connect (general mills)
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TRANSCRIPT
Social Business SymposiumSocial Business SymposiumJuly 22, 2011
So how did we get started?So how did we get started?
• Innovation Sabbatical
• Social Business Team (SBT)C f ti l/ l t–Cross functional/volunteer
–Still running today
• Worked together on challenges, not h lon technology
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This is what we heard employees need…This is what we heard employees need…
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Business CaseBusiness Case
“We have a strong hallway culture. hallway culture.
How do we scale that around the world?”“ I just wish there were
one easy way to tap into all the knowledge that g
the General Mills community has” “ If only General Mills
knew what General Mills knows!”
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It’s not about the technology, or is it?It’s not about the technology, or is it?
• Strong partnership with Microsoft– SharePoint 2010 integration
• Chose NewsGator SocialSites• Chose NewsGator SocialSites
• Matched our needs and common platformp
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Growing PainsGrowing PainsThings we still haven’t solved
Launch PlanLaunch Plan
• In Beta first beginning in November 2010– Platform co‐ownership in HR, IS, and ITQ
• Why Beta?– An agile way to iterate through opportunities and An agile way to iterate through opportunities and
challenges with people, process, and technology– Evaluate platform and gather success stories and tips for
individual and community usersindividual and community users– Balancing usability, retention, and security, governance.
F b • February 1– Global availability, quiet launch, iterative capability
building
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g
How does Connect fit with other tools?How does Connect fit with other tools?
• E‐mail? Really? Overused and misused
• Instant Messaging? Informal, deleted immediately
• Live Meeting? Created for meetings and sharing content, no good beyond events
• SharePoint? A whole platform, still great for “team sites” and “document repositories”
• Unmet need for collaboration, knowledge retention, and social learningand social learning
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VisionVision
• Continuous improvement is a key success factoris a key success factor– Take in feedback, iterate, &
improve
• Cultural change– Collaboration across silos– Social learning
• Leaders as examplesLeaders as examples– Rethink communications,
narrate work, share ideas
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Community ManagementCommunity Management
• Have– Governance– Approval
• Need– Full time community
managersM t iti– Mature communities
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BalanceBalance
• Social (non‐business)– iDevice community success– Employee clubs– Broader audience relevanceBroader audience relevance
• Business• Business– Projects– Enterprise‐wide initiativesp
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SustainSustain
• Culture not technology– I.S. builds the house– Users are the interior designers
• Led by all, owned by none– Nature of SBT led to sponsors,
not owners
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