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CONNECT TO THE $18 BILLION-PLUS RETAIL EXPERIENCES INDUSTRY 2018 MARKETING KIT

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Page 1: CONNECT TO THE $18 BILLION-PLUS · business-focused editorial content captures the attention of your clients and prospects. MAGAZINE & 3 SPECIAL EDITIONS RETAIL ENVIRONMENTS MAGAZINE

CONNECT TO THE $18 BILLION-PLUS RETAIL EXPERIENCES INDUSTRY

2018 MARKETING KIT

Page 2: CONNECT TO THE $18 BILLION-PLUS · business-focused editorial content captures the attention of your clients and prospects. MAGAZINE & 3 SPECIAL EDITIONS RETAIL ENVIRONMENTS MAGAZINE

SUPPLIER CONNECT

MEET SHOP! YOUR MOST VALUABLE PARTNER

Shop! connects Retailers, Brands, Suppliers and Designers in the $18 Billion-plus retail experiences industry.

PUBLICATION ADVERTISING

NEWSLETTER ADVERTISING

WEBSITE ADVERTISING

EVENT SPONSORSHIPS

WHITE PAPERS & WEBINARS

PARTNERSHIPS

2018 SHOP! MARKETING KIT

SALES CONTACTS

Susan [email protected]

Roni Lloyd [email protected]

Julie [email protected]

T hank you for considering Shop! for your 2018

marketing and advertising needs. Shop! has

been the essential source of research, education

and networking to the retailers, brands, creative

agencies and suppliers in the $18B retail design and

experiences industry.

Included in this year’s marketing planner, you will find a wide

variety of print and online opportunities focusing on strategies

for building brand awareness and delivering qualified lead

generation for your company.

We look forward to assisting your company with an integrated

marketing strategy with Shop! that will help you exceed your

objectives in 2018.

QUICK LINKS

SALES CONTACTS

Page 3: CONNECT TO THE $18 BILLION-PLUS · business-focused editorial content captures the attention of your clients and prospects. MAGAZINE & 3 SPECIAL EDITIONS RETAIL ENVIRONMENTS MAGAZINE

BY THE NUMBERSMEET OUR AUDIENCE

Shop! connects Retailers, Brands, Suppliers and Designers in the $18 Billion-plus retail experiences industry.

When you invest in

marketing with Shop!,

you receive the most

comprehensive exposure

available in our industry.

As a global association

with multiple events,

research products, and

publications, Shop!

provides widespread

marketing opportunities

that will put your

company in front of the

decision makers in our

industry.

2018 SHOP! MARKETING KIT

REPRESENTING

30COUNTRIES

420+ EMAILS SENT

YEARLY

1000+ SOCIAL MEDIA POSTS YEARLY

1500+MEMBERS GLOBALLY

SHOP! COMMUNICATES WITH THE INDUSTRY THROUGH

MULTIPLE CHANNELS:

2000

94,365 YEARLY PAGE VIEWS ON SHOP! SUPPLIER

CONNECT

257,150 YEARLY PAGE VIEWS ON

SHOP! WEBSITE

52,450 YEARLY PAGE VIEWS ON SHOP!

RETAIL ENVIRONMENTS MAGAZINE SITE

63,000 LINKEDIN GROUP

MEMBERS

2,520TWITTER

FOLLOWERS

1,000+FACEBOOK

FOLLOWERS

EVENT ATTENDEESPER YEAR

7,523 UNIQUE VISITORS

69,391 UNIQUE VISITORS

18,064 UNIQUE VISITORS

26,000+MAGAZINE SUBSCRIBERS

COMPRISING RETAILERS, BRANDS, DESIGNERS, CREATIVE

AGENCIES AND SUPPLIERS.

Page 4: CONNECT TO THE $18 BILLION-PLUS · business-focused editorial content captures the attention of your clients and prospects. MAGAZINE & 3 SPECIAL EDITIONS RETAIL ENVIRONMENTS MAGAZINE

IN PRINTPUBLICATIONS & DIRECTORIES

The Shop! publications and directories connect Retailers, Brands, Suppliers and Designers to the most relevant and trusted marketplace information.

Published six times per year plus three special issues, Retail Environments magazine delivers your marketing message to more than 26,000 retailers, suppliers, brand marketers, and design firms. Our timely and relevant business-focused editorial content captures the attention of your clients and prospects.

MAGAZINE & 3 SPECIAL EDITIONSRETAIL ENVIRONMENTS MAGAZINE

This informative member publication delivers news and insights to members four times per year. Your ad message will benefit from quality content, a loyal readership and prominent visibility.

MEMBER MAGAZINESHOP! MEMBER CONNECT

Our Buyers’ Guide features the products, capabilities, and services of 825+ providers of store fixtures, retail design services, visual presentation products, materials, equipment, services and P-O-P producers. This comprehensive guide reaches retailers, design firms, and suppliers and serves as a reference tool year-round.

Shop! publishes two essential trade show guides each year: GlobalShop in the spring and Retail Design Collective in December. Our Little Black Books are the “go-to resource” for show attendees. Advertising here gives you extra exposure to drive traffic to your booth, exhibit or showroom.

SPECIAL EDITIONSUPPLIER CONNECTBUYERS’ GUIDE

SPECIAL PUBLICATIONS LITTLE BLACK BOOKS

The Retail Environments Winners Book features award-winning projects from the Design Awards, as well as profiles of our designer members. This highly anticipated publication is referenced year-round. Enhance your company’s visibility to clients and prospects and align your brand with on-trend design.

This dynamic Awards Annual showcases all of the winning displays from the OMA and Global Awards competitions and includes agency member profiles. Distributed to over 15,000 retailers, brands, designers, agencies and visual merchandisers in the weeks following the Shop! Awards Celebration at GlobalShop, the publication provides year-round inspiration and a great way to promote your brand.

SPECIAL EDITIONWINNERS BOOK

SPECIAL EDITIONOMA AWARDS ANNUAL

2018 SHOP! MARKETING KIT

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2018 SHOP! MARKETING KIT

CIRCULATION & READERSHIP RETAIL ENVIRONMENTS

RETAILER/BRAND READER BREAKDOWN

RETAILER READERS BY NUMBER OF STORES WORLDWIDE

Targeted Circulation

The association’s award-winning flagship magazine reaches key decision makers throughout the retail environments and experiences industry.

RETAILERS43%

BRANDS17%

DESIGN FIRMS12%

INDUSTRYSUPPLIERS28%

Apparel/Shoes/AccessoriesSupermarket/Drug/Cosmetic

OtherDepartment Store

Rest/HospitalityHome Center

ElectronicsGifts/Houseware

Home Furnishings Sporting Goods

Discount/Dollar/Outlet

24%19%

16%8%

6%6%

5%

4%5%

4%3%

TOTAL AVERAGE DISTRIBUTION

PER ISSUE:

26,154

RETAILER READERS

Purchasing/Specifying 27.8%

Visual Merchandising 24.8%

Store Design 12.8%

Mgmt. (VP/Director/Manager) 8.7%

Merchandising Management 7.6%

President 6.1%

Construction/Facilities 4.6%

Marketing/Advertising/Sales 3.5%

Creative Design 3.1%

Other 0.9%

BRAND READERS

Marketing/Advertising/Sales 29.1%

Management (VP/Director/Manager) 25.8%

Visual Merchandising 15.8%

Merchandise Manager 14.8%

Purchasing/Specifying 8.0%

Creative Design 1.8%

Store Design 1.7%

President 1.3%

Operations/Construction/Facilities 1.2%

Other 0.6%

INDUSTRY SUPPLIER READERS

Marketing/Advertising/Sales 28.9%

Management (VP/Director/Manager) 22.7%

President 20.9%

Operations/Construction/Facilities 12.8%

Creative Design 4.3%

Other 3.8%

Purchasing/Specifying 2.1%

Store Design 1.9%

Visual Merchandising 1.5%

Merchandise Manager 1.4%

DESIGNER READERS

President 37.8%

Store Design 25.3%

Management (VP/Director/Manager) 16.3%

Marketing/Advertising/Sales 6.6%

Creative Design 6.5%

Operations/Construction/Facilities 3.8%

Merchandise Manager 0.9%

Purchasing/Specifying 0.9%

Visual Merchandising 0.9%

Other 0.9%

20% 17% 37% 27%

51 - 200 1 - 50 201 – 1,000 > 1,000

Source: Shop! Readership Survey 2017

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2018 SHOP! MARKETING KIT

CIRCULATION & READERSHIP RETAIL ENVIRONMENTS

The association’s award-winning flagship magazine reaches key decision makers throughout the retail environments and experiences industry.

Respondents planned to increase spending over the next twelve months for:

“Good source of industry news and vendor info for projects.”

“The articles tackle real issues and interesting case studies; the recent insert

on research was great.”

“I love to get ideas for reaching out to our Retail customers. The images tell us what

our customers are striving for and the articles on trends help us keep current

with the industry.”

“It keeps me up to date on what is going on in retail visually.”

“Learning what’s going on in the industry and how it relates to our company.”

“Seeing what others are doing and keeping up on the latest industry trends.”

What do you like best about Retail Environments magazine:

DECISION MAKER BREAKDOWN SPENDING INCREASE FORECASTED

BY THE NUMBERS: SATISFIED READERS

WHAT READERS ARE SAYING

C-Level/Executive 25%

11%

13%

24%

9%

Senior/VP

Senior/Director

Senior/Manager

Designer

IN¬-STORE TECHNOLOGY MATERIALS

LIGHTINGSIGNAGE/GRAPHICS

of Retail Environments89%

79%

78%

readers are satisfied or extremely satisfied with the content and information.

read every issue or almost every issue

prefer to read in print

Page 7: CONNECT TO THE $18 BILLION-PLUS · business-focused editorial content captures the attention of your clients and prospects. MAGAZINE & 3 SPECIAL EDITIONS RETAIL ENVIRONMENTS MAGAZINE

2018 SHOP! MARKETING KIT

January/February

Ad Closing: December 6

Material Deadline: December 11

March/April

Ad Closing: February 2

Material Deadline: February 12

Winners Book

Ad Closing: February 9

Material Deadline: February 16

Highlights • Big Ideas• GlobalShop Preview• Store Fixture Design

Trends

• GlobalShop Show Issue• Lighting Trends• Product Focus:

Exhibitor Preview

• Shop! Design Awards Winners

• Design Firm Guide

Bonus Distribution

GlobalShopMarch 27-29

GlobalShop Lightfair March 27-29 May 8-10

Shop! Awards GlobalShop March 28 March 27-29

2018 Shop!talks

OMA Awards Annual

Ad Closing: April 3

Material Deadline: April 9

May/June

Ad Closing: April 5

Material Deadline: April 11

July/August

Ad Closing: June 8

Material Deadline: June 18

Highlights • Shop! OMA Awards Winners

• Shop! Global Awards Winners

• Marketing at Retail Agency Guide

• POP Displays• Product Focus: In-Store

Technology

• Installation and Merchandising Strategies

• Product Focus: Signage & Graphics

BonusDistribution

West Coast POP Show

2018 Shop!talks

IWFAugust 22-25

September/October

Ad Closing: August 3

Material Deadline: August 13

Buyers’ Guide

Ad Closing: September 7

Material Deadline: September 17

November/December

Ad Closing: September 28

Material Deadline: October 8

Highlights • Sustainability• Retail Design Collective

Preview• Materials Trends

• Shop! Annual Membership Directory

• Shop! Market Week Issue• Visual Merchandising

Trends• Product Focus:

Mannequins, Props, Décor

BonusDistribution

West Coast POP Show

2018 Shop!talks

All Shop! Events Shop! Retail Design Collective

RETAIL ENVIRONMENTSEDITORIAL CALENDAR

Our editorial covers all major segments of the industry, allowing Shop! members to place advertising with relevant editorial all year long.

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Organization Type Percentage # of Readers

Store Fixture Supplier 31.5% 1,938

Visual Supplier 15.4% 947

Service Supplier 15.2% 930

Manufacturer-Supplier 14.4% 887

Other 5.3% 328

Ad Agency 4.0% 249

Consultant 2.9% 179

Material Supplier 2.6% 161

Components Supplier 2.5% 155

News Media 1.6% 100

Design/Mfg School 1.4% 87

General Contractor 1.2% 72

Equipment Supplier 1.2% 71

Distributor 0.8% 49

3,450 copies mail every issue

2018 SHOP! MARKETING KIT

WinterAd Closing:

January 12

Material Deadline:

January 17

SpringAd Closing:

April 13

Material Deadline:

April 16

SummerAd Closing:

June 11

Material Deadline:

June 18

FallAd Closing:

August 31

Material Deadline:

September 5

Highlights • GlobalShop Member Events Preview

• Revenue Survey Results

• Components

• IWF Preview • Machinery &

Software

• Shop!X Preview• Purchasing

Forecast

Bonus Distribution IWF

Shop!X

West Coast POP Show

MEMBER CONNECT MAGAZINEEDITORIAL CALENDAR

This member-only print magazine provides direct marketing exposure to all Shop! members

MEMBER CONNECT READERS BY COMPANY TYPE

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2018 SHOP! MARKETING KIT

2018 PRINT ADVERTISINGRATES & SPECS

Preferred Placement 1X 3X 6X 8X

Cover 2 4,099 3,689

Cover 3 3,920 3,528

Cover 4 4,277 3,849

Preferred Placement 1X 3X 6X 8X

2-Page spread 7,480 6,732 6,059 5,453

Full page tab (s|c) 4,840 4,356 3,920 3,528

Full page 4,400 3,960 3,564 3,208

2/3 page 3,960 3,564 3,208 2,887

1/2 page (island) 3,520 3,168 2,851 2,566

1/2 page 3,300 2,970 2,673 2,406

1/3 page 2,640 2,376 2,138 1,925

1/4 page 2,420 2,178 1,960 1,764

Gallery

Showcase section, shared space

1X 3X 6X 8X

1/8th page 625 563 506 456

Quarter page 1,250 1,125 1,013 911

Half page 2,500 2,250 2,025 1,823

Inserts (Supplied) 1X 3X 6X 8X

2 page 5,236

4 page 5,984

8 page 6,732

Supplier Connect: Includes printed Buyers’ Guide and online searchable database

Enhanced ListingIncludes logo and highlighted box in print version. Also includes logo, photo gallery, documents and video in online version.

Enhanced ListingIncludes everything in Enhanced Listing plus your company name bolded in print, and top listing placement online.

$700

$200 additional

per selected category

AD SPECS

RETAIL ENVIRONMENTS MAGAZINE, BUYERS’ GUIDE, WINNERS BOOK AND OMA ANNUAL

Full Page 2/3 PageVertical

1/2 PageIsland

1/2 PageHorizontal

1/4Page

1/2Page

Vertical

1/3 PageSquare

1/3PageVert.

Publication Trim Size: 8 1/8” x 10 7/8” (8.125” x 10.875”)

Advertisement Size:2-page spread with bleed 16 1/2” x 11 1/8” (16.5” x 11.125”) 2-page spread non-bleed 15 1/4” x 10” (15.25” x 10.0”)

10% Surcharge on all other requested placements.

Mechanical charges are additional.NOTE: All rates are four-color member rates and are net of agency discount. Non-member companies add 20% .

NOTE: All print ad rates are four-color and are net of agency discount. Non-member companies add 20%. Twenty-percent surcharge on ads adjacent to company listing in Buyers’ Guide. Advertising in the Shop! Buyers’ Guide is open only to Shop! members in good standing.

Printing Method: Web offset | Binding Method: Perfect bound Line Screen: 150-line screen CMYK PDF/X-1a using SWOP-standard high-resolution images in CMYK, 300 dpi, with a total den-sity of 300%. No RGB or JPEG images. Do not embed ICC profiles within images and do not use TrueType or Composite fonts. Make sure all transparencies are flattened. Submit the file on CD or DVD media. A SWOP- certified proof must accompany ad with printer’s color control bars in order to guarantee color reproduction. Visit swop.org for more information on proofing formats. Trim and bleed marks should be included in file but kept outside the print area. Live matter must be 3/8” in from all trim sides.

Full page with bleed Full page non-bleed 2/3 page vertical 1/2 page horizontal 1/2 page vertical 1/2 page island 1/3 page vertical 1/3 page square 1/4 page

8 3/8” x 11 1/8” (8.375” x 11.125”) 7” x 10” (7.0” x 10.0”)4 1/2” x 9 1/2” (4.5” x 9.5”)7” x 5” (7.0” x 5.0”)3 3/8” x 9 1/2” (3.375” x 9.5”)4 1/2” x 7 1/2” (4.5” x 7.5”)2 1/4” x 9 1/2” (2.25” x 9.5”)4 1/2” x 4 1/2” (4.5” x 4.5”)3 1/2” x 5” (3.5” x 5.0”)

Shop! Member Connect 1X 4X

2-Page spread 3,978 3,580

Full page 2,380 2,142

2/3 page 2,206 1,985

1/2 page (island) 1,985 1,786

1/2 page 1,930 1,737

1/3 page 1,615 1,454

1/4 page 1,526 1,373

Classified 1X 4X

1-inch 170

2-inch 260

3-inch 330

MEMBER CONNECT

Little Black Book: FULL page ad – trim size 5" x 7"; HALF page ad – trim size 5" x 3½".Safe zone: live matter must be ½" from all trim sides. Bleed: at least 1⁄8" all sides.

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2018 SHOP! MARKETING KIT

DIGITAL CHANNELSNEWSLETTERS

Digital newsletters provides direct access to 15,000+ industry professionals, including retailers, brands, creative agencies and suppliers.

Shop! complements Retail Environments magazine with a weekly bulletin featuring content from the current issue as well as product and project highlights from our members.

AUDIENCEEmailed directly to 15,000+ retailers, brands and industry suppliers and shared via social media with more than 75,000 impressions

FREQUENCYWeekly

This weekly e-newsletter for retailers, designers, and other industry professionals is a free bulletin that provides quick links to projects, articles, research, videos, social media conversations, and more that keep you on the forefront of trends in retail environments. Contracted for Shop! by Multiview. Specs and details on request.

AUDIENCEEmailed directly to 15,000+ retailers, brands and industry suppliers

FREQUENCYWeekly

RETAIL ENVIRONMENTS THE BRIEF

SHOP! INSIGHTS NEWSLETTER

THE MAJORITY OF RETAIL ENVIRONMENTS READERS USE SHOP! PUBLICATIONS AND PLATFORMS TO SOURCE SUPPLIERS.SOURCE: SHOP! ANNUAL READERSHIP SURVEY

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2018 SHOP! MARKETING KIT

DIGITAL CHANNELSNEWSLETTERS

Member-only digital newsletters and reports provide direct access to Shop! members.

This report emails to the main member contact bi-monthly and is consistently rated as a top member benefit. Crittenden’s overview of the retail marketplace and its insights on future development makes this a must read for C-level executives of companies supplying retail.

AUDIENCE750+ C-level executives and retail environments professionals

FREQUENCYBi-weekly

Produced exclusively for members, the Shop! Trend Report explores trends within the phases of the Shop! Value Cycle. The editorial team curates content from multiple sources including studies and white papers from member companies and reports from research firms.

AUDIENCE6,500-plus individuals from over 750 member companies

FREQUENCYQuarterly

CRITTENDEN RETAIL TENANTS REPORT

SHOP! TREND REPORT

This quarterly members-only publication offers expert economic analysis by the consultants at ITR Economics. Reach members who are serious about keeping up with economic indicators affecting our industry.

AUDIENCEAds are viewed by 6,500+ members, including C-level executives and retail environments professionals

FREQUENCYQuarterly

SHOP! ECONOMIC ADVISORThis weekly newsletter keeps

individual members informed about association news, important deadlines, and upcoming events. That makes it a perfect place for members who do business with other members to promote their products and services

AUDIENCE6,500-plus individuals from over 750 member companies

FREQUENCYWeekly

SHOP! INSIDER WEEKLY

ALL FOUR NEWSLETTERS ARE PART OF THE INSIDER PACKAGE — ONE BUY PUTS YOUR BRAND ON MORE THAN 80 EMAILS THROUGHOUT THE YEAR.

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2018 SHOP! MARKETING KIT

DIGITAL CHANNELSWEBSITES

Shop! provides multiple web-based platforms to advertise to the full spectrum of retail environments and experiences professionals.

The Shop! website is our primary source for member and event information. It also hosts the digital version of Retail Environments magazine, all our other publications, resources and news.

AUDIENCEA broad audience of industry influencers

TRAFFICThe Shop! website tracks 257,000+ page views annually

Shop! Retail Environments Online is the companion website to Retail Environments magazine. As an extension of the magazine content, it features additional projects, products, news, commentary and much more.

insights.retailenvironments.org

AUDIENCEA broad audience of industry influencers

TRAFFICThe Shop! Insights Center tracks 52,450 page views annually

SHOPASSOCIATION.ORG SHOP! RETAIL ENVIRONMENTS ONLINE

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2018 SHOP! MARKETING KIT

GET YOUR COMPANY NOTICEDSUPPLIER CONNECT

Supplier Connect hosts 1250 searches for vendors each month, making this an essenial platform on which to promote the details of your company, products and services.

TOP SUPPLIER CONNECT SEARCH CATEGORIES• Fixtures and Displays• P-O-P Displays• Architecture• Design Services/Store Planning• Installation• Signage and Graphics• Design Services/Prototype• Mannequins/Forms• Exhibits and Structures• Lighting

GRAB THE ATTENTION OF BUYERS

ENHANCED LISTINGS: Includes logo, 5 documents, 5 images and 1 video upload. It also offers traffic tracking

PREMIUM LISTINGS: Includes everything in the Enhanced Listing plus your company appears in first priority order in category searches.

PRINT ADVERTISING: Feature your message

Our web-based Buyers‘ Guide features the products, capabilities, and services of more than 825 providers of store fixtures, retail design services, visual presentation products, materials, equipment, services and P-O-P producers. This searchable database connects directly to your company profile, photo gallery, video and content. You can view the Buyers’ Guide by visiting http://supplierconnect.shopassociation.org

We are tracking an average of 1,250 sessions per month.

95,000 page views annually.

Connect with retailers, brands, suppliers and all industry

professionals searching for their next supplier.

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2018 SHOP! MARKETING KIT

2018 DIGITAL ADVERTISINGRATES & SPECS

Leaderboard

3-6 months (per month) 800

7-9 months (per month) 750

10-12 months (per month) 700

Large Box

3-6 months (per month) 600

7-9 months (per month) 550

10-12 months (per month) 500

Vertical Box

3-6 months (per month) 300

7-9 months (per month) 250

10-12 months (per month) 200

Leaderboard Ad

3-6 months (per month) 2,000

7-9 months (per month) 1,750

10-12 months (per month) 1,500

Vertical Box Ad (right hand side of page)

Top Box Middle Box Bottom Box

3 months (per month)

1,750 1,500 1,250

6 months (per month)

1,500 1,250 1,000

12 months (per month)

1,250 1,000 750

Product or Project Spotlight

12 issues 4,500

6 issues 2,400

4 issues 1,800

Single issue 500

Includes printed Buyers’ Guide and online searchable database

Insider Digital Package

Web Advertising

Retail Environments Digital Edition

Digital Newsletter AdvertisingThe Brief

Insider Weekly

Enhanced ListingIncludes logo and highlighted box in print version. Also includes logo, photo gallery, documents and video in online version.

Four powerful digital communications vehicles bundledtogether. One box ad appears in all four publications.• Shop! Insider Weekly• Shop! Economic Advisor• Shop! Trend Report• Crittenden Retail Tenants Report

Enhanced ListingIncludes everything in Enhanced Listing plus your company name bolded in print, and top listing placement online.

All four publications (per year)Availability is limited.

$700

$8,500

$200 additional

per selected category

AD SPECS

ADVERTISING ENHANCEMENTS

SUPPLIER CONNECT

WEBSITE ADVERTISING

RETAIL ENVIRONMENTS THE BRIEF

NEWSLETTER ADVERTISING

Leaderboard Banner Ad Size728 pixels wide x 90 pixels high

Leaderboard Ad Size600 pixels wide x 75 pixels high

Leaderboard Ad Size680 pixels wide x 100 pixels high

VerticalBox Ad

Size130 pixels

widex

275 pixelshigh

VerticalSide Ad

Size150 pixels

widex

250 pixelshigh

Large Box Ad Size300 pixels wide

x250 pixels high

Product or ProjectSpotlight

300 pixels widex

300 pixels high

File Types: JPEG, GIF or animated GIF (limited to four frames) Limited to 15K

NOTE: All print ad rates are four-color and are net of agency discount.

NOTE: Digital advertising is open only to Shop! members in good standing. All prices are net of agency commission.

Prices are incremental to the advertising space cost and are net.*Per minute **Plus $20/page

Non-member companies add 20%. Twenty-percent surcharge on ads adjacent to company listing in Buyers’ Guide. Advertising in the Shop! Buyers’ Guide is open only to Shop! members in good standing.

1X 3X 6X 8X

Pop-up ads 303 275 250 225

Front cover image area ads 424 385 350 315

Navigation bar ads 363 330 300 270

Audio/video files* 121 110 100 90

Podcasts* 121 110 100 90

Reports/advertorials** 363 330 300 270

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2018 SHOP! MARKETING KIT

PERSONAL CONNECTIONSEVENT SPONSORSHIP

Connect to the 2,000-plus industry professionals who attend Shop! events annually.

Considered by many as the “Academy Awards” of the retail design and brand marketing industries, the Shop! Awards Competitions recognize the best new designs in retail environments and experiences. We offer four award programs, each celebrating a different area of design expertise.

Design Awards // OMA Awards // Global Awards // Above & Beyond Award

Audience: Nearly 650 attendees include store planners, visual planners, designers, P-O-P producers, industry suppliers, brands, brand marketers, agencies

Impressions: 340,000 in print, plus digital advertising. Exposure in Retail Environments, Winners Book, OMA Annual as well as other industry publications.

Exposure: One year (August-July)

Retail Design Collective brings together flagship retail, fabulous design, stunning holiday windows and a city-wide showroom experience featuring the world’s top visual suppliers unveiling their latest products. Insights from industry experts, networking, windows tours and product displays deliver three days of inspiration to attendees. Exhibit in your NYC showroom.

Audience: Attended by the industry’s leading store designers, visual merchandisers and store planners. Attendance boosted by PAVE Gala and WindowsWear educational seminars and retail tours.

Impressions: Industry publications, social media platforms, online advertising and Little Black Book. International exposure as well.

Exposure: Seven months (July-January).

At the association’s Annual Meeting for members and industry professionals, attendees gain insight from presentations by economic, manufacturing, business and industry experts. Networking results in shared best practices, collaborative problem solving and mutually beneficial business bonds.

Audience: Shop! members, W.A.R.E.S. members, industry professionals

Impressions: Print ads, e-blasts, website, invitations, social media, on-site recognition, and pre-and post editorial coverage in Member Connect magazine. Exposure: Three months.

Shop!talk brings together store planning, design, visual merchandising and retail communities in cities across North America. Our Shop!talk series offers opportunities to tour local retail, discuss issues relative to retail design and network with other industry professionals.

Audience: Attendance varies by city but averages 40-75 retailers, brands, designers, and a limited number of sponsoring Shop! member suppliers.

Impressions: An estimated 100,000 including aggressive local grass-roots marketing campaigns and numerous social media platforms, print ads and e-blasts. Exposure: Three months.

talk

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2018 SHOP! MARKETING KIT

THOUGHT LEADERSHIP SHOP! WEBINARS

Custom webcasts provide companies with a focused way to connect with their target audience via a web-based presentation organized by Shop!

Shop! has a unique opportunity to position your company as an industry thought leader while providing education in your category of products or services.

This education forum is designed to offer thought-provoking insights on products and services and how they benefit retailers, brands and manufacturers to further the industry.

1. The presentation content2. The speaker

1. Marketing support -- Extensive print and digital promotion, including but not limited to Retail Environments magazine, Shop! website, association newsletters and proprietary targeted e-blasts

2. The technical platform for delivering the webinar including registration, moderator, webinar set-up, webinar delivery

3. Archive of webinar on Shop! website

4. List of registrants with contact information pre- and post-event

THE MEMBER PROVIDES

SHOP! PROVIDES

EXAMPLES INCLUDE INFORMATION THAT...

• Demonstrates proven ROI with a particular product or service

• Shows how elements such as flooring, lighting or fixtures, etc., improve store traffic

• Tells what types of in-store products successfully attract Millennials or other important demographic groups

• Offers a case on the benefits of using a specific product or service

• Offers educational content for retail and brand professionals or for Shop! members

TOTAL INVESTMENT: $5,000

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2018 SHOP! MARKETING KIT

THOUGHT LEADERSHIP SHOP! WHITE PAPER SPONSORSHIPS

These highly credible marketing tools help you present your company as an industry thought leader, while generating high-quality leads.

Shop! creates relevant and thought-provoking white papers and special reports based on our proprietary association research studies or in partnership with outside industry experts. These in-depth educational papers are often inserted in our industry magazine, Retail Environments, and also made available on our website to members and the industry at large.

White paper sponsorship is an exclusive opportunity for your company to be seen as a thought leader and supporter of important industry topics.

• White papers are promoted via dedicated e-mail blasts and in all Shop! digital properties, including but not limited to Retail Environments weekly Brief, Shop! Insights, Shop! Member Connect, and all social media accounts.

• Your logo appears anywhere the white paper is promoted, including the front page of the insert in Retail Environments magazine.

• Receive a pdf of the paper for your own use, plus other value-added opportunities to promote your company.

SPONSOR EXPOSURE

CALL FOR PRICING INFORMATION

2017 Shop! ROI Standards:

STORE REDESIGNExamining Motivators, Metrics and Meaning Behind Store Redesign Projects

S P O N S O R E D B Y

White Paper

ROI_standardsRedesign_FINAL.indd 1 2/28/17 6:21 AM

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2018 SHOP! MARKETING KIT

The Shop! Women’s League was established as a community whose members come together to gain career development and pursue growth opportunities, while being supported and mentored by other experienced professionals.

Shop! offers five partnership opportunities. The Partnership positions your company as actively supportive of career development and advancement programs for women in the industry. You will receive positive exposure via our marketing campaign that will promote regional and national events, webinars, the new awards program, and general awareness for the Women’s League.

The 2018 Women’s League events include but are not limited to:• Two webinars during the year• One networking/education event at ShopX 2018• One networking/education event at The Shop! West Coast POP

Show 2018• One networking/education event at GlobalShop 2018

• Company name or logo will appear on the Shop! Website• Company name or logo on all Women’s League emails (average 2

times/month)• Company name or logo on ads in Retail Environments and

MemberConnect publications• Visual and audio recognition at all events• Recognition in all Women’s League press releases • Recognition in one CEO video headline series PLUS, receive:• One full-page ad in Retail Environments magazine • Two emails sent to the full magazine audience for your personal

company use

ANNUAL PARTNERSHIP SHOP! WOMEN’S LEAGUE

Position your company as an active supporter of career development and advancement programs for women in the industry.

WOMEN’S LEAGUE

PARTNERSHIP BENEFITS

TOTAL INVESTMENT: $15,000

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2018 SHOP! MARKETING KIT

NEXT-LEVEL INVESTMENTCUSTOM VALUE PACKAGES

Custom value packages provide targeted advertising and sponsorship opportunities for you to reach a target audience with a specific message.

When you invest with Shop!, we invest with you. To support your needs for brand exposure, sales growth and market-

share gain, we are pleased to offer customized packages.

We can package the best combination of our resources to drive the results you desire. This approach enables us to

employ multi-channel messaging that incorporates print, digital, websites, e-newsletters, events, research and webinars.

Let our sales team customize a strategic partnership package for your company. Offered exclusively to our contract

advertisers, a host of value-added options are0

available. These include e-blasts, social media posts, event exposure, additional print and digital advertising and more.

CONTACT OUR ADVERTISING TEAM TODAY AND EXPLORE YOUR OPTIONS

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4651 Sheridan Street, Suite 470, Hollywood, FL 33021

Phone +1.954.893.7300

shopassociation.org

CONNECT TO THE $18 BILLION-PLUS RETAIL EXPERIENCES INDUSTRY