connect with home buyers through mobile discovery
TRANSCRIPT
Competitive market
Want to control leads
Want to control info
Want to be responsive
Want to broaden their reach
Mobile centric
On-demand mindset
Want personalized relationship
Agent Buyer
Mobile plays a critical role in real estate transactions
2013: Application Specific
Today: Universal
Apps Tracking focus
Anticipates behavior Interrupts (push)
Browsers Content focus
Fulfills need Consumer driven (pull)
Physical Web
Proximity technology has evolved significantly
Simple Direct Access Content. Bluetooth beacons broadcast URLs that are directly accessible by nearby consumers.
Adaptable Easily associate with any thing or place: Parking meters, bus schedules, menus, home features, etc.
Recognizable Universal logo. Universal Broad reach through Google Chrome, Google Nearby, Opera, Mozilla Magnet, and BKON’s PHY.net Scanner.
The Physical Web – “Walk up and use anything.” – Google
The Universality of the Physical Web
Democratize Access – Extend the Physical Web to Mobile Apps
Content Management, Hosting & Distribution The easiest platform to create, distribute, and remotely manage external and hosted content across both apps and browsers.
Access Through Mobile Apps + Browsers Anyone with mobile apps enabled for the Physical Web is able to easily discover nearby information. Content can be differentiated between apps & browsers.
Expand your reach Through mobile apps and browsers, simultaneously
Be Directly Accessible In the moment when a buyer
wants to engage through mobile
Measurable To attribute content effectiveness
throughout the sales cycle
Browsers Apps
Differentiate Provide unique info and insight
exclusive to your properties
Easily Manage Content Control content and engagement
apart from third party app
Gain direct access to the widest audience
Value added resellers can build on our platform with enhanced services to target specific verticals. One reseller, SIGGNL, has developed such a platform tailored for realtors.
BKON Connect Reseller: SIGGNL (www.siggnl.com)
Create custom content cards
Choose from multiple templates
Easily organize beacons
Assign content to your beacon(s)
MLS Integration
Content preview
BKON Connect Reseller: SIGGNL (www.siggnl.com)
BKON Connect Reseller: SIGGNL (www.siggnl.com)
Professional design
Delivered seamlessly to smart phone browsers
Add listings or contact cards to your beacon(s)