CONFIDENTIAL 1

RIVER WEST BRANDS LLC 141 WEST JACKSON BOULEVARD, SUITE 3620 CHICAGO, ILLINOIS 60604

PHONE: 312.834.0994 FAX: 312.834.1111 WWW.RIVERWESTBRANDS.COM

OVERVIEW

November 2007

A Brand Acquisition & Redevelopment Company

CONFIDENTIAL 2

Our Company

River West Brands LLC identifies, acquires, and re-engineers iconic brand intellectual property.

• Established: 2002

• Identifies & Acquires: Proprietary search techniques; RWB is typically owner of the intellectual property

• Re-engineers: Brand R&D, strategy; ultimately re-commercialization; new business model development

• Iconic IP: trademark and copyright focus (typically no hard assets); typically dormant / orphaned (limited sales), occasionally bankrupt cases

CONFIDENTIAL 3

River West Brand’s Approaches to Brand Re-launch

RIVER WEST BRANDS LLC

•Recruit best-in-class management teams

• Research

• Strategy development

• Preliminary design & programming

• Partner / coalition recruitment

• Finance & legal expertise

• Best practices & oversight

• Business development / pipeline

TRILLIUM BRANDS LLC

Cross Border Brands

Dedicated LLC

Structure: best practices and early stage development at parent level, dedicated focus at brand level

Corporate Partnership Licensing

Reserve Brands Inc.

Coleco Holdings LLC.

Metrecal Holdings LLC.

Selective Beauty Brands LLC

Potential Partnerships

CONFIDENTIAL 4

Coleco Case Study

Historical highlights:

1957 Establishment of the Connecticut Leather Company; entrepreneurial firm soon evolves into focus on toys/games, but the name sticks

1976 On the heels of Atari and “Pong” success, Coleco Inc. launches TELSTAR, 2nd home game console ever (called “TV Tennis” at the time)

Late 70s First mega-hit: COLECO HEAD-TO-HEAD® handheld devices; blazed the trail on the notion of fun, portable, interactive products

Early 80s Another blockbuster: the COLECOVISION®; superior tech/play features and the best licenses (eg. Donkey Kong, Pac Man, etc.) thrilled and delighted gamers; Coleco v. Atari = Coke v. Pepsi

Early-mid 80s Diversifying out of electronic gaming, Coleco launches CABBAGE PATCH, ALF dolls, FURSKIN plush bears, RAMBO dolls; several high profile deals (eg. SCRABBLE & TRIVIAL PURSUIT licenses)

Mid-late 80s Annual sales of Coleco Industries, Inc. top $750MM; ad spending tops $100MM annually; COLECO® branded products reach 60,000 stores nationwide via major marketing alliance with Coca-Cola Co.

1989 Burdened by financial mismanagement and declining CABBAGE PATCH volume, Coleco Industries, Inc. declares bankruptcy; acquired by Hasbro, which folds the “Coleco” name into its many other umbrella brands

2002-2004: River West Brands, an acquisition and redevelopment company specializing in dormant brands, rolls up IP rights to COLECO® and sub-brands such as COLECOVISION™ and HEAD-TO-HEAD®

2005-2007: Re-launch of the Brand at Retail and development of interactive gaming site

CONFIDENTIAL 5

Investing in Coleco 2.0