Big Data Analytics

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Proprietary & Confidential

Today, an incredibly huge volume of unstructured data is generated in different formats, from sources as disparate as scientific experiments, web streams, click-through data, and instrumentation sensors. Such a wide variety in format poses a problem in the storage, analysis, and processing of data. Nevertheless, these unstructured data contain a wealth of information that are very relevant to business and hence mandate a different approach to data analysis.

A comprehensive analytics sequence that caters to structured and unstructured data would involve five areas of specialization:

1 Data extraction from a wide range of sources2 Data segmentation techniques to separate signal from noise3 Data management involving creation of master4 Data mining by applying intuitive models to generate business insights5 Data visualization to present the results in a way that is appealing & comprehensible

For their various analyses, Congruent’s advanced Big Data Analytics services focus on leveraging struc-tured data (survey data, syndicated data, and transactional data) and unstructured data (free flowing text, voice recordings, email and chat, social media). Our expertise is in using next generation data analytics techniques and frameworks such as HADOOP to drive winning decisions though actionable insights. We help you analyze, augment, and segment your data in order to discover new insights all the way to real-time, predictive behavioral analytics that deliver powerful messages and personalization to your cus-tomers. This, in turn, translates into significantly higher customer loyalty.

Congruent brings a fresh perspective to the world of analytics. We support companies to take the leap into a data-centric framework that will see them become more profitable, efficient, and current.

We partner with our customers to help them develop the skills necessary for today and design the pro-grams needed for tomorrow. Congruent provides your enterprise a single-window entry into the wide and complex world of Big Data Analytics.

A Mature GlobalTechnology Services Provider

Copyright © 2013 Congruent Solutions, Inc. All Rights Reserved1

Big DataDevelopment Capabilities

Congruent developers leverage the inherent scalability of Big Data framework to deliver highly robust yet flexible applications that scale to meet the varying needs of the customers.

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BI &BIG DATA

VISUALIZATIONSPentaho,SAAS VA

TIBCO-Spotfire

TOOLSZoo Keeper,

Cloudera

DATABASERedis,

Couchbase,Hbase,

Cassandra,MongoDB

PROGRAMMINGHadoop,

Hive,Sqoop

DATA CAPTURING &PREPARTION

Netch, PhantomJS,PIG, HDFS,

Big Streams,Casper JS,Open Calias

Case Study 1

Client Situation

The client is a leading provider of B2B market intelligence analytic solutions. Congruent partnered with the client to develop market intelligence and demand generation tools that provide insights on companies and markets.

Challenges

Besides the analytics model, the effectiveness of the big data solution depends on the quality of incoming data and how soon they are brought into the analytics framework. With many data sources, ranging from Yahoo Finance to LinkedIn to several product websites, the client faced many challenges in data aggre-gation and analysis.

Congruent’s Approach

Congruent developed a configurable and dynamic web crawler framework tool using Apache NUTCH and Apache Hadoop as backbone. The framework was designed to be an extensible plug-in architecture with many customization features that could be used at runtime. The status of crawlers was tracked using Ha-doopJobtracker. Data was fetched from various sources (job sites, people movement, financial records and social media), latest updates were segregated, and these leads were further analyzed and polished as qualified leads.

Tools used

Apache NUTCH and Apache Hadoop.

CONGRUENT HELPS AN ANALYTICS SOLUTIONS PROVIDER IN DEVELOPINGA DEMAND-GENERATION TOOL.

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Case Study Continued...

Client Situation

Telecom service providers deal with massive volumes of data and struggle to extract actionable insights from these high-volume data sets. And they are always in critical need of such valuable information to serve as the basis for product pricing and targeting their offers to high-growth markets. We worked with the client to develop an analytics framework to understand revenue distribution and trends.

Challenges

We needed an analytics framework that was capable of handling huge data volumes and was customiz-able for different telecom providers. Every telecom provider uses their own datamart to store data; there is variation even within a given telecom company, for example, the CDR data format could vary from tower to tower. The data also need to be analyzed almost in real time, so as to identify trends that need to be arrested or promoted. Thus, the analytics framework should be capable of supporting heavy volumes and unstructured data and also work superfast.

Congruent’s Approach

Congruent developed the following solutions to address the customer needs:• Data extraction tools -To extract call detail records (CDRs) in both ASCII and binary formats -To extract customer information from telecom company’s datamart• Advanced Analytics tools to identify revenue distribution patterns and trends• High-performance data visualization tools to create meaningful visuals of the results

CONGRUENT HELPS A TELECOM ANALYTICS PROVIDER COMPANY TO IMPROVE REVENUE

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Case Study 2

Case Study Continued...

A sample list of the analytics developed includes:• Revenue Bell Curves • COHORT Deep Dives• User vs. Revenue variance• Revenue Influencer Tree

SAS VA was used as the analytics and visualization platform for this engagement.

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Case Study 2

INDICATED SCREENSHOT:

CONGRUENT HELPS A TELECOM ANALYTICS PROVIDER COMPANY TO IMPROVE REVENUE

Company Profile

Get in touch

Established in year 2000, Congruent Solutions, Inc., USA, has served several customers from across the globe, ranging from Fortune 500 organizations to fledgling startups. We have consistently maintained a very high customer satisfaction record. We also have offices in the UK. Both US and UK markets are served through delivery centers at our corporate headquarters in Chennai, India.

Our domain and technology expertise is complemented by practices in software development and KPO that are certified by ISO 9001, ISO 27001, and SEI/CMMi level 5.

Congruent’s Technology Services expertise spans across Technology Consulting, Web Application and Portal Development, Mobile App Development, Big Data Analytics, Custom Software Development, and Enterprise Applications Maintenance. We also provide Testing and Quality Assurance services ensuring that the applications our customers invest in are reliable, robust, and error-free.

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Congruent Solutions, Inc19925 Stevens Creek BlvdCupertino, CA 95014Tel: + 1 (408) 252-2187Fax: +1 (408) 973-7800www.congruentsolutions.com