connect with key decision-makers in the u.s. electrical ......standards spotlight is a weekly...
TRANSCRIPT
2020 MEDIA KIT nema.org/advertise
electroindustry
Connect with key decision-makers in the U.S. electrical supply chain
National Electrical Manufacturers Association
E S P G2019 2020
ELECTRICAL STANDARDS &PRODUCTS GUIDE
over
view
We’re Here to HelpTo help develop a marketing package that will deliver results, please contact Travis Yaga at 717.430.2021 or [email protected].
The Voice of the ElectroindustryThe National Electrical Manufacturers Association (NEMA) is the leading trade association of electrical equipment and medical imaging manufacturers. Our 325 Member companies make safe, reliable, and effi cient products and systems. By partnering with NEMA, you’ll reach decision makers in seven major end markets, including:
• Building Infrastructure• Building Systems• Industrial Products & Systems• Lighting Systems
• Medical Imaging• Transportation Systems • Utility Products & Systems
Reach Key Decision Makers with an Integrated Marketing StrategyThe NEMA suite of print, digital, and in-person opportunities provide advertisers and sponsors a reach of more than 22 million impressions annually.
81,000Standards downloads
68,000Opt-in subscribers to
electroindustry Magazine and eiXtra
2.2 millionWeb and social views
2 | NEMA 2020 MEDIA KIT
National Electrical Manufacturers Association
nema.org/advertise | 3
2019 Hermes Award
2018 AM&P EXCEL Award
2018 Hermes Award 2017 Azbee
Award
www.nema.org | November/December 2019 | Vol. 24 No. 6
electroindustry 6 | GFCI Receptacles: Small
Installation, Big Protection
7 | Top Factors to Consider When
Working on a Data Center
10 | Structured Cabling for
Data Communications
13 | Get Smart About a Better
Building Occupant Experience
How to Create Dynamic Systems Using Essential Devices
MAKINGCONNECTIONS
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Using Essential DevicesHow to Create Dynamic Systems
Using Essential Devices
electroindustry is the NEMA award-winning bimonthly magazine. A must-read for industry leaders, every issue of electroindustry features in-depth analyses of pressing issues and developments, keeping readers apprised of legislative and regulatory updates, electrical and Standards trends, and activities of NEMA and its Member companies.
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ACTIONS TAKEN
58% researched a product
40%discussed/forwarded item
30% contacted advertiser/purchased product
PURCHASING POWER
88%are involved in purchasing decisions
28%have an annual budget of $50,000+ for purchasing components, equipment, and services
n 66% have fi nal or signifi cant purchasing authority
READERS BY JOB FUNCTION
59% Technical 41% Business
n Engineer n Electrical contractor/distributorn Inspectorn Information technologistn Medical imaging professional n Economist/analyst/statistician
n Manager/director n Salesn Executive n Government employee n Marketing/communicationsn Purchasing agent
COMPANY TYPE
27% Manufacturing
3% Transportation
1% Real Estate
21% Construction
Source: electroindustry Magazine Readership Survey, Fall 2019
41,000OPT-IN
CIRCULATION
2019 & 2018 Hermes Award
2018 AM&PEXCEL Award
2017 Azbee Award
7% Education
10% Government
3% Mining
1% NGO/Association
8% Product Distribution
7% Public Utility
4 | NEMA 2020 MEDIA KIT
MARCH/APRILSpace: 2/7/20Artwork: 2/14/20Bonus Distribution: LightFair
Connected Lighting• Non-energy benefi ts of connected lighting• Lighting technologies of the future• Energy effi ciency for LEDs• Compatibility and interoperability
MAY/JUNESpace: 4/8/20Artwork: 4/15/20
The Internet of Transportation • Cybersecurity• SMART Cities and connected transportation• Micromobility as the future of urban transportation
JULY/AUGUSTSpace: 6/4/20Artwork: 6/11/20
Energy Management• Managing energy in the home, as well as in commercial and industrial
spaces• Workplace and school safety • Disaster recovery• Communication systems
SEPTEMBER/OCTOBERSpace: 7/30/20Artwork: 8/11/20
Improving the Manufacturing Process• Using machine learning and AI to improve manufacturing processes• Robotic assistance: the growing use of drones, robots and cobots in
manufacturing and distribution • Complexity of global requirements and regulations
NOVEMBER/DECEMBERSpace: 10/5/20Artwork: 10/12/20
Bonus Distribution: NEMA AnnualMeeting; RSNA Annual Meeting
Increasing Productivity in Manufacturing• How manufacturers train new people• Combatting counterfeiting • Confronting trade issues• Education for contractors and engineers
edit
oria
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enda
relectroindustry
Editorial calendar is subject to change.
nema.org/advertise | 5
4-Color Only 1x 3x 6x
2-page Spread $6,485 $6,080 $5,185
Full Page $3,895 $3,675 $3,560
2/3 Page $2,960 $2,865 $2,815
1/2 Page $2,690 $2,580 $2,525
1/3 Page $2,180 $2,050 $2,015
1/6 Page $1,785 $1,760 $1,735
Ad Size Width Height
2-page Spread 17” 10.875”
Full Page Bleed 8.75” 11.125”
Full Page No Bleed 7.5” 9.875”
2/3 Page Horizontal 7.5” 6.5”
2/3 Page Vertical 4.875” 9.875”
1/2 Page Horizontal 7.5” 4.875”
1/3 Page Square 4.75” 4.75”
1/3 Page Vertical 2.375” 9.875”
1/6 Page Horizontal 4.875” 2.375”
1/6 Page Vertical 2.375” 4.875”
Premium 1x 3x 6x
Cover 2 $4,560 $4,375 $4,150
Cover 3 $4,345 $4,135 $3,945
Cover 4 $5,245 $5,080 $4,560
Opposite Contents $4,090 $3,885 $3,580 Publication Trim Size: 8.5 x 10.875”Bleed: Add 0.125” beyond trim
Ads will be accepted in the above dimensions only. There is a 35% charge, plus cost, for alterations to materials not meeting specifi cations.
• TIFF, EPS, or print-ready PDF fi le required. • NEMA does not accept fi lm or any native
application fi le formats (Quark, MS Word, PageMaker, etc.).
• TIFF images should be 300 dpi min. for halftones, 1200 dpi for line art.
• EPS fi les should be 300 dpi min. All fonts must be outlined and all images must be provided, even if they are embedded in the fi le.
• PDF fi les must be submitted 300 dpi or better and all fonts must be embedded.
• Submit artwork to [email protected]
electroindustry Ad Rates Ad Specifi cations
Cover RatesCovers are four-color only. Cover rates include all charges for color and bleed. Priority for covers will be given to 6-time contracts.
Short RatesAdvertisers will be short-rated if, within 12 months of the date of their fi rst insertion, they do not use the amount of space upon which their billings have been based. Frequency rate breaks are available at the time of the earned rate only. Proper notifi cation will be given of any rate change.
prin
t ra
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+ sp
ecs
Reach Your CustomersNEMA Advertising SalesThe YGS GroupTravis YagaPhone: [email protected]
6 | NEMA 2020 MEDIA KIT
lead
gen
erat
ion
Save Up to 40% with a CustomNEMA Advertising PackageNEMA off ers an integrated solution that combines print, digital, and events to help you reach the largest number of decision makers in the U.S. electrical supply chain. Tell us your marketing goals, and we’ll craft a custom package catered to your unique needs. The more you advertise, the more you’ll save!
Sample Lead Generation Package:• Print advertising in electroindustry magazine• Sponsorship of the electroindustry mobile app• Banner advertising on nema.org• Sponsored content placement in eiXtra e-newsletter• Advertising in the Electrical Standards and Products Guide • Additional advertising discount(s)
Let’s Get StartedContact Travis Yaga at 717.430.2021 or [email protected] to start building your custom marketing package!
nema.org/advertise | 7
1) ELECTROINDUSTRY APPIncrease your visibility by becoming an offi cial Publishing Partner of the electroindustry app! Partners receive logo recognition in the email alerting readers of the latest content, as well as recognition in the mobile app. Call today for a demo and more information.
2) NEMA.ORGThe NEMA website is the portal to electroindustry information, providing comprehensive data for all NEMA electrical product categories. In addition to a powerful search engine, nema.org helps users stay engaged with the industry and association. 17.6 million pageviews per year, 42,000+ unique visitors per month.
3) EIXTRA E-NEWSLETTER
eiXtra is published electronically every other week with a circulation of 32,000. It covers technological advances; Member news, M&As, and awards; manufacturer, regulatory, and policy updates; standardization trends; business indices; and more.
4) STANDARDS SPOTLIGHT
Standards Spotlight is a weekly e-newsletter sent to 11,000 downstream users of NEMA Standards, including consulting engineers, designers, specifi ers, inspectors and electrical contractors.
5) ELECTRICAL STANDARDS & PRODUCTS GUIDE (ESPG)
The ESPG lists electrical products and NEMA Standards, product categories, and the Member manufacturers of those products. Published online, the ESPG has a circulation of 41,000. Upgrade your company listing and reserve your ad space today.
digi
tal o
ppor
tuni
ties
Deliver Results with NEMAFrom nema.org to the electroindustry app, NEMA off ers fi ve digital opportunities to reach your target audience and marketing goals.
2018 AM&PGold
2018HermesPlatinum
2018Hermes
Gold
E S P G2019 2020
ELECTRICAL STANDARDS &PRODUCTS GUIDE
8 | NEMA 2020 MEDIA KIT
Publishing Partner Sponsorship Per Month
Includes logo recognition in the mobile/tablet apps and e-mail blast to readers. $2,000
*Rates are per month. Minimum buy of three months.
elec
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app
Sponsor the ei App for iOS and AndroidThe electroindustry magazine app provides readers with on-the-go content that is optimized across all mobile devices. Become a Publishing Partner and receive logo recognition in the email alerting readers of the latest content, as well as recognition on the homepage of the app.
NEMA Advertising SalesThe YGS GroupTravis YagaPhone: [email protected]
Production ContactSend company logo to [email protected]
Reach Your Customers
2018EXCELGold
nema.org/advertise | 9
Ad Size Homepage Run-of-site
120 x 240 $35 CPM* $30 CPM*
*30-day rate. Minimum buy of 25,000 impressions
nem
a.or
g [Homepage] [Interior Page]
17.6 Million Impressions42,000+ Unique Monthly Visitors
nema.org is one of the most visible and cost-eff ective ways to market your products and services. Build brand exposure and start driving customers directly to your company’s website today!
DeadlinesSpace and artwork due 10 business days prior to launch date.
Ad Specifi cations Ads will be accepted in the correct dimensions only. There is a 35% charge, plus cost, for alterations to materials not meeting specifi cations.
• JPEG or GIF format only.• Third-party tags are accepted.• File size limit is 40k.• Animations are accepted with a maximum
looping restriction of three times.• Advertiser must supply a URL link for the
ad. • Proof of publication available upon
request.• Send ad materials to sendmyad@
theygsgroup.com
120x
240
2018HermesPlatinum
120x
240
Reach Your CustomersContact Travis Yaga at 717.430.2021or [email protected].
10 | NEMA 2020 MEDIA KIT
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Ad Size 2x 4x 6x
Top Banner 468 x 60 $950 $855 $800
Bottom Banner 468 x 60 $750 $675 $635
Sponsored Content (includes 180 x 150 ad) $950 $855 $800
*Rates are per issue. Minimum buy of two issues.
eiXt
ra e
-new
slet
ter Circulation: 32,000
Average Open Rate: 16%
The NEMA eiXtra e-newsletter delivers valuable industry news every other week to 32,000 subscribers. Take advantage of our new sponsored content placement to deliver maximum ROI.
DeadlinesSpace and artwork due 10 business days prior to launch date.
Ad Specifi cations Ads will be accepted in the correct dimensions only. There is a 35% charge, plus cost, for alterations to materials not meeting specifi cations.
• JPEG or GIF format only.• File size limit is 40k.• For sponsored content, please submit a headline,
body (250 characters with spaces), and URL link(s).• Advertiser must supply a URL link for the ad. • Proof of publication available upon request.• Send ad materials to
Reach Your CustomersContact Travis Yaga at 717.430.2021or [email protected].
2018Hermes
Gold
nema.org/advertise | 11
Ad Size Weekly Rate
275 x 200 $500
stan
dard
s sp
otlig
ht Circulation: 11,000Average Open Rate: 15%
Sent weekly, Standards Spotlight showcases the latest published Standards to 11,000 downstream users, including consulting engineers, designers, specifi ers, and electrical contractors. Rate includes an exclusive ad placement in two issues.
DeadlinesSpace and artwork due 10 business days prior to launch date.
Ad Specifi cations Ads will be accepted in the correct dimensions only. There is a 35% charge, plus cost, for alterations to materials not meeting specifi cations.
• JPEG or GIF format only.• File size limit is 40k.• Advertiser must supply a URL link for the ad. • Proof of publication available upon request.• Send ad materials to
Reach Your CustomersContact Travis Yaga at 717.430.2021or [email protected].
275 x 200
12 | NEMA 2020 MEDIA KIT
4-Color Only Members Non-Members2-page Spread $6,175 $6,915
Full Page $3,710 $4,155
2/3 Page $2,820 $3,245
1/2 Page $2,560 $2,865
1/4 Page $2,075 $2,345
1/6 Page $1,700 $1,905
Premium Positions Members Non-MembersCover 2 $4,345 $4,865
Cover 3 $4,140 $4,635
Cover 4 $4,995 $5,595
Opposite Contents $3,895 $4,360
Logo Listings Members Non-MembersFirst Category $370 $475
Additional Category $185 $235
Electrical Standards & Products Guide
ESPG ad sizes and specifi cations are the same as electroindustrymagazine. Please see page 5 of the media kit for more information.
Submit ad materials to [email protected].
Ad Specifi cations
NEMA Sales RepresentativeThe Townsend GroupPat PriceTel: [email protected]
2020
sta
ndar
ds c
atal
og
Reach Your CustomersThe YGS GroupTravis YagaPhone: [email protected]
MORE THAN 100,000 VIEWS
ANNUALLY2020
ELECTRICAL STANDARDS &PRODUCTS GUIDE
even
ts NEMA Leadership 2020 Forum
The NEMA Leadership Forum is designed to help attendees learn more about NEMA, its strategic direction, and ways to expand collaboration and leadership skills. Topics include:
• Evolving electroindustry trends and how to seize opportunities for industry growth• Strategies for skillful collaboration, innovatively addressing minority viewpoints• Upgrading procedures to eff ectively produce and manage industry Standards and value-
added technical documents• Using NEMA Government Relations to infl uence policy at all levels • Applying unique NEMA business analytics to drive profi tability• Getting connected to the digital world via NEMA Communications
For more information, contact Travis Yaga at 717.430.2021 or [email protected].
NEMA Annual Meeting
The NEMA Annual Meeting is an intimate occasion for the U.S. electroindustry C-Suite to discuss important trends, hear from topical experts, and expand their networks. As a sponsor, you will secure opportunities to reach a critical demographic as well as gain unprecedented access to senior level executives and leaders in the electrical equipment and medical imaging industries.
To learn more about sponsorship opportunities, contact Kristin Ballance, Sponsorship Manager, at [email protected].
November 11-12, 2020, PGA National Resort & Spa, Palm Beach Gardens, Florida
July 2020, Arlington, Virginia
nema.org/advertise | 13
Wire and Cable Industry Forum
The NEMA Wire and Cable Industry Forum is where electroindustry executives from the leading North American wire and cable manufacturers and material suppliers convene to explore the economic trends, international trade developments, and government policy actions that impact the industry, as well as technical advancements shaping today’s rapidly changing marketplace.
At the NEMA Wire and Cable Industry Forum, wire and cable manufacturing executives can meet with trade agencies and other guests to identify approaches to trade that benefi t American jobs, economic growth, and increase international competitiveness.
For more information, contact Travis Yaga at 717.430.2021 or [email protected].
Date TBD
addi
tion
al o
ppor
tuni
ties NEMA Standards
NEMAcasts
NEMA Standards play a key part in the design, production, and distribution of products destined for both national and international commerce. More than 81,000 NEMA Standards documents are downloaded each year and visitors can search for what they need by document number, title or product.
Reach this audience! When you become a sponsor of NEMA Standards, your ad will appear next to the document download. Contact Pat Price at [email protected] for more information.
NEMAcasts are a great opportunity for you to stay in front of the ever-growing and ever-changing electrical manufacturing industry.
This exclusive sponsorship opportunity includes:• Company audio recognition in the beginning and end of each NEMAcast• Company logo in and banner ad in the NEMAcast website• Further company sponsorship recognition on YouTube and iTunes through
NEMAcast’s added distribution• Recognition in the NEMA e-newsletter eiXtra
Contact Travis Yaga at [email protected] to inquire about pricing and for more information about our 2020 schedule.
STARTING AT$4,500
PER MONTH
14 | NEMA 2020 MEDIA KIT
awar
ds
nema.org/advertise | 15
Year Award Level
2019 Hermes Creative AwardsAssociation of Marketing and Communication Professionals
PlatinumGoldHonorable Mention
2018 EXCEL AwardAssociation Media & Publishing
Gold
Hermes Creative AwardsAssociation of Marketing and Communication Professionals
2 Platinum1 Gold1 Honorable Mention
2017 Hermes Creative AwardsAssociation of Marketing and Communication Professionals
1 Platinum2 Gold
2016 MarCom Award Association of Marketing and Communication Professionals
Platinum Gold
2016 MarCom Award Association of Marketing and Communication Professionals
Honorable Mention
2016 Hermes Creative AwardsAssociation of Marketing and Communication Professionals
3 Platinum6 Gold
2015 Hermes Creative AwardsAssociation of Marketing and Communication Professionals
6 Platinum8 Gold12 Honorable Mention
2019 Hermes Platinum2018 Hermes Platinum
2017 Hermes Platinum2018 Gold EXCEL
2018 AM&P EXCEL Award
2018 Hermes Award 2017 Azbee Award
2016 MarCom Award
electroindustry www.nema.org | August 2018 | Vol. 23 No. 8
3 | Talking Tariffs
8 | Getting to Real Energy Savings
12 | Reliable Water Delivery
14 | Responsive Lighting Systems
Systems Efficiency Makes
the World Go Round
22018 G ld EXCEL
222EEXXX
20011888 20001177
22000
220018 AM&P 18 AM&PXXXCEL AwardCEL Award HHHermes Awwaaardddd dd
77 Azbee AwAzbee Awaarrdd00116 MarCom6 MarComm
Award
NEMA Advertising SalesThe YGS Group
Travis Yaga, Account Executive717.430.2021
NEMA Headquarters1300 North 17th Street, Suite 900
Arlington, Virginia 22209703-841-3200
National Electrical Manufacturers Association
nema.org/advertise