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Marketing Tactics

January 17, 2012

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Current Hostess Promotion

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• January’s Hostesses receive: – A free personalized key chain– Free shipping on your order

• Paperly’s standard HostessRewards continue to apply!

Retail value: $14.95

www.paperly.com/pdf/Paperly_Key_Chain_Jan2012.pdf

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Free Shipping

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• For the foreseeable future, spend at least $100 & we will ship the order directly for free!

www.paperly.com/pdf/Paperly_Free_Shipping_Jan2012.pdf

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Retiring Products

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• Certain products/designs will be retired when Paperly’s new catalog is launched:

www.paperly.com/pdf/Paperly_Retiring_Products_Jan2011.pdf

Everyday Collections 2011-12 Special Occasions 2011-12

Page Name ID Page Name ID 7 Asian Blossoms 10819 4 Birthday 10420

11 Classic Border 10825 5 Valentine’s Day 10421

11 Organic Initial 10824 5 Easter 10422

5 Halloween 10423

5 Thanksgiving 10424

6 Iron-on Clothing Labels 11000-05

9 Napkin – Icons only –––

12-13 Teacher Gifts 11050-51

14 Design Kits ALL

15 Family Jumble 10140

15 Polka Dot 10144

15 Pinwheel 10145

Available in Border Collection

Napkins still available, just icons disappearing

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Starter Kit: New & Improved

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www.paperly.com/pdf/Paperly_Starter_Kit.pdf

• More value, lower price: $99• Personalized samples at 40% off for 40 dayswww.paperly.com/pdf/Paperly_40-Off_40_Days.pdf

• $30 towards personalized marketing materialswww.PaperlyMerchandise.com

• 12-Week Roadmap to Success

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12-Week Roadmap to Success

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New “Active” Definition

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• An "Active Consultant" is one whose PSV is greater than or equal to $200 over the past three (3) months (i.e. a “rolling quarter”)

• True intent: To prevent demoralizing new enrollees

• The greatest impact of being Inactive? It eliminates your downline commissions!

www.paperly.com/policy-statement.asp

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Business Development Leaders (BDL)

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• Will support the growth of Paperly’s existing and future leaders’ businesses by allocating inbound leads to BDL members

• Stringent qualifications (see PDF below)• Consultants need to qualify each and every month

– Leads need to be earned– Prevents an over-reliance on HQ for leads

www.paperly.com/pdf/Paperly_BDL_Program.pdf

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Upcoming Conference

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• Welcome reception• New product introductions• DSA’s President: “An insider’s view of the direct

selling industry”• Networking & brainstorming• Awards & recognition• Lots and lots and lots of fun

www.paperly.com/pdf/Paperly_2012_Conference_Agenda.pdf

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Cruisin’ Into 2012

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• Earn a 3-day, 2-night cruise with Paperly, plus a $250 travel allowance

www.paperly.com/pdf/Paperly_2012_Incentive_Trip.pdf

• Qualification period: 01/01/12 – 04/30/12

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Tonight’s Topic:Marketing Tactics

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At Parties / Multi-Vendor Events

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• Stickers / contact info on your order forms– Ask: “Are you interested in hosting / joining?”

• Leads Sheets– Virtual Office Downloads Printable PDFs

• Business cards• Signs on your table

– “Open Date Calendar”– “Help Wanted”

• Banners / Placards

Customer enthusiasm is greatest at purchase.Be sure to take advantage of this!

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Never Underestimate the Delivery

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• Stickers /contact info on products– Many purchases are gifts where the recipient knows

little, if anything, about your business

• Handwritten notes in bags– Next month’s Hostess promotion

• Personalized delivery– In the most public place possible, preferably with lots of

friends around

Customer enthusiasm runs extremely high at delivery.Don’t miss out!

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E-Newsletters

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• Paperly’s e-newsletter service starting March 2012

Paperly will contribute 2-5 pieces per newsletter

You control the sidebar, including a photo, welcome message, contact information and links.

• Sneak Peek will occur at Conference next week

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Social Media

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• Facebook, Twitter, blogs, YouTube, LinkedIn, etc.• If you don’t know what to do, review others pages

for best practices• Can be beneficial, but also can be a big distraction• Suggestions

– Quality beats quantity– 10-15 minute commitment every day – no more!– It’s a dialogue, not a monologue– Product images generate the greatest response– Giveaways and contests can help build an audience

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Paperly’s Marketing Portal

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• Personalized materials, professionally printed, reasonably priced

– Business cards– Banners / Placards– Postcards– Gift labels– Car clings (magnetic & vinyl)

• You can use Paperly Dollars – ask for promo codes• Check it out if you haven’t already!

www.PaperlyMerchandise.com

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Networking Groups

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• Create & practice your 30-second elevator pitch• Need ideas?

– Women-only networking groups are often most beneficial– Ask other small business or direct sellers in your

community what they do– Ask your local Chamber of Commerce for ideas

• Bring plenty of business cards and samples• Be prepared to ask for referrals

– Doctors, lawyers, real estate agents, etc.

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In Your Community

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• Set-up a table one weekend a month at a local retail store

• Sponsor an event for your favorite charity• Hold a “thank you note” event• Connect with your school’s PTA

– Offer products in your school’s color or using their logo

Other ideas???

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A Few More Announcements…

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Thursday’s Opportunity Call

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• “Is Paperly Right for You?”• 30-minute call, no cost, no obligation• Open to Recruits & Consultants• Need to register…

www.paperly.com/info

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Launch of Spring 2012 Catalog

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• Early February – Sneak Peek at Conference• New Consultants will receive catalogs as an

extension of their recently purchased Kit– If enrolled after 09/01/11 and your 2011 PSV > $0– If enrolled after 01/01/12 automatic

• New sample set• 33% sample sale

You’ll be able to order catalogs & samples VERY soon!

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February’s Hostess Promotion

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• Host a Paperly party in February and earn a free personalized note cube

Retail value: $26.95 / Hostess price: FREE

www.paperly.com/pdf/Paperly_Note_Cubes_Feb2012.pdf

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Questions?