conferencing technologies and strategies jeff ou latitude communications [email protected]...
TRANSCRIPT
AgendaAgenda
Conferencing MarketApplications and CriteriaIntegrationsDeployment
Travel or Conference?Travel or Conference?
“8.5 years of your life spent on business travel”
- National Business Travelers Association
Travel Less – Conference Travel Less – Conference MoreMore
Study of US Business Travelers since September 2001
40% traveling less - 70% looking for alternativesMore conferences than face-to-face meetings
In-person meetings down 16%, conferencing up 50%
63% rate access to conferencing technology as very important (was 44%) Conferencing benefits:
Get more work done - 78%Make faster decisions - 66% Make more competitive 64%
Source: Wainhouse Research
Conferencing MarketConferencing Market
Source: Frost & Sullivan
WW Voice and Web Conferencing Revenues($000s)
0
500
1000
1500
2000
2500
1999 2000 2001 2002(est.)
2003(est.)
WebVoice
Web ConferencingWeb Conferencing
Real-time PC sharing and communication Presentations, docs, applications, web pages, … Internal and external participants Conference controls
Applications & BenefitsApplications & Benefits
Benefits - Save Time, Increase Productivity, Cut Costs, Expand Reach
Application Participants Size Security
Webinar Employee, Customer, Partner
10’s - 100’s
Low - Med
Product Team
Employee, Partner 4 - 6 Med - High
Sales Forecast
Employee 4 - 6 High
Support Customer, Partner, Employee
2 - 3 Med - High
Training Employee, Customer, Partner
3 - 100’s Med - High
SalesSales
Uses Lead generation - Seminars Sales presentations - Software demos Forecasting – Account Planning
Benefits
Sell more in less time
Reduced sales costs Timely, accurate revenue projections Expand sales’ reach
Key Capabilities
Application and presentation sharing Simple setup and attendance Audience engagement tools – Polling
“Our sales team is able to show prospects our software and answer questions immediately. It has helped us increase our close rate dramatically.“
Tom Maxfield, Vice President of IT
Training - eLearningTraining - eLearning
Uses Customer training Channel and partner training Employee training
Benefits Increase product adoption
Rapidly roll-out new initiatives Efficiently develop employee skills
Key Capabilities
Application and presentation sharing Class engagement and management tools
Polling, chat, break-out sessions, mute
Recording and playback
“I was able to train 4,000 franchises in a few months. Without it, it would have taken me two years …”
Kathy O’Shauhnessy, Century 21
Crisis ManagementCrisis Management
Uses Crisis analysis and response Crisis “war room”
Benefits Immediate response when seconds count Effectively manage communications
Key Capabilities
Automatically find/add participants Application sharing Integrated pre-meeting message Private break-out rooms Secure environment Record and playback
Respond to anything slowing “rolling stock”De-railed train, weather, delayed repairs
“Extend” Network Operations Center
Typical Collaboration Typical Collaboration ApproachApproach
Voice Contract or Internal System
Related Collaboration
Tools Managed Separately
Video inSpecial Rooms
Separate, Departmental Web Solutions
Integration is KeyIntegration is Key
1. Integration – Voice & Web & WebEnd user ease-of-use
2. Integration – Desktop EnvironmentCalendar, CRM, IM, IP phones
Ease-of-use & desktop mgmt.
3. Integration – InfrastructureIP & PSTN Voice
Private voice & data networks
Security, cost savings, control
Integrated Voice and WebIntegrated Voice and Web
AwarenessParticipant lists
Meeting controlsSecurityUsers
Presentation Tools
WhiteboardAnnotationsPollingChat
Rich Media ExperienceRich Media Experience
Users collaborate through voice, video, and web conferencing
Desktop IntegrationDesktop IntegrationSetup & Attend – Calendar, Web,
Phone, IM
Infrastructure IntegrationInfrastructure Integration
CallCenterApps
PBX
IP Backbone
Voicemail
VoiceInfrastructure
UnifiedMessaging IP PBX
PSTN Conferencing
IP Conferencing
PBX• • •
Network IntegrationNetwork Integration Security & Cost Savings Security & Cost Savings
PSTN
Internet
Internal users on private networks
Voice – IP & PSTN
Web - IP
External users on public networks
• Secure meetings hosted on internal server
• Public meetings available in DMZ
Deployment OptionsDeployment Options
In-HouseHosted
• Public networks• Service provider manages• Operating expense
• Leverage private networks
• IT Manages
• Capital or Operating
More Cost Effective & SecureDeployment: SoftwareBuyer: IT
Less IT InvolvementDeployment: ServiceBuyer: Department
SummarySummary
Conferencing is transforming how people do businessUse spans multiple functions and applicationsMarket migrating to integrated and IP solutions
Voice, Web & Video
Desktop (Groupware, IM)Infrastructure
CostSavings
Security
UserSatisfaction