confidential draft [draft] spe worldwide format business may 2008
TRANSCRIPT
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Confidential Draft
[DRAFT]
SPE Worldwide Format Business
May 2008
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• Non-scripted television represents a compelling growth opportunity for SPE
• Success requires global coordination and further investment to reach scale
• We need to manage our investments as a unified global business, including:
– Expanded portfolio of content producers
Embassy Row will serve as the cornerstone of domestic development;
complemented by investments in third-party EP and production company deals
2waytraffic and our equity stakes in smaller production companies will provide
international development capabilities
– Global acquisitions team, including executives from Embassy Row and 2waytraffic
– Dedicated staff to manage global ad integration
– International distribution led by 2waytraffic
Executive Summary
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Demand for Game and Reality Formats Continues to Grow
NOTE: A 6-year trend of reality/game shows as a percentage of primetime hours for the 5 major networks.
Game / Reality as a % of Primetime Hours
Game/reality shows make up 14 of the top 40 primetime programs among Adults 18-49 and represent 30% of the top 20 primetime programs among Adults 18-49
8%
19%
13%
16%
21%
24%
0%
5%
10%
15%
20%
25%
30%
2003-2004 2004-2005 2005-2006 2006-2007 2007-2008 2008-2009
Per
cen
tag
e %
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• Non-scripted programs are usually less expensive to produce
Business Dynamics are Attractive
Growth• Format business continues to grow as broadcasters increasingly rely on hit
non-scripted formats
Lower Cost
Interactivity• Polling, voting and games increase viewer engagement and time spent with
show brands
Global• International and domestic markets are closely linked (30% of scripted; 29% of
reality broadcast pilots are adapted from international formats)
Cross-Platform • Shows offer ancillary profits (mobile games, online games, SMS)
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Competitors are Investing Beyond Captive Production Arms
Network Production/Term Deals
Est. Production / Term Deal Budget
% primetime hours dedicated to reality/game shows (08-09 Season)
Notable Series on Primetime Lineup (08-09 Season)
None. Partners with Warner Horizon, BBC, Fremantle and Endemol
N/A 30%Dancing With the Stars, Wife Swap, Extreme Makeover: Home Edition
Magical Elves$10M (approx. over 2 years) 16% Biggest Loser, Deal or No Deal
None. Partners with Warner Horizon, BBC, Fremantle and Endemol
N/A 40%Idol, Moment of Truth, Are You Smarter Than a 5th Grader?
Tom Forman, Jay Bienstock, Laurie Girion, Allison Grodner, Scot Einziger
$12.85M (approx. over 2 years and
including Forman's deal over 3 yrs.)
9% Survivor, Amazing Race
Jay Bienstock and Laurie Girion (broken out from CBS’ overall term deals data)
$3.6M (approx. over 2 years) 31% America's Next Top Model
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Domestic
CategoryPotential Partners
Term (Yrs.)
Cost / Year (MM) Genre Notes
AcquisitionEmbassy Row (Michael Davies) Acquire $25-75
Game Show/ Reality
• Acquire Embassy Row • New York based global format and digital production
company • Created “Who Wants to be a Millionaire” & “Power of 10”
Executive Producers (1-3 of these partners)
Scott St. John 2 $3 Game Show • Executive Producer of Deal or No Deal
Tom Foreman 2 $2.25Reality/
Competition
• US based producer • Created “Kid Nation” & EP on “Extreme Makeover Home
Edition”
Allison Grodner 2 $2Reality/
Competition• Executive Producer of “Big Brother”
Lisa Levenson 2 $1.5Reality/
Competition• Executive Producer of “The Bachelor” and “The
Bachelorette”
Production Company
Ryan Seacrest 3 $2Reality/
Competition
• Hosts the morning show on 102.7 KIIS FM in LA, host of “American Idol”, “E! News” co-host and host of American Top 40
• Overall deal similar to “Old Reveille Deal”
Production Company
Rocket Science Laboratories
1 $2-5Reality/
Competition
• Creator of “Temptation Island”, “Joe Millionaire”, “My Big Fat Obnoxious Fiancé”
• Overall deal
SPE Will Continue to Expand its Network of Domestic Producer Partnerships
Acquisition
Annual Spend
$25–75MM (one-time)
$2–6MM
$2MM
$2-5MM
$6–13MM
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SPE Global Game/Reality Operational Structure
Embassy Row
Game/Reality
Domestic Dev. Execs Cross-genre
Domestic Pdtn Cos. (Partners)
Cross-genre
Domestic EP Partners Reality/
Competition
2waytraffic Game Focus
International Dev. Execs Cross-genre
International Pdtn Cos. (1) (Investments) Cross-genre
Embassy Row 3 new hires (UK/Scandinavia; Australia; South America)
2waytraffic
(1) SPTI’s worldwide production and distribution offices are complemented by investments in international production companies including: Starling, France, 75%; Lean-M, Russia, 51%; Shine, UK, 20%; Tuvalu, Netherlands, 51%; Huaso, China, JV
Dedicated Staff (New hires)
2waytrafficInternational Distribution
Ad Integration
Content
Development
International Acquisitions
Manage all assets as a single business with a dedicated P&L