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inside...business development newsletter | issue 26 | summer 2016

32 >> SUMMER 2015MOONEE VALLEY CITY COUNCIL >> >> bUSINESS dEVELOpMENT NEwSLETTER

Definition:retailers who purchase apparel products and accessories from wholesalers and sell directly to consumers without changing the item. retailers in this segment may sell both through physical shops and online however does exclude department stores and online only retailers.

Industry in focus – Clothing Retailing in Australia Events of 2015

For further information on this report please contact the Economic Development unit at business@mvcc.vic.gov.au

The industry is: mature, highly competitive, has low capital intensity, medium barriers to entry and is moderately impacted through globalisation and technology.

Key industry drivers: Demand from online shopping rapid development of new technology has resulted in increased competition from online only retailers. demand from online shopping is expected to increase threatening traditional bricks and mortar retailers. lisa Gorman was quoted saying “bricks build brands clicks build sales.”

Real household disposable income: Growth in real household disposable income affects demand for retail clothing and is expected to increase in 2015-16 presenting growth opportunities for retailers.

In store experiences: developing shopping experiences for consumers in retail clothing through visual merchandising, customer service and value add opportunities remains a growing industry trend.

the statistics and insight in this article have been provided by ibis world and remplAn economic modelling.

Interested in professional development events in 2016? Look out for Council’s new event calendar in the new year. A half year snapshot of business events and workshops is also detailed on the rear of this issue of Connect....

The 2016 Business Events Calendar will be available in February.

Industry snapshot: products & services seGmentAtion (2015-16)

Total National Revenue: $18.7bn Projected growth: 1.2%

women’s clotHinG

men’s clotHinG

Accessories

inFAnts’ clotHinG

Girls’ clotHinG

boYs’ clotHinG

welcome to the summer edition of connect – your business development newsletter aimed at providing you with information to help grow your business. this edition is a reflection of the year that was with one eye on our exciting future initiatives you can expect to see in 2016.

the economic development strategy 2014 is in its second year of implementation and has delivered a number of key success stories in 2015. council was able to reduce the red tape for businesses through the re-write of the Footpath trading policy, moonee valley was featured twice on national television in postcards and masterchef’s Gary mehigan promoted the array of cafes and restaurants in the municipality.

one of the key performance indicators of councils economic development strategy is the Gross regional product (Grp), while the strategy does not directly contribute to Grp, it is evidence that business is growing in the municipality. in April 2014 Grp was $3,957 million which grew 3.8 per cent to $4,107 million in April 2015. this increase is in line with the growth in Gross state product for the same period.

An exciting development for our magazine in 2015 has been its digital distribution through Facebook amongst other channels so please like “business in moonee valley” on Facebook to make sure you have all bases covered.

i want to thank you for doing business in moonee valley and wish you a prosperous festive season and happy new Year. we look forward to working with you in 2016.

Cr Andrea SuraceMayor Moonee Valley City Council

Economic Development Update

4.3%5.5%

20.2%

46.9%15%

8.3%

14.8%

Business Networking Evening – October 2015our networking evening was successful in attracting a broad range of industry representatives. the event provided a chance for guests to gain valuable business exposure over dinner and activities at the boathouse.

Women in Business Luncheon – March 2015A fabulous afternoon of networking, celebrating and pampering! it was great to hear the strong and inspiring messages from our key note speaker, tara moss and well-being tips from mc, dr Joanna mcmillan.

Leaders in Business Breakfast – August 2015Held in an exciting new venue, shortstop’s Jet charter’s Airport Hangar at essendon Airport – guests were inspired by david smorgon who provided insights into his life lessons and the importance of good leadership.

Whether it was checking in for the Leaders in Business breakfast under the wing of an aeroplane or listening to Tara Moss speak on well-being at our Women in Business Lunch – Moonee Valley’s events definitely soared to new heights in 2015.

54 >> SUMMER 2015MOONEE VALLEY CITY COUNCIL >> >> bUSINESS dEVELOpMENT NEwSLETTER

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Ascot vale niddrie moonee ponds essendon Flemington

Statistics to help grow your business

in this edition of connect we have provided statistics on the year in review in moonee valley and nationally.

Gross Regional Productmoonee valley’s Gross regional product ($m):

To find out what other information we have available email business@mvcc.vic.gov.au or phone 9243 8866.

Industry output generated by industry sector

property operations and real estate services has grown 13.5 per cent to become the largest industry sector in moonee valley replacing manufacturing. retail and construction where the other big movers with manufacturing the largest declining industry sector.

Moonee Valley (April 2014)The Gross Regional Product

the Gross regional product (Grp) is one measure of the size of a metropolitan area’s economy defined as the market value of all final goods and services produced within a metropolitan area in a given period of time. the Grp of moonee valley has grown 3.8 per cent to $4,107 million this increase is in line with the growth in Gross state product for the same period.

Business Precinct Vacancy Rates

in 2015 the business precinct vacancy was undertaken to record vacant premises within moonee valley’s five largest business precincts. the audit aimed to determine any commercial trends with over 1200 businesses audited. there were 97 vacant shops with an overall vacancy rate of 8%, this is comparable to melbourne’s retail shopping strip vacancy rate which is 7.7% (source Frank Knight, Aug 2014).

source: remplAn economic profile with data sourced from Abs Gross state product

manufacturing

construction

transport, postal & warehousing

rental, Hiring & real estate services

retail trade

professional, scientific & technical services

public Administration & safety

Administrative & support services

Accommodation & Food services

Financial & insurance services

wholesale trade

information media & telecommunications

other services

Arts & recreation services

Health care & social Assistance

education & training

mining

electricity, Gas, water & waste services

Agriculture, Forestry & Fishing

ind

ust

rY

$Aud million

$0 $100 $200 $300 $400 $500 $600 $700

ind

ust

rY

$Aud million

$0 $100 $200 $300 $400 $500 $600 $700

Moonee Valley (Aug 2015)

manufacturing

construction

transport, postal & warehousing

rental, Hiring & real estate services

retail trade

professional, scientific & technical services

public Administration & safety

Administrative & support services

Accommodation & Food services

Financial & insurance services

wholesale trade

information media & telecommunications

other services

Arts & recreation services

Health care & social Assistance

education & training

mining

electricity, Gas, water & waste services

Agriculture, Forestry & Fishing

Total Industry output

2015: $M1650.54

Total Industry output

2014: $M1591.602

$4.11b up 3.8%

2012/13 2013/14 2014/15

$3.82b $3.96b up 3.7%

Business Counts

business counts (turnover) remained relatively stable in 2014.

Jun-13 Jun-14

Zero to $50k 2 ,734 2,769

-5.3% 1.3%

$50k to less than $100k 1,782 1,765

-6.4% -1.0%

$100k to less than $200k 1,780 1,910

-2.4% 7.3%

$200k to less than $500k 1,842 1,834

-1.8% -.4%

$500k to less than $2m 1,380 1,338

5.7% -3.0%

2m or more 484 486

-1.4% .4%

Total 10,002 10,102

76 >> SUMMER 2015MOONEE VALLEY CITY COUNCIL >> >> bUSINESS dEVELOpMENT NEwSLETTER

A Year in Review...

Moonee Ponds Art Box Project economic theme 1: Active precincts for all

twelve large boxes, situated on the footpath of moonee ponds were transformed this year into public art canvases with the aim to enhance the vibrant atmosphere of the puckle street strip.

melbourne based artist, darren munce gave new life to the grey electricity boxes with bold bauhaus-inspired designs that integrated well with the surrounding shops yet still managing to catch the eye of locals and visitors to the area. public art projects, like Art box, are a brilliant example of how the mundane can become the magnificent.

the project forms part of the ongoing work of council to support local businesses by revitalising streets, and ensuring they remain vibrant, appealing places to visit and shop.

A Unique Urban Renewal Opportunityeconomic theme 5: creating jobs for everyone

the metropolitan planning Authority, essendon Fields and moonee valley city council will create and deliver a new vision for investment and jobs in Airport west and essendon Fields. currently a thriving aviation, technology and retail precinct for melbourne’s inner north and home to 639 businesses with a workforce of more than 9000, this precinct is identified in plan melbourne as a key transport gateway and site of state significance. A brochure will be produced in 2016 that will highlight new opportunities for future business and mixed use development.

New investment in service centreseconomic theme 2: Home of professional services

A study was recently completed for the growing service centre industry in moonee valley. data collected revealed a mature service centre industry with a number of international and national companies operating within our borders. companies surveyed were asked to identify why they operate within the municipality.

comments included: · moonee valley’s well-educated population provides the

perfect catchment for staff;· excellent access to public transport;· Facilities that support the workforce e.g. childcare; and· business precincts mean moonee valley is a great place

to work

A service centre marketing plan has been developed and the focus is now targeting those companies in the market looking to relocate with the aim to further grow this industry sector and create future employment opportunities.

A growing citymoonee valley is experiencing strong population growth. while this presents many exciting opportunities for the city, it also creates challenges for council in catering for the growth in new residents and funding infrastructure to support this growth.

to help manage this growth, the minister for planning, this year, approved Amendment c100 which rezoned the moonee ponds Activity centre to an Activity centre Zone, providing greater direction for development. work is also underway to develop a structure plan for Airport west to guide residential and commercial growth.

New ways of trading in Moonee Valleyeconomic theme 3: emerging businesses and the night economy

councils Footpath trading policy was re-written in 2015 to ensure a fair approach to footpath trading in moonee valley. the policy has cut the red tape required to apply for on street trading and is more flexible with businesses.

A new category of permit has also been added called ‘street activation’ this allows businesses, at no cost, to install public art, green walls and planter boxes that contribute to the overall presentation of the precinct. For more details on the opportunities available to business through the Footpath trading policy. For further information contact business@mvcc.vic.gov.au

Postcards and Moonee Valley Storieseconomic theme 4: businesses for healthy lifestyles

we began the year by launching an Ambassador program with Gary Mehigan from masterchef fame who appeared in a short video clip promoting some of his favourite restaurants and cafes. this was supported by an instagram competition and produced some terrific results with 1,609 views on the dYob Youtube channel alone.

council also commissioned a moonee valley Postcards episode featuring shane crawford who takes us on a journey of things to see and do in moonee valley. postcards screened a number of times this year on channel 9.

Finally a series of short stories as part of the Discover Your Own Backyard campaign were designed for social media presented by local residents. these clips provided a teaser of the diverse and local things to see and do in moonee valley.

the visiting friends and family tourism market is worth $2.8 billion to melbourne’s economy. by continuing to showcase our stories on social media we hope to entice - local residents and their friends and families - to explore, discover and experience moonee valley whilst maximising the opportunities to grow our economy.

Below you will see a snapshot of some of our news items featured in the Connect Newsletter over the past year. These include: Moonee Valley’s ‘Postcards’ TV program, the Art Box Project, new investment in service centres as well as urban renewal opportunities. Activities and projects undertaken are guided by the Moonee Valley Economic Development Strategy 2014 and its 5 economic themes.

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98 >> SUMMER 2015MOONEE VALLEY CITY COUNCIL >> >> bUSINESS dEVELOpMENT NEwSLETTER

Presence of HomeShop 4/344 Keilor RoadNiddrie

Mister Hoffman85A Hoffmans RoadNiddrie

mister Hoffman has recently opened bringing a new culinary destination to niddrie. the café has a design and layout that allows customers to feel like they are dinning ‘in a stunning home’ coupled with warm and attentive customer service.

coffees and breakfasts are a treat and food is inspired by traditional memories of family recipes. mister Hoffman’s produce is sourced sustainably from local producers and their dishes have a sprinkle of simplicity, a pinch of love and a lot of respect for food. mister Hoffman describes itself as: “modern Australian fare with a generous dollop of old-world charm”.

the café has a lovely courtyard and is a big hit with the locals in the area.

like them on Facebook at /mister-Hoffman

looking for a place to shop for that perfect gift? presence of Home is a new and beautiful retail space on Keilor road specialising in home décor, soft furnishings, jewellery, accessories and baby gifts.

the range of gift and home ideas on offer makes it easy for you to decorate your living area no matter what your existing décor might be. with exceptional value and detail, combined with an elegant and distinctive product range this is a shop to linger in for that special household item or gift.

presence of Home have adornments for any surface and currently have a number of stunning ceramic vases and items designed to set off your mantelpiece, dining table or in that special place within the house.

like them at Facebook at /presenceofhome

www.presenceofhome.com.au

Supporting new businesses in Moonee Valley If you are a new business in Moonee Valley and

would like to tell us why you chose this great city

please email us at: business@mvcc.vic.gov.au

What is happening in your local precinct?

Council is here to support all traders and businesses in Moonee Valley. We have a dedicated Business Development Officer

and Marketing Officer who can provide you with advice. Contact us on 9243 8866 to see how we can help.

Moonee Ponds

Union Road, Ascot Vale

Flemington

Keilor Road, Niddrie

Food and Wine Festival Events in Moonee Ponds

Ascot Food Store will hold a series of intimate dining experiences featuring expertly selected local produce. Held on 9 & 10 March bookings can be made at www.mfwf.com.au

‘Go West’ to the Boathouse and join Gary Mehigan and the area’s top restaurants, organic producers, winemakers and brewers at twilight to experience tastings, cooking demos, live music and art. Held on 4 March find out more at www.mfwf.com.au

Shopping Vouchers

The Puckle Street Precinct sells shopping vouchers online, if you would like to purchase some for your clients, customers or staff please visit: www.pucklestreetprecinct.com.au/buy-vouchers

Off the Track – Pin Oak event wrap

For the first time Pin Oak Crescent held a street closure event and was transformed with a with green lawns, hay bales, and shade umbrellas.

Over the day the community attended heritage walks, street art workshops, stencil activities on the footpaths, science demonstrations, free ice cream, music and performances. Stay tuned for more to come in 2016.

Pridham Plaza landscape upgrade

Flemington’s Pridham Plaza was a recipient of the successful recipients of the State Government’s Department of Justice and Regulation’s Public Safety Infrastructure programme. Construction will start in 2016 for a refurbishment of this space.

Taste of Union Road

Held on 12 March A variety of delicious food and wine will be offered up as sidewalk tastings. An event not to miss.

Food and Wine Festival Event on Union Road

A five-course ‘cheese inspired’ dinner will be held at Union Food and Wine, featuring artisan Victorian cheese, selected by Harper and Blohm Cheese Shop in Essendon. Held on 10 March bookings can be made at www.mfwf.com.au

Food and Wine Festival Event in East Keilor

Join Tony and Lina for a morning exploring their Rose Creek Estate. Be taken on a guided tour, enjoy wine tastings and learn how to grow harvest and prepare garden fruit and vegetables the Calabrese way. Held on 13 March bookings can be made at www.mfwf.com.au

Changes to Wallace Mall

Temporary and fun seating will be installed early in 2016 creating a colourful play area for children and families.

Like Puckle Sreet Moonee Ponds? Follow them on Facebook at ‘I love Puckle Street Precinct’

www.pucklestreetprecinct.com.au

Like Union Road, Ascot Vale? Follow them on Facebook at ‘UnionRoadAscotVale’

www.unionroad.com.au

Like Racecourse Road, Flemington? Follow them on Facebook at ‘Flemington Traders’

www.flemingtontraders.com.au

Like Keilor Road, Niddrie? Follow them on Facebook at ‘NiddrieShopping’

www.niddrieshopping.com.au

1110 >> SUMMER 2015MOONEE VALLEY CITY COUNCIL >> >> bUSINESS dEVELOpMENT NEwSLETTER 10

Council news in brief

Business Grantsthe 2015/16 moonee valley Grants program supports community groups, individuals and business to deliver projects and activities that will enhance moonee valley’s vibrant and diverse city. congratulations to new

world whisky distillery who were successful in receiving a business grant for promotion of local employment through visitor centre development.

For further information on grants for February 2016 visit www.mvcc.vic.gov.au/grants

Digital marketing update

Blogger Reviews in 2015

moonee valley is a foodie’s paradise – and we want everyone to know!

we have engaged a number of popular bloggers to write, post and share their recommendations of local cafes and restaurants on social media as a way of increasing the digital footprint of businesses in moonee valley.

since the project commenced we have shared over 12 different restaurant reviews on our Facebook page and website.

by far our biggest success story was urban list’s editorial titled ‘34 places You should’ve eaten At in the north west’. this list included restaurants and cafes from niddrie to Flemington and Ascot vale to east Keilor. we reached over 7,000 people with this post and it generated some really great engagement - 130 Facebook shares, 200 comments and 227 likes.

so next time you are planning to eat out make sure you stay local and try one of the restaurants reviewed.

Unblocking Buckley Streetthe state Government has allocated $2.4 billion to remove 20 level crossings during its current term.

the funding is part of their commitment to remove 50 of melbourne’s worst level crossings over eight years. while the inclusion of the buckley street level crossing in essendon is good news for our community, we don’t know

when work will occur or what the final solution will be.

council is seeking support from state Government and the level crossing removal Authority to prioritise the project and ensure adoption of our preferred design option of rail-under-road, as is the case in similar prominent, high-value areas.

Moonee Ponds junction tram worksYarra trams and public transport victoria (ptv) will upgrade the moonee ponds Junction in January 2016.

works will include:• Creating an interchange with one tram stop

for routes 82 and 59 and direct access to the bus interchange;

• Reconfiguring the junction, making it safer and easier to access for passengers;

• Constructing a pair of raised platform stops for routes 82 and 59 with shelters, seating and real-time passenger information;

• Relocating the tram 82 terminus to improve access and tram journey times;

• Replacing 800 metres of tram tracks on pascoe vale road.

preliminary work will take place from monday, 4 January to saturday, 16 January. major work starts at 12.01am on saturday, 16 January and continue until 5am on Friday, 28 January.

For more information, including plans, artist impressions and detour maps visit www.yarratrams.com.au or call 1800 800 007.

like us on Facebook (business in moonee valley) to view our posts in the new year.

http://considerthesauce.net/2015/12/12/a-deth-in-the-park

http://www.theurbanlist.com/melbourne/a-list/ 10-must-try-cafes-in-moonee-valley

Read the full article here...

http://www.theurbanlist.com/melbourne/a-list/ best-food-in-melbournes-north-west

Read the full article here...Read the full article here...

Flemington Racecourse developmentin october 2015 the minister for planning appointed an independent advisory committee to consider and provide recommendations ....on the victoria racing club plan to build four

high-rise residential towers at Flemington racecourse. council will hold an information session once the proposal is released by the state Government for public consultation. this is likely to take place in late January/early February 2016. view www.mvcc.vic.gov.au/majordevelopments for details.

12 >> business development newsletter

Moonee Valley City Council9 Kellaway Avenue, Moonee Ponds VIC 3039

Telephone: 03 9243 8888 Fax: 03 9377 2100 Website: mvcc.vic.gov.au

Calendar of Events

DATE EVENT TIME COST

FEBRUARY

wednesday, 10 business planning essentials 6.00pm – 8.00pm $20

thursday, 11 small business mentoring 10.30am – 2.30pm Free

wednesday, 24 setting your financial strategy 6.00pm – 8.00pm $20

MARCHwednesday, 2 10 tips to use your time wisely 6.00pm – 8.00pm $25

thursday, 10 small business mentoring 10.30am – 2.30pm Free

Friday, 18 women in business 12.00 – 2.30pm $80

APRILwednesday, 13 powerful marketing tools for small business 6.00pm – 8.00pm $25

thursday, 14 small business mentoring 10.30am – 2.30pm Free

MAYwednesday, 4 pr - getting your news published 6.00pm – 9.00pm $35

monday, 9 6 step plan to create a winning café or restaurant 3.00pm – 5.00pm $45

monday, 9 10 ways to boost your café and restaurant profit 7.00pm – 9.00pm $45

thursday, 12 small business mentoring 10.30am – 2.30pm Free

wednesday, 18 winning government business 6.00pm – 9.30pm $30

JUNEwednesday, 8 put more money in your cash register using

Facebook & instagram6.00pm – 8.00pm $25

thursday, 9 small business mentoring 10.30am – 2.30pm Free

wednesday, 29 Grow your business with linkedin 6.00 – 8.00pm $25

All events listed above have limited spaces available, therefore bookings are essential.To book any of the above workshops or events visit www.mvcc.vic.gov.au/businessevents

For more information email business@mvcc.vic.gov.au or phone 9243 8866.*