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CONNECTINGCINEMASINRURALAREAS

tx-reverse360byVirgilWidrich&MartinReinhart,DeepSpace8K,ArsElectronicaCenter(p.1and3)AprojectbyNeueKammerspiele,Kleinmachnow&PublicArtLab,BerlinincooperationwithFortressŠibenik,Croatia||AmzaPelleaCinema,Rasnov,Rumania||KinoCentrasGarsasPanevėžysCity,Lithuania||CinemaStar,Veria,Greece||M2CInstituteforAppliedMediaTechnologyandCultureattheCityUniversityofAppliedSciencesBremenGermany||AmsterdamUniversityofAppliedSciencesNetherlands||KEAEuropeanAffairsBrussels,Belgium||b.creativenetwork||ConnectingCitiesNetwork

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1.CONTEXT2.CHALLENGES3.CONCEPT4.CONSORTIUM

5.ACTIVITIES

6.IMPLEMENTATION&METHODOLOGY

7.MONITORING

8.REFERENCEPROJECTS9.CONTACT

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1.CONTEXTCinemaisoftenperceivedasametropolitanmedium–anentertainmentproductofandforthebigcity.Yettheimportanceofcinemasinruralareaswheresupplyofculturalofferingsissparse,cinemasoftentaketheleadinprovidingawidespreadqualityprogrammconnectingaudiencesbeyondsocialandculturaldifferencesandage,furthermoreenhancingcommunitiesbydialogueandnetworking.Nonethelessthestandofthecommunalcinemafacesmanychallenges.Inournetworkedsocietymostoftenpeopleexperienceentertainmentthroughvideoondemand(VOD)moresolelyfromathomeorthroughinteractiveapplicationsandgamingsonmobiledevices.Sincemanypeopleprefergoingtocinemaswithadvancedtechnologyinfrastructure,itisevenmoreimportantthatthecinemaprovidesthebigscreenexperiencewiththenewesttechnology.Digitalisationandthetechnologicalinfrastructuremustbestate-of-the-artinordertobeabletoscreenthenewestfilms.Somemajordistributersdon’tevendelivertosmallcinemaswithalackofnewesttechnology.Oneofthemostcrucialproblemcommunalcinemasdefinitelyfaceisthefleetingpopulationinruralareas.Especiallyyoungandtalentedpeopleseekingeducation,workandasociallifeelsewhere.Evenifyoupresentahigh-qualityprogramm-iftheaudienceisdisappearingwhomcanyouattract?Butoncethecinemacloses,connectiontoculturemainlydisappearsfromtheseareasandthepopulationdoesnotonlymissoutonmovingimagesfromallacrosstheworldbutoftenloseanimportantmeetingpointintheirtown,whereneighbours,friendsandstrangersexchangeabouteverydaylifeorpoliticalandsocialissues.

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2.CHALLENGES

Actingontheseassumptions,ruralcinemasbasicallyfacethefollowingchallenges: DigitalisationandTechnologicalInfrastructureFulfillingtheup-to-datetechnicalstandardsandprovidingtheaudio-visual'bigscreen'cinemaexperienceisessentialforthesuccesofacinematoday.Howeverthedigitalisationismainlyaneconomicproblemduetothehighcostsofadvancedtechnologies.Localornationalfundingsarenecessarytohelpthecinemastosurviveandoperate.ProgrammingandAudienceDevelopmentKnowingyouraudienceandcreatingacustom-tailoredandintriguingprogrammeaddsvaluetothecommunities'life.Thesetwoissuesarelinkedwithoneanother:asuitableprogrammehastobepersonalisedforthelocalaudience.Reachingtheaudience-andespeciallytheyoungaudience-isoneofthedifficultiescinemasfaceeverywherebutespeciallyinruralareas.Buildingstrongtiestoschoolsinordertobringyoungpeopleclosetothebenefitscinemahastoofferisfundamentaltoruralcinemasandusethedaytimeforextrascreeningtime.Offeringholidayorweekendworkshopsinfilmmakingalsocommitsyoungsterstocinematography.FilmDistributionPolicyEuropeanfilmsthatdonotfindanationaldistributiondon’tfindtheirwayonthescreen-orthedistributersexpectcoststobepaidinadvance-explainedbyourpartnerinGreece(p.9)Collectiveprojectscouldbebundlingcreativeenergyacrossbordersandsavetheparticipatingcinemasmoneyandtime.AndfacilitatecooperationinEuropewideprogramming-lastnotleastenablecommunitiestoseecertainmoviesonthebigscreenandstrengthentheEuropeanidentityandexperienceEuropeanvaluesinacinematicway.NetworkandCapacityBuildingForabetterunderstandingoftheglobaltrendsanddevelopmentsincinemamaking,cinemaoperatorsneedanexchangeandknowledgetransfertonavigatethroughthisconstantlychanginglandscape.Thelong-termstrategicgoalistheshareofknowledgeandcapacitiestobringthelocalEuropeancommunitiesclosertogetherandenhancetheculturallifebycreatingaspaceforjointactionandengagement-andthusmakeastrongerimpactoncultural,socialandeconomicdevelopmentofthecinema.

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3.CONCEPTWeunderstandCONNECTINGCINEMASasthefoundationstoneofaEuropeannetworkthattakestheideaofEuropeancinemasastepfurther.MostoftheEuropeancinemasnetworkssupportthecinemasintheirprogramming,CONNECTINGCINEMASintendstoconnectaudiencesandcinemasinruralregionsEuropewidebyestablishinganeffectivelyworkingnetworkedinfrastructuretoshareeventsandprogrammes,knowledgetransfersandbuildastrongsustainablepartnershipnetworkforaneighbourhoodengagedcinema.Byanalysingthecinema-makingprocessinruralareasanditsindicatingchallengesofafleetingpopulationtocitiesandshrinkingaudiences,socio-politicalradicalisation,increasingconsumptionofdigitalmediaathome,costlyintenserenewalprocessofthecinemainfrastructureandtechnicalequipment,CONNECTINGCINEMASaimsatinvestigatingthecinema-makingprocessonthreeunfoldingkeyvisionstogenerateimpactonthecinemaasaninnovationhubandcommunitycenter:1-CONNECT-howtoconnectthecinemas'audienceEuropewidewhileseeingthefilmssimultanouslytogetherbyopeningthecinema'sbigscreenasaninteractivemediawindowfordebatesanddiscussionstoexchangelocalperspectivesandopinionsaboutthefilm.Throughanetworkedvideoconferencesystem,chromakeyingandandbluescreentechnique,itisevenpossiblefortheaudiencetobecomeanactorinthevirtuallandscapeofthemoviesandinteractwithotherswhoaretele-presentvisiblefromotherlocations.CONNECTfacilitatestranslocaldialogueofculturalunderstanding,exchangeofperspectivesandculturalvaluesbeyondphysicalgeographiesthrougharemotelyconnectedprogrammesharedbyallcinemapartners.2-ENTERTAIN-howtotransformthecinemaintoaplaceoftogethernessthroughawidespreadqualityprogrammebyorganisingculturaleventsandcreatinganewcinemaexperiencebeyondsocialandculturaldifferences?ENTERTAINwillexplorehowtotransformthecinemaintoaculturecenterwitheventsandplayfulinteractions,VRandARstorytelling,filmfestivalsandeducationalcinemaworkshopsandscenariosto-espeaciallyattractayoungeraudience.3-ENGAGE-howcanwedevelopmarketingstrategiesthataretailoredforthelocalaudiencesinruralareasthroughcivicengagementbyexpandingthecinema-makingprocesstotheneighbourhoods?Howcanweimplementcommunicationstrategiesforurgentissuessuchassolidarity,humanityandsocialinclusionofminorities?ENGAGEwillreachoutnewaudiencesintheneighbourhoodsthroughparticipatoryformsofcommunitystorytellingandengagingmarketingandcommunicationstrategiesWewanttolaunchCONNECTINGCINEMASasapilotprojectincooperationwith5cinemapartnersinruralareas,2culturecenters,3festivals,3EUnetworks,3universities,onemediatechntworkandonesocialentrpreneurhubfrom7differentEuropeancountries.

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Wewillfocusontheurgenciesofcinema-makinginruralregionsin3-daysCONNECTINGCONNECTINGCINEMASLABS:

• CONNECTINGCINEMASLAB-CONNECT@NeueKammerspieleinKleinmachnow,Germanytime:February2020

• CONNECTINGCINEMASLAB-ENTERTAIN@AmzaPelleaCinemainRasnov,Rumaniatime:April2020

• CONNECTINGCINEMASLAB-ENGAGE@FortressofSibenik,Croatiatime:June2020

AllpartnerswillmeetduringtheCONNECTINGCINEMASLABStoshareandanalysetheirurgenciesrelatedtothelocalcontext,infrastructureandeconomicsituationofcinemas.Oneofthemaingoalistobuildcommoncapacitiesthroughknowledgetransferforanetworkedcinema-makinginfrastructureandtoestablishtheCONNECTINGCINEMASLABSintheircinemasasaninnovationhubwithmanytoolsaffiliatedtothekeyvisionsthepartnerswillco-curateforthecommonprogrammefortheupcomingCONNECTINGCINEMASEVENTSfromSeptember2020toApril2021.CONNECTINGCINEMASEVENTS-CONNECT|ENTERTAIN|ENGAGE@Kleinmachnow,Germany@Sibenik,Croatia@Rasnov,Rumania@PanevezysCity,Lithuania@Veria,Greecetime:September2020-April2021DuringtheCONNECTINGCINEMASEVENTSwewillenhancethesharedspacesofthecinemasEuropewidebyconnectingthemtooneanother,andtosomeofthemostdiversecommunitiesinruralregions-throughlivescreenings,networkedurbaninterventionsandtranslocalandcrossingborderdiscussionsaboutcontemporarycinemaandfilmmaking.ForexampletheannualEUROPEANARTSCINEMADAYorganisedbyEuropaCinemascouldbeanoutstandinginnovativeframeworktoconnectEuropeanruralcinemasandaudiencestosharetheexperienceofseeingacollectivelyselectedfilmonthebigscreensimultaneouslytogetheranddebateafterwardsorinvitethefilmcrewtoguideus'behindthescenes'.Subjectsthatareofinternationalmatterencouragepeopletotakeastandandunderstandsignificanttopicsfromdifferentperspectives.Livingcircumstancesandculturalbackgroundsmightdifferquiteenormously,thecommonexperienceofwatchingthesamemovieconnectsaudienceswithoneeachother..IntheCONNECTINGCINEMASSYMPOSIUMwewillpromotetheCCactivitiesandevaluateourexperienceintheEVALUATIONWORKSHOPdocumentedinaMANUALtobuildupasustainableCONNECTINGCINEMASNETWORKandestablishtheCONNECTINGCITIESLABSlocallyasinnovationhubswithcinemamakingfuturetools.Atatimewhentheruraltransformationprocessofashrinkingsocietiesdrivingusintosilos,CONNECTINGCINEMASallowtheaudiencetoconnectwithpeopletheywouldotherwisenevermeet.Newformsofparticipatorycommunitystorytelling,liveconversationsaboutburningissueslikeclimatechange,socialinclusion,migrationfromdifferentculturalperspectives,sharing

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knowledgeaboutdigitaltechnologiesforperformancesandcelebrationsbybuildingnewaudiences-especiallytoyoungerpeople,developingculturalentrepreneurshipmodelsandatthesameasustainablenetworkofCONNECTINGCINEMAS-especiallyinruralurbanareas-arethegoalsofthisproposal.

4.CONSORTIUMTheCONNECTINGCINEMASconsortiumconsistsof

• 5cinemapartnersinruralregions• 2culturecenters• 3festivals• 3EUnetworks• 3universities• onemediatechhub• onecreativeentrepreneurshiphub

ThediversityoftheCCpartnershipsisoneofthegreatestbenefits:Thedifficultiesandchallengesoftheonesaretheexpertiseoftheothers.Whilesomecompetewiththeirregionalauthorities,othershavetakenthesteptopartnerupwiththem.Whilesomepartnerssuccessfullyestablishedstrongtieswithschoolsandvacationworkshops,otherswouldneedtheknow-howtoincludeitintheirlocalprogramme.Creatinganetworkalwaystransfersskillsandknowledgeamongpartners,whileontheotherhanditaddsvaluetolocalcommunities.Inspecific,eachcommunityhastounfolditsowncinemaexpertisebasedontheculturaldifferences.Localculturallifediffersfromcountrytocountry,soitisveryimportantthatthoseculturaldifferentiationswilbeamajoraspectforthepartners'collaborationtogivepositiveresults.TheCCpartnersbenefitfromeachother'sexpertknowledge.Theybuildsynergiesinthefieldsof

• collectivecinema-programmingduringtheCCLABSandEVENTS• transformingthecinemaintoaculturalcenter• definingthetoolsandstrategiesforcinemamakinginruralregionsbyestablishingthelocal

CCLABs• interculturaldialogueaboutEuropeancinemaproductionduringtheCCEVENTS• networkedtechnologicalinfrastructureforconnectingaudiencesfortheCCEVENTS• marketingandparticipatorycommunication• audiencedevelopmentandneighbourhoodengagement• filmmakingworkshops'behindthescenes'• educationalcinemaprogrammesandworkshops• public-privatepartnershipsandpolicies• cinemavaluechainsandbusinessmodels

TheCCpartnerswillcollaborateinaco-designprocessbysharingknowledgeandexpertisefromtheverybeginningduringtheinternationalmeetingsoftheCONNECTINGCINEMASLABSwhicharehostedbyCCpartnerswhoareexpertsinthethematicstrandsofCONNECT-ENTERTAIN-ENGAGE.

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ThegoalistoestablishanongoingCONNECTINGCINEMASNETWORKandCONNECTINGCINEMASLABStoadapttheexpertiseforlocalneedsandfurthermoretransferknowledgetocreateanetworkforcommoncinemamakingformatsandanetworkedcinemaliveprogramme.

TheCCpartnerconsortiumsisstructuredasfollows:

• 1.CONNECTINGCINEMASlead• 2.CONNECTINGCINEMASpartners• 3.RESEARCHANDCREATIVETECHNOLOGIESpartners• 4.FESTIVALandNETWORKpartners• 5.SOCIALENTREPRENEURpartner• 6.LOCALpartners

1.CONNECTINGCINEMASLEADNeueKammerspiele(Germany)-hostofCONNECTINGCINEMASLAB-CONNECT-isacinemaandculturalcenterbasedinKleinmachnow,asmalltownof20.000inhabitantsinBrandenburgnearBerlinandBabelsberg(famousfortheirfilmstudios).TheCinemawasbuiltinthe30sandhasseenNazipropagandamoviesaswellasAfterWarandDefa-filmsandwitnesseddifferentpoliticalsystemscomeandgo.ThecinemaisaclassicalarthousewithfocusonEuropeanCinema,memberofEuropaCinema.Italsorunsarestaurantwhichgenerates50%oftherevenues.Kleinmachnowisalsoespecialisedinnetworkbuilding.TheyinitiatedaregionalKinofrauenstammtischtosupportwomenincinemabusiness.Ithaswonseveralawardsforitsoutstandingscreeningandculturalevents'programme.In2012itwastransformedintoamember-ownedcooperativeandculturalcenteroftheregion. Themainskillliesinthecreativitytoalwaysfindnewwaysoftargetingtheaudienceandinsucceedinginpersonalizingthecinemavisit.expertfor wanttoimprove• audiencedevelopmentthroughacustomisedcinemaprogrammeforthetargetgroups

• educationalfilmscreeningsforschools

• toaddressyoungaudience• developapoliticalstandpointtoengagetheneighbourhoods

2.CONNECTINGCINEMASPARTNERSAmzaPelleaCinema(Rumania)-hostofCONNECTINGCINEMASLAB-ENTERTAIN-isbasedinRasnovwith15.022inhabitants,oneofthemostimportanttouristattractionsinRomania(over400,000touristsperyear).Duetotheculturalheritageofthefortress,itisaplaceforprofessionalfilmproductionover50years-howeverwithasparseculturalprogrammeforthelocalcommunitiesandoldcinemaequipment-abeamerandscreeningfromDVD.Thecinemaoperatorsstartedtocreatesynergiesbetweenthefilmandcinemamakingprocessandorganiseafilmandkidsfestival,andeducationalprogrammesforschoolsandchildren-theywouldliketosharetheirexpertiseoffilmandcinemaformatsandlearnhowtoimprovetheirprogrammeandinfrastructurebyinvolvingnewcinematechnologies.

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expertfor wanttoimprove• private-publicpartnership• filmfestivalsandkidsfestival• educationalworkshopswithlocalschools• educationalworkshops• marketingandPR

• re-inventionandtransformationofthecinematoacommunitycenter

• competitionwithmultiplexhalls• technologicalinfrastructurehastobeupdated

• supportingyoungEuropeanfilmmakers• sharingacinemaandculturecenterprogrammewithotherEuropeanpartners

FortressofŠibenik(Croatia)-hostoftheCONNECTINGCINEMASLAB-ENGAGE-culturecenterandcinemalocatedontheDalmatiancoastline,with40.000inhabitantshasalonghistoryofcinematography.Thehistoric,firstevermoviescreeninginŠibenikwasheldonFebruary20th1897–122yearsago.Oneofformerpubliccinemasinthecitycentre,Odeon–hasbeenunderreconstructionbythelocalauthoritiesandwillbere-openedin2020asamulti-functionalcinemahall.TheFortressofŠibenikcansharetheirknowledgeaboutaudiencedevelopmentwiththeintermediationofdigitaldevices.Theywishtoturnthecinema-goingexperienceinŠibenikintoanactivefragmentofthecommunallifebypromotingahighqualitycinemaprogrammetothelocalcommunitiesandatthesametime-understandingthattheyarepartofawiderEuropeancommunity.expertfor wanttoimprove• private-publicpartnership• audiencedevelopment• innovativetechnologiesforintermediation• educationalworkshops• marketingandPR

• developingacinemaprogrammeforthere-openingofthelocalcinema

• cinema-goingexperienceforthelocalcommunities

• accesstoyoungpeople• Europeancinemaprogramme• exchangewithotherEuropeancinemas

CinemaStar(Greece)-hostoftheCONNECTINGCINEMASEVALUATIONWORKSHOP-isbasedinVeria,aruraltownof50.000inhabitants,60kmfarawayfromThessaloniki.Thecinemareceivesnosupportbylocalornationalauthorities,furthermoretheycompetewith‚PirateMovieScreenings‘andthemunicipalitywhoarescreeningmovieswithoutlegalrightsandadmissions.CinemaStarwouldliketobenefitfromtheprivate-publicpartnershipexperienceoftheCCpartnersandimprovetheirprogrammewithdigitalformatslikeVRCinematocreateaccessforayoungeraudience.expertfor wanttoimprove• cinemamakingworkshopswithchildrenlikefaceprinting

• filmmakingworkshopsandshortfilmfestivalsforchildren

• openaircinema

• private-publicpartnership• technicalupgradesnecessary,butdifficulttoafford

• screeningofEuropeanmoviesofferedbyonlytwodistributersaretooexpensive

• VRmoviesanddocumentariesandprogrammeforyoungpeople

• connectingcinemasevents

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KinoCentrasGarsas(Lithuania)locatedinPanevėžysCitywith88.678inhabitantsistheeldestcinemainLithuania.Thecinemaisrunbythemunicipalityandtechnicallyrenewedin1999.KinoCentrasGarsasismemberofEuropaCinema.Theyrunagoodengagementprogrammewithfreeeducationalfilmscreeningsforteachersonceamonth,screeningofLithuanianfilmswithfilmcrew,Cinemaloversclub'Veidrodžiolože’.HowevertheyhavedifficultiestopromotetheEuropeanCinemaandappreciatetheCONNECTINGCINEMASNETWORKtogetintoexchangewithotherEuropeancinemasandaudiencesthroughliveconnectivity.expertfor wanttoimprove• digitalisedcinema• freeeducationalfilmscreeningsforteachers• summerworkshopsforyoungpeoplewithfilmprofessionalstocreateshortfilms

• screeningofLithuanianfilmswithfilmcrew• cinemaloversclub“Veidrodžiolože”• OpenAircinemaforthethecityaswellassurroundingruralareas(50kmaroundPanevezys)wherethereisnocinematheatreandculturalinfrastructure.

• promotionoftheprogramme-especiallyEuropeanCinema

• internationalprogrammeofcinemaworkshopswithyoungpeopleandprofessionals,collectivelywatchingfilmandfeedbackdiscussions

• creatingmobileapplications

3.RESEARCHANDCREATIVETECHNOLOGIESPARTNERSFilmUniversityBabelsbergKonradWolf(Germany)willbeaffiliatedwiththeCONNECTINGCINEMASprogramme.TheywillcollaboratewiththeirmasterprogrammeofCreativeTechnologiesandsharetheirknowledgefortheCONNECTINGCINEMASLAB-CONNECTinKleinmachnow.-subcontractedpartnerbytheNeueKammerspiele.

M2CInstituteforAppliedMediaTechnologyandCultureattheCityUniversityofAppliedSciencesBremen(Germany)withfocusonapplied-orientedresearchofelectronicmediainthefieldofentertainment,urbanuse(urbaninteraction)andfurtherforinnovativeparticipatorymediasystems(performativesystems)willbringinitsexpertisetotransformthecinemaintoaninnovationhubandcommunitycenter.TheywillenhanceallCCLabswiththeirtechologicalknow-howforplayfulcinemainteractions-especiallyduringCONNECTINGCINEMASEVENTS-CONNECTandENTERTAIN.AmsterdamUniversityofAppliedSciences(Netherlands)-hostofCONNECTINGCINEMASSYMSPOSIUM-willcollaboratewiththeirinterdisciplinaryresearchgroupPlay&CivicMediaandsharetheirknow-howforthefieldsofimmersive,playfulandcivicmediasuchasvirtualreality,seriousgames,onlineplatformsanddigitalplacemaking.Theywillfurthermorecreateaspecialcinemagamingprogrammetocreateaccessfortheyoungeraudience.

4.FESTIVALANDNETWORKPARTNERSPublicArtLab(Germany)isaBerlinbasedplatformfortranslocalplacemakingandcreativecitymaking.PALisinitiatoroftheCONNECTINGCITIESNETWORKandFESTIVALSwhichunites45citiesandinstitutionsworldwidededicatedtoconnectpeopleandplacesworldwide.PALco-curatedwiththeirnetworkover120urbanartprojectsthatconnectcitizensinacritical,meaningfulandplayfulinteraction.PALwillsharethecuratorialandtechnologicalknowledgeforCONNECTINGCINEMAS.

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b.creativenetwork(Belgiumandworldwide)initiatedbyKEAEuropeanAffairsisauniquecommunitythatgathersover2.500culturalentrepreneursacrossallsectorsofthearts,cultureandcreative/digitalindustries,predominantlycross-sectorial.

EuropaCinemas(Europewide)isthefirstnetworkofcinemasfocusingonEuropeanfilms.Createdin1992attheinitiativeofagroupofthirtycinemaexhibitors,ithasbecomein25yearsanetworkunitingmorethan1,100cinemas(nearly3,000screens)in43countries.Itsmainobjectivesaretoprovideoperationalandfinancialsupporttocinemasthatundertaketogiveasignificantpartoftheirscreeningstonon-nationalEuropeanfilmsandtoputinplaceactivitiesforyoungaudiences.NeueKammerspiele(Germany)andKinoCentrasGarsas(Lithuania)aremembers.

MediaTechHubPostdam(Germany)basedinPostdamisthelargestregionalnetworkofmediaanddigitaleconomiesattheinterfacesofpolicy,technologiesandeconomies.TheywillbeaffiliatedtotheCONNECTINGCINEMASLAB-CONNECTinKleinmachnow.FurthermoretheywilladviseCONNECTINGCINEMAShowtodevelopasustainablenetworkandbusinessmodelwithinthecinemavaluechain.-subcontractedpartnerbytheNeueKammerspiele.

5.ENTREPRENEURPARTNERKEAEuropeanAffairs(Belgium)isaninternationalpolicydesignresearchcenterbasedinBrusselsandspecialisedincultureandcreativeindustry,initiatoroftheworldwideb.creativenetworkwhichisauniquecommunitythatgathersentrepreneursacrossallsectorsofthearts,cultureandcreative/digitalindustries,predominantlycross-sectorial.KEAwillprovideadviceforthetransformationofthecinemasintoaninnovationhubandcommunitycenter.Theywillco-designtheCONNECTINGCINEMASMANUALtogetherwiththeCONNECTINGCINEMASpartners.

6.LOCALPARTNERSLocalpartnerslikemunicipalities,schools,creativetechnologyhubswillbeincludedintheestablishmentoftheCONNECTINGCITIESLABSandEVENTS.TheywillplayanimportantrolefortheimplementationoftheCONNECTINGCINEMASprogrammeandCCNETWORK.

5.ACTIVITIESTheCONNECTINGCINEMASactivitiesfocusontheurgenciesofthecinemamakinginruralregionsforwhichwewillelaboratethethematicstrandsofCONNECT-ENTERTAIN-ENGAGEappliedinthe18-monthsCCprogramme.Eachthemewillbeunfoldedinaniterativeprocessonalocal&internationallevel.

1.INTERNATIONALPROGRAMME• 3CONNECTINGCITIESLABS• oneCONNECTINGCINEMASSYMPOSIUM• oneCONNECTINGCINEMASEVALUATIONWORKSHOP• oneCONNECTINGCINEMASMANUAL• CONNECTINGCINEMASNETWORK

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2.NETWORKEDPROGRAMME• CONNECTINGCINEMASEVENT-CONNECT• CONNECTINGCINEMASEVENT-ENTERTAIN• CONNECTINGCINEMASEVENT-ENGAGE

3.LOCALPROGRAMME• 5CONNECTINGCINEMASLABS

1.INTERNATIONALPROGRAMMEForabetterunderstandingofthelocalcontextandpoliciesandtheeconomicproductionconditions,wewillorganiseinternationalmeetingsintheCCpartners'hometownstoexchangeknowledge,skills,visionsandpracticesfromacross-disciplinaryperspective:

• threeCONNECTINGCITIESLABS• oneCONNECTINGCINEMASSYMPOSIUM• oneCONNECTINGCINEMASEVALUATIONWORKSHOP• oneCONNECTINGCINEMASMANUAL• CONNECTINGCINEMASNETWORK

1.1-CONNECTINGCINEMASLABSDuringthe3-daysCONNECTINGCINEMASLABS,wewillfocusonthethematicstrandsofCONNECT-ENTERTAIN-ENGAGEandco-curateaprogrammefortheCONNECTINGCINEMASEVENTSaswellasgeneratetoolsandpracticesforthelocalCONNECTINGCINEMASLABStobeestablishasinnovationhub.CONNECTINGCINEMASLAB-CONNECT@Kleinmachnow,Germanytime:March2020ThecinemaandculturecenterNeueKammerspieleinKleinmachnow(nearPostdamandBabelsberg)willbethehostfortheCCLAB-CONNECTfacilitatedbyPublicArtLab|CONNECTINGCITIES,FilmAcademyBabelsberg|CreativeTechnologies,theMediaTechHubPostdamandUniversityforAppliedScienceinPotsdam|departmentofInteractionDesign,theM2CInstituteforAppliedMediaTechnology,andCultureattheCityUniversityofAppliedSciencesBremen. Withthesejointexpertise,theCCpartnerswillsharetheirideasabouthowtoconnectcinemasandaudiencesinaremotelivestreamprocessbeyondurbanterritoriesandexplorecreativetechnologiesandinterfacesforEuropewidenetworkedscenarioswhichfacilitateatranslocaldialogueandculturalunderstanding-implementedintheCONNECTINGCINEMASEVENT-CONNECT.CONNECTINGCINEMASLAB-ENTERTAIN@Rasnov,Rumaniatime:April2020TheCCLAB-ENTERTAINwillbehostedbytheAmzaPelleaCinema,Romania,anoldcinemabasedinRasnov,averyvaluabletouristiclocationwith15.022inhabitants.AmzaPelleaCinemawillsharetheirexperienceabouthowtocreateafilmfestivalandakidsfestivalhostedbytheRasnovcommunity-whichrelatestoourmainquestionfortheCCLAB-ENTERTAINhowtotransformthecinemaintoacommunitycenterbyexpandingthecinema-makingprocesstotheneighbourhoodsthroughculturalevents,filmfestivals,cinemamakingworkshopsandcollaborationswithlocalcommunitieslikeschools?DuringthisCCLabthesharedprogrammmefortheCONNECTINGCINEMASEVENT-ENTERTAINwillbecuratedbyallCCpartners.

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CONNECTINGCINEMASLAB-ENGAGE@Sibenik,Croatiatime:June2020TheFortressofSibenik,CroatiawillhosttheCCLAB-ENGAGE.Asahistorical40.000inhabitantstown,theyareexpertsinaudiencedevelopmentandmarketingstrategies.InthisCCLabwewillelaboratethechallengingquestion:howwecanwedevelopnewformsofaudiencedevelopmentandmarketingstrategiesinruralareasthroughcivicengagementbydevelopingaparticipatorystorytellingwiththecommunities?Howcanweimplementcommunicationstrategiesforurgentissuessuchassolidarity,humanityandsocialinclusionofminorities?Thecollectivelydevelopedmarketingstrategiesandstorytellingpracticeswillbeimpementedinthe-CONNECTINGCINEMASEVENT-ENGAGE.1.2-CONNECTINGCINEMASSYMPOSIUMtime:November2020|@Amsterdam,NetherlandsTheCONNECTINGCINEMASpartnersorganisetheCCsymposiumhostedbytheAmsterdamUniversityofAppliedSciences(AUAS)duringtheMediaArchitectureBiennaleinAmsterdamasanetworkingandadvocacyeventtopromotetheCONNECTINGCINEMASNETWORKbyinvitingimportantcinema-makingnetworkslikeEuropaCinemas,CICAE(ConfédérationInternationaledesCinémasd'Artsetd'Essai),UNIC(UnionInternationaledesCinémas),FilmkapitalStockholm,theCreativeEuropeDesksoftheparticipatingCCcountriesMediadesks,fimcompaniesanddistributorsandcinemalovers.TheMediaArchitectureBiennale(MAB20)expectsaninternationalexpertaudiencefromthefieldsofcreativeplacemaking,mediainfrastructures,creativetechnologies,lightfestivals-fora2-daysconferenceandexhibitionwiththethemeof'FuturesImplied'.'Movingimagesforcreativeplacemaking'withbethesymposiumthemeofCONNECTINGCINEMAS.Audiencedevelopmentanddissemination:

• internationalnetworkingeventintheframeworkoftheMediaArchitectureBiennale2020• sharingofexpertiseofCONNECTINGCINEMASNETWORKwithEuropeancinemanetworks

likeEuropaCinemas,CICAE(ConfédérationInternationaledesCinémasd'Artsetd'Essai),UNIC(UnionInternationaledesCinémas),filmdistributors

1.3-CONNECTINGCINEMASEVALUATIONWORKSHOPtime:May2021|@Veria,GreeceCinemaStarlocatedinVeria,aruraltownof50.000inhabitants,60kmfarawayfromThessaloniki,willhosttheCCevaluationworkshop.DepartingfromthelocalcontextasexpertisefortheCCpartnerconsortium,wewillevaluatethepotentialsandopportunitiesofCONNECTINGCINEMASforruralregionsincludingitsthematicstrands,theCCactivities,digitalcinemainfrastructures,audiencedevelopmentandthetransformationprocessfromacinematoacommunitycenterandinnovationhub.TheCCevaluationworkshopistheresearchlabfortheCCMANUAL.1.4-CONNECTINGCINEMASMANUALtime:June-July2021|allCCpartnersTheCCMANUALwilldocumenttheevaluationofCONNECTINGCINEMASandcreateablueprintforotherEuropeancinemastoimplementCONNECTINGCINEMASLABSandEVENTSandtheCONNECTINGCINEMASNETWORKasanongoingcommonplatform,Audiencedevelopmentanddissemination:

• PDFtodownloadforpromotiononsocialmediachannelsandmeet-upgroups• promotionthroughtheEuropeancinemanetworks

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1.5-CONNECTINGCINEMASNETWORKtime:June-July2021|allCCpartnersThegoalistopromoteandexpandtheideaofCONNECTINGCINEMASandestablishtheCCNETWORKwithapoolofcontenttoconnectaudiences,exchangefilms,marketingstrategies,bestshowcasesofengagement,participatorystrorytellingandformatslikefestivalsandworkshopsthroughregularCONNECTINGCINEMASEVENTSinthemonthlyprogrammeofEuropeancinemas.

2.NETWORKEDPROGRAMME• CONNECTINGCINEMASEVENT-CONNECT• CONNECTINGCINEMASEVENT-ENTERTAIN• CONNECTINGCINEMASEVENT-ENGAGE

2.1-CONNECTINGCINEMASEVENT-CONNECTnetworkedlivecinemaevents@Kleinmachnow,Germany@Šibenik,Croatia@Rasnov,Rumania@PanevezysCity,Lithuania@Veria,Greecetime:September2020-April2021ConnectingcinemascreensandaudiencesTheEUROPEANARTSCINEMADAYfoundedbyEuropaCinemasisaonedayfestivalinhonouroftheEuropeanfilm.DifferentcinemasshowdifferentEuropeanfilms,offerdiscussionsandspecialeventsaroundthetopic.WewouldliketotakethisideafurtherandcontributetothisdaytheCONNECTINGCINEMASEVENTwhichpresentsacollectivelyselectedfilmsimultanouslybytheCCintheircinemas.AfterthescreeningthebigscreenwillopenassplitscreenofmanylivewindowstotheruralcinemasoftheCCpartnersandbringtheaudiencesinrealtimevialivestreamingintoexchangetodiscussthefilmunderlocalperspectivesbytakingintoconsiderationEurope'sculturaldiversity. ConnectingaudiencesonbluescreencarpetsToattractandstimulateespeciallytheyoungeraudiencefortheconnectedCCfilmprogramme,wewillcreateplayfulliveinteractionsonscreens(orprojections)inthelobbyofthecinemas.HeretheaudiencesofourCONNECTINGCINEMASpartnerscaninteractwitheachotherasremoteactorsonthescenesandvirtuallandscapesofthefilmprogramme.Howdoesthiswork?Bluescreen'carpets'andavideoconferencingsystemandchromakeybluescreentechniqueareinstalledintheCCpartnercinemas'hallsandconnectedwitheachother.Whentheaudienceentersthebluescreencarpet,theywillseethemselvesandtheaudienceoftheothercinemasinsertedinthefilmscenes.Thesescenariosinvitetoaplayfulinteractionandstimulationfortheconnectedfilmprogrammeonthebigscreensofthecinemas.Audiencedevelopment:

• connectingaEuropeancinemaaudiencesinruralregionsthroughliveconnectingscreensandtalksduringtheCCEVENTS

• attractingandstimulatingayoungeraudiencethroughrealtimenetworkedinteractionswithotherruralcinemasduringtheCCLABSandEVENTS

• presentingtheshowcaseofCONNECTINGCINEMASasalarge-scaleliveperformanceduringtheEUROPEANARTSCINEMADAYandfilmfestivalsonaregionalandEuropeancontext

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2.2-CONNECTINGCINEMASEVENT-ENTERTAINextendedcinemaprogramme@Kleinmachnow,Germany@Šibenik,Croatia@Rasnov,Rumania@PanevezysCity,Lithuania@Veria,Greecetime:September2020-April2021SharingneighbourhoodactivitiesTheCCpartnerswillco-curateasharedprogrammeforneighbourhoodactivitiesaroundthecinema.SomeoftheCCpartnershavealreadydevelopedsuccessfulformatslikeashortfilmfestivalwherechildrenwillshoottheirownfilmsandpresenttheminthecinema(Rosnav,Rumania)orafacemakingworkshop(Veria,Greece)orinteractiveprojections(Šibenik,Croatia).TheENTERTAINprogrammewillbesharedbytheCCpartners.Thegoaloftheseactivitiesistotransformthecinemaintoaculturalcenterandextendthecinmeaprogrammetotheneighbourhoodsthatenabletoreachnewaudiences-especiallyyoungpeople-andtransformthecinemaintoacommunitycenterthatincludesminorityculturesandurgentissuesofoursocietylikeclimatechangeandsocio-politicalradicalisation.Audiencedevelopment:

• connectingandnetworkingaudiencesbeyondsocialandculturaldifferencesandagethroughaneighbourhoodprogrammeoftheCCEVENT

• engagechildrenandyoungpeopleinfilmandcinemaworkshopstofostercreativityaroundfilmmakingduringtheCCLABS

• transformthecinemainaplaceoftogethernessandcommunity• includingminoritygroupsandcreatingculturalidentiesofdiversity

2.3-CONNECTINGCINEMASEVENTS-ENGAGEaudienceparticipationandengagingmarketingstrategies@Kleinmachnow,Germany@Šibenik,Croatia@Rasnov,Rumania@PanevezysCity,Lithuania@Veria,Greecetime:September2020-April2021SharingmarketingstrategiesandcommunitystorytellingEngagingthecommunityinthecinemaprocessisthefirststeptobecomingacommunitycenter.IntheENGAGEprogrammewewilltestandimplementparticipatorycommunicationandmarketingstrategies:

• Itstartswiththeideaofbecomingacooperative.Memberscanpurchasesharesandbecomeownersofthecinema.Theowners'poolresourcesbringabouteconomicresultsthatareunobtainablebyonepersonalonewiththegoalofsustainingthecinemaandcultureintheregion.

• Fundingnewseats:theauciencecandonateandchoosemetalplatewiththeirname-orapoemandquote-onthebackoftheseatwhichtheyfunded.

• Collectivefundingfortrailorswithurgentmissionslikedemocracy,socialinclusionwithcreditsofdonators.

• Sensingthestorytelling-filmandcocktails:curatingasharedfilmprogrammetosplitDCPandcostswithTHEBIGLEBOWSKY&WhiteRussian,DR.ZHIWAGO&KrimChampagneasbestshowcases

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Theseareexampleswhichcangenerateaparticipatorystorytellingwithcommuntyengagement.TheCCpartnerswillelaboratethesestrategiesinduringtheCONNECTINGCINEMASEVENT-ENGAGE.Audiencedevelopment:

• engagingthecommunitythroughparticipationinthecinema-process• choosingthelegalformofamembered-ownedcooperative• makingdonationsandengagementvisible• developingengagingformsofstorytelling• sharedcinemaprogrammewithfocusonurgentlocalissues• promotinglocalfilmsandcreatinganunderstandingofamulti-culturalEurope

3.LOCALPROGRAMMECONNECTINGCINEMASLABStime:MarchtoJuly2020TheCCpartnerswillsharetheirknowledgeandskillstobuildsynergiesduringtheinternationalCCLABSandbuilduplocalCCLabs-CONNECT|ENTERTAIN|ENGAGEasasustainableinfrastructureandinitiativewithcross-disciplinarylocalstakeholders.

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internationalmeetings in 5 European regions

localthe action takes place at all local CC partners by including local cross-disciplinary stakeholders@ Kleinmachnow, Germany@ Šibenik, Croatia@ Rasnov, Rumania@ Panevezys City, Lithuania@ Veria, Greece

PREPARATION of the Connecting Cinemas project

Connecting Cinemas - LAB CONNECT @Kleinmachnow | Germany

Connecting Cinemas - LABCONNECT locally established @all participating CC venues

Connecting Cinemas - LABENTERTAIN @Rosnav | Rumania

Connecting Cinemas - LABENTERTAIN locally established @all participating CC venues

Connecting Cinemas - LAB ENGAGE @Šibenik | Croatia

Connecting Cinemas - LABENGAGE locally established @all participating CC venues

Connecting Cinemas - EVENTCONNECTlive and networked with all CC partners

Connecting Cinemas - EVENTCONNECT networked live cinema events

Connecting Cinemas - EVENTENTERTAINlive and networked with all CC partners

Connecting Cinemas - EVENTENTERTAINnetworked live cinema events

Connecting Cinemas - EVENTENGAGEnetworked live cinema events

Connecting Cinemas - EVENT ENGAGE live and networked with all CC partners

Connecting Cinemas - EVALUATION LAB workshop @Veria, Greece

Connecting Cinemas - SYMPOSIUM @Media Architecture Biennal in Amsterdam

Connecting Cinemas - EVENT CONNECT @participating all cinema partner

Connecting Cinemas - EVALUATION MANUALtool kit - all partners

Connecting Cinemas - EVENT ENTERTAIN@participating all cinema partner

Connecting Cinemas - NETWORKmaintain the networked infrastructure

Connecting Cinemas - FINAL REPORT all partners input

Connecting Cinemas - EVENT ENGAGE @participating all cinema partner

2 0 2 0

2021

Februarylab period

Januarynetworked events

Januarynetworked events

Mayevaluation

Januarypreparation period

Februarynetworked events programme

Juneevaluation

Marchnetworked events programme

Julyevaluation

Julyevaluation

Aprilnetworked events programme

Marchlab period

Aprillab period

Maylab period

Junelab period

Julylab period

Septembernetworked events

Septembernetworked events

Octobernetworked events

Octobernetworked events

November

CONNECTING CINEMAS IN RURAL AREAS ACTIVITIES’ PLAN

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6.COMMUNICATION CONNECTINGCINEMAS-aEUROPEANNETWORKWiththesetupofthisnetwork,wewillsynergizethecompetenciesofourpartnersfrom7Europeancountries.TheCCpartnerswillempowertheirstakeholderstopromote,communicateandadvocatetheCONNECTINGCINEMASactivitiesintheirchannels.WewillhaveaEuropeanoutreachthroughtheCONNECTINGCINEMASSYMPOSIUMinAmsterdamandtheCONNECTINGCINEMASrelatednetworkslikeEuropaCinemas(NeueKammerspieleandKinoGarsasaremembers),KEA

EuropeanAffairs'b.creativeentrepreneurshipnetworkwith2.500membersandPublicArtLab'sConnectingCitiesNetwork.FurthermorewewillsuggestalivestreamnetworkedCONNECTINGCINEMASEVENTfortheEUROPEANCINEMADAY.PARTNERSFRAMEWORKforLOCALOUTREACHMostoftheCCpartnersareorganisingfestivals,culturaleventsandeducationalandfilmworkshopswithlocalstakeholderswhoaremultipliersforthecommunicationofCONNECTINGCINEMAS.Theybringintheirownlocalandcross-regionalnetworkandcontributetobuilduptheCONNECTINGCINEMASNETWORK.

CINEMATRAILERandPROJECTIONSThecinemas'extendedneighbourhoodprogrammeofprojectionsandopenairwillhaveahighvisibilityandinvitetheaudienceininplayfulinteractions.Film-relatedpartnersofCONNECTINGCINEMASwillproducestate-of-the-arttrailerstopromotetheCONNECTINGCINEMASEVENTS.BeforethefilmscreeningtheCCpartnerswillplaythetrailerstogetinvolvedtheaudienceintheupcomingCCEVENTS.

NEWANDCLASSICALCOMMUNICATIONSocialMediachannelsandcustomisedMarketingcampaignswillaccompanytheclassicalpressreleasestolocalandspecialisedmedia.Beinginruralareasallchannelsneedtobeopenedandplayed.

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7.IMPLEMENTATION&METHODOLOGY

CONNECTINGCINEMASwillbeimplementedinaco-designprocessswiththecross-disciplinaryconsortiumofCCpartnersandstakeholdersfromthefieldsofcommunalcinemas,culturecenters,festivals,creativetechnologies,socialgaming,filmmakinganddistributionandpublicauthoritiesfrom7differentEUcountries.Allstakeholderswillbeincludedinacross-innovationmethodologywiththeiterativeprocesscircle:

1-SHARE&ANALYSE|2-INCUBATE|3-PROTOTYPE|

4-PROMOTE|5-IMPLEMENT|6-EVALUATE|7-SUSTAIN Withthismethodologywewanttoelaboratethecinema-makingprocessonaregional,nationalandEuropeanlevelbyanalysingthepurposeandneedsfortheparticipationprocesstodevelopperspectivesthroughtheplannedactionsofCONNECTINGCINEMASdepartingfromthefollowing7dimensions:

SHARE• sharingoflocalperspectives,context,infrastructure,cinemabusinessmodel• bridge-buildingofthedifferentdisciplines(cinemas,creativetechnologies,localpolicies,

distributorsetc.)andunderstandingthecinemavaluechain• transferofknowledgeandskillsaboutthechallengesandopportunitiesofcinema-makinginthe

ruralregions.• co-curatingtheCONNECTINGCINEMASprogrammeforCONNECT-ENTERTAIN-ENGAGE

Action:3-daysCONNECTINGCINEMASLABS|international@Kleinmachnow,Germany|March2020@Roznav,Rumania|April2020@Sibenik,Croatia|June2020allCONNECTINGCINEMASpartnersandexpertswillparticpateintheseinternationalCCLabs

INCUBATE• establishingthelocalCONNECTINGCINEMASLABS• adaptingtheCONNECTINGCINEMASprogrammetothelocalconditions• buildingupanetworkedinfrastrcuturebetweentheCCpartners• settingupalocalcross-disciplinarystakeholders'team

Action:CONNECTINGCINEMASLABS|local@Kleinmachnow,Germany@Sibenik,Croatia@Rasnov,Rumania@PanevezysCity,Lithuania@Veria,Greececross-disciplinarylocalstakeholdermeetingsfromMarch-July2020

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PROTOTYPE• testingtheinternetconnectivity,livestreamandinterfacesfornetworkedcinemas'

infrastructurefortheCONNECTINGCINEMASEVENT-CONNECT• developingtheCCprogrammeandsocialinteractionsfortheCONNECTING

CINEMASEVENTS-ENTERTAINandENGAGEAction:one-daytest@CONNECTINGCINEMASLABS|local@Kleinmachnow,Germany@Sibenik,Croatia@Rasnov,Rumania@PanevezysCity,Lithuania@Veria,Greececross-disciplinarylocalstakeholdermeetingsfromMarch-July2020

COMMUNICATE• developingacommunicationandaudiencedevelopmentstrategybyincludinglocal

PRpartnersandinternationalPRpartnersandnetworkslikeEuropaCinemas,KreativFilmstaadStockholmetc.

• synergizingPRactivitiesthroughthechannelsofallCCpartners• promotingthroughcinematrailers,newformatslikeprojectionsandoutdoor

screeningsaspartofCCEVENTS• developingworkshopsforchildrenandyoungpeople

Action:CONNECTINGCINEMASLABS|localCONNECTINGCINEMASSYMPOSIUM@Amsterdam,MediaArchitectureBiennaleNovember2020

IMPLEMENT• connectingwiththeCCpartnersthroughtheCONNECTINGCINEMASEVENTS• openingmediawindowstoourCCpartnersthroughlivestreamandinteractive

scenarios• establishingtheCONNECTINGCINEMASprogrammCONNECTinthemonthly

programmeAction:CONNECTINGCINEMASEVENTSCONNECT-ENTERTAIN-ENGAGE@Kleinmachnow,Germany@Sibenik,Croatia@Rasnov,Rumania@PanevezysCity,Lithuania@Veria,GreecenetworkedprogrammeandscenariosoftheCCpartnersfromSeptember2020toApril2021

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EVALUATE• sharingexperienceandevaluatingtheCONNECTINGCINEMASLABSandEVENTS

withtheexpertiseofourcinemaoperators,actionresearch,creativetechnologyandsocialentrepreneurpartnersAction:2-daysCONNECTINGCINEMASevaluationworkshop@Veria,GreecewithallCCpartnersMay2021

SUSTAIN• CONNECTINGCINEMASLABS

@allCCpartnersincludingstrategiesandmethodologiesof

• AUDIENCEDEVELOPMENTnewformsofengagementandinclusionforthefuturecinema-makingprocess

• MARKETINGTOOLSnewformsoftailoredmarketingandoutreach

• CREATIVETECHNOLOGIESandINFRASTRUCTUREnetworkedsustainableinfrastructureofCCpartners

• CINEMAVALUECHAINnewcinemabusinessanddistributionmodelswithinthevaluechain

• CONNECTINGCINEMASMANUALbestpracticesandstrategiesforCONNECTINGCINEMASinruralterritoriesEuropewideforthepromotionincinemanetworks

CONNECTINGCINEMASNETWORKincreasingthenetworkgeneratedduringthisprojectAction:CONNECTINGCINEMASLABSCONNECTINGCINEMASNETWORKCONNECTINGCINEMASmanualallCCpartners|MaytoJune2021

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8.MONITORING

ThesumofcinemasinEuropeanterritoriescontributetothediversityandthesustainibilityoftheindustryitselfandtakeanactivepartinthevaluechainasinthetransmittingofidentityformingvalues.InGermany,arthousecinemashavemorethan50%marketsharecomparedtomultiplexesandlastyearlost-onaverage-only2,1%ofadmissionswhilemultiplexeslost13,9%.Thisshowsthatarthouseandsmallpersonalvenueshaveastableaudienceand-ifsupported-willprobablywinmorepeopletogotothecinema. ForthemonitoringofCONNECTINGCINEMAS,wewilapplythefollowingtools:

SHARE | ANALYSE International CONNECTING CINEMAS LABS

INCUBATE CC LABS - CONNECT @ Kleinmachnow | GermanyCC LABS - ENTERTAIN @ Roznav | RumaniaCC LABS - ENGAGE @ Sibenik | Croatia

PROTOTYPElocal CC LABS @ Kleinmachnow | Germany @ Raznov | Rumania@ Sibenik | Croatia@ Veria | Greece@ Panevezys City | Lituania

COMMUNICATElocal CONNECTING CINEMAS LABSEuropa CinemasCICAE Network etc.

IMPLEMENTCONNECTING CINEMAS EVENTS@ Kleinmachnow, Raznov, Sibenik, `Veria, Panevezys City

EVALUATECC LABS - EVALUATION@ Veria, Greece

SUSTAINCONNECTING CINEMAS NETWORKCONNECTING CINEMAS TOOLKIT

CONNECT

ENTE

RTAIN ENGAGE CONNECTING

CINEMASMETHODOLOGIES

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1.SWOTAnalysisoftheCCPartnersDiversityistheriskandthespecialappealofaEuropeancooperationproject.Diversityinculture,operatingbusinessmodelsandassociations,localcontext,needsandchallenges.Themostimportantpartistoknowthestrengths,weaknesses,opportunitiesandthreatsofourpartners.DuringtheapplicationprocesswealreadyappliedtheSWOTanalysisforourpartnerstodefineresponsibilitieswhichwillhaveanimpactontheactivityplan.Formoredetailedinformationpleasehavealsoalookate)Qualityandorganisationofprojectteamandgrouping2.DistributingResponsibilitiesEveryprojectimplementationneedsastrongandatthesamecooperativeleadershipwhichisingeneraltheprojectlead.Theprojectleadshouldbefinanciallystableandknowwellthefieldofexpertisewhichs/heisrelatedtotheproject.Themoretasksaredistributedwithintheconsortiumthemoreresponsiblethepartnersimplementthem-andthemorecommittedthepartnersare.Forthesuccessfulimplementationforourconsortiumweneedthefollowingexpertknowledgeandleadroles: CONNECTINGCINEMASPARTNERS

LEADROLE|RELATESTOACTIVITY

EXPERTISEIN

LEADOFCONNECTINGCINEMASKEYVISIONS

NeueKammerspieleKleinmachnow,Germany

leadoftheCONNECTINGCINEMASconsortium

overallmanagement,implementation&finances

hostofCONNECTINGCINEMASLABCONNECT

testingnewdigitaltechnologies

outreach,marketingandcommunication

customisedmarketing,targetedaudiencedevelopment

networking memberofEuropaCinemasInitiatorofWomeninCinemasNetwork

advocacy&policymaking member-ownedcooperative communityactivities transformingacinemaintoa

culturalcenterAmzaPelleaCinemaRosnav,Rumania

hostofCONNECTINGCINEMASLABENTERTAIN

advocacy&policymaking private-publicpartnership cinema&filmmaking filmfestivals accesstochildrenandyouth eduactionalworkshopsFortressofSibenikCroatia

hostofCONNECTINGCINEMASLABENGAGE

audiencedevelopment

advocacy&policymaking private-publicpartnership communityactivities buildingupaculturalcenter filmfestival projectionsandvideomappingCinemaStarVeria,Greece

hostofCONNECTINGCINEMASEVALUATIONWORKSHOP

cinema&filmmaking openairfestival creativetechnologies VRcinema

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KinoCentrasGarsasPanevėžysCity,Lithuania

participatingintheCONNECTINGCINEMASLABS&EVENTS

policyandadvocacy public-privatepartnership accesstochildrenandyouth eduactionalworkshopsPublicArtLabBerlin,Germany

co-initiatoroftheCONNECTINGCINEMASproject

management&implementationofEUprojects

expertforCONNECTINGCINEMAS'keyvisionsofCONNECT-ENTERTAIN-ENGAGE

artisticdirection

expertforCONNECTINGCINEMASEVENTS

expertofconnectingpeopleandplaces

Europeannetworking initiatoroftheConnectingCitiesNetwork

CONNECTINGCINEMASMANUAL actionresearch CREATIVEDIGITAL

TECHNOLOGIES

FilmUniversityBabelsbergKonradWolfBabelsberg,Germany

facilitatorofCONNECTINGCINEMASLAB&EVENTS

expertofcreativefilmtechnologies

M2CInstituteforAppliedMediaTechnologyandCultureattheCityUniversityofAppliedSciencesBremenGermany

facilitatorofCONNECTINGCINEMASLAB&EVENTS

expertofurbaninterfacesandcivicmedia

AmsterdamUniversityofAppliedSciencesNetherlands

hostofCONNECTINGCINEMASSYMSPOSIUM

expertofPlay+CivicGames

CREATIVEENTREPRENEURSHIP

KEAEuropeanAffairsBrussels,Belgium

CONNECTINGCINEMASMANUAL expertofcreativeentrepreneurship

advocacy&policymaking initiatoroftheb.creativenetwork

NETWORKS

b.creativenetworkworldwide

CONNECTINGCINEMASsymposium promotionofCONNECTINGCINEMASNETWORK

ConnectingCitiesworldwide

CONNECTINGCINEMASsymposium promotionofCONNECTINGCINEMASNETWORKEuropewide

3.DevelopingacuratorialbaselineofjointactivitiesFormonitoringthesuccessfulimplementationoftheCONNECTINGCINEMASproject,itisimportantthatthepartnershaveregularmeetingtoexchangetheirideas,knowledgeandinformabouttheirchallengesandopportunitiesandcreatetheprogrammetogether.Wehavecreatedabaselineofjointactivitiesandmeetings:3CONNECTINGCITIESLABS@NeueKammaerspiele,Kleinmachnow,Germany@FortressSibenik,Croatia

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@AmzaPelleaCinemaRosnav,RumaniaCONNECTINGCINEMASEVALUATIONWORKSHOP@CinemaStarVeria,GreeceCONNECTINGCINEMASSYMPOSIUM@AmsterdamUniversityofAppliedSciencesNetherlands4.CreatingtheCONNECTINGCINEMASMANUALthroughactionresearchTheimplementationoftheinternationalactivitiesofCONNECTINGCINEMASwillbeaccompaniedbyanactionresearchprocessconductedbyourcross-disciplinaryresearchpartners:

• AmsterdamUniversityofAppliedSciencesNetherlandsisanexpertforPlay+CivicGames• M2CInstituteforAppliedMediaTechnologyandCultureattheCityUniversityofApplied

SciencesBremenGermanysharetheirexpertiseforconnectingthecinemas'infrastructureandapplications

• PublicArtLabBerlinisexpertforcuratingconnectingscenariosandhassuccessfullyinitiatedtheConnectingCitiesNetwork.

• KEAEuropeanAffairsisanexpertfordevelopingacreativeentrepreneurshipmodelforCONNECTINGCINEMAS.

AllpartnerswillattendtheCONNECTINGCINEMASLABSandtheEVALUATIONWORKSHOPtomonitortheguidelinesforthesuccessfulimplementation.TheCONNECTINGCINEMASMANUALwillbeacollectionofbestpracticesandstrategieswhichhavebeengeneratedduringtheCONNECTINGCINEMASproject.Likeablueprintthemanualcanbeforwardedtootherpartnerswhowanttoimplementanetworkedinfrastructuretoconnectcinemaandaudiences. 5.SharingResultsduringtheCONNECTINGCINEMASSYMPOSIUMandtheprojectrelatednetworksOncehavinggeneratedthestrategicabilitytocollect,baseline,reportandanalyzeourCCactivities,itisimportanttoshareitsinsightswithexpertswhocantrulybenefitfrommonitoringresults.Thisrequiresknowingouraudience.TheMediaArchitectureBiennal2020inAmsterdamseemstherightframeworktocommunicatetheresults.FurthermorewewillconstantlyupdateourCONNECTINGCINEMASrelatednetworkslikethewolrdwideConnectingCities,b.creativenetworkandEuropaCinemastopromoteCONNECTINGCINEMASasanewmodelforcinemamaking.6.QuantitativeMonitoringthroughadmissionsTheprojectaimsatmorecinemagoers-whichiseasilymeasurable.Everycinemaoperatorregularlycontrolsthenumberofadmissions.Theprojectissuccessfula)ifthegeneraladmissionincreaseasaconsequenceofinstallingcertainmarketingtools,projectsandformatsandb)iftheadmissionsconnectedtoacertaineventincrease.

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7.QualitativemonitoringthroughpressclippingsTheeventearnspositivefeedbackfromaudienceandpressandattractspublicity.Pressrelationsthereforeareapartoftheworkasareclippingsandanalysis.Theeventbecomestalkofthetown-allevidencethattheeventisasuccess.Furthermorelikesandclicksonsocialmediaisameasurementtool.

8.MarketingevaluationTohaveareliablemeasurement,theCCpartnerswillworkoutaquestionnaire.Itwillbemandatorytogiveouttherealadmissions2019andboxofficenumbers,butalsoquestionsaboutalreadyinstalledmarketingtools,targetaudiencesandnumberofspecialevents/screenings.Thequestionnairewillinvolveaself-estimationofeverypartnerofhowtheinfluenceoftheprojectwillenrollintheircinema.Intermediateresultsaswellasfinalresultswillbeinquiredandcomparetothestartingquestionnairetoensureadjustmentsifnecessary.

TheGemannationalfilmfundingFilmförderungsanstalts(FFA)-Sheetforperformancereviewmayserveasaguideline.Differencebeingthattheprocessisaccompaniedthewholetimeandprogresscontinuouslymonitored

CinemasplayakeyroleintheintermediationoftheculturaldiversityofEuropabyopeningaperspectivetolocalvaluesandproductionatthesametime.

5.REFERENCE-BESTSHOWCASESNeueKammerspieleandPublicArtLaboriginallyinitiatedtheprojecttosynergisetheirexpertiseofcinemapragrammingandspecialeventsasaculturalcenterwiththeexperienceofPublicArtLabtoconnectpeopleandplacesbeyondurbangeographies.ThissectionwillpresentsomeofbestshowcasesfromNeueKammerspieleforcinemamakingintheruralcontextwithastrongimpactonthelocalcommunities,customisedmarketinganditsimpactasaculturalcenter.PublicArtLabwillpresenttwoprojectswhichbetterdepictwhatwemeanwithconnectingpeopleandplaceswithmeaningfulinteractions.

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NeueKammerspiele'scommunitytraileragainstright-wingviewsandviolence

NeueKammerspieleofferawell-curatedprogrammofclassicalarthousemovieswithatwistandafocusonEuropeanCinemaandculturaleventssuchasconcerts,readings,partiesandtheatreperformances.Specialscreeningsofretrospectiveprogrammealongwithafavoritedrinkrelatedtothemoviecreateacinemaexperiencereachingoutforcultstatusforthecinemaloversoftheregion.SincetheverybeginnigtheyofferthisabsolutelyspecialcinemaeventlikeBigLebowskiwithaWhiteRussian,DrSchiwagowithaKrimChampagneandPsychowithHitchcock'sfavoritecocktail.BeforethescreeningofthecultmovieLaBoumfromthe80s,thecinemaoperatoralsopresentedaselectionofformercinemaadvertisingtrailerswhichwasagreatsurpiseandwasreceivedwithanextraapplause. Oneofthemainfocusisthebuildingofnetworksandempoweringthecommunityagainstright-wingviewsandviolence.In2018-afteracrowdinChemnitzshowedoffensivelynationalisticattitude-NeueKammerspieleproducedacinematraileragainstNeonazisandaskedtheircinemagoerstotakepartinit.Roundabout400citizensofallages,gendersandsocialbackgroundsfollowedthecallandbecamewalk-onsforonedayunitedfordemocracy.ThetrailerwasshowninsocialmediaaswellasbeforethemainmoviesatNeueKammerspiele.Furthermoretheygotothercinemastofollowtheirexample.Sincetheyhadpartneredupwiththe'F.C.FlickStiftunggegenFremdenfeindlichkeit,RassismusundIntoleranz'(Foundationagainstxenophobia,racismandintolerance)theywereabletosupportthosecinemasfinancially.

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InAugustthisyear-andagainasapartneroftheFlickStiftung-NeueKammerspieleorganizedanAnti-Nazi-Festivalnamed'SchönerlebenohneNazis'/'LiveBetterWithoutNazis'withconcerts,debates,theatre,partyandthescreeningofTHEGREATDICTATORforthecommunitywithfreeadmission.Againmorethan250peoplefollowedtheinvitationandjoinedaveryinterestingdebatewithalocallyengagedaudience.Animprovisationtheatregroup-selectedbyanopencall-madeatheatreperformance.TheyplayedtheGREATDICTATORintheoriginalversiontoenjoytheperfectGermanofCharlyChaplin.Allthoseactivitiesareonlythebeginninginthesedaysofradicalisation,thepoliticalstrenghofaculturalinstitutionhastobeempoweredandimproved.TheformatBINASNACHT(BinasNight)isconcivedbytheKammerspieleitself.Itisatalkshowwithalocalmoderatorinterviewinglocalpeople-celebrities,personalitesorthepersonnextdoor.Theshowtakesplaceonthecinemacounter-thefoyeristheaudienceroom-inthecornerthereisatwomanbandentertainingtheguestsandaccompanyingthelocalmusicalguestandthesingingmoderator.Theaudienceenjoyanightwithmusic,singthemselftheopeningsongandalwayshaveaunforgetableTuesdayevening.Fouryearsago,theNeueKammerspielewereoneoftheinitiatorsoftheinthegrowingKinofrauenstammtischBerlin-Brandenburg-anetworkthatoriginallyaddressedfemalecinemaoperatorsinBerlinandBrandenburg.Especiallyinthearthousefieldtherearequiteafewandtheneedforexchangeofexperienceandbestpracticewasimmense.InthiscontextthisspringtheystartedacollectivecinematicprogrammewithajointmarketingcampaignaroundInternationalWomen’sDaywithfivenetworkcinemasparticipating.ThenetworkhasgrownandbynowincludesthefeministnetworkProquoteFilmfightingforgenderequalitywithinthecinemavaluechain.InSeptemberincollaborationwiththeFilmkunstmesseLeipzigandProquoteFilm,thenetworkfeatureditsownshowcasebypresentingsixfemalemoviedirectorsandtheirprojecttogivefemalefilmcreativesmorevisibilityandaplatform.

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PublicArtLabhascuratedandproducedover120urbanmediaartprojectsthatengagethecitizensintoacreativeprocessofcitymakingandcreateawarenessabouturgentissueslikeclimatechangeandsocialintoleranceThemostrelevantpropjectisCONNECTINGCITIESwhichisEuropewideandmeanwhileworldwidenetwork-co-fundedbytheEuropeanUnion-toopencommercialadvertisementscreensandconnectthemwithartisticsenarios.In2015forthefirsttimeinhistorythecitizensofGuanghzou/ChinaandPerth/Australiawemeetingonthepublicscreensinbothcitieswhileinteractingwitheachother.In2016whentherefugeesarrivedinBerlin,PublicArtLabprovidedthemacommunicationplatformtowritemeaningfulsentencesthroughtheinteractiveprojectofDigitalCalligraffitiwhichwasprojectedwhilewritingandevenconnectedcitizensfromtwolocations.ThesearetheprojectswhichwewouldliketoexploretogetherwiththepartnerconsortiumofCONNECTINGCINEMAS.

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9.CONTACTNeueKammerspiele aaa

Karl-Marx-Straße18,14532Kleinmachnow+49-33203-847584

www.neuekammerspiele.de

CarolinHudermanagingdirector

aaa

huder@neuekammerspiele.de

ValeskaHanelcinemadirector

aaa

hanel@neuekammerspiele.de

PublicArtLab

aaa

Brunnenstr.41|10115Berlin+49-163-3912292

www.publicartlab.org

SusaPopartisticdirector

aaa

susapop@publicartlab.com