confidential resume...confidential resume about hi, my name is grant shankster, thanks for taking...
TRANSCRIPT
CONFIDENTIAL RESUMEABOUT Hi, my name is Grant Shankster, thanks for taking the time to look through my resume and getting to know me better. I started my career in a traditional marketing role and it wasn’t long before my affiliation with digital marketing became apparent. Since my studies in communication, I’ve adapted my skill set and continued to learn and develop until my recent employment as a creative technologist. By drawing on the skills and expertise taught to me at university and combining them with my work experiences and passion for digital marketing - I believe I can help create, publish and target your business to increase awareness and help usher consumers along the purchase path to become advocates of your brand.
I’m looking forward to the next step in my career and working collaboratively with a new team to continue to learn and contribute in this exciting industry.
CONTACT0406 676 276mobile phone
[email protected] address
onepennytoy.comwebsite
7 Blackall Range Rd Woombyesnail mail address
WORK HISTORY
2001-2008 Retail & Hospitality, Bachelor degree & more. I learn to wait tables, smile at customers and sell clothes. Finally I get through uni with a Bachelor of Creative Writing and Business tourism. I also travel and find love.
2008-2009Back to university Post graduate studies in communication.
2009-2014 Marketing Coordinator - World SurfarisI learn the intricacies of my trade and discover I love digital. The perfect place to learn and grow.
2014-2015Digital Technologist - SunshineCoast Destination Limited I further my career and learn Creative Cloud, fun with Face-book, Instagram and all the social friends. I also deliver the digital aspects of a 1.4m campaign and age somewhat.
2015-2016 Freelance DigitalWow... and I thought I was busy before...
SKILLS Email marketing
PPC/ AdWords
Organic SEO
Graphic design
Web design/ UX development
Social media marketing
95%
95% 85%
85% 95%
95%
On line? Click Here
Online? Click Here
GRANT SHANKSTER
WORK HISTORY
Freelance Digital….And I thought I worked hard before. Being a freelance has opened up new possibilities for me across the digital space. From becoming Google certified and managing 12 AdWords accounts to building full e-commerce websites for a range of clients my freelance journey has been amazing and full of learnings. I have aimed not to limit myself with my freelance career and have enjoyed pursuing the projects which appeal to me. In this time, I’ve learned the fundamentals of CSS and Java-script, increased my server management skills, social media marketing as well as more traditional marketing by designing and producing a range of print collateral. I’ve also applied my SEO knowledge to assist a number of clients in developing on line presence by planning and implementing their content strategies. In this time, I’ve been involved in the startup MiSale. MiSale is a sell your own home platform that allows direct communication between buyers and sellers to facilitate the sale of a property without agents.Freelancing has its challenges but its rewards are many and I’m glad I took this exciting step.
Duties
Content Strategy - My freelance career started with writing and uploading articles for a number of local and national businesses. These articles where SEO focused and aimed to create a higher long tail keyword density and develop multiple digital touch-points.AdWords management - After becoming Google Certified I was fortunate enough to inherit multiple AdWords accounts. I now manage 12 accounts and am pleased to see an increase in CTR as well overall quality score. As a result of these accounts I have learned a great deal about the Google umbrella and am confident in; Analytics, Web-master Tools, AdWords, Tag Manager and the correct steps to improve overall on-line visibility.Website design/ management - I also have completed a number of site builds for a range of businesses across the Sunshine Coast. From e-commerce to improving UX I enjoy working alongside my valued clients.Misc. Marketing - I have also maintained a presence in social media marketing especially power editor and using the Facebook Pixel to improve conversion as well as designing print flyer’s and much more.
On line? Click Here
GRANT SHANKSTER
WORK HISTORY
Sunshine Coast Destination Limited - TechnologistThe role of Digital Technologist at Sunshine Coast Destination Limited (SCDL) was an amazing opportunity for my career. It was a position that demanded the utmost care on deliverables alongside a targeted approach. Attention to detail, application of a broad skill set, constant monitoring and tweaking of collateral plus reporting were the fundamentals of this career-defining role. My key responsibilities included all social media management and content, email marketing, strategy development, on line bookings, reporting and communicating to key stakeholders, website content management across the company’s three main websites (via Sitecore CMS platform), on line creative design, provision of digital opportunities for membership, content development and deployment during campaign periods, building and provision of project management solution, as well as SEO, SEM and PPC advertising. The role saw me responsible for all aspects of the social and digital technologies for SCDL marketing.
Duties
Digital marketing and advertising - Creation, placement and analysis of all banner ads. Creation and management of all on-line competitions, database growth and segmentation, use of Google Analytics to monitor and develop and increase understanding of on-site consumer behavior.Social media marketing - Manage and grow all SCDL’s social media footprints across platforms, integration of social media platforms into campaigns, manage customer feedback and queries via these platforms; and provide training and workshops for other staff and members.
Digital content and websites - Responsible for creating, sourcing and distributing of digital content. Working alongside digital agencies to determine key searches driving holiday visitation, and working alongside the communications team to ensure relevant content and engagement with influencer’s as well as sourcing content via internal options: members and journalists. Update and upload all digital content to relevant platforms, working with the Head of Marketing to contribute and help manage the e-commerce third party booking engine, ‘Book Easy’, and appropriate promotions.
GRANT SHANKSTER
World Surfaris - Marketing CoordinatorWorld Surfaris was an amazing opportunity that taught me some of the myriad intricacies of the marketing profession. My time at World Surfaris saw me developing entire campaigns and also implementing individual strategies to achieve objectives. I learned the basics of web development and Creative Cloud suite, the role of social media in supplementing marketing, SEO improvements and loads more. At World Surfaris I was able to adapt my skills and apply new techniques to effectively roll out campaigns regardless of budget and platform constraints. Working at World Surfaris meant that I could combine two great passions: surfing and digital marketing. I have made lasting friendships with my fellow co-workers and employers, but after five years felt ready to make a change.
Duties
Management of all on line activity including social media, blog, website management and responsible for over seeing all marketing campaigns and implementation of individual elements. Liaising with international suppliers and key stake holders regarding performance and the development of strategies to improve brand exposure and bookings. Development and identification of organic SEO, SEM and key word optimisation and ongoing analysis. Assisting all World Surfaris sponsored events and creation and sourcing of all collateral for events.
Working alongside agencies to plan and outline all print material for various national and international publications. Designing preliminaries and initial creative. Creation and deployment of press releases to local and national newspapers and magazines. All on line content and site updates via World Surfaris custom CMS and blog, e-Newsletter creation and database growth and management via Mailchimp and World Surfaris customized CRM.
On line? Click Here
GRANT SHANKSTER
Internship at Australia Zoo | Encouragement FoundationAustralia ZooWorking alongside the Australia Zoo PR, Communications and marketing teams taught me the importance of working to deadlines and carrying out individual workloads as a part of team collaboration. The Australia Zoo internship furthered my skills in this industry and reinforced what I had learned at university.
Encouragement FoundationThe Encouragement Foundation is a philanthropic endeavor established by John Shadforth. My time at the Encouragement Foundation included the formulation of a strategic campaign plans to increase awareness of the organisation. Working as part of PR team we were able to successfully launch a media campaign that increased the awareness of the foundation and exceeded all campaign objectives. The Encouragement Foundation was a great start for my marketing and communications career.
Duties
Australia Zoo- Media monitoring and clipping- Media promotions of key events such as Bindi’s birthday, Steve Irwin Day and more- Copy-writing and media content from local to national publications- Media liaisons with journalists and photographers- Publication of web content- Development of tactics- Copy-writing of brochures and packages- Assisted in achieving PR plan’s goals and objectives for individual events
The Encouragement Foundation-Developing campaign plan, goals, effective key messages and measurable objectives. -Working within restricted budgeting and meeting deadlines-Development of effective communication strategies-Identification of demographic and determining PR requirements-Copy-writing and creative direction-Website content and email/ blog writer-Drafting of media releases -Database management and distribution
On line? Click Here
Online? Click Here
GRANT SHANKSTER
Independent work and consultationMy passion for elements of digital marketing saw me pursuing my interests outside of work hours. Learning the fundamentals of HTML and earning a few badges in CSS, Java Script and PHP, alongside building websites in Word Press, Adobe Creative Cloud apps and exploring Drupal increased my skill set and I was able to explore new areas such as web design, server management and brand creative promotions. I found these skills, coupled with the fundamentals of digital marketing, were in high demand for small businesses wishing to further or just start their digital journey.
Portfolio
GRANT SHANKSTER
Retail and hospitalityWhy is this here? Because everything starts with service and sales, whether it’s waiting tables for rich Sydney-siders, pulling beers for university students, making coffees or selling boards and kicks to groms - my years in the retail and hospitality trade put me in good stead to start a conversation and listen to people. Plus, I make a killer flat white, always a good skill when working in an office.
On line? Click Here
GRANT SHANKSTER
Education Hobbies and interests
References
Laughlin Rigby Shaun Levings Liz TuckettHead of Marketing at The Irish TimesCurrent position
+353 87 927 8504 Contact
[email protected] address
Owner and CEO ofWorld Surfaris Current position
0408 691 025Contact
[email protected] address
PR/Comms Content Specialist SCDLCurrent position
0417 345 050Contact
[email protected] address
University of Sunshine Coast Advanced Diploma of Communication 2007-2009 Bachelor of Creative Writing and Business Tourism.2001-2004
St Peter Chanel College, GladstoneGraduated Year 12 2000
I’ll try my hand at anything. Lately Cross Fit, hiking, gardening and a few choice others have taken my interest. But there are always the old favorites of reading, surfing, gaming, time with friends and cooking. Spending time with my family is up the top, especially hanging out with my daughter, while she’s still young enough to believe I’m the best thing since sliced bread.
On line? Click Here