confidential sales guide 550dx – large format display jun. 2010
TRANSCRIPT
Confidential
I.I.
III.III.
IV.IV.
II.II. Product Outline
Target Customer
Sales Point
Product Comparison
Contents
V.V.
Specification
Market Inside
VI.VI.
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50”+ Portion : 3%
50”+ Portion : 15%
Market Inside
• Low Market Share on 50”+ : Reinforce on 50”+ marketing strategy
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• 550DX is designed to deliver the largest image display area possible with its super-narrow bezel.
Product Outline
Lower Maintenance
Cost
Easy Installation
Narrow Bezel
Slide InModular Design
PowerfulNetworkingCapability
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Product Outline
• Basic Features
FrontFrontFrontFront BackBackBackBack
Narrow Bezel designed for multi-display: 22.5mm(top,side), 30mm(bottom)
Highly reliable with P-DID panel: 24/7 usage
High brightness 700cd/m2 suitable to digital Signage
Powerful remote controlling with RJ45,newly added, and RS232C
Slide in Modular design : Network PC function expandable
TerminalTerminalTerminalTerminal
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Product Outline
• Comparison table (520DX vs. 550DX)520DX 550DX
panel
Resolution 1920x1080 (16:9) 1366*768
Brightness500 cd/m2(Energysaving on)700 cd/m2(Energysaving off)
700 cd/m2
Contrast Ratio 2000:1 3000:1
Haze 44% 44%
Bezel Width 22mm22.5mm(top, side)
30mm(bottom)
Display Dynamic C/R 5,000:1 4000:1
Connectivity
INPUT
RGB Analog D-SUB, DVI-D, Analog D-SUB, DVI-D, Display Port
VIDEO CVBS, Component, BNC, HDMI CVBS, HDMI1, HDMI2
AUDIO RCA(L/R) , Stereo mini Jack RCA(L/R) , Stereo mini Jack
OUTPUT
RGB N/A DVI-D (Loop-out)
VIDEO BNC N/A
AUDIO RCA(L/R) Stereo mini Jack
Power Out 5V (for SBB) 5V (for SBB)
EXTERNAL CONTROL RS232C(in/out) RS232C(in/out), RJ45
EXTERNAL SENSOR N/A Stereo mini jack(IR in/out)
Features
Lamp Error Detection, Anti Retention, Brightness Sensor, Temperature Sensor, Built-In Fan Control, RS232C MDC, Built in Speaker (10W + 10W), Plug and Play (DDC2B, DDC/CI), Video Wall(5x5), Pivot
Display, Button Lock
Lamp Error Detection, Brightness Sensor, Anti Retention, Temperature Sensor, RS232C/RJ45 MDC, Built in Speaker (10W + 10W), Plug and Play
(DDC2B), PIP/PBP, Video Wall(10x10), Pivot Display, Button Lock, Digital Daisy Chain, Smart Scheduling,
Smart F/W update
Option STN-L3257D, WMN5770D, STN-520WE STN-L3257D, WMN5770D, STN-520WE
Network Internal option Slide In Module option
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Product Outline
55” DX model DO NOT have Built-in PC model.
NO 550DXn
ONLY 550DX!!
Instead, SIM (Slide In Module) design available
550DX
Prepare SIM-Network and Insert into 550DX.
•Network PC option - SIM-Network
• SIM-Network : optional product (sold separately)
SIM+
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Product Outline
•How to USE SIM-NetworkSlot on the right side of the product from back
view
Remove metal cover and Insert SIM-Network
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Who is our Target Customer ?
Stock Market
Control Center Bus Stop
Hospital
Vending Market
Stadium / Concert Hall Airport / Subway / Shopping Mall Casino
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Sales Point
1) Professional DID Panel
High brightness ( 1.5 times brighter than LCD TV) High Contrast Ratio
DID Panel LCD TV Panel
Image Compariso
n
brightness 700cd/m2 450cd/m2
Contrast ratio
4000:1 900:1
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Sales Point
2) RJ45 / RS232C remote control
RJ45 port utilization for remote control with no spacial limits
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Sales Point
3) DVI out
Utilization without a separate video signal distributor, for easy content sharing with nearby displays, Max. 50 units with equal picture quality
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4) SIM – Network Option Variable PC Slot option
: High End : Quad Core(2.2G) + DDR3 2GB + HDD 80GB + External Graphic : Mid. End : Dual Core(2.7G) + DDR3 1GB + HDD 40GB Internal Graphic
: Low End : Plug and Play Media Player
WHY SIM ? - Easy upgradeable, Fast service time, Various SIM type to be available
- Design your own module : Third party’s various options available
Sales Point
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Sales Point
5) Display Port
- Longer cable support
- Interoperability with DVI, VGA, and HDMI
DVI IN
VGA IN
HDMI
Adapter
1 2
3 4
- Higher Performance up to WQXGA(10bits)
- Smaller size
- Multiple Display without distributor
.Multi DP output Graphic Card(6~9 ports)
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Sales Point
6) Smart Scheduling
Scheduling functionality with power ON/OFF control for designated times by day of the week,
and support for volume, input source and holiday designation Convenient OSD settings for up to 3 schedule items consisting of day of
the week and time.
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Sales Point
7) Power Save, Cost Save, and Earth Save!
Through DPMS system, 550DX achieved lower than 310W power consumption at operation mode and 2W at stand-by mode
Energy Star 5.0 compliant
>390W
310W
2W
Max Energy Saving on
Stand By
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Sales Point
8) Various Connectivity
• Display
Port• D-SUB• DVI• CVBS• HDMI1• HDMI2
Port List
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Sales Point
9) Narrow Bezel
Appropriate for multi-displayOptimized to establish all types of video wall (1 x 1~ 10 x 10)
Simple & Slim
Narrow Bezel designed for multi-display: 22.5mm(top,side), 30mm(bottom)
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Product Comparison
1) SAMSUNG 550DX : Optimized PC features
- Fully equipped with optimized features for Video wall
Superior PC module option (SIM)
NEC P551
SEC 550DX
(SIM-NT)
NEC P551
(MPD-SBC)
CPUHigh end 2.3GHz Quad core 1.66 Ghz Core Duo
Mid end 2.7GHz Dual core 800MHz
StorageHDD (40GB ~80GB)
FDM 8GBHDD 120GB
Video contentswhen 3 FHD video contents
played simultaneously No problem (mid end)
Bad picture quality (high end)
Dual monitorwhen 2 different video
contents played on both screens)
No problem (mid end) sporadic tearing
Price PositionLow and mid (reasonable)
High
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Product Comparison
2) SAMSUNG 550DX vs NEC P551
Samsung 550DX NEC P551
Screen Size 46” 46”
Resolution 1920 x 1080 (FHD) 1920 x 1080 (FHD)
Brightness 700cd/m2 700cd/m2
Contrast Ratio 3000:1 3000:1
Connectivity
HDMI HDMI1, HDMI2 HDMI1
DISPLAY PORT Yes Yes
DVI out Yes No
Digital Daisy Chain Internal Optional (sold separately)
Max. Digital Daisy Chain connection
More than 50 units 9 units
Speaker Internal No
Environment Energy star 5.0 Energy star 5.0
PC module option Modular design Modular design
Powerful Digital Daisy Chain more than 50 units
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Specification
550DX
Panel
Diagonal Size 55"
Type S-PVA(DID)
Resolution 1920x1080 (16:9)
Pixel Pitch(mm) 0.21(H) x 0.63(V)
Active Display Area(mm) 1209.6(H) x 680.4(V)
Brightness(Typ.)500 cd/m2(Energysaving on)700 cd/m2(Energysaving off)
Contrast Ratio 4000:1
Viewing Angle(H/V) 178/178
Response Time(G-to-G) 8ms
Display Colors 8 bit - 16.7M
Color Gamut 72%
Display
Dynamic C/R 20000:1
H-Scanning Frequency 30kHz ~ 81kHz
V-Scanning Frequency 56Hz ~ 85Hz
Maximum Pixel Frequency 148.5MHz
Connectivity
INPUT
RGB Analog D-SUB, DVI-D, Display Port
VIDEO CVBS, HDMI1, HDMI2
AUDIO RCA(L/R) , Stereo mini Jack
OUTPUT
RGB DVI-D(Loop-out)
VIDEO N/A
AUDIO Stereo mini Jack
Power Out 5V (for SBB)
EXTERNAL CONTROL RS232C(in/out), RJ45
EXTERNAL SENSOR Stero mini jack(IR in/out)
550DX
Power
Type Internal
Power SupplyAC 100 - 240 V~ (+/- 10 %),
50/60 Hz
Power Consumption
On mode 390W(max)/310W(typ)
Sleep mode less than 2W
Off mode less than 1W
MechanicalSpec
Dimension (mm)
Set 1263.8 x 741.7 x 136.3
Package 1690 x 450 x 1060
Weight (kg)Set 33.0
Package 39.5
VESA Mount 600 X 400 mm
Protection Glass Optional
Stand Type Foot Stand(optional)
Media Player Option Type Slide in Module
OperationOperating Temperature 0℃~ 40℃
Humidity 10~80%
feature
Key Professional heavy usage
special
Lamp Error Detection,Brightness Sensor,
Anti Retention, Temperature Sensor, RS232C/RJ45 MDC,Built
in Speaker (10W + 10W),Plug and Play (DDC2B), PIP/PBP,
Video Wall(10x10), Pivot Display, Button Lock, Digital Daisy Chain,
Smart Scheduling, Smart F/W update
Confidential
550DX
accessories
Included
Quick Setup Guide, Warranty Card,Application CD, D-Sub cable, Power
Cord,Remote Controller, Batteries
optional
stand STN-L3257D
mount WMN5770D
specialtyCML500D(ceiling mount),
STN-520WE(welcome Board)
Media Player
CPU
N/A
N/B
S/B
GPU
FDM/HDD
Memory
Ethernet
connectivity
USB
Output
Others
Specification
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Specification (option)
- Accessories Combination
Model
Wall Mount
Celling Mount
Welcome Board
StandSamsung
ID
Samsung ID Accessory
Kit
Samsung ID Dummy
KitSensor
Horizontal
Vertical
550DX WMN5770D CML500D STN-520WESTN-
L3257DX X X X
- Slide In Module : Network SIM-NT
Concept Mid end
CPU Athlon X2 Dual-Core 235e (2.7GHz)
N/B AMD RS780E
S/B AMD SB710
GPU AMD RS780E (IGP)
FDM/HDD HDD 40GB
Memory DDR3 1GB
Ethernet Marvell 88E8055 Gigabit LAN
connectivity
USB 4EA
Output D-SUB (RGB OUT), HDMI(MagicInfo OUT)
Stereo mini jack (Audio out)
Others LAN RJ45, RS232C in