connected products in the internet of things
DESCRIPTION
Presented at Internet of Things Week, London, 17 June 2014TRANSCRIPT
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C O N N E C T E D P R O D U C T S I N T H E I N T E R N E T O F T H I N G SMarko Balabanovic Innovation Director June 2014
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“ U B I Q U I TO U S C O M P U T I N G ” I o T C I R C A 1 9 9 3
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“ A N N O Y I N G M Y FA M I LY ” I o T C I R C A 2 0 1 3
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T E C H N O L O G Y L I F E C Y C L E
FERMENT Highly differentiated niche markets, high uncertainty
DOMINANT DESIGN Reduced uncertainty, head-on competition
INCREMENTAL CHANGE Product extensions, rivalry, improving processes
DISCONTINUITY Scrambling for new solutions
Technological Discontinuities and Dominant Designs: A Cyclical Model of Technological Change Philip Anderson and Michael L. Tushman
Photo: David Sykes
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E M E R G E N C E O F L AY E R S
WORDPRESS
HTTP
IP
WORDPRESS PLUGINS
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O W N E D B Y T H I N G - M A K E R S
DEVICE
APP CLOUDTHING
• Thing-App data connection via device (Bluetooth, etc)
• Jawbone Up, Nike Fuelband, Fitbit Flex
InternetShort-range
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B A L A N C I N G P E R S O N A L D ATA A N D I N N O VAT I O N
!
1. ACCESS 2. CONTROL 3. MINIMISATION 4. TRANSPARENCY 5. CORRECTNESS 6. SIMPLICITY 7. COMPLIANCE
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O W N E D B Y T H I N G - M A K E R S
CLOUDTHING
• Nest, Ninja Blocks, Berg Cloud
GATEWAY InternetShort-range
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O W N E D B Y N E T W O R K O P E R ATO R
CLOUDTHING
• Sigfox, Neul / Weightless
NETWORK
component
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O W N E D B Y P R O TO C O L - M A K E R S
THING
• Apple HomeKit, Samsung Smart Home
GATEWAY
DEVICE
APPTHING
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O W N E D B Y H U B - M A K E R S
• Staples Connect, Lowe’s Iris, SmartThings, Revolv
DEVICE
APP
THING
CLOUD
THING GATEWAY
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O W N E D B Y P R O TO C O L - M A K E R S
• Apple HealthKit
DEVICE
APPCLOUDTHING
APP
THING
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O W N E D B Y P R O TO C O L - M A K E R S
DEVICE
APP CLOUDbeacon
• Positioning/proximity from connections • iBeacon, Gimbal
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C O N N E C T E D D I G I TA L E C O N O M Y C ATA P U LT
• A national centre to rapidly advance the UK’s best digital ideas to market
• Began operations last year with initial funding from the UK government’s Technology Strategy Board
“We create collaborations with business, universities and other not-for-profits to jointly invest in projects that build shared platforms and capabilities to unlock some of the main challenges in data innovation, in order to accelerate large numbers of businesses to market.”
Neil Crockett, CEO Connected Digital Economy Catapult
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W I D E S P R E A D E N G A G E M E N T
Seven (soon to be nine) catapults around the UK
Universities • Collaborative R&D projects • Doctoral students and fellowships
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O U R F O U R C H A L L E N G E S!
CONTENT REUSE Reducing licensing friction
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O U R F O U R C H A L L E N G E S!
CONTENT REUSE Reducing licensing friction
!
DIVERSE DATA AND CONTENT SETS
OPEN HEALTH
DATA PLATFORM
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O U R F O U R C H A L L E N G E S!
CONTENT REUSE Reducing licensing friction
!
DIVERSE DATA AND CONTENT SETS
OPEN HEALTH
DATA PLATFORM
!
PERSONAL DATA, PRIVACY AND TRUST
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O U R F O U R C H A L L E N G E S!
CONTENT REUSE Reducing licensing friction
!
DIVERSE DATA AND CONTENT SETS
OPEN HEALTH
DATA PLATFORM
!
PERSONAL DATA, PRIVACY AND TRUST
!
LIVING LABS AND DEMONSTRATORS
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C I T Y- S C A L E I o T D E M O N S T R ATO R
• Using unlicensed spectrum (TV whitespace)
• City-scale in Milton Keynes • 1000s of sensors • Disruptive: low cost, low energy,
large scale • Open access for innovators • Open competition for additional uses
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R E P O RT - A N E W S T U D I O
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C H A L L E N G E S I N D E V E L O P I N G C O N N E C T E D P R O D U C T S
connecting hardware and software
developing proof of concept
validation with customers & user research
finding corporate partners
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U K M A K E R S PA C E S
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I N N O VATO R C E N T R E
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E N G A G E M E N T O P T I O N S
CUSTOMERS
CORPORATIONS
SMALL COMPANIES
VENDORS
PIT STOP
CONNECTED PRODUCTS
STUDIO
SHOWCASE
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P I T S TO P A C C E L E R AT E D P R O D U C T D E V E L O P M E N T
Photo: Jianjun Xu
• Cohort of small companies and innovators
• Larger corporations • Catapult expertise • Specific theme !
• Collaborative • Open • Learning !
!
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CONNECTED PRODUCTS
STUDIO
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!
Marko Balabanovic @balabanovic [email protected]
T H A N K Y O U !!
cde.catapult.org.uk @CDECatapult [email protected]