conferencia dictada por: ing. lorenzo valle … › c › dam › global › es_mx › partners ›...
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Conferencia dictada por:
Ing. Lorenzo Valle Garcilazo
Instituto Tecnológico y de Estudios Superiores de Monterrey
Campus Santa Fe
Nuevos espacios de colaboración, nuevos mercados.
1.http://kmhassociates.ca/resources/6/MACRO%20TRENDS%202015+.pdf
2. http://kjaer-global.com/
Compromiso de servicio al cliente
1. http://www.articulate.com/blog/commitment-to-the-customer-7-ways-we-support-your-success/
2. Tim Jones, Gavin L. Fox, Shirley F. Taylor, Leandre R. Fabrigar, (2010) "Service customer commitment and response", Journal of Services Marketing, Vol. 24 Iss: 1, pp.16 - 28
Dominio de la tecnología
1.http://www.forbes.com/pictures/efei45klgj/mobile-device-battles/
2. http://www.gartner.com/newsroom/id/2603623
Blue Ocean www.blueoceanstrategy.com
1. Kim, W. Chan; Mauborgne, Renée (1 February 2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Harvard Business Press.2. Towards the Blue Oceans. CEEMAN Interview with Professor Kim http://www.wondersoftheword.blogspot.com/ceeman/File/Interview%20with%20Prof.%20Chan%20Kim.pdf3. Kim, Chan (2005). Blue Ocean Strategy. Boston: Harvard Business School Press. pp. 210–211. ISBN 1-59139-619-0.4. "Value Innovation: The Strategic Logic of High Growth". Harvard Business Review (Boston: Harvard Business School Press): 103–112. January – February 1997.5. "Blue Ocean Strategy". Harvard Business Review (Boston: Harvard Business School Press): 76–85. October 2004.5. Pollard, Wayne E. (2005-12-01). "Blue Ocean Strategy's Fatal Flaw". CMO Magazine.