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Advertising in P2P Video: Reaching Tomorrow’s Television Viewer

Confidential – Veoh Networks, Inc.

new viewer

Confidential – Veoh Networks, Inc.

new needs

• An entertainment experience that is open and flexible to a variety of interests and usage contexts

• Destinations that deliver vs demand (destinations are where the viewer is)

• Authentic, real presentation of information, including and particularly marketing

• Simple and easy ways to navigate a ‘sea of choice’

• Community reinforcement to help decision making

• Familiar and emerging entertainment content

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embrace brands in new ways

Brands need to evolve too

• Consistent brand character in new context• Actively invite consumers to engage in new ways• Recognize and fulfill your consumers’ needs to:

find process value

…your brand

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the challenge to innovate

WHAT’S NOT THE END GAME

Today’s online video experience• Short, funny, disposable

content

• Cable on the Internet; packaged pre-selected programming

• Previews, trailers and the occasional episode

• Search, click, squint across thousands of sites

WHAT’S IN TRANSITION

The traditional TV experience• Tied to schedules

• 100’s of channels but what to watch?

• One-way DVR, save but can’t share

• Its in your living room; has monthly fees

• Network to show brand recognition

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what’s next

One simple way to watch what you want to watch, when you want Breadth and quality of content

• Unrestricted access to all of the Web• Range of familiar broadcast studio programming to a hotbed of

emerging independent productions High-quality viewing experience enabled by P2P Familiar web and application-based features Simple search & browse Smart ways to discover, decide and value (community) Multi-screen options Voice of tomorrow’s television audience

turns Online Video into Internet Television

Confidential – Veoh Networks, Inc.

veoh.com attracting tomorrow’s television consumer

Top 26 U.S. Web Site

• 320Million monthly September ’07 views

• 19Million unduplicated September ’07

• ~15 %+ monthly growth

• 85,000+ publishers

• Proprietary, hybrid P2P network

Veoh Services

-

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

January '07 March '07 May '07 August '07

Uni

que

Use

rs

Confidential – Veoh Networks, Inc.

veoh.com attracting tomorrow’s television consumer

AVERAGE LENGTH OF VISIT

AVERAGE FREQUENCY OF VISIT

YOUTUBE.COM 14.3 6.7

VEOH.COM 5.8 (*14.9) 4.6

METACAFE.COM 4.5 1.8

Yahoo! Video 4.4 1.8

DIGG.COM 1.2 1.7

HEAVY.COM 1.0 2.0

Source: Comscore September 2007*Veoh internal log files

Confidential – Veoh Networks, Inc.

veoh.com attracting tomorrow’s television consumer

discover and experience spectrum of internet – broadcast studio content

search or browse over half a million video programs (and growing daily)

000’s daily new video/publisher additions Innovative content partners (e.g. NCAA) Important content management tools for

content producers/owners

large in-browser player experience

community commentary and ratings

control In-screen, full-screen on PC or full-screen TV View now or save for later* (*if available)

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A new kind of browser and guide designed just for video

veohTV solving tomorrow’s television consumer needs

simple, familiar and free software that installs on your PC

a virtual Digital Video Recorder (DVR) for Internet video

lets you search and browse for video from across the Web

easy discovery and retrieval from thousands of sources matching your interests

you control the viewing options – watch now or later

and its portable to multiple screens

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simple access to video across thousands of sites

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Veoh watches what you watch, and learns about your tastes…

It compares your tastes to the tastes of other viewers…

And recommends videos to you that you may like … The more stuff you watch, the smarter VeohTV gets

easy discovery via personalized recommendation

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full screen viewing

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remote controllable and portable

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so instead of this …

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… you can do this

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who’s watching next generation television

Source: Comscore July 07

Creative ProfessionalsCreative Professionals

Film & TV EnthusiastsFilm & TV EnthusiastsGamers & Gadget GeeksGamers & Gadget Geeks

Internet-centric LifestyleInternet-centric Lifestyle

Sci-fi / Anime Thrill SeekersSci-fi / Anime Thrill Seekers

Global Nomads and “rebels”Global Nomads and “rebels”

ConnectedConnected

Images for discussion purposes onlyImages for discussion purposes only

Confidential – Veoh Networks, Inc.

activator population

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activator population on veoh

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veoh viewers meet the activators

First in line to adopt a new way to experience online video -- as Internet Television 65 / 35 male / female; median age 29 Spend an average of 17 minutes per visit on veoh (49 minutes a month) US peak viewing time 1- 9 pm PT / 4-12 midnight ET Consume mixture of independent, broadcast and Internet studio programming

August 2007 Comscore MediaMetrix, Nielsen, internal reporting

Passionate

Well-Connected

Information Hungry

Vocal

Influential

Exposed to a Variety of Topics

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connect with veoh viewers

Reality = invite and prepare for real engagement

Brand Nirvana = pay a little

and hit the viral jackpot

ENGAGE

ENGAGE

CAPTURE INTERESTCAPTURE INTEREST

BE NATURALLY RECOMMENDEDBE NATURALLY RECOMMENDED

BE “DISCOVERABLE” BE “DISCOVERABLE”

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distribute branded video through integrated campaigns

EXAMPLE ProgramNintendo distributes its branded video content and captures viewer interest through alignment with Veoh’s Gamester channel on Veoh.com and VeohTV

Goals• engage with best viewers• drive receptivity to watch / act Benefits• relevant context for your brand• natural platform integration• added value promotion• 2.0 community engagement• potential for social branding

Brand exposure• curated channel on veoh.com • curated channel extended to .tv • targeted branding ads • cross-platform overlays• natural platform integration

EXAMPLE ProgramNintendo distributes its branded video content and captures viewer interest through alignment with Veoh’s Gamester channel on Veoh.com and VeohTV

Goals• engage with best viewers• drive receptivity to watch / act Benefits• relevant context for your brand• natural platform integration• added value promotion• 2.0 community engagement• potential for social branding

Brand exposure• curated channel on veoh.com • curated channel extended to .tv • targeted branding ads • cross-platform overlays• natural platform integration

Confidential – Veoh Networks, Inc.

distribute branded video through integrated campaigns

ProgramConcept description goes here

Goals Phase I • introduce campaign on Veoh• integrate branded content • invite participation (if applicable)

Goals Phase II• drive engagement Benefits• relevant context for your brand• natural platform integration• added value promotion• 2.0 community engagement

Brand exposure• curated channel page • stand-out curtain units• targeted branding ads

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validate through branded entertainment

Program: Veoh Phase I • invite participation Phase II• engage with best consumers

Distribution platform• Curated channel page • Natural platform integration• Stand-out curtain units• Targeted re-branding ads• 2.0 community reinforcement

EXAMPLE Program“GAP Presents” 3-month videocompilation series is an editorial selection of emerging productions that put the GAP in touch with tomorrow’s television audience

Goals• introduce campaign on Veoh• engage with best viewers• extend brand character • drive receptivity to watch / act Benefits• relevant context for your brand• natural platform integration• added value promotion• 2.0 community engagement

Brand exposure• curated channel page • stand-out curtain units • targeted branding ads • cross-platform overlays

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validate through branded entertainment experiences

Program: Veoh Phase I • invite participation Phase II• engage with best consumers

Distribution platform• Curated channel page • Natural platform integration• Stand-out curtain units• Targeted re-branding ads• 2.0 community reinforcement

ProgramConcept description goes here

Goals• introduce campaign on Veoh• engage with best viewers• extend brand character • drive receptivity to watch / act Benefits• relevant context for your brand• natural platform integration• added value promotion• 2.0 community engagement

Brand exposure• curated channel page • stand-out curtain units• targeted branding ads• cross-platform overlays

ProgramConcept description goes here

Goals• introduce campaign on Veoh• engage with best viewers• extend brand character • drive receptivity to watch / act Benefits• relevant context for your brand• natural platform integration• added value promotion• 2.0 community engagement

Brand exposure• curated channel page • stand-out curtain units• targeted branding ads• cross-platform overlays

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launch with high impact exposure for entertainment releases

Concept: custom video details page

EXAMPLE ProgramSawIV debuts a veoh-personalized trailer on veoh.com home page and leads viewers to watch exclusive behind-the-scenes footage on a branded video details page

Goals• generate interest and excitement Benefits• high impact exposure• natural platform integration• 2.0 community engagement• potential editorial coverage

Brand exposure• stand-out curtain units – or - • home page player 1st position • custom video details page • targeted branding ads• natural platform integration

EXAMPLE ProgramSawIV debuts a veoh-personalized trailer on veoh.com home page and leads viewers to watch exclusive behind-the-scenes footage on a branded video details page

Goals• generate interest and excitement Benefits• high impact exposure• natural platform integration• 2.0 community engagement• potential editorial coverage

Brand exposure• stand-out curtain units – or - • home page player 1st position • custom video details page • targeted branding ads• natural platform integration

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engagement veoh.tv custom widgets

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engagement veoh.tv branded widgets

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2007-2008 line up of veoh “zones”

GAMESTERGAMESTER

RIDESRIDES

ENTERTAINMENT ENTERTAINMENT (MUSIC, MOVIE, DVD)(MUSIC, MOVIE, DVD)

ANIMEANIME

TECHTECH

GREENGREEN

NEWSNEWS

CARTOONS & COMICSCARTOONS & COMICS

ACTION SPORTSACTION SPORTS

COMEDYCOMEDY

FRINGEFRINGE

Confidential – Veoh Networks, Inc.

thank you

Jennifer BetkaSenior Vice President, Marketing

Veoh Networks Inc.jbetka@veoh.com