connected commerce 2016: a global study of the latest … · 2016. 10. 20. · uk 74.1% netherlands...
TRANSCRIPT
6.5%
25.3%
11.2%
15.8%
14.8%
14.8%15.4%
38.3% 13.2%
19.7% 20.5%29.8%
16.9%
16.2%
11.9%
0-10 10-20 20-30 30-40
Key
Percentage of shoppers who expect delivery within 1 day
Delivery: Impatience by country
48.4
48.1
46.0
42.4
37.8
36.9
30.3
24.2
21.9
20.5
20.0
19.7
16.7
15.6
11.0
18.6%
15.0%
13.3%
12.6%
10.9%
10.4%
9.5%
8.1%
7.5%
7.4%
7.3%
6.9%
6.7%
5.7%
5.3%
43.8%
41.8%
38.9%
38.7%
37.7%
36.8%
36.2%
36.0%
34.9%
34.7%
34.3%
31.9%
31.0%
30.8%
22.3%
China 94.5%
Hong Kong 89.3%
India 88.6%
Singapore 88.1%
Italy 83.6%
Spain 82.0%
USA 79.9%
Germany 74.7%
UK 74.1%
Netherlands 73.2%
France 73.1%
Belgium 68.8%
Australia 66.7%
Sweden 65.1%
Denmark 60.7%
Percentage of shoppers who have used a wearable
Percentage of shoppers who said that sales advisers’ expertise is the
key benefit of shopping offline
Percentage of shoppers who consult friends and family
before purchasing
Percentage of shoppers who always look for other users' opinions and comments online before purchase
Who influences purchase decisions? Wearables
Where are people doing their online shopping?
Shopping in the bathroomWhich countries are most likely to shop in the bathroom (by category)?
Food - USA (3.4%)DIY - Australia (3.2%)Fashion - Singapore (2.4%)Culture - China (2.2%)Technology - USA (4.2%)Household - India (4.0%)Health & Beauty - Italy (2.6%)Leisure & Travel - USA (2.2%)
Shopping in the kitchenItalians love shopping in the kitchen and they top every category
Food - 23.7%DIY - 17.7%Fashion - 17.7%Culture - 15.7%Technology - 14.5%Household Items - 22.6%Health & Beauty - 17.2%Outings - 15.6%
Shopping in bed(globally)
Globally people are most likely to shop in bed for:
Fashion - 19.1%Health & Beauty -18.7%Food - 16.2%
Shopping in bed (by category)
Which countries are most likely to shop in bed (by category)?
Food - China (32.1%) DIY - India (34.3%) Fashion - Singapore (41.5%) Culture - Hong Kong & Singapore (37%) Technology - Hong Kong (33.9%) Household Items - Singapore (27%) Health & Beauty - India (39.1%) Leisure & Travel - Hong Kong (36%)
Source: Study led by IFOP
Size and structure of sample: 1,000 people recruited online, representing an age range of
18-64, according to quotas (sex, age, salary orsocial profile, area and professional status).
Study carried out via an online questionnairebetween 04/05/16 and 23/05/16.
Additional insights taken from DigitasLBi’s IDIOM data platform
62% of Otto customers who visited the cycle and scooter sections also
visited the multimedia section.
73% of Expedia customers who visited the package holiday section
also visited the hotel section.
50% of Sarenza customers who visited the kids’ shoe section also visited the ladies’ shoe section.
Other insights
For more information visit digitaslbi.com/connectedcommerce2016 or email [email protected]
CONNECTED COMMERCE 2016: A global study of the latest trends in retail