connect thedotsfinalslideshare
TRANSCRIPT
Have you seen Steve Jobs’
Stanford commencement speech?
If you have not, please…
Make a note to watch it tonight.
Here is an excerpt,
related to this presentation…
http://www.youtube.com/watch?v=D1R-jKKp3NA
“You can’t connect the dots
looking forward.
You can only connect the dots
looking backwards.”
-Steve Jobs
CONNECT
THE DOTS PAM DIDNER
“The purpose of business
is to create and keep a customer.”
-Peter F. Drucker
What are
dots for
creating
and
keeping
customers?
typical
E-mail-
Campaigns-
Content-
Events-
Coupons-
Rebate-
Contests-
and more…
How do others
connect
the
dots to create
and keep
customers ?
creative
Examples from
Guatemala, Brazil and South Korea
Meat Pack
is a
shoe store
trendy
This tactic
generates
sales
Connect 3 dots
• Gamification
• GPS Tracking/
Mobile App
• Social Media
instant
Chevy
dealers
in Brazil
lend you a
free car
if yours
breaks
down
This tactic
generates
instant
n
sales leads
Connect 2 dots
• Instant help to
prospects real
time
• Something to
talk about on
social media
qualified
is a
supermarket
in South Korea
Home Plus
Bring
stores to
customers
Connect 3 dots
• Convenience
• Social Media
• Technology/
Mobile device
virtual
It’s not your
demand
gen
grandpa’s
New Dots to Connect Demand Gen
A creative idea to
keep and create
customers
Technology and mobile
devices
Give them something
to talk about
Instant help /fun
interaction
New Dots to Connect Demand Gen
A creative idea to
keep and create
customers
Technology and mobile
devices
Give them something
to talk about
Instant help /Fun
Interaction
Content
&
Overall User
Experience
It’s
connecting
technology
with a
experience fun
will come
after you
help and
entertain
customers
Sales
What
about
BTB?
Apply Meat Packer Example to BTB
Current BTC Ideas
• Ability to react to buying signal (walking in store) via new data (geo-targeting app)
• Offer instant promo: the quicker your customer can get to your store, the higher discount he/she can get
• Your customer talks about the awesome discount/fun experience on social media
Possible BTB Ideas
• Ability to react to buying
signal in real-time by
building personalized or
interactive content across
channels
• Create content that your
customers will talk about
Apply Chevy Dealer Example to BTB
Current Ideas
• Loaner to owner whose car
breaks down
Possible Ideas
• Answer customers’
questions real time on your
website or social media
platforms
• Download offers using any
device
• Discount for quick close
B: Small and Medium Business
Apply Home Plus Example to BTB
Current Ideas
• Set up a virtual store at
Subway Train Station
• Customers can buy
essential products using
their mobile devices
• Produce is delivered to
customer when they get
home
Possible Ideas
• Ensure your e-commerce
store is easy to navigate
on all devices
• Online multimedia catalogs
New Dots to Connect Demand Gen
A creative idea to
keep and create
customers
Technology and mobile
devices
Give them something
to talk about
Instant help /fun
Interaction
Content
&
Overall User
Experience
demand gen
campaign
activities still
work
Traditional
Marketing
is equally
important
automation
about new
kinds of
demand gen
Think
But,
wait!
“You can’t connect the dots
looking forward.
You can only connect the dots
looking backwards.”
-Steve Jobs
Well…
I beg to
differ
Technology
has the DOTS
to move you
forward
“In the Brave New World of Marketing…
You can connect the dots by
experimenting with technology and creativity to look forward.
-Pam Didner