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CONNECTING THROUGH PACKAGING, IN A CHANGING WORLD Alessandro De Filippo

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Page 1: CONNECTING THROUGH PACKAGING, · Checkout will be done remotely when you leave the store with your chosen items 4. Routine (stock-up) purchases will be automatically delivered by

CONNECTING THROUGH

PACKAGING,IN A CHANGING WORLD

Alessandro De Filippo

Page 2: CONNECTING THROUGH PACKAGING, · Checkout will be done remotely when you leave the store with your chosen items 4. Routine (stock-up) purchases will be automatically delivered by

1

We are a

company with a

simple ethos:

to drive business

success for our

customers.

People Innovation

Expertise Geographic

reach

Sustainability

Page 3: CONNECTING THROUGH PACKAGING, · Checkout will be done remotely when you leave the store with your chosen items 4. Routine (stock-up) purchases will be automatically delivered by

2

QUIENES SON LOS NEW CUSTOMERSSHOPPERS?

Who is our customer?

Page 4: CONNECTING THROUGH PACKAGING, · Checkout will be done remotely when you leave the store with your chosen items 4. Routine (stock-up) purchases will be automatically delivered by

Population is changing, and so are their VALUES

3

EXPERIENCE More CONNECTED Consumers HEALTHY Living

Three main values driving changes…

Page 5: CONNECTING THROUGH PACKAGING, · Checkout will be done remotely when you leave the store with your chosen items 4. Routine (stock-up) purchases will be automatically delivered by

4

GETTING CLOSER TO OUR CUSTOMERS

TURN PURCHASES INTO RELATIONSHIPS

MORE COMPLEXITYin products and services

LESS TOLERANCE for a poor experience

EXPERIENCE More

Page 6: CONNECTING THROUGH PACKAGING, · Checkout will be done remotely when you leave the store with your chosen items 4. Routine (stock-up) purchases will be automatically delivered by

5

BE EVERYWHERE CONSUMERS AREHAVE AN OMNI CHANNEL STRATEGY TO ESTABLISH THEMSELVES AS THE GO-TO RETAILER

TOTAL ACCOUNTABILITY

every challenge will be reported

LESS TIME TO MARKET

good enough beats perfect

MENTAL AVAILABILITY

get noticed in every sales channel

CONNECTED Consumers

Page 7: CONNECTING THROUGH PACKAGING, · Checkout will be done remotely when you leave the store with your chosen items 4. Routine (stock-up) purchases will be automatically delivered by

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PLANET OR PLASTIC? “Plastic packaging adrift in the worlds oceans will become the catalyst driving brands to rethink packaging in a context consumers can understand and act upon.” Mintel

SOME 9 MILLION TONS OF PLASTIC END

UP IN THE OCEAN EACH YEAR.

HEALTHY Living

Page 8: CONNECTING THROUGH PACKAGING, · Checkout will be done remotely when you leave the store with your chosen items 4. Routine (stock-up) purchases will be automatically delivered by

7

GOVERNMENT – COMPANIES – CONSUMERS

More than just a trend, a way of LIFE

HEALTHY Living

Page 9: CONNECTING THROUGH PACKAGING, · Checkout will be done remotely when you leave the store with your chosen items 4. Routine (stock-up) purchases will be automatically delivered by

Here is what shopping will look like in 2027*

1. Every shopper mission will be an omni-channel and hyper-personalised experience

2. Non “customer facing” roles will be automated

3. Checkout will be done remotely when you leave the store with your chosen items

4. Routine (stock-up) purchases will be automatically delivered by drones or driverless trucks

5. The trend away from huge stores will continue – opening space for more specialized outlets

6. Online sales will probably grow to 40% in 2027

7. 3D printing will enable shops to create items on demand

8. Virtual reality will change both the shop and home experience

*World economic forum, march 2017

*World economic forum, march 2017

8

Page 10: CONNECTING THROUGH PACKAGING, · Checkout will be done remotely when you leave the store with your chosen items 4. Routine (stock-up) purchases will be automatically delivered by

9

NO MATTER WHAT CHANGE LOOKS LIKE,KNOW YOUR NEXT MOVE

Understand what the customers really value from a packaging solutions partner.

Page 11: CONNECTING THROUGH PACKAGING, · Checkout will be done remotely when you leave the store with your chosen items 4. Routine (stock-up) purchases will be automatically delivered by

10

Creating the packaging in which

the future will be delivered

EFFICIENT by being

visible, optimal and

environmentally

friendly around the

globeOUR APPROACH

Page 12: CONNECTING THROUGH PACKAGING, · Checkout will be done remotely when you leave the store with your chosen items 4. Routine (stock-up) purchases will be automatically delivered by

Redefining VALUE

through

11

True 360° omni-channel marketing campaigns at less cost with more impact

Always win on shelf using your brands most valuable ad space

Optimising your displays portfolio for maximum return on investment

The parcel packaging portfolio enabling online sales at less cost with more impact

Delivering supply chain performance through optimised packaging solutions

Page 13: CONNECTING THROUGH PACKAGING, · Checkout will be done remotely when you leave the store with your chosen items 4. Routine (stock-up) purchases will be automatically delivered by

Innovation

12

Want to get your packaging

noticed? LET 45,000 SHOPPERS SHOW YOU HOW!

82% OF PURCHASE

DECISIONS ARE MADE

IN STORE.

Page 14: CONNECTING THROUGH PACKAGING, · Checkout will be done remotely when you leave the store with your chosen items 4. Routine (stock-up) purchases will be automatically delivered by

Geographic

reach

13

1.1 1.2 1.3 1.3 1.3 1.3 1.3

0.1 0.2 0.1 0.1 0.1 0.0 0.0 0.3 0.4

0.61.0 1.0 1.0

2012 2013 2014 2015 2016 2017 2018

Legacy Venezuela Acquisition

Region transformed since 2012 by acquisitions

Volume Evolution (msqm)

Seizing growth opportunities.

Page 15: CONNECTING THROUGH PACKAGING, · Checkout will be done remotely when you leave the store with your chosen items 4. Routine (stock-up) purchases will be automatically delivered by

Expertise

14

We can support our customers in developing packaging that

is ready for the future

CONSUMER

Delivered Wholesalers

Discount Distribution

Centre

Fulfillment 3PL

Convenience Stores

Super/Hypermarkets

Specialized Stores

Discount Stores

Cash & Carry

Independent Retailer

Restaurants

Pure eRetailers

Click and collect

Drive

Home delivery

Home delivery

Home delivery

BRAND OWNER

Product Manufacturer

Retail Distribution

Centre

Manage Complexity in the Supply Chain

New channels arising.

Page 16: CONNECTING THROUGH PACKAGING, · Checkout will be done remotely when you leave the store with your chosen items 4. Routine (stock-up) purchases will be automatically delivered by

Sustainability

15

Future success depends

on what you’re made ofBIODEGRADABLE. RENEWABLE. RECYCLABLE.

All my papers are

FSC® or PEFC™

I am produced with 50%

green fuel and 90%

recycled water

In my production

only 1.8% of waste

created is

going to landfill

I reduce the

environmental

impact of the

supply chain

I am made by a company supporting

the UN Global compact

After use I will be

recycled into a new

valuable material

12

34

5

6

“Climate change has happened

because of human behaviour,

therefore it’s only natural

it should be us, human beings,

to address this issue. It may not

be too late if we take decisive

actions today”

BAN KI-MOON, SECRETARY-GENERAL,

UNITED NATIONS

Page 17: CONNECTING THROUGH PACKAGING, · Checkout will be done remotely when you leave the store with your chosen items 4. Routine (stock-up) purchases will be automatically delivered by

16

CONNECTING THROUGH

PACKAGING,IN A CHANGING WORLD

Page 18: CONNECTING THROUGH PACKAGING, · Checkout will be done remotely when you leave the store with your chosen items 4. Routine (stock-up) purchases will be automatically delivered by