connected car webinar

8/2/2019 Connected Car Webinar

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Mobile Future Webinar:

The Connected Car: What’s

Driving “Mobile” InnovationTuesday, October 18 at 1 PM (ET)

!

Presenters!

Jonathan+Spalter,!Chairman,!Mobile!FutureSco0+Nelson,!Director!of!Business!Development,!

ATX!Group/Cross!Country!Automo?ve!Services

Mark+Sagafi,!Business!Development,!Automo?ve,!Teleca

!



Where+the+Connected+Car+

is+Moving

+Mark!Sagafi!

Head!of!Business!Development,!Automo?ve!

Teleca!USA,!Inc.!!



Agenda

1.!What!is!the!connected!car!experience!!What!

will!cars!require!moving!forward!from!both!a!

UX!and!wireless!perspec?ve!to!give!

consumers!the!desired!infotainment!

experience!!!

2.!How!will!mobile!applica?ons!be!handled!

inside!the!vehicle!environment!!!

3.!InQVehicle!Smartphone!integra?on!–!

challenges!and!future!trends.!!!



The!Car!is!Geng!Complex



1.!The!Connected!Car!Experience

• Connec?vity!op?ons!• Handset!sales!by!type!• Instrument!cluster!issues!



Connec?vity!Op?ons



North!America!Handset!Sales!by!Type

!

4%+

72%+

0%!

10%!

20%!

30%!

40%!

50%!

60%!

70%!

80%!

90%!

100%!

2003! 2004! 2005! 2006! 2007! 2008! 2009! 2010! 2011! 2012! 2013! 2014! 2015!

Percent of Total Handset Sales

Smartphones

Feature Phones

Basic Phones

• Android superphone popularity leading huge growth in North American smartphone volumes.

Source:!Strategy!Analy?cs!–!Wireless!Device!Strategies!(WDS)!



Todays!instrument!clusters!

present!new!challenges:!!

DifferenBaBng+and+Personal+

HMIs+! Support!mul?Qownership!of!vehicles!!

through!!driver!profiles!

! Support!!UI!differen?a?on!through!!

advanced!MMI!frameworks!(Flash,!t,!!

Kanzi,!Mentor!Inflexion)!

! Support!mul?Qmarket!rollout!through!

localiza?on!

! Usability!concepts!for!direct!access!to!

main!func?onality!

NavigaBon+/+LS+via+Voice+

Control+

! HandsQFree!Echo!Cancella?on!!and!Noise!Reduc?on!

! Voice!Control!via!ASR!/!TTS!! Mul?modal!Inputs/UI!(Touchscreen,!!

JogQdial,!rotary!pushQbujon,!!gesture!control)!

! Local!Connec?vity!via!!Bluetooth/WLAN!!

for!CE!device!integra?on!

Challenges+

! Mul?QDriver!Ownership!

(Personalized!UI!and!sengs,!

PIM,!etc)!

! Connected!InQVehicle!Services!

! CE!device!integra?on!

! Lifecycle!Management!–!

Soware!/!Func?onality!

upgrade!

! ContextQaware!availability!of!

func?onality!to!prevent!driver!

distrac?on!



1.!The!Desired!Consumer!Experience

• Familiar!user!experience!or!UI!from!tablets!

and!mobile!devices!

• Easy!access!to!services!• Secure!environment!

• NonQdistrac?ve!



2.!Mobile!Apps!!

• How!will!mobile!applica?ons!be!handled!

inside!the!vehicle!environment!

• Safety!regula?ons!and!concerns!• App!storefronts!–!who!manages!these!



3.!InQVehicle!Smartphone!

Integra?on!

• How!to!get!your!Smartphone!

experience!extended!to!

your!vehicle!

• Challenges!of!integra?on!• Future!trends!!



Connec?ng!to!the!Cloud

• Services!on!your!Smartphone!available!in!the!

vehicle!via!Terminal!Server!

!



How!Does!Teleca!Handle!

Connected!Car!Opportuni?es• Combining!network!access!and!entertainment!systems!to!provide:!!

• Crea?on!and!produc?za?on!of!inQvehicle!infotainment!and!telema?cs!

communica?on!plaorms!!

• Personal!informa?on!management!(email,!contacts,!calendar,!!

audio/video,!media!sync)!!• InQcar!audio!and!video!rou?ng!and!processing!!

• Loca?on!based!services!bringing!realQ?me!geographic!informa?on!using!

device/user!loca?on!informa?on,!spa?al!data!and!content!based!on!user!

preferences!!

• Web!2.0!for!enhanced!design!and!usability!!



The+Future+of++++++++++++++++++++++++++++++++++++

the+Connected+Vehicle!

!

ATX Group, IncA Cross Country Automotive Services Company

Scott Nelson

Director of Business Development



Cross!Country!Automo?ve!Services

and!The!ATX!Group

Markets

Connected!Vehicle

InsuranceRoadside

ATX – Connected Vehicle Services Business Unit of CCASDelivering cloud-based content and services to OEM

vehicles – promoting safety and relevancy



CCAS!and!ATX

» Provide client branded services

» Over 100 corporate clients, serving 80 million vehicle owners» 12 million requests for services per year

» Roadside assistance network manages over 34,000 independentcontractors – one of largest in North America- responding to over 6 millionroadside events per year

» Nearly 2 million telematics subscribers across luxury and mass-marketplatforms (BMW-Hyundai-Lexus-Rolls Royce Motor Cars-Toyota).

» Services delivered 24/7/365, managed to SLA’s to four-nines.

» 6 response centers / 4 data centers

»

Privately held Cross Country Automotive Services established in 1972;

acquired ATX Group in 2008; together the enterprise is a leading provider

of services, technology that provide automobile manufacturers, auto

insurers with higher customer satisfaction, retention, and brand loyalty

with greater operating efficiencies.



Penetra?on!/!Subs!/!Demand!

Data courtesy of ABI Research,

Aug-2010.

Connected Vehicle



“Apps”!in!the!Car

• Which apps & services?

• Why in-vehicle?

• What interfaces?

• What’s the User Experience?

Content & Services from “The Cloud”



CloudQBased!Plaform! for!Integra+ng!Connected!Vehicle!Services!

ATX Connected

Vehicle Platform

Carrier!Command!Control!Interface!

Vehicle!Gateway!Services!

Telema?cs!Business!Services!

OTA!

Protocol!Head!!Unit!

Telema?cs!Control!Unit!

PSTN!PBX!CTI!

CRM!VRM!Billing!

Content!Delivery!Services!

Data!Services!

Gateway!Services!!

Web!/!Mobile!/!Dealer!

Voice!Services!

Agent!Services!

Embedded+approach!to!BlueLink:!!

“To!Ensure!a!Consistent!and!!

EasyQToQUse!Experience.”!(Hyundai,!

2011)!

!

Hyundai

BlueLink

Carriers!



Full!Connected!Vehicle!Example!Service!and!Contents!Suite!

P A

C K A G E S B U I L D! O

N! E

A C H! O

T H E R

MOBILEAPP

OWNERWEBSITE

CALLCENTERS

AND

IVR

IN-VEHICLE



Challenges!to!Service!!!!!!!!!!!!!!!!!!!!!!!

&!Content!Delivery!to!Vehicle

• Bandwidth!&!Cost;!Business!Models!

• FutureQProof;!Vehicle!vs.!Consumer!Device!

Life!Cycle!• Scalability!• Security,!Vehicle!&!User!Data!Privacy!• User!Experience,!Driver!Distrac?on!• Deliver!globally!



Handset!Linked!vs.!Embedded!Systems!What’s!the!eventual!solu+on?!

MINI CONNECTED / BMW LINK

On-Board App – Tethered Phone

Browser/Proxy - Embedded

Browser/Proxy – Tethered Phone

Embedded - Protocol

NetworkAccessDevice

Protocol Vehicle

User Interface

Data Interface

Tethered Phone- Protocol

Phone

Tethered Protocol

Vehicle

User Interface

Data Interface

BTWiFi

USB(DOV)

Phone App – Remote HMI

Phone

App Vehicle

User Interface

Data Interface

API

BTWiFiUSB

TERMINAL MODE (ONE FLAVOR)

Phone App – Terminal Mode HMI

Vehicle

User Interface

Data Interface

VN

C

BTWiFiUSB

Phone

AppVNC

BTWiFiUSB

App Vehicle

User Interface

Data Interface

Phone

Tethered

On-Board App – Embedded

NetworkAccessDevice

Vehicle

User Interface

Data Interface

App

Vehicle

User Interface

Data Interface

NetworkAccessDevice

Phone App/

Tether

Vehicle

User Interface

Data Interface

BTWiFiUSB

TRADITIONAL – ATX & ONSTAR STARTED 1976

TSP

FORD SYNC / TOYOTA ENTUNE

Some of these may be generalizations or approximations of exact architecture

EMERGING / PROMISING

Browser/

Webapps

Browser/

Webapps



Challenges!–!Bandwidth!&!Cost!• Embedded!

– 3G/4G!hardware!ust!emerging!to!car!

– Costly!device!–!most!OEMs!have!been!reluctant!

– Separate!billing!today!

– BUT,!brings!reliability!and!“always!there”!connec?on!

• Handset! – Tethered!or!through!apps!on!the!handset! – Could!solve!data!cost!problem!(consumer!plan)!

– Unreliable!connec?on,!pairing!problems*!(*lajer!on!decline)!

– Some!believe!in!leveraging!content!already!off!the!smartphone!

onto!vehicle!interfaces!



Challenges!–!FutureQProof!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Vehicle!vs.!Consumer!Device!Lifecycle!

• Increasing!challenge!as!consumers!compare!digital!lifestyle!experience!outside!the!car!with!the!lagging!experience!in!car!and!

enduring!rela?vely!fixed!feature!set!for!10+!years!

(RL Polk 2010)Average consumer

replaces phone

18-24 mos

12 mos

CE device

development cycle

Vehicle development

cycle

3 years

Average vehicle

ownership period

50 mos…

Average

vehicle age

10.2 years

Vehicle features fixed according to today’s technology expectations

“today”

(RL Polk 2010)



Approaches!–!FutureQProof!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Vehicle!vs.!Consumer!Device!Lifecycle!

(*RL Polk 2010)

Average consumer

replaces phone

18-24 mos

12 mos

CE device

development cycle

Vehicle development

cycle

3 years

Average vehicle

ownership period*

50 mos…

Average

vehicle age*

10.2 years

Design in app-basedand updateable

vehicle architectures

Lauch with

“today’s” expected

content and apps

Add new app(s) or update in-vehicle

feature

Enhance a feature /

content capability

from the cloud with no

update to feature /

app in vehicle

Add new app(s) or update in-vehicle

feature

(*RL Polk 2010)

Enhance a feature /

content capability

from the cloud with no

update to feature /

app in vehicle

“today”



Challenges!–!Scale!Disparate!Auto!App!Ecosystems!Not!Sustainable!

ToyotaEntune FordSync ChevyMyLink

Although great start, development, maintenance, and scalability of disparate appecosystems will be a huge challenge. High vehicle integration and testing costs,

cannot develop new apps and meet consumer demands quickly enough.

MINIConnected

KIAUVO

ATXOEM X



an!

Scale!–!Unifica?on!/!Federa?on!

! Individualized or model-specific features

expressed with OEM BRAND’s identity and user

experience.

Safety & Security

ConvenienceInformation

Services

Voice!

Enablement!

UI!/!brand!

personality!

Authen?ca?on!

&!Security!

Provisioning!

and!Billing!

Wireless!

Management!(if!

embedded)!

Content!

Management!

+

and Partners!



Challenges!–!Security!and!!Privacy!More!Connected!Vehicle!Demands!Tighter!Handling!

Of!User!Data,!Privacy!and!Security!

Vehicle &End User Data

• Vehicle security• Alarm

• Anti-intrusion

• Remote device

shutdown• Remote vehicleimmobilization

• Stolen Vehicle

Recovery

• Security inherent inpipe

• Secure sockets

(HTTPS)

• Deviceauthentication• Device

deprovisioning

Carriers

• Consistent privatenetwork access point to

vehicle

• Consistent

authentication andsecurity procedures• Fraud Monitoring and

security alerts

• Consistent policies and

audits around sharing of

user data• Authenticate, broker and

prioritize access tovehicle and data

ATX

Dealers

Automaker

Third-

parties

Owner and

family

members

Secure,

private

Secure,

private s e c

u r e

s e c u r e



User!Experience!Individualized!or!modelQspecific!features!expressed!with!

automaker!BRAND!iden?ty!and!user!experience.!

Safety & Security

ConvenienceInformation

Services

Voice!

Enablement!

UI!/!brand!

personality!

Authen?ca?on!

&!Security!

Provisioning!

and!Billing!

Wireless!

Management!(if!

embedded)!

Content!

Management!

+

and Partners!

• OEM’s branded UI• OEM specified feature set

• Balanced with Personalizedfeature set

• Natural voicecommonization, consistent

access across all content



Challenges!–!Mi?ga?ng!Risk!of!Driver!Distrac?on!User!Experience!and!Driver!Distrac?on!Q!Complex!

versus

• Select apps allowed• Many apps ENHANCE safety and driving experience

• Vehicle-tailored interface, updateable from cloud• Evolves feature set according to automaker, end user and societal needs

• Workload management• Voice enabled access to services and content

balance



THE!CONNECTED!VEHICLE!IS!NOT!JUST!ABOUT!

TECHNOLOGY.!!IT!IS!EMPLOYING!TECHNOLOGY!TO!

ENHANCE!DRIVER!SAFETY!&!CONVENIENCE,!

VEHICLE!SECURITY,!OWNERSHIP/BRAND!

EXPERIENCE,!!ENHANCE!REVENUE!OPPORTUNITIES,!CUSTOMER!RETENTION/

LOYALTY,!!REALQTIME!MONITORING!OF!VEHICLE!

PERFORMANCE.

THANK+YOU!Sco0+Nelson,+ATX+usiness+Development

[email protected]

connected car webinar

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