connected car slides
TRANSCRIPT
Examples: Crash avoidance, traffic improvement, smarter parking, vehicle maintenance and diagnostics, and SELF-DRIVING CARS.
What are Connected Cars?
Cars equipped with Internet access offering aconnection to an external network and providingvarious value-added benefits to the driver andpassengers.
Brief Overview of the Technology
• Mobile networks based on GSM (2G), WCDMA/HSPA (3G) andLTE (4G).
• Intelligent architecture based on Intelligent Transport Systems(ITS).
• Disruptive innovation through independent developers(colonizers).
• Cloud-based structure.
• Mobile and fixed digital technology available in a single device.
Current and Expected Benefits
• Access to applications through the car screen.
• Enjoy the overall market of digital technological advances.
• New and safer driving experience with the self-driven car.
Sources: Whitecryption, Ericsson’s Connected Vehicle Cloud Platform, Google, CBS Interactive, AOL Tech.
Connected Cars – Early Years & the Present
Early Years• Karl Benz and Daimler created the first
cars in 1885 and 1886; these were just basic cars “No frills, no thrills”.
• First connected cars focused on navigation (GPS), emergency assistance (e.g., OnStar) and basic smartphone integration.
The Present“Drivers are demanding their cars keep them constantly connected like a smartphone on wheels.” Next generation of connected cars:
• Mercedes-Benz F015 - self driving and can be navigated through gesture and eye-tracking.
• Ford - SYNC 3 in-car infotainment allows a driver to take calls, control music and interact with their phone's apps with steering wheel controls using voice commands.
• Tesla Model S - Internet-enabling technology.
Sources:Keith Noughton on Bloomberg Business “Connected Cars Overtake Video Games at Electric Show; Motorauthority.com; Do You Remember …the future By JD Hancock / Fatima Vital; Dailytech.com .
The Future
There are endless possibilities to what a connected carcan do for you. It can recognize your interests andsuggest destinations, it can find you parking spaces, itcan inform you of the closest gas station; it can showyou store sales location and of course take you there bydriving itself.
Short Term Opportunities
• Maintenance: Real time report and offers ofpersonalized services.
• Insurance: Rates and packages based on drivingbehaviors.
• Infotainment: Apps, social media, on-line shopping, entertainment from your car panel.
Opportunities Under Development
• Vehicle to Vehicle communication- Self drivingvehicle , accident prevention
• Connected Home and Connected Vehicle-Control home devices from your car
Sources:Parks Associates, Zdnet
Commercialization starts now!
Internet of Things to be used as a hub of new ecosystem of connected services.
• Enhanced safety and security due to constantconnection with the vehicle.
• Retailers and service providers make directnotifications, give free trials and acceptimmediate distant payment.
• Car manufacturers monitor customer’sexperience and investigate post-salecommercial opportunities.
• Apps providers are encouraged to bringinnovations to drivers and their passengers.
Interaction will no longer be about a one-timesale! Car will become full time entertainment andcommercial mobile module.
Revolutionary, lucrative and disruptive effect.
• No more drivers means one more relaxed passengerand potential client
• Revenues paradise for electronic companies and appdevelopers involved in apps apps, platform andinterface for connected cars.
• Car producers copying the strategy from mobilephones manufacturers, letting new apps and servicesdevelop independently but controlling the market.
• Car manufacturers become “fleet managers” andkeep control over services, maintenance andadjoining fields?
• Operating system standard wars- car manufacturersvs. software and telecommunication sectors.
• Disruptive technology for insurance, transportation(train and plane) and automotive sectors.
http://www.rcrwireless.com/20140710/devices/airbiquity-google-apple-connected-car-trendshttp://www.mckinsey.com/insights/manufacturing/whats_driving_the_connected_carhttp://techcrunch.com/2015/01/31/how-connected-cars-have-established-a-new-ecosystem-powered-by-iot/http://www.forbes.com/sites/chunkamui/2013/01/24/googles-trillion-dollar-driverless-car-part-2-the-ripple-effects/3/;http://www.kpmg.com/Ca/en/IssuesAndInsights/ArticlesPublications/Documents/self-driving-cars-next-revolution.pdf
Sources:
Obstacles and Challenges
IT Security / HackingFollowing some of most accredited methods of attacks:• Specifically written software could exploit the
OBD (On-board diagnostics) port. Once accessed it is possible to monitor every component connected to it.
• A hacker could exploit system installed on the car to remotely arrest a vehicle or monitor every component
• Malware could be inoculated through USB devices into MP3 reader or via wireless technology
• Unauthorized Applications – Executing or downloading malicious unauthorized app from third party.
• DOOR LOCKS and Key Fob – an attacker could emulate the presence of access code which regulates the operation of control locks and start/stop for car engines.
Human Security & Ethics
• Each car will be able to steer clear to others by instantaneous communication and take the right decision? BUT Which is the right decision?
• Favor the supposedly more solid car to crash in?
• Even if there are children inside?
• What rules to be determined to make that choices?
Legal/Regulatory• Who will be authorized to “drive” the car?• Who will be responsible in case of crash?• The “driver”? The car manufacturer?
Sources: Security Affairs blog, Pierluigi Paganini, http://www.wired.com/2014/05/the-robot-car-of-tomorrow-might-just-be-programmed-to-hit-you/
In two to 5 years, security will be considered a primary requirement for a new generation of vehicles … have you updated the firewall on your car?