conjoint hub
DESCRIPTION
social media software description.TRANSCRIPT
© 2011 Conjoint Business CONFIDENTIAL
About Conjoint
© 2011 Conjoint Business CONFIDENTIAL
Social Media Identity•Social Profile Design•Blog Design•Social Media Applications Development•Content Design•Content delivery
Social Media Management•Campaign Strategy and Planning•Friend | Follower | Loyalty Building•Social Network Advertising•Post Updates•Discussion initiations and filtration
Social Media Support•Live Chat Integration•Knowledge Base and FAQ Integration•E-mail Support Integration•Video Development and Integration•Maintenance and Support Up-Gradations
Social Media Analytics•Data Collection and Processing•Sentiment Analysis•Social Conversations Influence Measurements•Return On Relationship Measurements•Dash Board Reporting
• Content-Centric ApproachContent-Centric Approach– True Multi-Channel PublishingTrue Multi-Channel Publishing– Aggregated Cross-Channel ReportingAggregated Cross-Channel Reporting
• Centralized Comment & Conversation Centralized Comment & Conversation ManagementManagement
• Social Profile ManagementSocial Profile Management• Team workflow and permissioningTeam workflow and permissioning• Complete publication history with user-level Complete publication history with user-level
audit trailsaudit trails• Connections to multiple channels includingConnections to multiple channels including::
About Conjoint > The Conjoint Difference
© 2011 Conjoint Business CONFIDENTIAL
© 2011 Conjoint Business CONFIDENTIAL
Key Functional Areas:• Multi-Channel Publishing• Social Content Management• Social Profiling• Team Workflow and Tasks• Content and Channel Reporting• Comment moderation
and response• Access Control
and permissioning
Key Functional Areas:• Multi-Channel Publishing• Social Content Management• Social Profiling• Team Workflow and Tasks• Content and Channel Reporting• Comment moderation
and response• Access Control
and permissioning
The Conjoint Marketing Hub is the nerve center of your social marketing The Conjoint Marketing Hub is the nerve center of your social marketing activities. It allow marketers to manage, measure and control all their activities. It allow marketers to manage, measure and control all their
social marketing activities through one centralized interface.social marketing activities through one centralized interface.
© 2011 Conjoint Business CONFIDENTIAL
All content published through the Hub is centralized, providing users with a All content published through the Hub is centralized, providing users with a simple, organized and searchable record of simple, organized and searchable record of allall content across content across allall channels. channels.
Advanced multi-criteria Advanced multi-criteria filtering to sort and save filtering to sort and save
searchessearches
Advanced multi-criteria Advanced multi-criteria filtering to sort and save filtering to sort and save
searchessearches
Multi-Select actions simplify Multi-Select actions simplify bulk-tasks and sortable view bulk-tasks and sortable view
makes prioritization easymakes prioritization easy
Multi-Select actions simplify Multi-Select actions simplify bulk-tasks and sortable view bulk-tasks and sortable view
makes prioritization easymakes prioritization easy
One click actions allow you One click actions allow you to drill-down into content, to drill-down into content, comments, author, reports comments, author, reports or quickly modify the status or quickly modify the status
of contentof content
One click actions allow you One click actions allow you to drill-down into content, to drill-down into content, comments, author, reports comments, author, reports or quickly modify the status or quickly modify the status
of contentof content
Content Publishing & ManagementContent Publishing & Management
© 2011 Conjoint Business CONFIDENTIAL
The Hub provides an intuitive interface for one-step publishing to dozens or The Hub provides an intuitive interface for one-step publishing to dozens or even hundreds destinations – with enterprise permissioning and reporting.even hundreds destinations – with enterprise permissioning and reporting.
WYSIWYG editor allows you to format the body of your post to
match your style
WYSIWYG editor allows you to format the body of your post to
match your style
Channel specific fields allows you to format content specifically for Twitter,
Facebook and Flickr
Channel specific fields allows you to format content specifically for Twitter,
Facebook and Flickr
Upload multiple assets to a single post – Video, Photos, Audio, etc – The Hub intelligently knows
which channels to publish which assets to (i.e. Video-to-YouTube;
Photos/Video-to-Flickr/Facebook, etc.)
Upload multiple assets to a single post – Video, Photos, Audio, etc – The Hub intelligently knows
which channels to publish which assets to (i.e. Video-to-YouTube;
Photos/Video-to-Flickr/Facebook, etc.)
Select multiple channels to publish
content
Select multiple channels to publish
content
Enterprise Grade, Multi-Channel PublishingEnterprise Grade, Multi-Channel Publishing
© 2011 Conjoint Business CONFIDENTIAL
Channel Specific Content PublishingChannel Specific Content Publishing
Geo-Target posts within Facebook based on location or language. For example, post to users in France who speak German or to all Japanese
speaking fans regardless of location.
Geo-Target posts within Facebook based on location or language. For example, post to users in France who speak German or to all Japanese
speaking fans regardless of location.
Define which tabs in Facebook to publish content. Includes events, notes, photo
albums and wall
Define which tabs in Facebook to publish content. Includes events, notes, photo
albums and wall
Define how your messaging will appear on a channel by channel basis.
Giving you the publishing flexibility you need.
Define how your messaging will appear on a channel by channel basis.
Giving you the publishing flexibility you need.
© 2011 Conjoint Business CONFIDENTIAL
Conversation DashboardConversation Dashboard
Quickly and easily publish to Facebook and Twitter from the Hub’s Conversation Dashboard.
Monitor stream of keywords and users while dynamically publishing and responding through
one centralized interface
Quickly and easily publish to Facebook and Twitter from the Hub’s Conversation Dashboard.
Monitor stream of keywords and users while dynamically publishing and responding through
one centralized interface
© 2011 Conjoint Business CONFIDENTIAL
Editorial and Task CalendarEditorial and Task Calendar
Get a centralized view of all upcoming and previously published content as well as an
understand of what tasks are upcoming through a centralized editorial calendar
Get a centralized view of all upcoming and previously published content as well as an
understand of what tasks are upcoming through a centralized editorial calendar
© 2011 Conjoint Business CONFIDENTIAL
Content is automatically formatted by the Hub for the target destination. Shortened URLs are Content is automatically formatted by the Hub for the target destination. Shortened URLs are generated automatically. Analytics and comments are aggregated by the Hub for reporting, generated automatically. Analytics and comments are aggregated by the Hub for reporting, moderation & engagement. This greatly simplifies the publication process, saves time, and moderation & engagement. This greatly simplifies the publication process, saves time, and
reduces the likelihood of manual errors.reduces the likelihood of manual errors.
Enterprise Grade, Multi-Channel PublishingEnterprise Grade, Multi-Channel Publishing
© 2011 Conjoint Business CONFIDENTIAL
Hub deployments include the Hub deployments include the creation of branded landing creation of branded landing pages that drive significant pages that drive significant SEO-powered traffic. These SEO-powered traffic. These
pages aggregate social pages aggregate social network content and network content and
comments into one location comments into one location and provide significant SEO and provide significant SEO
benefit. benefit.
SEO OptimizationSEO Optimization
© 2011 Conjoint Business CONFIDENTIAL
Assign tasks for a specific piece of content or a comment
Assign tasks for a specific piece of content or a comment
The Hub offers sophisticated enterprise The Hub offers sophisticated enterprise access workflow and permissioning so access workflow and permissioning so
teams can work together to deliver teams can work together to deliver effective social marketing.effective social marketing.
Enterprise Grade Channel Workflow & PermissioningEnterprise Grade Channel Workflow & Permissioning
Detailed reports are available for each Detailed reports are available for each piece of content published via the Hub piece of content published via the Hub
so you can see how content is being so you can see how content is being consumed across channels..consumed across channels..
Publication log & Audit trailPublication log & Audit trail
Social Comment AnalyticsSocial Comment Analytics
Sentiment Scoring on CommentsSentiment Scoring on Comments
Drill Down reports provide detailed
analytics on content performance on specific channels
Drill Down reports provide detailed
analytics on content performance on specific channels
Enterprise Reporting > ContentEnterprise Reporting > Content
© 2011 Conjoint Business CONFIDENTIAL
Summary reports that Summary reports that aggregate data for content aggregate data for content
published over time and over published over time and over different channels gives different channels gives
marketers a new and marketers a new and powerful view of how their powerful view of how their channels are performing.channels are performing.
Enterprise Reporting > ChannelsEnterprise Reporting > Channels
© 2011 Conjoint Business CONFIDENTIAL
Centralized Centralized comment comment
management lets management lets groups moderate groups moderate and respond to and respond to comments as a comments as a
team. team.
Workflow and Workflow and automated automated
sentiment scoring sentiment scoring allows you to allows you to
prioritize responsesprioritize responses. .
Comment Management and ModerationComment Management and Moderation
© 2011 Conjoint Business CONFIDENTIAL
In addition to compiling analytics and In addition to compiling analytics and comments, the Hub also pulls in comments, the Hub also pulls in
profile information for every individual profile information for every individual who engages with your content, so who engages with your content, so
you can build a knowledge base about you can build a knowledge base about the people who are talking about you.the people who are talking about you.
Social profiles include a record of all Social profiles include a record of all comments from the user, plus comments from the user, plus
sentiment scoring, contactsentiment scoring, contact information, and analytics. information, and analytics.
Social Profiling and Sentiment ScoringSocial Profiling and Sentiment Scoring
© 2011 Conjoint Business CONFIDENTIAL
Price/Features Silver Gold Platinum
Page design 2 pages 4 pages 6 pages
Software access 2 users 5 users 10users
Support services None Yes Yes with Experts
Analytics and Reporting
Basic Advance Advance
Adverts Rs 5,000 one time Rs 5,000 one time Rs 5,000 one time
Staff Training None Basic Advance
Support and consultancy
1 month 6 month One year
Price Rs.25,000 per months
Rs. 35,000 per month
Rs. 50,000 per month
© 2011 Conjoint Business CONFIDENTIAL
The Conjoint Social Marketing Hub is the end-to-end solution The Conjoint Social Marketing Hub is the end-to-end solution for all your social marketing activities.for all your social marketing activities.