conference_20130305_hanne palmquist

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WELCOME to THE SKY IS THE LIMIT

Innovative Initiatives within the Nordic Film & TV Industry

Hanne Palmquist, Stockholm 06.03.13

WHAT TO TALK ABOUT• Film Is EVERYTHING – almost…

• Nordisk Film & TV Fond a VISIONARY Business Model

• The NOW - Examples of Innovative Nordic Collaborations on the Global Market

• The FUTURE – Challenges & How To Succeed…

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FILMIS

EVERYTHING - almost…

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KON-TIKI

BROEN (DK/SE) BIG SUCCESS IN ALL NORDIC COUNTRIES

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NORDISK FILM & TV FOND - a visionary

business model

AIM,PARTNERS,

STRUCTURE & CORE BUSINESS

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THE AIM Support Nordic film and TV productions of high quality with a distribution potential primarily within the Nordic region and secondarily internationally

Special priority to content for children and youngsters

Nordic companies can apply

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18 PARTNERS BY 2013The Nordic Council of Ministers (1/3 of the budget)

Five Nordic Film Institutes (1/3 of the budget)The Danish Film Institute, The Finnish Film Foundation, The Icelandic Film Centre, The Norwegian Film Institute, The Swedish Film Institute

12 Nordic TV Stations (1/3 of the budget)DR, TV2 Danmark, YLE, Sanoma Entertainment /Nelonen Media,MTV3, RUV, STÖD2, NRK, TV2 NORGE, SVT, TV4, KANAL 5

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The Nordic Council of Ministers

Board of Directors

12 Nordic TV Stations 5 Nordic Film Institutes

Management

Hanne Palmquist CEO

Karolina LidinDocumentaries

Commissioning Editor

Torleif Hauge Project Manager

Fiction

Lise LøwholmProject Manager Documentaries

Ann-Sophie BirkenesProject Coordinator

Cecilie AspenesProject Coordinator /

Accounts

StrategicDevelopment

Fiction

Documentaries

Distribution / Dubbing

Film Cultural Initiatives

Industry Meetings

Nordic Council Film Prize

Master Classes & Workshops

Nordic Talents

High Five

International Cinema

Distribution

Cross Media Kids

InternationalVOD Distribution

Website

Application system

Newsletter / Extras

All info about the Fund

LARS VON TRIER, Melancholia, Nymphomaniac

ROY ANDERSSON, En duva satt på en gren och funderade

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JOACHIM TRIER, Oslo 31. august

DOME KARUKOSKI, Lappland odyssey

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SARA JOHNSEN

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FUNDING&

HOW THE MONEY IS SPEND!

BUDGET ALLOCATIONBased on 2011 spend - NOK 82.435.977

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91%

5%4%

Grants

Staff

Management & Board

HOW THE MONEY IS SPENDGrants 2011

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66%

10%

4%

5%

4% 5%3% 3%

FictionDocumentaryDistribution/DubbingDevelopmentGlobal InitiativesNordic High FiveFilm Cultural InitiativesOther (NCFP)

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Liten Skär och alla små Brokiga

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LAPPLAND ODYSSEY

THE NOW Examples of Innovative Nordic Collaborations on the Global

Market

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GLOBALISATIONIT MAKES PERFECT SENSE

2010-2012: DKK 7.000.000 DKK 4 mio: High Five International Cinema Distributon Support

DKK 2 mio: High Five VOD North America, Scandi Sensations

DKK 1 mio: Post Education: Master Classes; Andy Harries, Helen Mirren High Five Cross-Media Content For Kids 1 & 2

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SELECTED FOR CANNES 2011 &WINNER OF THE NORDIC COUNCIL FILM PRIZE 2012

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Producer Erik Hemmendorff

Director Ruben Östlund

HIGH FIVEINTERNATIONAL

CINEMA DISTRIBUTION

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TOGETHER WE STAND STRONGER

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By acting as a region we have obvious advantages • Critical mass

• High international quality

• Continuity • More promotion possibilities (Oscar, Cannes winners…)

• Share of cost

• Real competition is not in the local market - but in the global market

HODEJEGERNE(NO) INTERNATIONAL SUCCESS

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THE RESULT, Rikke Ennis,

CEO Trust Nordisk Intl. Sales

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High Five Cinema Support is a fantastic and important support when launching Nordic films internationally We have awaited such an initiative - a prolongation is vital Minor territories; securing theatrical releases Major territories; bigger, more substantial theatrical releases

Estimated additional sales; 15 - 20%

€ 0 € 500,000 € 1,000,000 € 1,500,000 € 2,000,000 € 2,500,000 € 3,000,000 € 3,500,000

Total Value (MG, Dessemination of Culture, Box Office)

Expenditure High Five Cinema

CONCLUSION

TOTAL ADDED VALUE = 752%

HIGH FIVE CINEMA IS SUCCESSFUL,BOTH CULTURALLY AND COMMERCIALLY

HIGH FIVE VODSCANDI SENSATIONS

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IT IS A FACT!

• VOD is a fast growing market world wide

• Still minor window in regards to revenues

• Will change in time – we need to take part now

• We need the know how!

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THE VISION

• Create a Nordic digital window to reach over 5 mio. international and dedicated art-house audience

• In collaboration with the international VOD platform MUBI.com (July 2012 – December 2013)

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RESULT so far…

• Running over 18 months from July 2012 to December 2013

• Success criteria = 70.000 downloads

• Result after 6 months = 73.596 downloads!

• VOD is getting stronger & more important by the day

HIGH FIVECROSS MEDIA CONTENT

FOR KIDS

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IT IS A FACT!• The Nordic region has a proud tradition of producing

high quality film and TV programs for children

• Technology has transformed the way audiences can interact and consume stories

• Mobile phones, consoles and online platforms are new arenas for storytelling

UB THE DOG

THE VISION • Ensure that innovative and adventurous

Nordic universes are available for children in cinemas and on TV - as well as on various new platforms

• Encourages collaborations across the Nordic boarders and across the film, TV, gaming , interactive, publishing and other creative industries

GIGGLEBUG

THE INITIATIVE• Support 7 selected cross media projects with

an early cash devlopment grant

• Use international experts to coach and work with the projects (create new networks)

• Workshop on pitching skills

• Present the projects to various Financiers from a number of creative industries

ALFONS ÅBERG

MARCO MARCAOFEATURE FILM, TV-SERIES, VIRAL SHORFILMS,MOBILE APP, COMPUTER GAME, E-BOOK ANDLIVE EVENT

SUNSHINE KATHYTV-SERIES, TWO DIFFERENT APPS,INTERACTIVE BOOKS,WEB SITES WITH MINIGAMES AND TV-SERIES SEASON 2 UNDER DEVELOPMENT

OTHER INITIATIVES

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CREATIVE CONNECTIONS

• Berlin Film Festival 2010 at The Nordic Embassies

• 25 high profile creative Nordic producers met 25 creative UK producers

• Mild speed dating - Profile booklet – Country booklet

• New Nordic Food

• Private Music Concert (Agnes Obel, Denmark)

• Verner Panton Design Exhibition

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UK Film Council & Nordisk Film & TV FondCreative Producers Dinner

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PUBLIC DIPLOMACY The Nordic Embassy in Berlin

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NEW NORDIC FOOD

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MUSIC BY AGNES OBEL

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CANNES FILM FESTIVAL

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THE VISION• Invite key buyers and festival programmers for

a taste and feel of the REGION

• We have even more to offer than film – telling a more complete story about the Nordics!

• About 200 participants at the Scandinavian Terrasse was in for a special treat.

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A SONG FROM A FILM, MONICA Z

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BRANDING A REGION

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SIMPLY DELICIOUS!

THE GOLDEN AGE

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Svinlängorna(SE) Seen by 381.209 in Sweden, 14.500 in Denmark, 1.700 in Iceland,

52.000 in Finland and 15.079 in Norway

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THE PUNK SYNDROME, FINLAND NOMINATED FOR THE NORDIC COUNCIL FILM PRIZE 2012

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THE FUTURE

Challenges and How to Succeed

Bigger & even Better productions

- We need to collaborate even more in regards to financing

- Nordic talent should be used even more across boarders

- Show Me the Money! - Further financing within the region

- More international collaborations without loosing artistic final say

- Talent moving away from the region (Hollywood) we must minimize it!

- Strenghten the artistic quality on a regional basis - Education, education, education…

Genre films for young adults- Nordic incentives to reach the young audience

Cross media - Challenge the traditional ways of storytelling

- Develop new business models

- Extend networks – work with other industries (games, music, publishing, interactive media, merchandize)

- More cross media activities like High Five Kids

Distribution- We live in a new digital reality – however the structure of distributionis still according to the old analogue world – it has to change!

- Continue to fight Piracy

- Better statistics = more knowledge = most clever solutions and new ideas

- Cinema is a vital window for most feature films, however there is a need for flexibility in regards to length of windows and platform independency

Cross Industry Collaborations

- More creative and innovative collaborations when entering the global market – when it ads value! (Creative Connections / Nordic Kitchen Party)

- Use of social media / community strategies should be expanded

- Permanent support schemes for international promotion and sales

on all platforms should be initiated (High Five Cinema & VOD) it PAYS BACK PLENTY!!!

A THOUSAND TIMES GOODNIGHT

Director Erik Poppe and Juliette Binoche

THANK YOU!

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