connecting the dots - merging the on- and offline world
TRANSCRIPT
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all things programmatic
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we are passionate & resourceful people in pursuit of mastery
we are Bannerconnect
insightsexecution
better
advertising
+
=
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“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”
– Charles Darwin
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Unifying the
view on the
consumer
fragmentation& connectivity
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The search for optimal attribution.
project20/20
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results
CTR
CPA
first 20 sec
“At the optimal Exposure Time,
positive behaviour increases,
whilst media cost decreases by
25% on average.“
Exposure Time
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90% of
purchases
happen
offline
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project ‘retail’connecting on-and offline
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technologyrequired
RFID WIFI
Loyalty cards / Apps Digital Point of Sale (POS)
Beacons
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Dwell
Time
10min
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the opportunity
activation
analytics
attribution
personalisation
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mobile at the center
most
strategic
position?
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what does this mean?
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cross device gets a new scope
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unify data for the broadest view possible
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time to get creative
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from evolutionto revolution
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TimGeenen
details
Director, Strategy & Innovation at Bannerconnect
Chairman IAB Taskforce Programmatic
@timgeenen
/in/timgeenen
+31 (0)6 25 07 34 61