connecting the dots using social engagement metrics to ... · instagram & tiktok what friends...
TRANSCRIPT
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CONNECTING THE DOTS
Using social engagement metrics to cluster associates
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Engagement Cluster Analysis
Clustered link analysis of associates
Illuminate routine engagement
between people
Facebook, Instagram & TikTok
WHAT
Friends lists are not reflective of
engagements
Friends lists are often hidden
Rapidly reduce POI lists
WHY
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Engagement Clusters
=COUNTIF(A:A, A1)Scrape Likes &
Comments
Filter results & identify clusters
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Facebook Engagement Analysis
Pivot and investigate other leads
Map links in a network diagram
Find
• Find your target on https://mbasic.facebook.com
View
• View the “Likes” of last 10 photos and click “See More”
Expand
• Modify the URL “limit=10” to the total number of likers for each photo
Excel
• Copy & paste the list into spreadsheet & use the formula “=COUNTIF(X:X,X1)”
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Instagram Engagement Analysis
Get
• Copy Instagram post URL into https://spatulah.com/scraper
Extract
• Open CSV & copy commentBy column to master spreadsheet
Convert
• Repeat for all posts you wish to include in the analysis
Excel
• Use the formula “=COUNTIF(X:X,X1)” on the master spreadsheet
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TikTok
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TikTok Engagement Analysis
Find• Find your target & extract the video IDs
Build
• Construct cURL scraping command https://www.osintcombine.com/tiktok-quick-search
Convert
• Convert JSON to CSV using tools https://www.convertcsv.com/json-to-csv.htm
Excel
• Use the formula “=COUNTIF(X:X,X1)” on the master spreadsheet
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Missing Persons Use-cases
•Key people to pivot from as identified associates• Identify a fake profile used by the missing person to
engage with “friends”•Capture the frequency of engagement with key person
to understand pattern of life between individuals• Identify last known activity and with who
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Questions?