CONNECT, SHARE AND COLLABORATE:

NYU’S OPEN EDUCATION SERIESJOHN VIVOLO, DIRECTOR, ONLINE LEARNING

ROBERT UBELL, VICE-DEAN, ONLINE LEARNING

MARLENE LEEKANG, EXECUTIVE DIRECTOR, FINANCE AND MANAGEMENT

LISA ANN BELLANTUONO, DIRECTOR, ENROLLMENT MANAGEMENT AND MARKETING

Introduction and History of Open Education

Grant Objectives and Outcomes• Objectives:• Identify dangers in cybersecurity• Localize to New York Metro region• Build a community of government, industry, and academic experts• Strategize through lectures and panel discussions

Outcomes:

• Current matters critical to cybersecurity

• High-level, well known experts in cybersecurity

• Broadened spectrum of participants

• Increased regional awareness of cybersecurity risks

FORMAT

Lecture + Panel/Audience Discussion– Part 1: Lecture – formal presentation(s) by

thought leader(s)– Part 2: Thought leader(s) panel

discussion/Open Q&A

Simulcast – HD live stream– Live questions from the audience– Questions from live chat and social media

Networking– Pre-Lecture breakfast– Post-Lecture events: poster session, VIP

lunches, award ceremony, general networking, etc.

Format

MARKETING

&

BRANDING

Bureau of Labor Statistics. Retrieved from http://www.bls.gov/spotlight/2014/occupations/

• Global Issue

• STEM projects to grow at 17% by 2018

• 2.4 Million Jobs Unfilled

• 71% of STEM Jobs are in Computing

• Fortune 500 Companies

• Society & Organizations

• Government and Non-Profits

• Academia

– Prospect & Current Students

– Faculty

• Media

Target Audience

• Increase brand recognition

• Position the University as a “Knowledge Leader” in the field.

• Increase corporate members, media partners, online and on-campus enrollment, and etc.

• Provide a case for organizations to hire, train, or invest in a certain industry.

– Peer-to-Peer

Target Objectives

• Foundational Content

– Website

– Posters

– Email

– Copy

Marketing

• Current Partnerships

– Department Databases

• Alumni, Admissions, Centers, Boards, etc.

– Faculty & Staff Networks

– Corporate

– Society

• New Partnerships

Implemented Campaigns

• Press Release

• University Event Listings

• Industry Calendars, Blogs or etc.

• Social Media

• Organic Reach

PRESENTER

TARGETS

• Highly Visible Scholars

• Senior Government Officials

• Innovative Corporate Officers

Presenter Targets

DATA

OUTCOMES

Cyber Lecture Live Stream – Unique IP addresses

43

101

162186

88

318

414

0

50

100

150

200

250

300

350

400

450

Lecture 1 Lecture 2 Lecture 3 Lecture 4 Lecture 5 Lecture 6 Lecture 7

Cyber Lecture Series

Cyber Lecture Live Stream – Live Viewers vs Archive Views

43

101

162186

88

318

414

267285

43

80

199

330

549

0

100

200

300

400

500

600

Lecture 1 Lecture 2 Lecture 3 Lecture 4 Lecture 5 Lecture 6 Lecture 7

Live Viewers vs Archive Views

Live Viewers (Unique) Archive Views

Cyber Lecture Live Stream – Global Locations

Antarctica?

Cyber Lecture Audience Data

273.5329 329

541

236

349

227

943

0

100

200

300

400

500

600

700

800

900

1000

2012* 2013 2014* 2015*

Avg. TotalAttendeeAvg. Registrations

Cyber Lecture Database

0

2000

4000

6000

8000

10000

12000

14000

2011 2012 2013 2014 2015

Contact List/Impressions

ContactList/Impressions

Company Attendees

Partner Outcomes

• Further engagement with current partners.

• Co-Sponsor partnership is welcomed by companies.

• New Media Partner Plan introduced.

• 3-4 Inquires per event around hiring.

• Funding for the next round of lectures.

FUTURE

The future of lectures-

• Company sponsorship

• Industry driven themes

• Increased visibility

Future Events

The future impact on NYU-

• New partnerships

• Industry driven programs

• Brand awareness

THANK YOU!

QUESTIONS?