connectin keynote: the combined power of data and relationships
TRANSCRIPT
Till Kaestner
Commercial Director D-A-CH
@tillkaestner
The Combined Power of
Data and Relationships
members companies jobs sk i l ls schools knowledge
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Value proposition for
HR professionals
Larger companies are
leading the way
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TOTAL 9% 6% 20% 65%
50-99
100-499
500-1.999
2.000+
3
% 19% 77%
15% 6% 21% 58%
30% 25% 13% 32%
26% 24% 37% 13%
Users
Planners
Discussing
Not a topic
81% of HR decision makers with
good or moderate knowledge
about big data familiarized
themselves with the topic.
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Big Data has greatest potential for
HR planning
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42% 33% 23% 2
38% 37% 21% 4
28% 42% 28% 3
27% 41% 29% 3
23% 46% 29% 2
11% 46% 35% 8%
HR deployment
HR controlling
National recruiting
HR marketing
HR remuneration
Internat. recruiting
Great
potential
Medium
potential
Low
potential
Do not
know /
not
specified
> 50%
HR managers today prioritize
Big Data in HR communications
54%
48%
46%
45%
42%
35%
Internal
communications
Employer
Branding
HR decisions
National
recruiting
Internat.
recruiting
Personnel
planning
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Only when Big Data is complete, potential
for HR planning will be fully exploited
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Digitally collected & analyzed with IT support
Planned to be collected and analyzed with IT support
78% 7%
16% 10%
Company-internal
sources (e.g. master data, training days,
sick days etc.)
Company-external
sources (e.g. job market data, analyst
reports, public data from social
networks etc.)
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Provions in data
protection legislation
52%
Demands on
IT security
52%
Sufficient information on
analytics possibilities
48%
Other obstacles to Big Data can be
overcome by training or technology
We are headed into a future of
interconnected systems
that will help us leverage the full potential of Big Data
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However, there is so much you can already do
today