connecting through packaging, · checkout will be done remotely when you leave the store with your...
TRANSCRIPT
CONNECTING THROUGH
PACKAGING,IN A CHANGING WORLD
Alessandro De Filippo
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We are a
company with a
simple ethos:
to drive business
success for our
customers.
People Innovation
Expertise Geographic
reach
Sustainability
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QUIENES SON LOS NEW CUSTOMERSSHOPPERS?
Who is our customer?
Population is changing, and so are their VALUES
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EXPERIENCE More CONNECTED Consumers HEALTHY Living
Three main values driving changes…
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GETTING CLOSER TO OUR CUSTOMERS
TURN PURCHASES INTO RELATIONSHIPS
MORE COMPLEXITYin products and services
LESS TOLERANCE for a poor experience
EXPERIENCE More
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BE EVERYWHERE CONSUMERS AREHAVE AN OMNI CHANNEL STRATEGY TO ESTABLISH THEMSELVES AS THE GO-TO RETAILER
TOTAL ACCOUNTABILITY
every challenge will be reported
LESS TIME TO MARKET
good enough beats perfect
MENTAL AVAILABILITY
get noticed in every sales channel
CONNECTED Consumers
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PLANET OR PLASTIC? “Plastic packaging adrift in the worlds oceans will become the catalyst driving brands to rethink packaging in a context consumers can understand and act upon.” Mintel
SOME 9 MILLION TONS OF PLASTIC END
UP IN THE OCEAN EACH YEAR.
HEALTHY Living
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GOVERNMENT – COMPANIES – CONSUMERS
More than just a trend, a way of LIFE
HEALTHY Living
Here is what shopping will look like in 2027*
1. Every shopper mission will be an omni-channel and hyper-personalised experience
2. Non “customer facing” roles will be automated
3. Checkout will be done remotely when you leave the store with your chosen items
4. Routine (stock-up) purchases will be automatically delivered by drones or driverless trucks
5. The trend away from huge stores will continue – opening space for more specialized outlets
6. Online sales will probably grow to 40% in 2027
7. 3D printing will enable shops to create items on demand
8. Virtual reality will change both the shop and home experience
*World economic forum, march 2017
*World economic forum, march 2017
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NO MATTER WHAT CHANGE LOOKS LIKE,KNOW YOUR NEXT MOVE
Understand what the customers really value from a packaging solutions partner.
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Creating the packaging in which
the future will be delivered
EFFICIENT by being
visible, optimal and
environmentally
friendly around the
globeOUR APPROACH
Redefining VALUE
through
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True 360° omni-channel marketing campaigns at less cost with more impact
Always win on shelf using your brands most valuable ad space
Optimising your displays portfolio for maximum return on investment
The parcel packaging portfolio enabling online sales at less cost with more impact
Delivering supply chain performance through optimised packaging solutions
Innovation
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Want to get your packaging
noticed? LET 45,000 SHOPPERS SHOW YOU HOW!
82% OF PURCHASE
DECISIONS ARE MADE
IN STORE.
Geographic
reach
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1.1 1.2 1.3 1.3 1.3 1.3 1.3
0.1 0.2 0.1 0.1 0.1 0.0 0.0 0.3 0.4
0.61.0 1.0 1.0
2012 2013 2014 2015 2016 2017 2018
Legacy Venezuela Acquisition
Region transformed since 2012 by acquisitions
Volume Evolution (msqm)
Seizing growth opportunities.
Expertise
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We can support our customers in developing packaging that
is ready for the future
CONSUMER
Delivered Wholesalers
Discount Distribution
Centre
Fulfillment 3PL
Convenience Stores
Super/Hypermarkets
Specialized Stores
Discount Stores
Cash & Carry
Independent Retailer
Restaurants
Pure eRetailers
Click and collect
Drive
Home delivery
Home delivery
Home delivery
BRAND OWNER
Product Manufacturer
Retail Distribution
Centre
Manage Complexity in the Supply Chain
New channels arising.
Sustainability
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Future success depends
on what you’re made ofBIODEGRADABLE. RENEWABLE. RECYCLABLE.
All my papers are
FSC® or PEFC™
I am produced with 50%
green fuel and 90%
recycled water
In my production
only 1.8% of waste
created is
going to landfill
I reduce the
environmental
impact of the
supply chain
I am made by a company supporting
the UN Global compact
After use I will be
recycled into a new
valuable material
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“Climate change has happened
because of human behaviour,
therefore it’s only natural
it should be us, human beings,
to address this issue. It may not
be too late if we take decisive
actions today”
BAN KI-MOON, SECRETARY-GENERAL,
UNITED NATIONS
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CONNECTING THROUGH
PACKAGING,IN A CHANGING WORLD