connect 2014 marketing and customer service

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84% faster time to find experts and 61% faster service delivery 34% higher ratings for web self help and a 30% increase in referral rates 100% increase in customer self service participation 5% reduction in customer defection rates and 68% increase in profits 1 Register by December 13 and save $300! Learn more at ibm.com/connect You have 5 seconds to engage a visitor or they leave — and never return! Attend IBM Connect 2014 to hear how IBM clients and partners from around the world are increasing customer satisfaction, accelerating innovation and driving organizational effectiveness with real business results: Marketing and Customer Service 1 2010 Return on Behavior Magazine: Reduction in customer defection rate and costs of acquiring new customers. Fast Company, 2010: Online retailers $44B Customer Experience Problem © Copyright IBM Corporation 2013. IBM, the IBM logo, ibm.com, Rational, Smarter Planet and the planet icon are trademarks of IBMCorp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. Acurrent list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml.

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Focused on marketing or customer service? Why you should attend IBM Connect 2014: Hear how IBM clients and partners from around the world are increasing customer satisfaction, accelerating innovation and driving organizational effectiveness with real business results.

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Page 1: Connect 2014 marketing and customer service

• 84% faster time to find experts and 61% faster service delivery

• 34% higher ratings for web self help and a 30% increase in referral rates

• 100% increase in customer self service participation

• 5% reduction in customer defection rates and 68% increase in profits1

Register by December 13 and save $300! Learn more at ibm.com/connect

You have 5 seconds to engage a visitor or they leave — and never return!

Attend IBM Connect 2014 to hear how IBM clients and partners from around the world are increasing customer satisfaction, accelerating innovation and driving organizational effectiveness with real business results:

Marketing and Customer Service

1 2010 Return on Behavior Magazine: Reduction in customer defection rate and costs of acquiring new customers. Fast Company, 2010: Online retailers $44B Customer Experience Problem

© Copyright IBM Corporation 2013. IBM, the IBM logo, ibm.com, Rational, Smarter Planet and the planet icon are trademarks of IBMCorp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. Acurrent list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml.