikazu
Morimura, Sami Kajalo
How Markets Grow. The Factors Associated with
Category Expansion*Magda Nenycz-Thiel, Charles Graham, John Dawes, Bruce McColl,
Arry Tanusondjaja, James Martin, Kirsten Victory
Assessing the Effectiveness of
Emotional Appeals in Social Advertisements
*Murooj Yousef, Timo Dietrich, Geraldine Torrisi
Do Marketing Students Enjoy or Avoid
Teamwork?*Claire Lambert,
Linda Riebe
The Enrichment of Social Servicescape from Social Capital
Perspective: Preliminary Insights
from Australian Coworking Spaces
*Bamini KPD Balakrishnan, Mark
Leenders, Siva Muthaly
Shopping Centres Versus Online Fulfilment: An
Agent Based Model Simulation
*Steven D'Alessandro, Roderick Duncan, Terry
Bossomaier
A Value-in-use Perspective of Counterfeits
*Sudeep Rohit, Suresh Antony
PAPER 3 Antecedents of Organic Food Products Intention
and Behavior*Gurmeet Matharu, Tania
von der Heidt, Golam Sorwar
Store Prototypes and Retail Brand
Development*John Murray, Christoph Teller, Andrew Murphy,
Jonathan Elms
Why Aren't New Product Failure Rates
Improving?*Kirsten Victory, Magda
Nenycz-Thiel, John Dawes, Arry Tanusondjaja,
Armando Corsi
Online Social Influence and Social Marketing
*Long Thang Van Nguyen, Hue Trong Duong,
Hong Tien Vu, Tu Thanh Nguyen
Do Marketing Students Gain Cross- cultural
Skills as a Result of Undertaking a
Peer-Peer Mentoring Experience "At Home"?
*Kathleen Griffiths, Foula Kopanidis, Sveta Angelopoulos, Marion
Steel
Culture's Role in the Perception of
Atmospherics*Amelie Burgess, Dean
Wilkie
Price Promotion Models for EDLP
RetailersRahul Govind, David
Sugianto Lie, *Sonika Singh, Ashish Sinha
How New Product Preannouncement Influence Brand's
Innovativeness*Mahmud Hassan, Ravi
Pappu, Sarah Kelly
PAPER 4 Fitness Instructors: A Competitive Branding
Element*Wendy See, Derek Ong
The Managerial Role in Facilitating Open
InnovationYuosre Badir, *Björn
Frank, Marcel Bogers
Like Minds Campaign: A Macro-Social Marketing
AnalysisAnn-Marie Kennedy, *Joya
Kemper
Reinventing the Case Method through
Collaborative Case Research
*Carols Diaz Ruiz, Katy Mason, Luis Araujo,
Pierre Mora
A Flow Theory Perspective to Understanding
Salesperson Negative Workplace States
and their Intention to Leave - A Conceptual
Framework*Teidorlang Lyngdoh,
Sridhar Guda
Effect Size Undermines Decades of
International Business Research
*Hume Winzar, Chris Baumann, Doris
Viengkham
Brand Innovativeness Effects on Brand
LoyaltyIsador Lim, Alastair Tombs, *Ravi Pappu
CONNECT. ENGAGE. TRANSFORM.ANZMAC 2018
CONFERENCE PROGRAM DAY 1: MONDAY
HICKINBOTHAM HALL VINES FERGUSON BROUGHTON EXHIBITION 1 EXHIBITION 2 GALLERY 1 GALLERY 2 YARRABEE
12:30 - 1:30 LUNCH
Layton Dissertation Award Winner:
Euejung Hwang - PhD Thesis Title
“Meaning transfer in a cobranding context.
The role of sensory signature”
1:30 - 3:00 Special Session Customer Engagement
Broad Perspectives of Engagement
Digital Marketing and Social Media
Advertising and Branding
Social MarketingBeyond the Individual
Consumer Behaviour
Sensory Consumption
Consumer Behaviour
Consumer-Brand Relationships
Service ResearchConsumer Behaviour
in Service
Marketing Communications
Gender and Controversy
Product and Brand ManagementBrand Profiles
Session Chairs Jill Sweeney Timothy Daly Bo Pang Achini Ranaweera Mark Avis Ingo Karpen Svetlana Bogomolova Angela Dobele
PAPER 1 B2B Research Opportunities and
Challenges Chairs: Erik Mooi,
Sudha Mani, Michael Kleinaltenkamp, Gary Lilien, Ian Wilkinson
How Does Engagement Affect Customer
Journeys?*Elina Jaakkola, Matthew
Alexander
TV Advertising Campaigns in the
Context of Search-Centric Marketing
*Andrej Miklosik, Stefan Zak, Maria Hasprova,
Martin Kuchta
Social Marketing: So Much More than a Nudge
*Sharyn Rundle-Thiele, Jeff French
Sensory Mindfulness in Consumer Behavior*Bertil Hultén, Usha
Pappu
The Customers Intention of Using Loyalty Programs
*Mitra Maboud, Claire Lambert, Maria Ryan
Who Collects Experiences? A
Typology of Collectors*Donna Gallagher, Foula
Kopanidis, Kate Westberg
Banner Ads CTR: Model Attractiveness and
Gender*Daisy Lee, Regan Lam
An Axiological Approach to Brand
Profiling*Stuart Barnes, Jan
Mattsson
PAPER 2 Integrated Perspective on Customer
Engagement - Empirical Investigation*Katarzyna Żyminkowska,
Tomasz Żyminkowski
Search Engine Advertising Sample Recruitment in The
Middle East*Timothy Daly, Paul
Harrigan
Beyond the Individual: A COM-B Model Analysis
*Taylor Willmott, Bo Pang, Sharyn Rundle-Thiele
Haptic Information and Consumer Brand
Impressions*Achini Tharaka
Ranaweera, Brett Martin, HS Jin
Bricolage: From Conceptualisation to
Scale Validation*Muhammad Abid, Aron O’Cass, Hormoz Ahmadi,
Vida Siahtiri
Empathy, Mindfulness and Extra-role
Behaviors, Thi Nguyet Que Nguyen, *Liem Viet Ngo, Jiraporn
Surachartkumtonkun
LGBT-themed Advertising: Gender, Disgust & Political
IdeologyJane Etheridge, *Gavin
Northey, Felix Septianto, Rebecca Dolan, Patrick
van Esch
Self-Promotion and Academic Branding: Career Progression
Strategy*Angela Dobele, Erica
Wastell
PAPER 3 Towards Converting Customer Engagement
into Loyalty Using Social Media Brand Posts
*Thomas Reimer, Michael Lever, Tatiana Anisimova
Journal of Marketing Management Digital Marketing Special
Issue Launch*Kristof Coussement
Evaluating a Co-designed Social
Marketing Program*Erin Hurley, Timo
Dietrich, Sharyn Rundle-Thiele
Need For Touch: Perceptions of Payment Mode, Ownership and
Spending*Jashim Khan, Russell
Belk, Gary Rivers, Zuo-Na Dongbei
Do Consumers Ordinarily Think of Brands in Terms of
Personality?*Mark Avis
Spiritual Engagement: From Consumption to
Anti-Consumption*Kieran Tierney, Ingo Karpen, Jodie Conduit
Controversial Approaches
for Marketing Communication
*Liem Quoc Bui, Long Thang Van Nguyen, Van
Truc Thi Nguyen
Self-marketing Strategies of Female
Academics*Natalie McKenna,
Angela Dobele, Lauren Gurrieri, Lisa Farrell
PAPER 4 Customer Engagement Research and Seminal
Articles*Roderick Brodie, Loic
(Pengtao) Li, Julia Fehrer, Biljana Juric
Impact of Servicescape Transformation on Food
Choice*Julia Carins, Sharyn
Rundle-Thiele, Ophelie Delmas
The Power of Touch: Some Empirical
Evidence*Achini Tharaka
Ranaweera, Bertt Martin, HS Jin
Is Product-Program Congruence Effective in
TV Advertising?*Joanna Caruso,
Lucy Simmonds, Svetlana Bogomolova, Adam
Gelzinis
Driving B2B Brands through Signalling
Sustainability PracticesVida Siahtiri, *Syed Mahdi
Vesal, Aron O'Cass
CONNECT. ENGAGE. TRANSFORM.ANZMAC 2018
CONFERENCE PROGRAM DAY 1: MONDAY
HICKINBOTHAM HALL VINES FERGUSON BROUGHTON EXHIBITION 1 EXHIBITION 2 GALLERY 1 GALLERY 2 YARRABEE
3:00 - 3:30 Afternoon Tea
3:30 - 5:00 Special Session Digital Marketing and Social MediaBrand Interactions
Business Networks, Distribution and
RetailingValue creation in
Business
Macromarketing and Public Policy
Macro Approaches
Marketing Strategy and Innovation
Marketing Value in the Economy
Consumer Behaviour
Responsible Consumption
Customer Engagement
Negative aspects of engagement
Service ResearchService Failure, Complaints and
Recovery
Session Chairs Torgeir Aleti Erik Mooi Val Hooper Leena Aarikka-Stenroos Claire Sherman Linda Robinson Yelena Tsarenko
PAPER 1 Social Marketing for a Better World
Chairs: Bo Pang, Linda Brennan, Lukas Parker,
Sameer Deshpande, Sharyn Rundle-Thiele
Antecedents and Consequences of
Consumers' Online Brand-Related
Activities (COBRAs) on Social Networking Sites
*Rico Piehler, Michael Schade, Barbara Kleine-
Kalmer, Christoph Burmann
Value-in-use Management - An Inductive Approach
Katharina Prohl, *Michael Kleinaltenkamp
An Ecosystem Perspective of
Retirement in Australia*Teagan Altschwager,
Jody Evans
Marketing's Impact on Start-up Firms'
Financial Valuations*Ofer Mintz, Gary Liliien
Linking Consumers' Ethical and Religious Orientation with CnSR
*Mehran Nejati, Ali Quazi, Azlan Amran
Online Brand Community
Engagement: A Text-Mining Approach
*Ce Mo, Ting Yu, Karen Tian
Motive Matters: Mindfulness and
Consumer Complaining Behavior
*Himanshu Srivastava, Gurbir Singh, Deepak
Ranjan
PAPER 2 Parasocial Interaction and Brand
Endorsements in Vlogs*Hanna Reinikainen,
Juha Munnukka, Devdeep Maity, Vilma Luoma-aho
Business Research Collaboration as Knowledge Coproduction Partnerships
*Louise Young, Per vagn Freytag
Understanding How Values Affect
Consumer Ethics*Rafi Chowdhury
Pareto Share for Retailers
*John Dawes, Philip Stern, Magda Nenycz-Thiel, Jaap
Wieringa
Role of Awareness and Ownership of ‘Owned’ Money on Spending
*Jashim Khan, Russell Belk, Gary Rivers, Zuo-Na
Dongbei
CSR Commitment as Window Dressing Strategy Driven by
Dissatisfied Customer*Tommy Roxenhall,
Darush Yazdanfar, Peter Öhman
Humour in Service Recovery - No
Laughing MatterPaul Patterson, *Christine
Mathies,
PAPER 3 Add-recall Digital Interaction: The case
of Flarie*Elin Nilsson
Ecosystem Mechanics and its Impact on the Process
of Biotechnology Commercialization
*Avni Misra, Mike Reid, Marion Steel
Mechanisms of Morphogenesis in
Service Ecosystems: Compression
*Hamish Simmonds, Aaron Gazley, Val Hooper,
Michelle Renton
Deconstructing the Architecture
of Customer Value Propositions in Circular
Economy*Valtteri Ranta, Joona
Keränen, Leena Aarikka-Stenroos
Nexus amongst Consumer Social
Responsibility, Loyalty and Trust
*Ali Quazi, MD Jakir Talukder, Taufiqul Islam
Conceptualisation and Operationalisation of Negative Actor
Engagement*Loic (Pengtao) Li, Biljana
Juric, Roderick Brodie, Catherine Frethey-
Bentham
Culture Matters: Power Distance and
Consumer Complaining Behavior
*Himanshu Shekhar Srivastava, Jayasimha K R
PAPER 4 In Vlog We Trust: e-Content Trust
InfluencersMaree Lockie, *Drew
Franklin
Governance and Value Creation in Business
Solutions*Erik Mooi, Vishal
Kashyap, Marc van Aken
The Business Models of Tribal Marketing*Carlos Diaz Ruiz, Laurence Dessart
Suppression Effects within the Material
Values Scale*Claire Sherman, Damien
Arthur
Negative Customer Engagement in
Commercial Service Contexts
*Diem Khac Xuan Do, Kaleel Rahman, Linda
Robinson
Rectifying Severe Service Failures
through Customer Participation
*Isabella Maggioni, Cheryl Leo, Yelena
Tsarenko
5:00 - 6:00 ANZMAC AGM Hickinbotham Hall
6:00 - 7:30 Welcome Reception (Bonython Hall)
CONNECT. ENGAGE. TRANSFORM.ANZMAC 2018
CONFERENCE PROGRAM DAY 2: TUESDAY
HICKINBOTHAM HALL VINES FERGUSON BROUGHTON EXHIBITION 1 EXHIBITION 2 GALLERY 1 GALLERY 2 YARRABEE
08:00 - 10:00“ANZMAC Executive
Meeting (Invitation only)”
09:00 - 10:30 Special Session Service ResearchHealth Service
Digital Marketing and Social Media
Mobile Applications (Apps)
Marketing Strategy and InnovationLeadership and Market-Shaping
Special Session Consumer BehaviourVulnerable Customers
Marketing CommunicationsAdvertising Online
Product and Brand ManagementCity and Place
Branding
Session Chairs Matthew Alexander Vilma Louma-Aho Roderick Brodie Arvid Hoffmann Liliana Bove Rico Piehler
PAPER 1 Drivers of Marketing Elasticities
Chairs: Peter Danaher, Harald van Heerde,
Dominik Papies, Nils Wlomert
Mapping Patient Experience and Journey from Service Providers'
and Caregivers' Perspectives
Lauri Litovuo, *Leena Aarikka-Stenroos, Elina
Jaakkola
Facebook Live as a Direct Selling Channel,
Nassim Dehouche, *Apiradee
Wongkitrungrueng
Exploring Chief Marketing Officers' Firm-Value EffectsIsabel Deutschmeyer,
*Peter Guenther, Miriam Guenther, Michael
Kleinaltenkamp
Values Theory, Methods and Applications:
Understanding Value-Expressive Consumer
Behaviours across the Lifespan
Chairs: Julie Ann Lee, Uwana Evers, Joanne Sneddon, Geoff Soutar
Consumption Communities as
Socialisation Agents*Saara Matilainen,
Torgeir Aleti
How People Avoid Ads Across Television
Devices*Yolanda Nguyen, Steven Bellman, Virginia Beal, Cathy Nguyen, Byron
Sharp
Branding an Arts Council: Cover Stories
1973-2018*Ruth Rentschler, Ian
Fillis
PAPER 2 Do Not Forget about the Fellow Patient
*Saskia Hantel
Location-Aware App to Support Heritage Trail
ExperienceJude Yew, Natalie
Precians, *Sameer Deshpande, Kelvin Cheng,
Ellen Do
Institutional Cross-Ownership, Marketing, and Firm PerformanceJohn Healey, *Ofer Mintz
Impact of Longevity on Elderly
Consumer Needs*Gabriel Rousseau
Effective In-Game-Advertising:
Congruency, Placement and Prominence
*Sandra Smith, Emmy Ren, Richard Starr Jr
The Role of Knowledge in Place Branding
*Juanyi Liu, Fang Liu, Ting Li
PAPER 3 Transforming Mental Health Services:
Provider Perspectives*Philippa Hunter-Jones, Steve Flatt, Liz Crolley,
Katie Neary
Diminish Price Sensitivity in Mobile
Shopping Applications*Putri Berlian, Tengku
Ezni Balqiah
Market-shaping Strategies:
Antecedents, Activities and Outcomes
*Suvi Nenonen, Kaj Storbacka, Catherine
Frethey-Bentham
How does Consumer Vulnerability affect Financial Decision-
Making?*Arvid Hoffmann, Simon
McNair
Winning the Gig in Freelance Online
MarketplacesStephan Ludwig, *Liliana Bove, Sabine Benoit, Ko de Ruyter, Peter Urwin
How Cities Can Attract Highly Skilled Workers
as Residents: The Impact of City Brand
BenefitsMichael Schade, *Rico
Piehler, Christoph Burmann
PAPER 4 Competitor Collaboration for Rapid
Market-shaping,*Jonathan Baker, Suvi
Nenonen, Roderick Brodie
Transforming Behaviours by
Connecting Theory Testing and Design
*Bo Pang, Sharyn Rundle-Thiele, Patricia David,
Francisco Crespo Casado
10:30 - 11:00 Morning Tea. Meet and Greet Session, Wined Bar
CONNECT. ENGAGE. TRANSFORM.ANZMAC 2018
CONFERENCE PROGRAM DAY 2: TUESDAY
HICKINBOTHAM HALL VINES FERGUSON BROUGHTON EXHIBITION 1 EXHIBITION 2 GALLERY 1 GALLERY 2 YARRABEE
11:00 - 12:30 Special Session Marketing CommunicationsEndorsements and
Sponsorship
Business Networks, Distribution and
Retailing Business Ecosystems
Macromarketing and Public Policy
Modern Approaches
Consumer BehaviourTransformative
Consumer Research
Product and Brand Management
Extending Brands
Service Research Service Outcomes
Food, Wine and Leisure Marketing
Tourism
Session Chairs David Waller Elina Jaakkola Tania von der Heidt Stephen La Macchia Malcolm Wright Pennie Frow Larry Lockshin
PAPER 1 Climbing the greasy pole: career
progression for mid-career academics
Chair: Tim FrySpeakers: Sharyn Rundle-
Thiele, Felix Mavondo, Lucie Ozanne
Celebrity versus Film Persona Endorsements*Amanda Kennedy, Stacey
Baxter, Jasmina Ilicic
Customer Importance and Resource
Mobilization Processes*Mark Glynn
Facebook and Twitter Utility for PolicymakersKane Callaghan, *Mehmet (Michael) Mehmet, Peter
Simmons
An Application of the MOA Framework to Encourage Female
Participation in Sports*David Schmidtke, Bo
Pang, Abi Badejo
Understanding Broad Brands: A Multimodal
Brand Analysis*Claudia Gonzalez, Frank Alpert, Josephine Previte
Customers' Expected Value Capture in Sport
ContextsHerbert Woratschek,
*Mario Kaiser
The Effects of Perceived Crowding on Word-of-
mouthKaty Neville, Catherine
Frethey-Bentham, *Gavin Northey, Patrick van Esch
PAPER 2 Sponsor Bonding: An Australian Cricket Field
Study*Lenny Vance, Maria
Raciti, Meredith Lawley
Role of Values in Business Purchase
DecisionsEhtisham Anwer, *Sameer Deshpande, Robbin Derry,
Debra Basil
Mid Wife in the Digital Age: Decoding Value
from Midwifery Websites
*Janet Davey, Jayne Krisjanous, Robyn Maude,
Marlini Bakri
Type of Comparative Feedback and Prosocial
Behavior*Kun Zhou, Jiajun Wu,
Xiaoyin Ye, Jun Ye
The Art of Adaptation: Brand Extension for a
Distributed WorldAnne-Marie Hede, *Maree
Thyne, Finola Kerrigan
Content Analysis of eWOM for Heart
Surgery*Sarah Lord Ferguson, Kirk Plangger, Leyland
Pitt
Wine Tourists with Children: Untapping a Latent Wine Tourism
Demand*Marianna Sigala
PAPER 3 Corporate Sponsorship Effects on Charitable
Giving*Iris Goh, Ravi Pappu,
P Monica Chien
How Value Propositions Are Developed In
EcosystemsEsko Hakanen, *Joona
Keränen, Pekka Töytäri, Valtteri Vulkko, Sanna
Sundqvist
Marketing of Smoked Tobacco in a Smoke
Free WorldJanet Hoek, Phil Gendall,
*Christine Eckert, Mei-Ling Blank, Jordan
Louviere, James Thrasher
Responses to Trust Repair Approaches by
Non-Profits*Stephen La Macchia,
Matthew Hornsey
Effects of Sensory Cues in Brand Extension
*Euejung Hwang, Jungkeun Kim, Martin
Waiguny
Over-time Stability of Individuals' Satisfaction
Scores*John Dawes, Lara Stocchi, Francesca
Dall'Olmo Riley
Understanding Shengtai Luyou
(Ecotourism) from Tourists’ Experiences
*Ting Li, Fang Liu, Juanyi Liu
PAPER 4 Digital Engagement and Measuring Success
in the GLAM Sector*David Waller, Helen
Waller
Collective Engagement in Organisational
Settings*Michael Kleinaltenkamp,
Ingo Karpen, Carolin Plewa, Elina Jaakkola,
Jodie Conduit
Impacts of Airbnb from a Macromarketing
Perspective*Tania von der Heidt, Rod Caldicott, Pascal Scherrer
Consumer Perceptions: Mãori and Non-Mãori
Wine Brands*Pam Feetham, Malcolm
Wright, Kerrianne Joe
Customer Advocacy and Word of MouthJill Sweeney, *Adrian
Payne, Dan Liu, Pennie Frow
The Effect of Inner Packaging Colour
*Patrick van Esch, Jonas Heller
12:30 - 1:15 LUNCH
Poster Sessions Australasian Marketing Journal
Editorial Board Meeting (Invitation only)
1:15 - 2.00 Keynote Plenary: Professor Andy Neely
CONNECT. ENGAGE. TRANSFORM.ANZMAC 2018
CONFERENCE PROGRAM DAY 2: TUESDAY
HICKINBOTHAM HALL VINES FERGUSON BROUGHTON EXHIBITION 1 EXHIBITION 2 GALLERY 1 GALLERY 2 YARRABEE
2:00 - 3:30 Meet the Editors Session #1
Product and Brand Management
Brands and Young Consumers
Digital Marketing and Social Media
Advanced Technologies
Social MarketingExtending Beyond Social Marketing’s Consumer Myopia
Consumer BehaviourFans and Love
Marketing Education University: Brand
Image, Participation and Satisfaction
Customer Engagement
Engagement for Business
Food, Wine and Leisure MarketingLeisure Marketing
Marketing Communications
Campaign Responses
Session Chairs Ravi Pappu Paul Harrigan Julia Carins Karen Fernandez Maria Raciti Heidi Winklhofer Armando Corsi Yuri Seo
PAPER 1 Harald van Heerde Journal of Marketing
Peter Danaher Journal of Marketing
Research
Sergio Biggemann Journal of Business
Research
Suvi Nenonen Marketing Theory
Magda Nenycz-Thiel Journal of Advertising
Research
Marianna Sigala Journal of Service
Theory and Practice
Michael Kleinaltenkamp
Journal of Business and Industrial
Marketing
Homophily's Influence on Child-oriented Brand Community
Identification*Margurite Hook, Stacey Baxter, Alicia Kulczynski
Challenges of the Internet of Things: A
Consumer Resistance Perspective
Zied Mani, *Inès Chouk
The Relationship between Social
Distance and Happiness*M S Balaji, Gopal Das
Liminality and Hyperreality in Celebrity
Consumption*Toni Eagar, Patrick
L'Espoir Decosta
Student-University Satisfaction: A Mental
Accounting Perspective*Jashim Khan, Jane
Hemsley-Brown
The Role of Actor Engagement in
Innovating Business Models
*Sophie Mentges, Stefan Roth, Thomas Robbert
Gamification or Socialization? What
Motivates Consumers' Engagement in Fitness Apps
*Wenting Feng, Rungting Tu, Peishan Hsieh
Orienting Responses to Branding in Advertising
*Lucy Simmonds, Steven Bellman,
Rachel Kennedy, Magda Nenycz-Thiel, Svetlana
Bogomolova
PAPER 2 Does Emotional Brand Attachment Matter?*Xuemei Bian, Ran Liu,
Andrew Robson
Consumer Motives for Adopting Artificial Intelligence Products
*Bjòrn Frank
Automatic Associations in Physical Activity Research: A Cross-
disciplinary Perspective*Amy Wilson, Amanda Rebar, Camille Short,
Benjamin Gardner, Ryan Rhodes
Consequences of Apparel Retail Brand
Experience: Moderating Role of Brand Love*S. R. Nikhashemi,
Charles Jebarajakirthy, Khaldoon Nusair
Brand Credibility and International Students'
Higher Education Preferences
*MD Manirujjaman, Wen Shao
Business-to-Business Engagement: A Case
Study*Anca Cretu, Heidi
Winklhofer, Linda Peters, Roderick Brodie
Does Order Effect Influence Haptic
Perception?Nino Ruusunen, *Tommi
Laukkanen
Creativity Versus Campaignability:
Executing Impactful Advertising Strategy
*Park Beede
PAPER 3 Effect of Brand Knowledge on Ethical
Brand Choice of Millennials
Alanna Pearson, *Margaret Matanda
Millennial Micro-Celebrities Personal Branding Strategies
on Instagram*Marina Leban, Ben Voyer
Changing the Water Quality Conversation
*Carina Roemer, Sharyn Rundle-Thiele
The Relationships of Brand Love with Related Constructs
*Minh Le
Mind the Divide: Digital Fluency and
Disadvantage*Kerry Russo, Lynne
Eagle, Nicholas Emtage, David Low
Engagement Practices in Social
Entrepreneurial Business Models - A Systemic Perspective*Julia Fehrer, Franziska
Kullak, Joana Sam-Cobbah
Branching out a Heritage Bourbon
Brand*Lois Shedd
Effective Audio Branding in Video
Advertising*Allison Bond, Rachel
Kennedy, Nicole Hartnett, Carl Driesener, Giang
Trinh, Anne Sharp, Steven Bellman
PAPER 4 An Environment at Risk: Snapshot of South-East
Queensland’s Food Environment
*Ryan Storr, Julia Carins, Sharyn Rundle-Thiele
Branding Love: Lovelocks as a
Romantic Sacrifice Ritual
Xinyue Zhang, *Toni Eagar, Patrick L'Espoir Decosta
Geographic Proximity and Disadvantaged Students' University
Participation*Maria Raciti, Joshua
Dale
Family Engagement Practices: Co-creating
Shared Experiences*Heidi Winklhofer, John
Melvin, Scott McCabe
Matching Consumer Mindsets with Luxury Advertising Features*Yuri Seo, Dongwoo Ko,
Jungkeun Kim
3:30 - 4:00 Afternoon Tea
CONNECT. ENGAGE. TRANSFORM.ANZMAC 2018
CONFERENCE PROGRAM DAY 2: TUESDAY
HICKINBOTHAM HALL VINES FERGUSON BROUGHTON EXHIBITION 1 EXHIBITION 2 GALLERY 1 GALLERY 2 YARRABEE
4:00 - 5:30 Special Session Social MarketingReducing Problem
Alcohol and Drug Use
Business Networks, Distribution and
Retailing Retail Sales
Marketing Strategy and Innovation
Overcoming Resistance
Consumer Behaviour
Consuming for Connection
Consumer Behaviour
When Country Matters
Service ResearchTechnology in
Service
Product and Brand ManagementLoyalty, Equity
and WOM
Marketing Education
Contemporary Issues
Session Chairs Sharyn Rundle-Thiele Sudha Mani Björn Frank Paul Ballantine Judith Holdershaw Sven Tuzovic Gosia Ludwichowska-Alluigi Kathleen Griffiths
PAPER 1 The Role of Actor Engagement in
Business Model Design
Chairs: Roderick Brodie, Julia Fehrer
Does Reversing Heavy Drinking Encourage Moderate Drinking?
*Khai Trieu Tran, Kirsten Robertson, Maree Thyne
Investigating Salesperson
Performance Factors: A Contemporary Meta-
AnalysisHalimin Herjanto, *Drew
Franklin
Barriers of Service Innovation among
Micro-sized e-retailers*Tiina Kemppainen, Lauri
Frank
The Effect of Congruity between Gift Types and Receivers' Attachment Styles on Relationships
between Givers and Receivers: A Conceptual
PaperChanthika Pornpitakpan,
*Qiuling Li
Conceptualization and Empirical Validation of
Tourist Xenophilia*Astrid Nørfelt, Florian
Kock, Alexander Josiassen
The Elderly's Acceptance of
Healthcare Self-service Technologies
Bojing Cao, *Cheng Wang
Word-of-mouth Communication and
Consumer Brand Relationship Formation
in Rural India*Shubhomoy Banerjee
Rhetoric of Grandiosity and Modesty in the
Mission Statements of Business Schools
*Jay Kumar Panjwani, Ashique Ali Jhatial
PAPER 2 Effectiveness of Realism Techniques in
Drug Campaigns*Celine Northcott,
Megan Williams, Lucy Simmonds, Gabrielle Todd, Verity Pearson-
Dennett, Svetlana Bogomolova
eShopping Cart Abandonment at
Fashion Pure Plays*Nobukhosi Dlodlo
Rejection in the Disrupted World
*Sahar Faghidno, Magda Nenycz-Thiel, Jenni
Romaniuk
Inclusion of Close Brands in the
Consumer's Sense of 'Self'
*Shanshan Luo, Ben Wooliscroft, Robert
Hamlin
An Eye-tracking Study to Understand Muslim Consumers' Product
Choice BehaviorYunus Ali, *Harmen
Oppewal
Emerging Technologies Affecting the Service
Ecosystem in Retailing*Marianne Ylilehto, Pauliina Ulkuniemi
Loyalty Deviations and the Small Brand
Syndrome*Katrin Franke, Dag
Bennett, Charles Graham
Exploratory Analysis of the Sticky Floor
PhenomenaAngela Dobele, Lisa Farrell, *Avni Misra
PAPER 3 Use Of Fear in Drug Prevention Campaigns
Megan Williams, Celine Northcott, *Lucy
Simmonds, Gabrielle Todd, Verity Pearson-
Dennett, Svetlana Bogomolova
Gender Bias in Sales Evaluation and HiringBahar Ashnai, *Sudha
Mani, Prabakar Kothandaraman
Research Engagement versus Engaged
Research: A Framework
*Teagan Altschwager, Jody Evans, Kerrie
Bridson
Invoking Social Comparison and Vanity
in Advertising*Samantha White, Paul
Ballantine
Virtual Shopping Simulation: Consumer Knowledge of Country
of Origin*Judith Holdershaw, Alexander Schnack,
Malcolm Wright
Airbnb versus Booking.com: What Drives the
Customer Experience?Dominik Georgi, *Sven
Tuzovic
Customer Based Brand Equity for mobile
apps: towards a new framework
*Lara Stocchi, Gosia Ludwichowska-Alluigi,
Roman Konopka, Rachel Fuller
What is an Effective Capstone in Marketing?
*Tania von der Heidt
PAPER 4 #TipsyTuesday: Understanding Alcohol
and Social Media Influence
*Rebecca Dolan, Bodo Lang
Gamified Behavioural Nudge into Social
Closeness*Johanna Prasch,
Janneke Blijlevens, Jan Schoormans, Claus-
Christian Carbon
Dynamic Market DesignCharlotta Windahl,
Katarina Wetter-Edman
Brand Experience, Customer Equity and
Brand LoyaltyCuong Hung Pham, Oanh Dinh Yen Nguyen, *Liem Viet Ngo, Nguyen Phong
Nguyen
Reflections on Perennial Debates in Marketing Education
*Gregory Elliott
5:30 - 6:30 Special Interest Group (SIG)
Meetings
Balancing Experience and Convenience in
Retail Sean Sands, Isabella
Maggioni
The Role of Emotions in Choice Models
John Roberts, Ujwal Kayande
Frontline Employees Phyra Sok, Cheryl Leo,
Chatura Ranaweer
Business-to-Business Marketing
Sudha Mani, Erik Mooi
Market Shaping and Innovation
Julia Fehrer, Carolin Plewa
5:30 - 7:30 LEGO Serious Play “Meet. Make.
Collaborate” (Registration Required)Facilitator: Stephen Dann
CONNECT. ENGAGE. TRANSFORM.ANZMAC 2018
CONFERENCE PROGRAM DAY 3: WEDNESDAY
CONNECT. ENGAGE. TRANSFORM.ANZMAC 2018
HICKINBOTHAM HALL VINES FERGUSON BROUGHTON EXHIBITION 1 EXHIBITION 2 GALLERY 1 GALLERY 2 YARRABEE
09:00 - 10:30 Special Session Macromarketing and Public Policy
Public Aspects
Business Networks, Distribution and
RetailingRetail Consumers
Marketing Strategy and InnovationPredicting and
Measuring Growth
Consumer Behaviour
Sustainable & Ethical Consumption
Consumer BehaviourConsumer Emotions
Marketing Analytics, Methods and
ModellingModelling for
Social Purpose
Marketing Communications
Different Communication
Contexts
Session Chairs Lucie Ozanne Charles Jebarajakirthy John Dawes Hean Tat Keh Felix Septianto Jason Pallant Sandra Luxton
PAPER 1 Conducting High Impact ResearchChair: Dean Wilkie
Speakers: Steve Vargo, Roderick Brodie, Geoff Soutar, Jill Sweeney, Pennie Frow, Mark
Uncles, Lester Johnson, Adrian Payne
Butting Out: Strategies Addressing Tobacco
Product Waste*Janet Hoek, Phil Gendall, Mei-Ling Blank, Lindsay Robertson, Louise Marsh
Some Insights to Luxurious Brand
Retailers to Reach Customers Globally
Rambalak Yadav, *Amit Shankar, Charles
Jebarajakirthy
Predicting Category Growth from Quarterly
Penetration*Magda Nenycz-Thiel,
Charles Graham, Bruce McColl, John Dawes,
Giang Trinh
The Effect of Trashing on Incidental Purchase
*Canice Kwan, Shirley Cheng, Alex Tsang
Disentangling Deservingness
and Entitlement in Consumer Psychology
*Lisa Watson
Framing Strategy and Donation
Behaviour for Charity*Nursafwah Tugiman,
Rahul Govind, Gary Gregory
Designing Digital Coupons for Food
Industry*Neeraj Pandey,
Bhagyashree Somvanshi
PAPER 2 Public-Private Collaboration to Drive
Innovation in CitiesMike Cooray, *Rikke Duus
What Makes Customers Attached to
Commercial Places?*Torgeir Aleti, Harmen
Oppewal
Measuring New Product Trial Using
Analogous Forecasting*Sarah Wirtz, Philip Stern, Malcolm Wright, Xiaohui
Zhang
Are Disposition Practices of Fast
Fashion Users Sustainable?
*Jashim Khan, Sanjava Singh Gaur, Ali Quazi,
Prianka Patel
Shake it Off: Anxiety and Product Use
Jasmina Ilicic, *Stacey Baxter
Tobacco Health Warnings: An Eye-tracking Evaluation
*Cuong Quoc Pham, Bo Pang, Kathy Knox, Sharyn
Rundle-Thiele
A Content Analysis of Online Tourism Advertisements
*Dila Maghrifani, Fang Liu
PAPER 3 Social Responsibility in Swedish Public
Procurement Policies*Setayesh Sattari, Arash
Kordestani, Kaveh Peighambari
Understanding Young Shoppers' Mall
Behaviours*Felicia Kim, Vipul Pare
New Product Announcements:
Stock Market Reactions in India
*Jayasankar Ramanathan, Sunder D L
Abundance: Does it Improve Myopic
Consumer Decisions?*Greg Nyilasy
Is Beauty in the Heart of the Beholder? How
Aesthetic Products Elicit Shoppers' Commitment to
Purchase*Sonia Vilches-Montero, Renzo Bravo-Olavarria
Modelling Behavioural change with small data
*Jason Pallant, Sharyn Rundle-Thiele, Patricia
David
Assessing the Effects of Visual Structure of
MetaphorAnurag Hingorani, *Paul
Wang
PAPER 4 How do Muslim Consumers Arrive at Halal Purchase
Decisions in Online Food Consumption
Context?*Tareq Rasul, MD Ashad
Uzzaman, Charles Jebarajakirthy
How Social Class Shapes Green Consumption
*Li Yan, Hean Tat Keh, Jiemiao Chen
Pride and Message Framing Effects on
Volunteering*Felix Septianto,
Billy Sung, Yuri Seo, Nursafwah Tugiman
Marketing Communication
Strategies of Off-plan Homes
*Tai Anh Kieu, Emmanuel Mogaji
10:30 - 11:00 Morning Tea
CONFERENCE PROGRAM DAY 3: WEDNESDAY
CONNECT. ENGAGE. TRANSFORM.ANZMAC 2018
HICKINBOTHAM HALL VINES FERGUSON BROUGHTON EXHIBITION 1 EXHIBITION 2 GALLERY 1 GALLERY 2 YARRABEE
11:00 - 12:30 Meet the Editors Session #2
Business Networks, Distribution and
Retailing Business-to-Business
Exchange
Digital Marketing and Social Media Social Media Sites
Social Marketing Getting Out in the
Community
Consumer Behaviour
Consumer Experience
Consumer Behaviour
Consumer Decision Making
Service Research Service innovation
and Design
Marketing Education
Advancing Marketing Education in the
Digital Age Session Chairs Michael Kleinaltenkamp Regan Lam Sameer Deshpande Tom van Laer Arry Tanusondjaja Gauri Laud Stephen Fanning
PAPER 1 Shikhar Sarin Journal of Product
Innovation Management
Rod Brodie Journal of Service
Research
Francois Carrillat European Journal of
Marketing; Journal of Advertising
Rebekah Russell-Bennett
Journal of Services Marketing
Paul Harrigan Journal of Marketing
Management
Lucie Ozanne Journal of Consumer
Affairs
Liem Ngo Australasian Marketing
Journal
What Adaptations Does Value-Driven B2B
Exchange Require?Joona Keränen, *Elina Jaakkola, Harri Terho,
Mekhail Mustak
Social Media Engagement and Brand
Image*Long Nguyen, Vinh Nhat
Lu, Thanh Tran, Jodie Conduit, Rajkishore
Nayak
Conserving an Australian Icon: Who is
Responsible?*Patricia David, Bo Pang,
Sharyn Rundle-Thiele
Marketplace Mythmaking: The Role
of Experience*Rebecca Scott, Mark
Uncles
How do Geographical Changes affect
Consumer Repertoires?*Sahar Faghidno, Arry Tanusondjaja, Zachary
Anesbury, Rachel Kennedy, Byron Sharp
Public Health-Care Innovation: An
Employee Perspective*Iman Behmanesh, Philip
Rosenberger III, Ashish Malik, David Cunneen
Explaining the Prevalence of Book
Piracy through Schema and Framing Theories
*Widya Paramita
PAPER 2 Contract Frames and Interorganizational
Exchange*Erik Mooi, Sandy Jap,
Qiong Wang, Steven Seggie
Source-Based Trust in Online Social Media
Marketing*Nirankush Dutta, Anil
Bhat
Back Pain Disability Reduction using Social
Marketing*Janelle Marietta-Vasquez, Sameer
Deshpande, Doug Gross, Susan Armijo Olivo,
Rachelle Buchbinder, Maxi Miciak, Michiel Reneman, Sebastian Straube, Erik
Werner
Cathecting with your AR15: The Transcendent
Experience*Martin MacCarthy,
Stephanie Meek
Consumer Incivility: A Control Restoration
Mechanism*Gurbir Singh, Abhishek Mishra, Sanjeev Tripathi,
Shruti Tewari
Examining Service Innovation Logics in
Practice*Kaisa Koskela-Huotari,
Jenny Karlsson, Per Kristensson
Twitter and Assessment: Does Engagement affect
Outcomes?Julia Robinson, *Jennifer Algie, Bonnie Dean, Nadia
Zainuddin
PAPER 3 Impact of Relationship Orientation on Interfirm Relationship Health &
Performance*David Gray
Emoji Scales versus Established Scales:
What do Respondents Prefer?
Richard Cullwick, *Mark Avis, Roman Konopka
Why People don’t Donate Organs
Posthumously in the Kingdom of Saudi
Arabia*Amani Alsalem, Marie-
Louise Fry, Deborah Griffin
Living, Leaving and Bleeding Narrative
Worlds*Davide Orazi, Tom van
Laer
Engaging with Colour as a Multidimensional
Construct*Jinyoung (Jane) Choi, Richard Starr Jr, Karen
Fernandez
Enhancing Co-design Resourcing for Public
Sector Services*James Durl, Bo Pang, Sharyn Rundle-Thiele,
Carina Roemer, Jeawon Kim
Universities' Brand-page Posts: An
Exploratory Content Analysis
*Tri D Le, Tai Anh Kieu
PAPER 4 Retroduction – An Alternative to Induction
and/or DeductionRegina Maniam,
Andre Everett, *Sergio Biggemann, Conor O'Kane
Retaining Users for Social Networking Sites
*Regan Lam, Daisy Lee
The Risk Ecology of Widening University
Participation*Maria Raciti
Questioning the Lego Cocreation Talisman
*Stephen Dann
Using Basket Penetration to Measure Category Performance
*James Martin, Magda Nenycz-Thiel, Arry Tanusondjaja, John
Dawes, Justin Cohen
University - An Agent of Change: Designing
L.A.B Services for Community Well-being
*Gauri Laud, Louise Grimmer
Technology Enhanced Learning for Marketing
Students*Stephen Fanning
12:30 - 1:15 LUNCH
Poster Session ANZMAC Institutional Members
(invitation only)
1:15 - 2:00 Keynote Plenary: Professor Stephen L. Vargo
CONFERENCE PROGRAM DAY 3: WEDNESDAY
CONNECT. ENGAGE. TRANSFORM.ANZMAC 2018
HICKINBOTHAM HALL VINES FERGUSON BROUGHTON EXHIBITION 1 EXHIBITION 2 GALLERY 1 GALLERY 2 YARRABEE
2:00 - 3:30 Special Session Marketing Strategy and Innovation
Innovation Strategies
Digital Marketing and Social Media
Influencers and eWOM
Social Marketing Engaging the Community
Consumer Behaviour
Consumers in a Digital World
Consumer Behaviour
Sharing and Consuming
Service Research Value Creation
Product and Brand Management
Consumers and Brands
Session Chairs Magda Nenycz-Thiel Sanna Sundqvist Amy Wilson Euejung Hwang Mark Glynn Kaisa Koskela-Huotari Stacey Baxter
PAPER 1 Special Interest Group (SIG) Presentations
Chair: Yelena Tsarenko
Balancing Experience and Convenience in
Retail Sean Sands, Isabella
Maggioni
Business-to-Business Marketing
Sudha Mani, Erik Mooi
Frontline Employees Phyra Sok, Cheryl Leo,
Chatura Ranaweera
Market Shaping and Innovation
Julia Fehrer, Carolin Plewa
The Role of Emotions in Choice Models
John Roberts, Ujwal Kayande
Stakeholders in Commercialization and
Creating Market for Innovation
Anil Engez *Leena Aarikka-Stenroos
Intention to Engage in eWOM Communications: A Meta-analysis of
AntecedentsElvira Ismagilova, *Emma
Slade, Nripendra Rana, Yogesh Dwivedi
Older Consumers: Engaging in the
Technological Age*Saara Matilainen, Linda
Brennan
Online Recommendation
Language and Consumer Attitudes*Scott Murray, Hyun
Seung Jin, Brett Martin
Customers' Acceptance of Shared Clothes in
China*Jashim Khan, Sharyn
Rundle-Thiele
Value Co-creation in End-of-life Care
*Philippa Hunter-Jones, Lynn Sudbury-Riley,
Ahmed Al-Abdin
Sounds in Spokesperson Names influence Personality
Perceptions*Alicia Kulczynski, Stacey
Baxter, Jasmina Ilicic
PAPER 2 Product Focus or Customer Focus? The Effects of Innovator(s)'
Mindset on User Innovation Performance
*Jiajun Wu, Matthew O'Hern, Jun Ye
Priming Effect in Online Forums
Kristina Kuzminskaia, Anssi Tarkiainen,
Mika Vanhala, Jyrki Nummenmaa, Kalervo
Jarvelin, Jaakko Peltonen, *Sanna
Sundqvist
Motivating Online Engagement in a Social Marketing CommunityChad Bensky, *Gregory
Brush
Digitized World and Bottom of Pyramid Consumer Behavior
*Huma Amir, Fariha Raza
Heterotopic Airbnb Spaces: How Sharing
Romanticises Exchange Markets
*Marian Makkar, Crystal Yap, Russell Belk, Mark
Glynn
Designing for Diverse Personalities in Service
Co-Creation*Anna-Sophie Oertzen,
Gaby Odekerken-Schröder, Birgit Mager
Imagined Worlds: Visual Aesthetics in
Brand Building*Mark Buschgens
PAPER 3 Innovation for the Bottom-of-the-Pyramid
*Sergej von Janda, Sabine Kuester, Monika
Schuhmacher
Understanding Social Media Influencer
Effects*Shannon England, Nicole
Hartley, Thomas Magor
How Marketing may be Used to Increase the
Recruitment of Men in Health Research*Amy Wilson, Nikki
Harrison, Camille Short, Margaret McGee
Online Price Dispersion: Impact on Hotel Choice
Jungkeun Kim, *Drew Franklin, Euejung Hwang,
Megan Phillips
"Sieving Brands": How Consumers Make
Purchase Decisions*Rachel Fuller, Lara
Stocchi, Thorsten Gruber, Jenni Romaniuk
How Do Arts Festivals Co-Create Artist Well-Being? A Preliminary
ConceptualisationBoram Lee, Thomas
Birtch, *Ruth Rentschler, Ian Fillis, Shuwei Zhang,
Flora Chiang
Greening Products and Market-based Benefits*Maryam Masoumi, Vipul
Pare
PAPER 4 Crowdfunding: Not the Silver Bullet for
Innovation*Arry Tanusondjaja
Celebrity Name-Dropping and
Competency Evaluation in a Professional
ContextJulia Dupire, *Ben Voyer
Leveraging Location-Based Services to Disrupt Retail
Showrooming*Jorge Fiestas Lopez Guido, Sven Tuzovic
Actor-institutional Approach in
Investigating Consumer Behaviors
*Brian Heng Teck Kin
Value Co-destruction: It Takes Two to Tango
*Nicholas Grech, Rebekah Russell-Bennett, Edwina
Luck
3:30 - 4:00 Afternoon tea
CONFERENCE PROGRAM DAY 3: WEDNESDAY
CONNECT. ENGAGE. TRANSFORM.ANZMAC 2018
HICKINBOTHAM HALL VINES FERGUSON BROUGHTON EXHIBITION 1 EXHIBITION 2 GALLERY 1 GALLERY 2 YARRABEE
4:00 - 5:30 Special Session Marketing Analytics, Methods and
ModellingModelling and
Predictions
Business Networks, Distribution and
Retailing Supply Chains
Social MarketingEvidencing Social
Advertising Appeals
Consumer Behaviour
Post-Purchase Consequences
Consumer Behaviour
Consumption & Scarcity
Service Research Service Systems and Institutions
Marketing Communications
Branding
Session Chairs Chris Dubelaar Claire Lambert Ruth Rentschler Subin Sudhir Rajat Roy M. Irfan Tariq Rachel Kennedy
PAPER 1 Transforming to Sustainable Business
Futures Chairs: Robert Aitken,
Leah Watkins
Modelling Sequential Spatial Choice: A Trip-
Planning Study,*Harmen Oppewal, Ari
Pramono
How Do Shoppers React to In-Store
Messages?*Bertil Hultén
Alcohol Brand Consumption and
Self-Identification in Australia
*Peter Matheis, Michal Carrington
Synchrony Experience and Product Evaluation
*Xiaoyin Ye, Jiajun Wu, Kun Zhou, Jun Ye
Scarcity - A Not So Scarce Concept
*Jie Wei Ong, *Alastair Tombs, Alison Joubert
Co-evolution in Service Systems: Modes of
Coexistence*Hamish Simmonds, Michelle Renton, Val Hooper, Aaron Gazley
Prior Brand Attitude and Advertising Effectiveness
*Paula Arbouw, Paul Ballantine, Ekant Veer
PAPER 2 Predicting G.P. Prescribing
*Giang Trinh, Philip Stern
Internally Recruited Franchisees: Franchise Buyer Decision Process
*Peter Balsarini, Claire Lambert, Maria Ryan
Audience Development: Performing Arts, Disabilities and
InclusionAyse Collins, *Ruth
Rentschler, Fara Azmat
Helpfulness of Online Reviews: Role of Affect
*Subin Sudhir, Anandakuttan Unnithan
A Mixed-Methods Approach to
Understanding Brand Prominence
*Hyunsuh Kim, Ben Voyer
Navigating Differences in Institutions toward
Value Co-Creation*Ro-Ann Smith, Daniela
Rosenstreich, Judith Holdershaw
Marketing When Regulated: Case of Financial Planners
*Tasadduq Imam
PAPER 3 The effect of cumulative category and brand
growth on competitive intensity
Charles Graham, *Zachary Anesbury, Dag
Bennett
Influencing Supply Chains:
An Interpersonal Perspective
*Vidana Gamage Gamithri Gayana Karunasena,
Daniel Prior
CSR Expectation and Social Enterprise
Marketing*Mark Ng
Opinion Leadership in Product Review Forums
Vincentia Yuen, Kevin Zeng, *Haksin Chan
The Role of Signaling in Scarcity Appeals
*Rajat Roy, Sanjit Kumar Roy
Country-of-Origin Effects Post a Service
Crisis*Muhammad Irfan Tariq, Roberta Crouch, Pascale
Quester
Celebrity Credibility: ELM or Unimodel?
Kamel El Hedhli, Haithem Zourrig, *Imene Becheur
7:00 - Midnight ANZMAC Gala Award Dinner (Adelaide Convention Centre)