conference...the big deal about big data: into the mysterious world of a "thinking"...

C o n f e r e n c e

November 5-7, 2018

Chicago

The Raddon Conference is a forum to share and discuss ideas on the latest challenges

facing financial institutions. Raddon strategists and other thought leaders will lead

conversations about facing those challenges, with insights from consumer and small

business research and data analytics and actions via marketing and business strategies.

C o n f e r e n c e

C o n f e r e n c e

CEO

SVP/Marketing

CMO

VP Branches

VP Retail Banking

VP Digital Channels

EVP/Chief Strategy Officer

Director of Marketing

VP Branch Experience

Chief Data Officer

CXOCOO

Product Development Specialist

Data Analyst

Conference

Schedule C o n f e r e n c e

NOV 5Monday

Registration Opens

General Sessions

Breakout Sessions

General Sessions

Welcome Reception

10:00 am

1:00 pm

3:30 pm

6:00 pm

NOV 6Tuesday

Breakfast

General Session

Breakout Sessions

Breakout Sessions

Lunch

General Session

Breakout Sessions

Breakout Sessions

8:00 am

9:00 am

10:35 am

11:40 pm

12:25 pm

1:25 pm

3:00 pm

4:05 pm

NOV 7Wednesday

Breakfast

Breakout Sessions

Breakout Sessions

General Session

Closing Remarks

7:30 am

8:30 am

9:30 am

10:45 pm

12:00 pm

2:30 pm

Featured

Keynote

The Big Deal About Big Data: Into the Mysterious World of a "Thinking" Business Is there a more frequently used term than Big Data these days? It's changing the world, but we

don't yet know how it will sell, operate, learn, heal, and determine big decisions. In this session

audiences get a quick framework by which to identify and understand Big Data (hint: it's more than

Tweets and Facebook "likes"), and how it's being used across industries to transform the norm. In

addition, get insight into what modern analytic architectures look like—you'll hear about

governance, data lakes, snow flakes, and more. Zikopoulos will leave you with not only a great

understanding of Big Data, but also how you are going to change the world with it.

C o n f e r e n c e

Paul ZikopoulosAward-Winning Author, Speaker, Future Trends Expert, and VP

of Big Data & Cognitive Systems at IBM

Featured

Keynote

Data Driven Industry Insights: An Examination of the Opportunities and Threats Emerging TodayEconomic and demographic factors, along with evolving consumer preferences continue to

drive the direction of the industry. Data and analytics have increased exponentially in

importance to the success of your organization. In addition, brand strength and service quality

continue to be critical to growth. What are the major industry trends in these areas? How will

our industry be impacted by these trends over the next three to five years? In addition, how

will segmentation and market targeting change? We at Raddon believe we are rapidly

evolving to a “segmentation of one.” Join us in this session at we examine the evolution of the 21st century financial institution.

C o n f e r e n c e

Bill HandelVice President, Research and Chief Economist, Raddon

Featured

Keynote

Leveraging Artificial Intelligence to Out-learn & Out-service the CompetitionThere was a time when financial institutions could ask customers who were visiting a branch if

they were interested in additional products or services. However, the explosive growth of

digital banking has largely eliminated that opportunity.

But rather than guess what customers want, what if you could ask them while they are using

digital banking channels?

In this presentation, Devon Kinkead, will discuss how financial institutions can adopt artificial

intelligence (AI) to have brief, user-specific conversations with digital banking users. The

presentation will examine how this new way of engaging with digital users can help reduce

attrition and delinquency while generating more business and building a strong community.

C o n f e r e n c e

Devon KinkeadCEO, Micronotes, Inc.

Featured

Keynote

Humanize Transaction Data to Boost Marketing EffectivenessEach of us belongs to overlapping human networks, often centered around home, work,

school, worship or shared interests. Facebook and other social media platforms have

provided a utility to plot these networks, opening the door to previously untapped marketing

opportunities. However, as consumer privacy concerns regarding the use of this personal

information increases, much of it may remain out of reach for marketers. In this session, Brian

Ley, founder and CEO of tech start-up Alpharank, will explore alternative methods being used

to infer connections between customers by using anonymous transaction data.

C o n f e r e n c e

Brian LeyCEO and Founder of Alpharank

Featured

Keynote

Bringing All the Ingredients Together: The Recipe for Success In this session we will review and recap the key findings from the preceding three

days of the Raddon Conference. What are the key learnings and how do we apply

these to our organizations going forward?

C o n f e r e n c e

Fabio BiasellaVice President, Strategic Thought Leadership, Raddon

Industry

Panel

Success with DataJoin us for a panel discussion with several industry leaders in the effective use of data. These organizations have taken

the lead in exploiting the vast amounts of information that our interactions with our members generate on a daily basis.

They have identified ways to use data to effectively stem attrition, generate new growth, and enhance member profitability. These real life practitioners will provide you with examples that you will be able to use in your own financial institution.

C o n f e r e n c e

Breakout

SessionsC o n f e r e n c e

Attrition: Using Data to

Understand Whom to

Keep and Whom to LoseAndrew Vahrenkamp

Lynne Cornelison

Not all customers are created equal.

Using behavioral data, profitability

analyses, and predictive modeling

can help an institution find those at-

risk customers it wants to keep and

those who could be better served

elsewhere. Attend this session to find

the tools to understand your retention and three strategies to manage it.

Customer Loyalty - The

USAA DifferenceAndrew Vahrenkamp

Lynne Cornelison

Customer loyalty can be integral to

long-term growth and profitability, but

simply having a consumer's most

active checking account is not

enough anymore. Attend this session

to discover the seven keys to loyalty

and the one weird trick that USAA

uses to generate industry-leading loyalty in its membership.

The Remarkable Value in

CECLBill Handel

Danny Baker

Establishing appropriate

pools/segments for your financial

institution is about more than just

fulfilling the requirements of the CECL

pronouncement. It is about your

future. In this session, learn how to

think about your CECL data collection

and segmentation from a strategic

perspective. The insights gained from

a strategic approach can inform your

key business strategies, from reserve

optimization, product mix and pricing, to future growth and expansion.

Breakout


Protecting and Growing

Your Credit and Debit

Card BusinessesFabio Biasella

Wesley Suter

How your customer uses your debit

and credit card products has been a

strong indicator of PFI status and an

increasingly important source of

revenue for many FIs. Attend this

session to explore the latest trends

and best practices to help grow

your customer relevance by spurring their card usage with you.

Designing the 2020 BranchMarcus Rothaar

Charlton Laird

For decades, branches served as the

dominant delivery channel for financial

institutions. But now with the ubiquity of

online banking and the rapid ascent of

mobile banking adoption, branches are

serving less as transaction centers while still

holding value to the consumer as sales and

service centers. In turn, financial institutions

are compelled to reevaluate the role and

design of their branches. This session will

examine consumer expectations of branches

and explore the emerging trends in branch

design so banks and credit unions can

continue to serve their customers and members effectively and efficiently.

Management’s Impact on

Employee PerformanceJulie Skuturna

Kris Rocky

Raddon research shows that

organizations that demonstrate

successful performance are being led

by effective management teams.

During this session we’ll explore the

effect that management has on

employee engagement and the overall

productivity of the organization. We’ll

discuss the skills and training programs

that are essential to building strong

leaders that motivate employees and produce results.

Breakout


Millennials: Attracting,

Nurturing and Retaining

TalentAndrew Vahrenkamp

Elizabeth Oeltjenbruns

The Millennial generation is now

dominating the workforce. Do you

know how to entice this group to stay

with your organization longer-term?

Above all, Millennials want to feel a

strong connection to the organization.

During this session we’ll discuss the

needs of this generation and how to

accommodate their appetite for

career development and advancement.

Mobile Banking: Moving from

Downloading to EngagementGreg Ulankiewicz

Brandon McGee

Smart devices have changed nearly every

aspect of banking, from how mobile

bankers check their account balances to

how they pay for purchases. Mobile

banking can be the stickiest service yet,

but only if consumers are engaged. This

breakout discussion will highlight unique

segmentation and strategic deliberations

for all institutions to consider in order to

move their mobile consumers to the next

level of engagement, efficiency, and an

overall increase in added value for the institution.

Small Business: Access to CreditMarcus Rothaar

Greg Ulankiewicz

It can be argued that small businesses are the

lifeblood of the American economy. But following

the financial crisis, major banks pulled back

sharply on small business lending leaving small

businesses with reduced access to credit that is

vital to their operations and growth. Today, small

business optimism is at an all-time high and

nearly half of these firms are expressing

demand for a loan in the next twelve months.

This session will highlight the credit needs and

expectations of small businesses and provide

attendees with insights, tactics and strategies on

how their institution can profitably capitalize on

this opportunity while helping to fuel continued

economic improvement and growth within their local markets.

Breakout


Strategic Planning: Using

Data to Find your

Competitive Advantage Fabio Biasella

Alan Smith

In a commodity industry, success can

be as simple as playing to your

strengths. This session will explore

using data and analytics in your

strategic planning process. From

benchmarking to customer and

market research, understanding your

competitive advantage can lead to an actionable plan, set for success.

Digital Engagement and

the Art of Onboarding and

ReboardingEric Wittikiend

Read Ziegler

Savvy marketers know that the best

time to cross-sell customers and to

build engagement is in the days and

weeks after beginning the

relationship. Too few financial

institutions effectively onboard,

however. Attend this session to learn

the tactics for effectively deepening

relationships on the front end, to set

appropriate goals, and to use the

data you have to put the right offers to the right consumers.

The Do’s and Don’ts for

Employee IncentivesJulie Skuturna

Rebecca Oeltjenbruns

Many financial institutions use

incentives to drive sales culture

initiatives. Raddon research tells us

that money or incentives are not the

only driver of employee satisfaction

and engagement. In this session we’ll

discuss key employee motivators that

drive organization success and best

practices for developing incentives that reward employees and produce results.

Breakout


Using Data to Drive Real

Estate LendingMarcus Rothaar

Becky Summers

With rates rising, the refinance boom is

well and truly over. Yet real estate lending

remains competitive and necessary for

many institutions' balance sheets and

bottom lines. Attend this session to

discover how to use big data to find

consumers in the market, how to target

and communicate offers, and how to structure equity lending effectively.

Integrator Advance: Your

Answer to Data DisorganizationAndre Iervolino

Helen McComiskey

There are multiple tools that organizations

use to battle the war on data. Integrator

Advance can be your strongest tool in

winning that war. Learn how Integrator

Advance has helped financial institutions not

only organize their data better, but target

more precisely, track success and ultimately

grow their organization. Attend this session to

hear Andre Iervolino from Financial Partners

Credit Union present his business intelligence

plan and shows how he uses Integrator

Advance as a tool to organize, understand and master his organization’s data.

Characteristics of High

Performing Financial

InstitutionsBill Handel

Megan Cummins

What are the key characteristics of high

performing financial institutions? In this

session we will review Performance

Analytics and Survey program data to

identify the areas that truly distinguish

high performing organizations from the rest of the industry.

Breakout


Understanding Your

EmployeesReview of Latest Research From the

Viewpoint Employee Survey Program

Julie Skuturna

Marcy Scanlin

This session reviews the key challenges

facing workforce development in the

financial services industry. Participants

are encouraged to bring their most recent

employee survey findings to reference

and gain a better understanding of

employee sentiment and how it effects

their brand. Participants will share

insights and best practices for increasing

employee engagement, advocacy and

leveraging employee assets to maximize the organization’s goals and objectives.

Understanding Your

CustomersReview of Latest Research From

Relationship Survey and Touchstone

Metrics Programs

Eric Wittikiend

Jan Trifts

In this session we’ll review the latest

research related to customer sentiment.

Participants are encouraged to bring their

most recent survey findings to reference

and gain a better understanding of their

customers’ sentiment and how it effects

their brand. Share insights and best

practices for increasing customer loyalty,

targeting and facilitating positive growth for your organization.

Understanding Your BrandReview of Latest Research From

Brand Benchmark Survey

Fabio Biasella

Karen Kislin

In this session we’ll help participants

understand the strengths and

weaknesses of their brand within the

markets they serve. The discussion will

include a review of insights drawn from

our individual market analysis and survey

results focused on awareness of the

organization’s brand and how it resonates relative to the competition.

Breakout


Strategies to Attract Millennials and Gen ZKaren Kislin

Jane Handel

While Millennials have been in focus for many years, this

group remains a clear challenge for many financial service

providers. They are more open to the Disruptors than any

previous generation but at the same time use the largest

banks more than previous groups. And now comes Gen Z,

who is emerging as a different group entirely. Success with

both Millennials and Gen Z is essential to the long-term

viability of your organization. In this session we will address

the strategic and tactical steps that you should take to be effective with these groups.

The Future Is Now: Disrupting the

Payment Environment Bill Handel

Jane Handel

Technology is profoundly reshaping the payments

ecosystem. Online commerce and mobile payment

functionality has wrought significant disruption within this

arena and threatens a critical revenue stream for financial

institutions. In this session, we’ll look at trends in

consumer use of recent entrants such as Apple Pay and

Samsung Pay as well as P2P solutions like PayPal,

Venmo and Zelle, and identify ways that financial

institutions can effectively compete in this space, preserve

non-interest income and remain relevant to consumers and their changing purchase and payments behaviors.

Breakout


The Emerging Deposit Wars: Building a

Winning StrategyGreg Ulankiewicz

Anne High

Since the start of 2017, the Federal Reserve has lifted interest

rates six times, with another increase expected in December. In

this same period, the industry has continued to experience

strong loan growth. We are on a collision course, with liquidity

concerns surfacing as rates continue on their upward trend. The

impact could be a significant increase in cost of funds and

downward pressure on margins. In this environment, it is critical

to develop a cogent deposit strategy which addresses both short

term liquidity concerns but also addresses the longer term

issues regarding deposits, such as the generational transfers

which will accelerate over the next ten years. This session will

utilize Raddon research on deposit behavior and our analysis of

deposit behavior at our client financial institutions to help you

begin to design an effective deposit strategy which can help you with both deposit retention and acquisition.

Employee Advocacy – How Much is

it Worth?Julie Skuturna

Karen Kislin

During this session, we’ll help you understand how to

leverage your employee assets to help drive financial

performance for your organization. We'll explore how

important it is to develop your employees to be brand

advocates and how much of an impact employee

advocacy has on your organization's overall financial

performance as well as customer loyalty. Using

Raddon's latest research, we'll uncover the key

drivers of employee advocacy that can help turn your organization from ordinary to extraordinary.

Conference

VenueSpecial Room Rate For

Raddon Conference Attendees

$279Per Night

Nov 4-7

The reduced rate is only available until

October 15, 2018 or until rooms sell out.

DOWNTOWN CHICAGO

Register Today!raddon.com/events/raddon-conference

C o n f e r e n c e

conference...the big deal about big data: into the mysterious world of a "thinking"...

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