confidential – steelcase intellectual property steelcase. design as a solution. the c2c approach....
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Confidential – Steelcase intellectual property
Steelcase.
Design as a solution. The c2c approach.
Serena BorgheroMarketing & SustainabilitySteelcase Benelux
DDC – November 9th 2009
Confidential – Steelcase intellectual property
Design is the first sign of human intention
Confidential – Steelcase intellectual property
1912Company Established
13,000+Passionate Employees Worldwide
80,000+Companies served
650+Global Dealer Network
96Area offices
31Manufacturing facilities
Steelcase
500+Product Lines
$3.2 BillionAnnual Revenue
SCSNew York Stock Exchange
Confidential – Steelcase intellectual property
Brand Promise
We believepeople perform betterin an inspiring work environment
Our Vision
Confidential – Steelcase intellectual property
Brand Promise
We help Companiesaround the worldworking more efficiently and effectivelyby providing healthy and well-designed work environments
Our Mission
Confidential – Steelcase intellectual property
Our Inspiration
James P. HackettPresident and Chief Executive OfficerSteelcase Inc.
Instead of being a drain on profits, sustainable development has become another source of inspiration for us — leading to smarter products, more cost-effective processes and new solutions. Designing for the environment or ecodesign is part of the essential fabric of being a successful global enterprise.
““We also believe our future environmental progress should be
inspired by the Cradle-to-Cradle philosophy developed by McDonough Braungart Design Chemistry (MBDC).
Confidential – Steelcase intellectual property
Our Actions
. . .1989 1995 2008 20122006
Designing for the environment or eco-design is part of the essential fabric of being a successful global enterprise.
Our objective
Evolving towards
a positive
footprint
Confidential – Steelcase intellectual property
From eco-efficiency
Key figures (2001-2009*)
• Greenhouse emission: - 49%
• Water consumption : - 64%
• Waste and recycling: - 71 %
• VOC air emissions: - 95%
• First renewable energy buyer to sponsor
industrial-scale wind farm
(20% US electricity usage)
* CSR report 2009
Confidential – Steelcase intellectual property
To eco-effectiveness
Embedding sustainability
into everything we do
Confidential – Steelcase intellectual property
Life Cycle Thinking
Intelligent product design means incorporating environmental thinking
from the very beginning of a process, not as an afterthought.
Confidential – Steelcase intellectual property
• Launched internationally in 2004
• Combines ergonomics, sustainability, design performances
• Winner of
• Gold Industrial Design Award – 2006
• Red Dot Design Award - 2005
• iF International Design Award - 2005
• Editors choice at Neocon – 2004
• Our most sold chair in the world
Think – the chair with a brain and a conscience
Confidential – Steelcase intellectual property
Life Cycle Assessment
production
transport
materials
Confidential – Steelcase intellectual property
Thinking outside the box…
about the box
35% less trucks
on the road
save per year*…
- 43.000 lit petrol
- 143 tones of CO2
* For 100.000 chairs sold
Confidential – Steelcase intellectual property
• Will be launched in September
• Combines aesthetics with real comfort and easy to use ergonomics design
• Sustainable design
Reply – just for you
Confidential – Steelcase intellectual property
Reply
Vs EcoSmart
save per year*…
- 45.000 lit petrol
- 182 tones of CO2
* For 55.000 chairs sold
Confidential – Steelcase intellectual property
Life Cycle Assessment
production
transport
use
Video
materials
end-of-use
Confidential – Steelcase intellectual property
Our key learning
Confidential – Steelcase intellectual property
• Real commitment
• Consistent vision
• Clear mission
Tips:
• Identify customer benefits
• Do not apologize for being a company that focuses on profitability
• Experts/Partners active involvement
Believe
Confidential – Steelcase intellectual property
Act
• Clear and measurable objectives• Coherent Action Plan• Dedicated resources • Best partners• Build a community
Tips:• R&D process is a constant balance between
structure/design/sustainability • Celebrate successes but • Be honest and tell the truth• Start from a pilot
Confidential – Steelcase intellectual property
Measure and communicate
• Celebrate successes but
• Be honest and tell the truth
• Involve people
• Share knowledge
• Dare to be a dreamer
• Be ready to “rethink the way you do
things”
Confidential – Steelcase intellectual property
Questions?
Thank you
The end….
… is just the beginning