connect your brand with generation z
TRANSCRIPT
GEN Ztakeaways
3 takeaways
Connect your brand with GENERATION Z
FOR BRANDS/
1. Do not impose anything but propose (especially services)
2. Focus on what your brand can provide - even on a daily/weekly basis - (translate words & promises into acts)
3. Use digital channels to connect with GenZ at the right moment with the right content in their daily life
3 TAKEAWAYS
THIS ISWHY
Gen Z /a Generation in the making
Young (born between 1992 & 2010). They are still learning and building the personality based on the experiences they live
• BORN IN AN IMPERFECT WORLD; THEY ARE USED TO DEAL WITH THAT
• THEY DON’T TAKE (SOCIAL) NORMS FOR GRANTED / THIS IS HOW THEY CONTRIBUTE
TO BUILD THE NORMS OF TOMORROW
1CONVENTIONS & RULES
ARE NOT ENOUGH
• GEN-Z CARES MORE ABOUT CONCLUSIVE EVIDENCE & ACTS:
great talks are not enough to convince them about the good will of
brands. They care about acts. Especially when those acts have an
impact in their daily local life (proximity could be an asset for brands). • THEY ARE FLEXIBLE & ARE PERMANENTLY EVOLVING:
they are very flexible to change & adaptation is what they do to protect
their wellbeing & freedom.
2LESS TALK & MORE ACTION
2LESS TALK & MORE ACTS
LUCID
SOLIDARY
MATURE
CONNECTED GENERATION3
• DIGITAL AS A DAILY OPERATIONAL SUPPORT: digital (in all its forms) is part of their daily life for social networking, needs, services (orientation, information…)
3CONNECTED GENERATION
80% of Gen-‐Z are constantly connected to Internet
MOBILE is the most used device among this popula9on
TAKEAWAYS
FOR BRANDS/
1. Do not impose anything but propose (especially services)
2. Focus on what your brand can provide -even on a daily/weekly basis- (translate words & promises into acts)
3. Use digital channels to connect with GenZ at the right moment with the right content in their daily life
3 TAKEAWAYS
Let’s Talk !
www.alexandre-meyer.com
https://www.linkedin.com/in/alexandremeyer