5125

Media pack 2017The world’s largest professional fitness development company

Connect with fitness industry professionals

FitPro is the world’s largest professional fitness development company.

Established in 1990, Fitness Professionals Ltd (FitPro) and its affiliates are represented in more than 82 countries worldwide. FitPro in the UK has been the ‘mothership’ for more than 25 years, servicing the needs of professionals by providing print and digital publications, insurance, music, comprehensive education and fitness products, all under the ‘Powered by FitPro’ banner.

Our members come from many different specialist areas – group fitness, resistance training, nutrition, management, personal training, seniors and small group training – so our community is rich and diverse. We also manage solutions for more than two thirds of the world’s fitness operators, major sports and fitness brands, and educational institutions.

Fitpro magazine – the leading publication for professionals in the fitness industry

The Performance Suite – a customised club- specific online performance platform includ-ing programming and educational pathways

ViPR™ – the ultimate whole-body Loaded Movement Training tool, bridging the gap between movement and strength, cardio and weight training

FitPro LIVE – leading educational fitness programming including one-day workshops, conferences and on-line education

PTA Global – the most cutting-edge PT certification and career-development tool in the industry

TRIBE Team Training™ – small group training solutions, delivering results for members and increasing retention and revenue for clubs

MyGroupFit – the ultimate online resource for group fitness instructors, providing the tools, tips and inspiration to take group X teaching to the next level

MOSSA – the most respected worldwide developer of professional, high-quality, enjoyable group fitness workouts in the health club industry

PTontheNet – the world’s largest online educational resource for fit pros

Ziva – premium fitness, functional and wellness products

For bookings, contact George Miller at NEN Media | +44 (0) 0203 411 4884 | george@nenmedia.co

1. Circulation figures based on printed copies and/or newsletters, correct at 23 November 2016. 2. Email and subscription database figures correct at 23 November 2016. Figures are subject to change.

FitPro’s multiple marketing platforms connect your business with a highly targeted audience of fitness professionals who are dedicated to their development and keen to discover the products and services that will help them achieve excellence. We offer a variety of creative solutions to make your marketing campaign successful, whatever your budget, from a stand-alone advert to a fully integrated, cross-platform campaign.

• Fitpro magazine: Target a circulation of more than 10,000 dedicated members across print and digital every season1

• Fitpro e-newsletter: Reach the inbox of 12,000 active subscribers each month2

• FitPro LIVE: Get face-to-face with up to 2,000 industry professionals during any given year via our educational events

• Competitions and giveaways: Put your product in the hands of industry influencers through magazine promotions, product placements and event goody bags

Overview• Launched in 1990 – educating the industry for more than 25 years• Member-only subscription • A4 printed journal• Regular reader interaction through competitions, letters, social media• Published seasonally, four times a year

Fitpro boasts a wealth of articles written by and for fitness professionals, to keep readers at the cutting edge of what’s happening in the industry.

Regular features:• Industry news• Technical education for small and large group fitness• Personal training• Choreography• Mind/body• Strength and conditioning• Injury prevention and rehabilitation• Physiology• Nutrition• Professional development• Equipment reviews• Giveaways

What sets Fitpro apart from other fitness magazines is thesuperior level of education supported by evidence-basedresearch.

We don’t just run editorial on subjects because they’re popular – we give our audience the theories, balanced arguments and facts as they emerge.

The Fitpro readerFitpro magazine is the perfect platform to reach a targeted audience of fitness professionals in the UK, dedicated to professional development and excellence in their field.

• 35:65 male:female readership• Niche audience of professionals and decision-makers in the fitness industry• Most involved in active instruction (PTs, group X)

Our readers spend a considerable portion of their time and income on fitness-related equipment, products and services, supplements and nutrition, training and professional development, and networking with like-minded professionals in the industry.

Fitpro is a subscription-only publication for members, including: Individuals:• Group exercise instructors• Personal trainers• Kids’ fitness instructors• Club owners• Chief leisure officers• Marketing managers• Graduates new to the industry

Groups:• Health clubs, country clubs, sports and leisure centres• Gym chains

• Hotels and spas• Universities

Mind & Body

43

42

Spring 2016Lead from the front

fitpro.comFor references visit fitpro.com/references

Choosing music for mind & body classes

“No single music choice can please everyone and, as much as it can appeal to some, in yoga it may be a little too silent for others”practice uses the breath for speed and cadence. Teachers often prescribe ujjayi breathing, which resonates at the glottis to make a rasping sound. This audible breathing reminds us where the movement starts and finishes in much the same way as the beat of the music. Any peripheral sound may distract from the focus on synchronisation of breath and movement (another key principle of advanced yoga) and distract us from achieving meditation through movement. No single music choice can please everyone and, as much as it can appeal to some in yoga, it may be a little too silent for others.

So what do we choose for mind & body classes in general? We are, in fact, spoilt for choice. Any class that includes routines or flowing movement would benefit from a beat, which can come from gentle pop music or ambient dance. Our key considerations are the age demographic of our audience; venue; time of day; and level of attendees.

There is no better class to vary music style and tempo than mind & body. When there is little movement away from the mat, the music becomes more important than just a background as clients have the time to really listen to what we play; it can set the tone from the offset for the theme of the class. For example, many eastern music mixes immediately resonate with yoga. If someone is new to a class and does not know what to expect, our music can satisfy them in thinking they have come to the right place. When we know our groups and have a familiarity with their tastes, the music can determine how hard they work and how they approach our content.

The psychological effects of playing music while exercising are:

• disassociation from discomfort, pain or fatigue

• promoting a state of flow for increased motivation

• synchronisation, which can increase skill and performance

• evoking emotion, which can increase enjoy-ment and encourage adherence.

As long as the music you select has a positive

impact on mood and performance, and the whole group is willing to experiment with their ears as well as their bodies, the themes and selections of your playlists can be extensive and so very different. There is never a reason to limit yourself to ‘new age’ pieces that do nothing to enhance the group experience. fp

Our MyGroupFit playlist

MyGroupFit has some excellent mind & body selections. Check out the top five below.

Vocal Chill Out SessionsEnjoy this upbeat, mixed, lyrical relaxation compilation for classes from Pilates to upbeat yoga. Breathe new life into your future mind & body routines with this sublime mix of music.

Mind/Body Volume 2This is a powerful and serene release that will inspire creativity in your next mind & body class. Utopia by Goldfrapp and Offshore by Chicane are just two gems.

Relax/Pilates 4This mellow compilation introduces subtle beats into your workout, leaving participants inspired, energised and receptive to the physical/mental benefits of the class. Chill out tracks and remixes from James Blunt and Lemon Jelly relieve tension and aid relaxation.

US Mind/Body 1This mix is the perfect companion for your mind & body journey. Benward Koch will guide you with Walking Through Clouds. Dario Marianelli's Atonement will take you higher and Brian Eno will make sure you're Always Returning time after time.

The Best of Yoga 20142014 was a great year for yoga and Pilates music. You’re sure to fall in love with this high-end collection of our favourite songs, including Fields Of Gold by Rainbow and Perfect Day by Sarah.

Available at mygroupfit.com

Beyond the whale music

Mind & body music doesn’t have to be all chanting and bird song. You can use tunes you love to build good vibes in class, says Jayne Nicholls.

I f I were to teach a step class to music that had no beat, it would be a disaster;

likewise, teaching HIIT to a medley of ballads simply would not work, so much do we rely on the beat, tempo and mood of our music to suit the class genre. Mind & body is no different; however, we have certain preconceived ideas about what our clients may or may not enjoy or what the class modality expects us to adhere to.

For me, the idea of birds singing, water running and whales whistling is most off-putting. While its intention is to calm me, it generally has the opposite effect and is pretty irritating, especially over the extended period of an hour-long class.

In yoga, there is a definitive time and place for no music at all, predominantly with advanced groups who have mastered the physical postures and synchronised breathing patterns that help them perform better. Here any music can serve as a distraction. Yoga

Summer 2016 f itpro.com

Group X factor – New vs tried and tested // Bossing it – A fitness boss talks // Summer kit – Looking good, sunshine

Is CrossFit dangerous?An evidence-based answer

InsulinWhat you need to know

Active rewards Sweating for fun

Onwards to infinityFunctional ageing

Fitpro magazine

The publication for fitness professionals who want to be a success within a highly dynamic and competitive industry.

For references visit fitpro.com/references

FITPRO • CARDIO & STRENGTH

29

28

Winter 2016

Lead from the front

fitpro.com

1. Supporting women in coaching

Reach is a national campaign run by sports coach UK and

supported by many sports organisations across the country.

This campaign is focusing on inspiring more women to get into

coaching, with one of the main aims being to ensure that once

women are coaching, they are fully supported.

The programme was launched in October 2015 and, since then,

the campaign has seen more than 130 different organisations

signing up to show their support and get involved. These

organisations include county sports partnerships, the governing

bodies of sport, universities and colleges, as well as local sports

clubs and physical activity groups.

The dedicated website (reachintocoaching.co.uk) includes

information on how to get into coaching and what’s going on

around the country. Some of the information – such as dealing

with welcoming people to sessions – is entirely relevant to the

fitness professional, and many of the personal stories and video

clips that feature on the website make it clear that coaching

in this campaign is as much about physical activity as it is

about sport.

Peter vs Paula: women in coaching

The apparent lack of women in senior sports coaching roles has

been the topic of ongoing debate for several years now, partly

fuelled by media reports of possible sexist behaviour in sports

coaching and the observation that only two of 43 coaches at

the 2013 World Athletics Championships were female1. The growth of most

women-in-sports coaching initiatives (e.g., ‘Reach’ – see box 1) is relatively

new, and these appear to be accompanying nationwide strategies aimed

at helping more women participate freely and without discrimination in

sport, exercise and physical activity.

In 2012, and as part of a much bigger and broader piece of work, I

designed and delivered a dedicated female-only athletics coach

development programme. This pilot programme involved eight coaches

(selected by their national governing body) working with club and

higher-level athletes. Among many novel features and somewhat uniquely,

I captured each coach’s thoughts in interviews both before and after

the programme of study. One of the questions asked related to gender

and coaching, and reflected the governing body’s concern at the lack of

women coaching at the elite level in the UK: “Why do you think there are

so few women coaching at the elite level?”

With such a simple observational approach, the views of these coaches

can only represent food for thought and nothing more. However, it is

possible that the carefully considered responses of these coaches in their

comments help describe a situation that appears to be familiar to the

many researchers studying gender bias and inequality generally. In an

attempt to organise the coaches’ comments, this brief summary groups

them under five headings, all of which relate to what has been described

as the ‘Paula Principle’.

Peter vs PaulaThe ‘Peter Principle’ was first described by Lawrence J Peter, a Canadian

educator and sociologist in a somewhat tongue-in-cheek book about

management theory published in 1969 called The Peter Principle; why

things always go wrong2. The basic idea is simple enough and is often

summarised in one sentence: in a typical hierarchical work or

management scenario, people are often promoted based upon their

competence in a given role until, with further promotion, they eventually

end up at their level of incompetence. According to this entertaining

narrative, all the work in such a hierarchical system is done by those who

are still at their level of competence. The popularity of the concept 50

years on perhaps reflects the fact that most people can think of someone

in a specific management role who appears quite useless. Peter argues

that it may well be that the knowledge, skills and competencies that made

these people good in their previous role are now not required in their more

senior position. Furthermore, what they might really need to be good at in

their new role – specific management or interpersonal relationship skills,

for example – might be lacking. In the elite coaching context, for example,

does it necessarily follow that the excellent coach will naturally be suited

to a coach education or development role such as ‘head of coaching’?

What made them good at coaching likely demanded a very different set

of skills to those required to manage and develop a coach education and

development programme.

In contrast, Professor Tom Schuller’s ‘Paula Principle’ takes the view

that the Peter Principle largely applies to men in a male-dominated

organisational hierarchy or patriarchal society3. Schuller believes that most

women work and tend to stick at a level below that of their full compe-

tence or qualification and are happy to keep adding to their competencies.

To advance his argument and provide a framework, Schuller provides

five headings that he believes allow researchers to help understand the

reasons why women are under-represented at the higher levels in certain

professions and occupations. These are: discrimination; structural issues

(e.g., childcare); psychology (e.g., confidence); vertical networks; and choice.

With a lack of women in sports coaching roles, Tony Lycholat reports on the

gender bias in elite coaching and what might need to be done to make it a

fairer, more equitable place.

“According to the

Paula Principle, working

women operate below their

level of competence”

For bookings, contact George Miller at NEN Media | +44 (0) 0203 411 4884 | george@nenmedia.co

Advertising opportunities Fitpro magazine offers a unique and highly targeted audience of fitness professionals, industry leaders and graduates who actively seek out the products and services that will help them stay ahead in this highly competitive industry.

Whatever your budget, Fitpro magazine offers an advertising package to help you reach this specialist market.

This includes:

• Display/run of page

• Loose inserts

• Cover wraps

• Advertorial

• Giveaways

• Carrier sheet

Display/run Single edition Two editions Three editions Four editions

Double page £ 2,500 £ 4,500 £ 6,000 £ 8,000

Full page £ 1,500 £ 2,500 £ 3,500 £ 4,500

Half page £ 750 £ 1,200 £ 1,650 £ 2,100

Quarter page £ 400 £ 760 £ 1,120 £ 1,480

Strip ad £ 500 £ 900 £ 1,300 £ 1,700

Inside front cover £ 1,700 £ 3,060 £ 4,420 £ 5,780

Inside back cover £ 1,700 £ 3,060 £ 4,420 £ 5,780

Advertorial £ 1,600 £ 1,280 £960 £ 640

Print magazine

Display/run Single edition Two editions Three editions Four editions

Loose insert (< 30g) £ 1,550 £ 2,790 £ 3,720 £ 4,340

Loose insert (> 30g) POA POA POA POA

Third cover wrap £ 1,500 £ 2,700 £ 3,600 £ 4,200

Mail carrier (front) £ 1,000 £ 1,900 £ 2,700 £ 3,400

Mail carrier (back) £ 1,200 £ 2,280 £ 3,240 £ 4,080

Print magazine inserts and outserts

*Rate valid on extension of or addition to an existing contract only.

Advertising rates

*Rate valid on extension of or addition to an existing contract only.

For bookings, contact George Miller at NEN Media | +44 (0) 0203 411 4884 | george@nenmedia.co

Magazine artwork specificationsPrint editionArtwork for the print edition should be supplied as follows:

• PDF, JPEG or TIFF file format

• High resolution, minimum 300dpi

• CMYK colour, no spot colours permitted

• Bleed of 3mm is required for full-page artwork

• Bleed is not essential on smaller adverts

• Any changes or design work carried out by FitPro will incur a charge

Advertising sizes – print edition

Display advert size Dimensions (WxH)

Double-page spread Trim 420 x 297mm + 3mm bleed (Type area 410 x 287mm)

Full page 210 x 297mm + 3mm bleed (Type area 200 x 287mm)

Half page (landscape) 178 x 130mm

Quarter page (portrait) 86 x 130mm

Advertorial requirementsFor advertorial bookings requiring design, please supply the following:

• Proofed text document (maximum of 550 words)

• One or two eye-catching images at print quality (high resolution 300dpi). Images downloaded from websites cannot be used

• Company logo (if required)

For advertorial bookings supplied designed, please contact george@nenmedia.co for specifications and template

Note: Advertorial contributions may be amended or declined at the editor’s discretion.

Send completed artwork to: katharina.g@fitpro.com

Inserts to be delivered to Newnorth Print Ltd, Newnorth House, College Street, Kempston, Bedford, MK42 8NAFor insert packaging and labelling requirements, please contact FitPro for more information.

MAGAZINE DEADLINES SPRING 2017 SUMMER 2017 AUTUMN 2017 WINTER 2017

Advertorial content submission Mon 9 January Wed 5 April Tues 11 July Wed 11 October

Advertising space booking Mon 16 January Wed 12 April Tues 18 July Wed 18 October

Advertising artwork Wed 25 January Tues 25 April Thur 27 July Fri 27 October

Insert booking Mon 13 February Mon 15 May Tues 15 August Wed 15 November

Insert delivery Mon 20 February Mon 22 May Tues 22 August Wed 22 November

Publication date Wed 1 March Thurs 1 June Fri 1 September Fri 1 December

For bookings, contact George Miller at NEN Media | +44 (0) 0203 411 4884 | george@nenmedia.co

Fitpro e-newsletter/web banner

Sent monthly, our e-newsletter gives you the opportunity to target a receptive audience of opt-in subscribers. It has an average open rate of 20%, much higher than the industry average.

Advertising options include:

Display/run Single edition Two editions Three editions Four editions

Don’t miss £ 500 £ 900 £ 1,200 £ 1,400

Banner £ 250 £ 475 £ 675 £ 850

Email campaigns

Reach FitPro’s database of fitness professionals within the UK with your own targeted message. We offer a design and copywriting service option to create emails that really stand out.

Packages

Media packages are available, please contact NEN Media to discuss options.

Terms and conditions

Terms and conditions can be viewed atfitpro.com/fitpro_live/terms_conditions.cfm

Display/run Single edition Two editions Three editions Four editions

Email (HTML supplied) £ 1,000 £ 1,800 £ 2,400 £ 2,800

Email (+ design) £ 1,200 £ 2,160 £ 2,880 £ 3,360

E-marketing opportunities

For bookings, contact George Miller at NEN Media | +44 (0) 0203 411 4884 | george@nenmedia.co

E-marketing guidelines

Email guidelines

Clients should provide email campaigns as designed and coded HTML.

For clients who cannot provide complete HTML, we offer this service for a fee

(see price list for details).

Sizes and specifications: • Emails should be 500-600 pixels (maximum width).

• Design for simplicity. Use grid-based layers and avoid complicated elements that require

HTML floats or positioning.

• Include a ‘View this email in your web browser’ facility on the top of the email. The email

will then need to be stored online on your server for this to link back to.

• Code all structure using the table element. For more complicated layouts, you should nest

tables to build complex structures.

• Use element attributes (such as cellpadding, valign and width) to set table dimensions.

This forces a box-model structure.

• Keep your CSS simple. Avoid compound-style declarations (i.e., “font:#000 12px Arial,

Helvetica, sans-serif;”), shorthand code (i.e., #000 instead of #000000), CSS layout

properties (i.e., slot, position, clear, visibility, etc.) and complex selectors (i.e., descendant,

child or sibling selectors, and pseudo-elements). Inline all CSS before sending.

• Use only absolute links for images and host those images on a reliable server.

• Don’t bother with JavaScript or Flash – those technologies are largely unsupported by email clients.

• Please ensure the email is mobile responsive:

- Use media queries to increase text sizes on small screens.

- Provide thumb-sized (~46x46px) hit areas for links.

Emails will be tested across the top four email clients (Gmail, Hotmail, Yahoo and Outlook) before sending. Any design or coding work carried out by FitPro will incur a charge.

For bookings, contact George Miller at NEN Media | +44 (0) 0203 411 4884 | george@nenmedia.co