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CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

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Page 1: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

CONFIDENTIAL

Frequently Used Template

Text

Template

June 2002

This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

Page 2: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

2

PPT TABLE 2

Heading Heading

Text Text

Unit of measure

*Footnote

Source: Source

Page 3: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

3

PPT TABLE 3

Heading Heading Heading

Text Text Text

Unit of measure

*Footnote

Source: Source

Page 4: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

4

PPT TABLE 4

Heading Heading Heading Heading

Text Text Text Text

Unit of measure

*Footnote

Source: Source

Page 5: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

5

PPT TABLE 5

Heading Heading Heading Heading Heading

Text Text Text Text Text

Unit of measure

*Footnote

Source: Source

Page 6: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

6

PPT TABLE 6

Heading Heading Heading Heading Heading Heading

Text Text Text Text Text Text

Unit of measure

*Footnote

Source: Source

Page 7: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

CONFIDENTIAL

Frequently Used Template

SEO VA

Template

June 2002

This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

Page 8: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

8

Unit of measure

*Footnote

Source: Source

Text

• Text

Text

• Text

Text

• Text

Page 9: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

9

Unit of measure

*Footnote

Source: Source

Title

• Text

Title

• Text

Page 10: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

10

Unit of measure

*Footnote

Source: Source

Title

• Text

Title

• Text

Text

Page 11: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

11

EXHIBIT TITLE

*Footnote

Source: Source

Title

Text

Text

Text

Text

Page 12: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

12

EXHIBIT TITLE

*Footnote

Source: Source

Title

Text

Text

Text

Page 13: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

13

EXHIBIT TITLE

*Footnote

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Text

Text

Text

Title

Title

Page 14: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

14

EXHIBIT TITLE

*Footnote

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Text

Text

Text

Title

Title

Title

Page 15: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

15

2 COLUMN

*Footnote

Source: Source

Title Title

• Text • Text

Page 16: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

16

3 COLUMN

*Footnote

Source: Source

Title

• Text

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• Text

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• Text

Page 17: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

17

4 COLUMN

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Title

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Page 18: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

18

5 COLUMN

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19

6 COLUMN

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Page 20: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

20

7 COLUMN

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Page 21: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

21

8 COLUMN

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Page 22: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

22

3-STEP

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Page 23: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

23

4-STEP

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Page 24: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

24

5-STEP

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Page 25: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

25

3 HORIZONTAL Unit of measure

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26

4 HORIZONTALUnit of measure

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Page 27: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

27

5 HORIZONTALUnit of measure

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Page 28: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

28

4-STEP Unit of measure

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Source: Source

• Text

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Page 29: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

29

FLOW 2

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Header Header

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Unit of measure

*Footnote

Source: Source

Page 30: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

30

FLOW 2 TITLEUnit of measure

*Footnote

Source: Source

• Text

Header Header

• TextText

Page 31: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

31

FLOW 3

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Header Header

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Unit of measure

*Footnote

Source: Source

Page 32: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

32

FLOW 3 TITLEUnit of measure

*Footnote

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• Text

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Page 33: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

33

FLOW 4

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Unit of measure

*Footnote

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Page 34: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

34

FLOW 4 TITLEUnit of measure

*Footnote

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• Text

Header Header

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• Text • TextText

Page 35: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

35

FLOW 5

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Unit of measure

*Footnote

Source: Source

Page 36: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

36

FLOW 5 TITLEUnit of measure

*Footnote

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• Text

Header Header

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Header Header Header

• Text • Text • TextText

Page 37: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

37

HORIZONTAL FLOW 3Unit of measure

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• Text

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Page 38: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

38

HORIZONTAL FLOW 4Unit of measure

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Page 39: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

39

HORIZONTAL FLOW 5Unit of measure

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Page 40: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

40

HORIZONTAL FLOW 6Unit of measure

*Footnote

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Page 41: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

41

HORIZONTAL FLOW 7Unit of measure

*Footnote

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Page 42: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

42

FLOW WITH SHOCK 1

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Unit of measure

*Footnote

Source: Source

• Text

Title

Page 43: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

43

FLOW WITH SHOCK 2Unit of measure

*Footnote

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Header Header Header Title

• Text• Text • Text • TextText

• Text• Text • Text • TextText

Page 44: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

44

FLOW WITH 3 COLUMN

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Page 45: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

45

FLOW WITH 2 COLUMN

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Page 46: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

46

SQUARE FLOW Unit of measure

*Footnote

Source: Source

Text• Text

Text• Text

Text• TextText

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Page 47: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

47

FRAMEWORK Unit of measure

*Footnote

Source: Source

Text• Text

Text• Text

Text• Text

Text• Text

Page 48: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

48

Unit of measure

*Footnote

Source: Source

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Page 49: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

49

Unit of measure

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Page 50: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

50

Unit of measure

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Page 51: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

51

xxxxx

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Page 52: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

52

Unit of measure

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53

Unit of measure

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Page 54: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

54

Unit of measure

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Text

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Page 55: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

55

Unit of measure

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Page 56: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

56

SCP

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57

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58

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59

Unit of measure

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Page 60: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

60

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Page 61: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

61

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62

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63

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64

TEAM STRUCTURE

*Footnote

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Page 65: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

65

Unit of measure

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Page 66: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

66

Unit of measure

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Page 67: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

67

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Page 68: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

68

Unit of measure

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Page 69: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

69

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70

Unit of measure

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Page 71: CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

71

Sub title Sub title

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72

Unit of measure

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73

CYCLE 2

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74

CYCLE 2

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75

CYCLE 3

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76

CYCLE 3

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77

CYCLE 4

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78

CYCLE 4

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CYCLE 5

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80

CYCLE 5

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81

CYCLE 6

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CYCLE 6

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83

FORCES AT WORKUnit of measure

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85

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86

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87

4 BY 3 MATRIXUnit of measure

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88

4 BY 3 MATRIXUnit of measure

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STUDY OBJECTIVEUnit of measure

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90

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91

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92

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245267

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298

89

230

0

50

100

150

200

250

300

350

1990 91 92 93 94 1995

TitleMeasure

120 130

165 175 180

245267

250278

298

89

230

0

50

100

150

200

250

300

350

1990 91 92 93 94 1995

TitleMeasure

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140

Unit of measure

*Footnote

Source:Source

TitleMeasure

120 130165 175 180 195

220

245267 250

278 298 300325

89

230

050

100150200250300350

1990 1991 1992 1993 1994 1995 1996 1997

TitleMeasure

120 130165 175 180 195

220

245267 250

278 298 300325

89

230

050

100150200250300350

1990 1991 1992 1993 1994 1995 1996 1997

TitleMeasure

120 130165 175 180 195

220

245267 250

278 298 300325

89

230

050

100150200250300350

1990 1991 1992 1993 1994 1995 1996 1997

TitleMeasure

120 130165 175 180 195

220

245267 250

278 298 300325

89

230

050

100150200250300350

1990 1991 1992 1993 1994 1995 1996 1997

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141

Unit of measure

*Footnote

Source:Source

TitleMeasure

120 130165 175 180 195

220

245267 250

278 298 300325

89

230

050

100150200250300350

1990 1991 1992 1993 1994 1995 1996 1997

Text

TitleMeasure

120 130165 175 180 195

220

245267 250

278 298 300325

89

230

050

100150200250300350

1990 1991 1992 1993 1994 1995 1996 1997

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142

Unit of measure

*Footnote

Source:Source

TitleMeasure

120 130165 175 180 195 220

245 267 250 278 298 300 325

89

230

0

100

200

300

400

1990 1991 1992 1993 1994 1995 1996 1997

TitleMeasure

120 130165 175 180 195 220

245 267 250 278 298 300 325

89

230

0

100

200

300

400

1990 1991 1992 1993 1994 1995 1996 1997

TitleMeasure

120 130165 175 180 195 220

245 267 250 278 298 300 325

89

230

0

100

200

300

400

1990 1991 1992 1993 1994 1995 1996 1997

TitleMeasure

120 130165 175 180 195

220

245267 250

278298 300

325

89

230

0

50

100

150

200

250

300

350

1990 1991 1992 1993 1994 1995 1996 1997

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143

Unit of measure

*Footnote

Source:Source

Title (Measure)

165 175 180 195 220

245 267 250 278 298 300 325

13012089

230

0100200300400

1990 1991 1992 1993 1994 1995 1996 1997

TitleMeasure

120 130165 175 180 195

220

245267 250

278298 300

325

89

230

0

50

100

150

200

250

300

350

1990 1991 1992 1993 1994 1995 1996 1997

Title (Measure)

165 175 180 195 220

245 267 250 278 298 300 325

13012089

230

0100200300400

1990 1991 1992 1993 1994 1995 1996 1997

Title (Measure)

165 175 180 195 220

245 267 250 278 298 300 325

13012089

230

0100200300400

1990 1991 1992 1993 1994 1995 1996 1997

Title (Measure)

165 175 180 195 220

245 267 250 278 298 300 325

13012089

230

0100200300400

1990 1991 1992 1993 1994 1995 1996 1997

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144

STICKER AND OTHERS

EXAMPLE

ESTIMATE

PROPOSED

CONCEPTUAL

PRELIMINARY

ROUGH ESTIMATE

TO BE COMPLETED

ONLY FOR DISCUSSION

WORK IN PROGRESS

BACK UP REVISED

TENTATIVE

HYPOTHESIS

ILLUSTRATIVE

CONFIDENTIAL

VERY PRELIMINARY

STICKER AUTOMAKER

EXAMPLE

ESTIMATE

PROPOSED CONCEPTUAL

PRELIMINARY

ROUGH ESTIMATE

TO BE COMPLETED

ONLY FOR DISCUSSION

WORK IN PROGRESS

BACK UP REVISED

TENTATIVE HYPOTHESIS

ILLUSTRATIVE

CONFIDENTIAL

VERY PRELIMINARY

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145

HighMediumLow

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146

STICKER AND OTHERS

Text Text

Text

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147

MAPS

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148

APPENDIX

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149

END OF DOC