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WELCOMEWELCOME

Products Introduction Organization Operations Competition Marketing Personnel Financial Analysis Risk Analysis Conclusions

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Sit ‘n Fit Fashions plans to provide readily available, functional, yet fashionable products to the wheelchair

community and will strive to achieve high quality assurance and outstanding customer service while

maintaining a strong financial structure and making solid, informed business decisions.

INTRODUCTIONINTRODUCTION

Mission Statement

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PRODUCTSPRODUCTS

Jeans Sweats Dock Pants Dress Slacks Blazers & Jackets Accessories Expansion

“Bent” Design

Wider Leg at

Bottom

Velcro Closures

Pull-On Wrist Straps

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ORGANIZATIONORGANIZATION

History Funding Options

SBIC Women’s Prequalification Loan SBA “Low-Doc” Loan Personal loans with company shares Venture capital

Business Structure Personnel Strategies Assurances

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OPERATIONSOPERATIONS

Design Assembly

Local subcontractors Low overhead No overstocking of slow turnaround items

Order Entry Phone Fax Internet Mail E-mail

Distribution

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COMPETITIONCOMPETITION

Rolli-Moden Men’s and women’s clothing & accessories

Jeans: $55 Dress Slacks: $79 Sweat Pants: $29 - $35 Cotton Twill Pants: $55

Wheelchair accessories, bathroom aids wheelchairjeans.com

Jeans only - all $47.95 Wearable Clothing Ltd.

European manufacturer; Products not available on web site

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COMPETITION COMPETITION cont’dcont’d

Advantages Over Competition Lower price, higher quality, better availability

Lower overhead & high-demand products Faster delivery

Local contractors means smaller, minimum cuttings

Consistent quality Sizing, fabric weight, color, & content monitored

by SNFF’s own production manager Best customer service possible

12-hour toll-free number Knowledgeable operators

More professional, fashionable clothing line

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DEMOGRAPHICSDEMOGRAPHICS

Market Size 1,417,800 wheelchair user in the U.S. Over 10,000 handicap aid organizations 3,400 major rehab facilities 37,000 registered Occupational Therapists

(OTs) & 7,000 Certified OT Assistants 7,600 to 10,000 new cases of spinal cord

injury each year Assumptions

2% response rate from end-users 50% of therapists will refer at least 5 end-

users $60 average order

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MARKETINGMARKETING

Direct to End-User Full-color catalog

Magazine advertising Direct-mail solicitations Trade shows

Web Sitewww.sitnfit.comwww.sitnfit.com

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MARKETING MARKETING cont’dcont’d

Indirect to End-User Inservice visits to hospitals, rehab

centers, VA Medical Centers, disabled service organizations

Mailings to occupational therapists OTs: an integral part of the SNFF team

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PERSONNELPERSONNEL

Management Lauren Godfrey Hermine Godfrey

Employees Office assistant and phone operators

Assembly Contractors Production manager Cut-sew-trim manufacturers

Business Advisors

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FINANCIAL ANALYSISFINANCIAL ANALYSIS

3-Month Start-Up Expenses: $78,247 Gross Profit Analysis

Cost of goods & labor: $10 - $16 Mark-up: 125 - 140% Product prices: $22 - $38

Percent Sales Capture Goal is to reach 5% of the market within 5

years 1,417,000 x .05 = 70,890

Average person spends $948/yr on apparel Customers will spend at least 1/4 on SNFF

products ($237) 70,890 x $237 = $16,800,000 by year six

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FINANCIAL FINANCIAL cont’dcont’d

Profitability Analysis

($20,000)

($10,000)

$0

$10,000

$20,000

$30,000

$40,000

Month

1

Month

3

Month

5

Month

7

Month

9

Month

11

Month

13

Month

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Month

17

Month

19

Month

21

Month

23

Net Income (after taxes)

Month

ly S

ales

Series2

Series1

Sales of $30,000 (500 orders)/month break-even

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RISK ANALYSISRISK ANALYSIS

Competition Limited International

Going Global Contractors as part of

the SNFF Product Team

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CONCLUSIONCONCLUSION

Start-Up Strategy Small, household facility Family operated

Lauren & Hermine responsible for all functions except subcontract manufacturing

Expansion Expand wheelchair clothing line Expand to include fashionable geriatric line

Exit Strategy Eventually sell business

THANK YOU!THANK YOU!