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CONNECTING TO YOUR CUSTOMERS IN THE TRIANGLE AND BEYONDExtend your reach to engage local customers across an expansive network of sites.

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DISPLAY ADVERTISING

advertising options• Banner ads available on a rotating basis

(cost per thousand, CPM) or fixed positions by day/week.

• Site-specific or geo-targeting options available.

• Fixed positions are available on the home page and section fronts of newsobserver.com and on the home pages of our community newspaper websites and triangle.com.

• Channel targeting is available within popular sections such as col-lege sports, food, technology, travel and more.

• Rich media options allow your message to stand out to readers!

• Special events and sponsorships are available throughout the year on triangle.com and newsobserver.com.

• We can develop an online program for any budget.

our community newspaper sitescarynews.comchapelhillnews.comthedurhamnews.com easternwakenews.com

garnercleveland.com smithfieldherald.commidtownraleighnews.com

northraleighnews.comsouthwestwakenews.com claytonnewsstar.com

ad sizes• 300x250, 728x90, 300x100• ads appear above and below the fold.• various rich media options — see rich media section for details

Triangle Online NetworkThe Triangle Online Network is a powerful group of websites led by flagship site newsobserver.com. The network comprises The N&O’s 10 community newspapers sites, the leading local entertainment site — triangle.com, premium classified partner sites — cars.com, apartments.com, homefinder.com and careerbuilder.com; and local parenting site trianglemom2mom.com. The varied reach and diversity of these sites enable you to target your message to a select audience

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HOME PAGE AND SECTION FRONT EXCLUSIVITYMake sure your message is seen on the most popular pages in our network with home page and section front exclusivity. Fixed placement exclusivity is sold on a per day or week basis depending on the page. Both 300x250 and 728x90 ad sizes are available, depending on page layout.

newsobserver.com home page• Guarantee exclusive placement by advertising on our most popu-

lar page, the newsobserver.com home page for a 24 hour period.

• Averages over 90,000 page views per day.

newsobserver.com section fronts• Fixed placement exclusivity on any of our news section fronts are

available on a per day basis.

• Most popular sections are News, Sports, Business, Entertainment and Politics.

newsobserver.com classified section fronts• Fixed placement exclusivity on any of our classified section fronts

are available on a per week basis.

• Automotive, Real Estate and Jobs are the most popular sections

community paper home pages• Each of our 10 community newspapers offers weekly fixed-

placement exclusivity.

triangle.com home page• If the entertainment crowd is your audience, then there is no

better place to be than on the front of triangle.com with a fixed placement exclusive ad for a 24 hour period.

ad sizes• 300x250 and/or 728x90 available, depending on page and position

RICH MEDIA DISPLAY AD OPTIONSYour rich media message is interactive and catches readers’ attention. Depending on ad type and site placement, rich media is sold on either a per-day basis on home pages and section fronts or as an enhancement to an impression campaign.

types• corner peel

• sliding billboard

• expanding billboard

• flyouts

• floorboards

• video banner ads (see streaming video section of this document)

wallpaper• a background image in a browser window space outside the

designated website image area

• sold as fixed placement exclusivity on a per-day basis and is available on all of the news and entertainment sites in the Triangle Online Network

• image area varies based on reader’s screen size

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sample sitesNewsobserver.comNYDailyNews.comChicagoTribune.comLATimes.comAZCentral.comCharlotteObserver.com

DenverPost.comMiamiHerald.comKansasCity.comIndyStar.comStar-Telegram.comOregonLive.com

SeattleTimes.comDetroitNews.comCincinnati.comCourier-Journal.comDesMoinesRegister.comKentucky.com

ad sizes300x250, 728x90, 160x600Ads appear above and below the fold.

Premium News Network of Sites The premium news network comprises 1,600 of the nation’s most popular and trusted newspaper, broadcast and magazine sites. Reach local consumers as they read the most popular news sites including newsobserver.com!

US online newspapers alone reach 65% of the population and grew their local unique visitors by more than 7% from 2010 to 2011. Adding broadcast and magazine sites further expands your exposure to a local, high-quality audience.

Your advertising message is on a network of trusted, highly regarded local media sites.

IdahoStatesman.comNBC12.com (Richmond, VA)CBS8.com (San Diego, CA)Fox19.com (Cincinnati, OH)KATC.com (Lafayette, LA)News9.com (Oklahoma City, OK)

targetingRegional, state, DMA or ZIP code list (minimum of 15).

Category Targeting (across custom-built network of sites)

Target your message on national sites that reach a local audience through similar relevant content. These sites combine to create a category-targeted network. More than 50 pre-built category targeted networks already exist. We provide website lists that may be customized by removing sites or adding other category targeting sites. We can custom-build a category target network of sites to meet your needs!

ad sizes• 300x250, 728x90, 160x600• ads appear above and below the fold.

targeting• regional, state, DMA, ZIP code list (15 minimum) or radius targeting (10-mile minimum)

sample categoriesGeneral AutoEntertainmentFinanceFood & DiningHealthcareHome & GardenHumor

MenMomsMusicNews & BusinessOutdoorsPolitical

Real EstateRetailSportsTravelWomenWeather

site examplesGeneral Auto

autobytel.com autoguide.com caranddriver.com cargurus.com carreview.com carsandtrucks.com carsdirect.com duponregistry.com motortrend.com sellmyride.com theautochannel.com vehix.com

Real Estate

apartments.com condo.com forrent.com homefinder.com homegain.com homes.com homesbyowner.com landandfarm.com move.com realtor.com trulia.com zillow.com

Healthcare

everydayhealth.com healthgrades.com lifescript.com freemd.com healthcare.com womenshealthbase.com livestrong.com medicalnewstoday.com naturalnews.com pediatrics.about.com psychologytoday.com wellness.com

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ad sizes• 300x250, 728x90,160x600, 425x600• ads appear above and below the fold

Yahoo.com Network of Sites Yahoo! includes more than 75 unique website domains that reach 49% of online adults in the Raleigh-Durham DMA. Seventy-five percent of the nation’s online population visits a Yahoo! site every month. It is number one in total minutes spent per month and total pages viewed per month. Yahoo! is a leader of content on the web and ranks among the Top 3 in 27 categories, including mail, sports, search and finance.

targeting• demographic — age, gender, income level

• geography — regional, state, DMA, counties, 29 custom N&O geo zones

• behavioral — over 500 behavioral categories to choose

• content — over 7,000 content targets to choose from

• site — sections like auto, finance, travel, etc. can be targeted

sample sitesYahoo.comYahoo! mailYahoo! Autoomg!Yahoo! Finance

Yahoo! GamesYahoo! SearchYahoo! MoviesYahoo! TVYahoo! News

Yahoo! TravelYahoo! MusicMy Yahoo!Yahoo! SportsFlickr.com

Yahoo! WeatherYahoo! Real EstateYahoo! AnswerYahoo! HotJobsYahoo! Shopping

ad sizes• 300x250, 728x90,160x600 • Ads appear above and below the fold.

Extended Reach NetworkThere are more than 10,000 sites in the extended reach network. Reach a broad audience across a large network of national sites at a lower CPM. Add this product to a larger media plan to extend your reach.

targeting• regional, state, DMA or radius targeting (10-mile minimum)

sample sitesHistory ChannelAccuweatherAMC EntertainmentStartmz.com

AutotraderTech DarlingToys R UsBillboardCareerBuilder

CarSoupRachael Ray ShowCelebrationsThesaurus.comallmenus.com

eBayET OnlineExercise TVFandangoand many more!

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BEHAVIORAL TARGETINGbehavioral targeting is the process of reaching users based on their recent internet behaviors, such as search queries and site visits. When a user displays a certain number of these behaviors, they are “tagged” and you are now able to target them based on their behavior. Your ads are served regardless of the network site the user currently viewing. There are more than 500 behavioral targets to choose.

Advanced Audience Targeting Network of SitesAdvanced audience targeting reaches a specific audience over a large network of national and local sites using some of the most advanced display ad targeting available. The network comprises more than 8,000 sites and includes comScore’s Top 300 Pub-lishers. Guaranteed above-the-fold inventory.

DEMOGRAPHIC TARGETINGReach a specific demographic (age, gender, household income, etc.) with user data from registration information (credit card apps, online tax forms, industry newsletters, fantasy football, e-commerce, etc.)

KEYWORD SEARCH TARGETINGKeyword search targeting is a type of behavioral targeting. Segments are identified by users’ keyword searches. Choose a list of keywords, and ads are served to readers who search those keywords as they access content in the advanced audience targeting network. Once a reader is tagged with a keyword, it doesn’t matter which of the 8,000 sites they visit within the network, we can still target them. In this example, the reader is tagged after a search for “Chevy dealer.” Later, when they visit Fox News or ebay, we serve them an ad from a Chevy dealer.

sample job titles• Business Owner • Sales & Marketing• Construction • Student• Manufacturing • And Many More!• Medical

JOB-TITLE TARGETINGReach a specific audience based on current profession. Data is compiled from registration information.

RETARGETINGRe-engage potential customers who have visited your site as they read content in our network of sites. By targeting users who have already shown interest in your products or services, there is a stronger possibility of conversion, thus increasing your ad’s efficacy.

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CONTEXTUAL TARGETINGContextual targeting is a type of content targeting. Ads are served alongside keywords or phrases viewed by internet users. Build a list of keywords or phrases, ex: travel, hotels, flights, vacation, airports, resorts. Ads are served on pages that include at least one of the keywords or phrases in the headline or body copy of the story.

ad sizes• 300x250, 728x90, 160x600• contextual targeting ads appear above and below the fold. All others above the fold.

additional targeting• geography —regional, state, DMA or ZIP code list

(15 minimum)

• day parting

• channel targeting can be added to any advanced audience targeting network buy.

Facebook.com DisplayFacebook.com allows you to reach users in a social environment, targeting them based on information about their interests. Facebook has more than 900 million active users and overall these users spend more than 700 billion minutes on Facebook per month! The average user is connected to 80 community pages, groups and events. Ads are text- and image-based in a defined format to improve the likelihood a user will click on them. Advertis-ing is monetized on a cost-per-click basis, which means you receive a significant amount of

best practices• attractive, clear, relevant image

• Facebook ads should link to a Facebook fan page, as users generally do not want to leave the social network

• Strong call to action

creative• title — 25 characters including spaces • image — 110x80 pixel static image • body — 90 characters including spaces

targeting• geography —10, 25 or 50 miles around city, ZIP or state

• gender — all, male or female

• interested in — all, male or female

• relationship status — single, engaged, in a relationship or married

• education — college graduate, in college, in high school

• workplace — target users who work at specific companies or organizations

• likes — on a profile page users list favorite activities, music, teams, movies, sports, etc.

• languages — various

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YouTube.com DisplayYouTube has 800 million monthly unique users worldwide who upload more than 48 hours of video to the site each minute. People are watching more than 3 billion videos daily. Target your banner advertising based on more than 400 categories.

ad size• 300x250

targeting• geography — regional, state, DMA, ZIP code list (15 minimum) or radius (10-smile minimum) targeting options are available.

• category — more than 400 categories to choose, including automotive, travel and health.

Triangle.com DisplayTriangle.com is the area’s premier local entertainment site. Reach an active audience with triangle.com. Featuring local events and interesting people, it averages 2 million page views per month. Unique content-targeting options are available with sec-tions like Party Pics, Behind the Bar, Nightlife Diaries, Behind the Line, Seven Questions and Your Voice. Reader contests for adorable pets and couple’s best stories provide a unique local sponsorship opportunity on triangle.com.

ad sizes• 300x250, 728x90, 300x100

• CPM and fixed-position advertising options.

• Rich media supported — options listed in Triangle Online Network section

targeting• options listed in Triangle Online Network section

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STREAMING VIDEO

ADVERTISING

Triangle Online Network Video TakeoverPage goes gray and the video takes up to 85% of the screen while it plays. Exclusive advertiser in the video takeover. Easily closed and has a time-remaining clock. Additional Facebook and Twitter links can be added.

creative• size video player is 576 x 324 pixels

• video format .flv

targeting• one video per user per 24 hours.

Triangle Online Network Video Banner AdIn this ad format, video is embedded in the 300x250 ad. The video plays automatically, and audio is muted by default. The reader can un-mute at any time. Only one rich media ad per page, so your video ad will be the exclusive rich media ad.

creative• size 300x250

• video types .flv, .wmv, .mov (preferred), mpg/mpeg/mp2

targeting• available on section fronts and with impression campaigns throughout Triangle Online Network

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YouTube.com TrueView VideoYouTube boasts 800 million monthly unique users worldwide who upload more than 48 hours of video every minute. People are watching more than 3 billion videos daily. Cost-Per-View (CPV) model which means you only pay for video ads that finish playing. You receive a significant amount of branding advertising for free becuase you don’t pay for videos that don’t complete their run. Click-through rates are usually higher than standard website display ads. Optional bonus 300x60 companion ad is available at no additional charge. Ads may run pre-, mid- or post-roll.

creative• 15-second video only

• 300x60 companion ad

• video files accepted WebM files, mpeg4, .3gpp & .mov, .avi, .mpegps, .wmv, .flv

targeting• geography— regional, state, DMA, city, ZIP list (15 minimum) or radius targeting (10-mile minimum).

• category — more than 400 categories to choose

Pre-Roll Video Network of SitesThis is a network of more than 8,000 sites with high-quality video content. Pre-roll videos run before the requested content, which means there is a very high completion percentage. Advertising positions are always above the fold in prominent positions on the sites. Videos are purchased on a Cost-Per-Thousand (CPM) basis. Optional bonus 300x250 companion ad is available at no additional charge.

creative• 15- and 30-second videos available

• pre-, mid- and post-roll videos

• 300x250 companion ad available — delivery not guaranteed.

• video file accepted WebM Files, .MPEG4, 3GPP & MOV, .AVI, .MPEGPS, .WMV, .FLV

targeting• geography regional, state, DMA or ZIP list (15 minimum).

• channel, behavioral and demo targeting available.

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MOBILEADVERTISING

Newsobserver.com Mobile SitesNewsobserver.com, iPhone and android apps are available. With more than 1.6 million page views per month, mobile is our fastest-growing platform for traffic providing local content from a trusted source. Ads are available on a Cost-Per-Thousand (CPM) basis. Click-through rate averages are usually higher than standard website display campaigns. Reach users at different touch points throughout the day without desktop limitations.

creative• 300x50, 320x50, 216x36 (All 3 sizes needed to support different devices.)

targeting• ROS or Channel

Mobile Extended Reach NetworkUsing thousands of apps and mobile sites, the mobile network is able to reach potential customers based on location. Reach users at different touch points throughout the day without desktop limitations. Highly accurate hyper-local targeting is available. Click-through rate averages are usually higher than a standard website display campaign.

Custom geographic regions (fences) are available. When users are on a mobile device visiting a site or using an app inside the fenced area, your ad message will serve. Triggers can be added for a nominal additional charge. (Ex: Only serve your ad if the temperature drops below 35 degree.) Sold on a Cost-Per-Thousand (CPM) basis.

creative• 300x50, 320x50

targeting• channel

• geography — regional, state, DMA, ZIP code list (15 minimum) or radius targeting (10-mile min.)

• day parting

• geo fencing

• triggers

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Yahoo! Mobile Network93% of the US population owns a mobile phone and almost two thirds of online users access the internet through mobile devices. Yahoo! Mobile reaches 66 million people per month, 52% of all US mobile users. Mobile click-through rates generally outperform website display nine to one. The Yahoo! Mobile average CTR is .74%. Did you know that 40% of the Yahoo! mobile audience has an income of at least $75,000 per year? Yahoo! Mobile #1 in entertainment and finance news.

creative• 300x50, 216x36, 168x28, 120x20

• animation permitted (standard .gif).

• third-party image serving PROHIBITED.

targeting• geography Raleigh-Durham DMA

• demographic

• behavioral targeting

• time of day

• interest

Mobile Micro SiteThe mobile micro site is for customers who want to take advantage of the growing mobile marketplace but do not have a mobile site. It is simple and easy to create, but provides effective content to support most retailers. This site can be live within 24 hours of your order. Mapping functionality with driving directions, social media links for Facebook, Twitter and YouTube and direct dial from the site to your business make it easy for customers to contact your business. The site is search-engine optimized and indexed. Includes link to your full site. Three additional custom pages included upon request.

TABLET ADVERTISING

Tablet Extended Reach NetworkExtend online awareness by reaching consumers on the go in this highly-interactive, engaging environment. Tablets are lifting e-commerce sales. 41% of US adults list shopping as a reason for interest in purchasing a new iPad. 55% of tablet owners think the tablet is an ideal tool to research products before making final purchases.5% of all shopping revenue comes from mobile, 89% of that from the iPad

creative• 300x250, 728x90

targeting• geography regional, state, DMA or ZIP code list (15 minimum)

• channel targeting

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EMAIL ADVERTISING

Micro Targeted Email BlastsReach potential customers with an exclusive email message designed to make your business stand out. Target your message to local users based on geography, demographics, interests, lifestyle, etc. More than 140 targets to choose in both the business-to-consumer and business-to-business categories. Minimum send for any email blast to a list DMA or larger is 50,000 addresses. List smaller than the DMA has a minimum of 25,000 addresses.

creative• custom-built email message

targeting• geography regional, state, DMA, county, city, ZIP code list or radius.

• demographic • interest

• lifestyle • purchase preference

• business targeting industry, SIC code, title, etc.

Newsobserver.com Registered UsersThis list of email address comprises newsobserver.com readers — a highly desirable audience. They have opted-in and have the highest income levels, live in homes with a market value between $250,000 and $1,000,000 and have incomes between $75,000 and $249,000. Solo email blasts contain one exclusive advertiser, so all eyes are on your product or service.

creative• custom-built email message

targeting• geography, demographic, psychographic, format, genre, day-part, domain, device, browser language and registration data.

AUDIO NETWORK OF SITES

creative• 15- and 30-second spots. • some sites offer clickable cover art.

targeting• geography ZIP code list

Internet radio was a $479-million industry in 2011 and is projected to reach $758 million by 2015, for a 13.4% annual growth rate. Self-reported time spent per week listening to online radio was 9 hours, 46 minutes, according to Arbritron. 42% of US households listen to internet radio.

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RATES

NEWSOBSERVER.COM PREMIUM DIGITAL NETWORK

CPMRun of Network $7.25

Run of Network with Geo: Region, State or DMA $9.25

Geo: Zip List, Radius or Custom Geo Zones $12.25

Specific Site(s), Channel and/or Category Targeting $13.50

Geo & Specific Site(s), Channel and/or Category Targeting $16.00

Behavior, Demographic, Keyword, Re-Targeting, Contextual, Yahoo Content Targeting (includes Geo)

$16.00

Newsobserver.com Home Page Only $17.50

Job Title Targeting (includes Geo) $18.00

Creative Needed: 300x250, 728x90 and 160x600

Note: Yahoo! Mail supports a 425x600 and caries a $5.00 add on. The 300x100 is being phased out on the Triangle Online Network of Sites, but for a limited time is available and carries a $3.00 discount.

DISPLAY ADVERTISING - CPM AND CPC

CPCRun of DMA Varies

GEO: 10, 25, or 50 miles around city, zip or state +

Gender, Interest, Relationship, Languages, Education, Workplace, Likes

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Facebook.com Creative Needed: 110x80, Title: 25 Characters, Body: 90 characters

CPMRun of Network: Region, State or DMA $14.00

Geo: Zip Code list (15 min.) or Radius Targeting (10 mile min.)

$17.00

Channel or Category Targeting (includes GEO) $20.00

YouTube.com Creative Needed: 300x250

IO minimums may apply. Check with your N&O Account Executive for details.

DISPLAY ADVERTISING - FIXED POSITIONS

728x90 300x250 Roadblock CP, SB, or FB* Wallpaper* Combo*Newsobserver.com Home Page $1,800 $2,500 $5,000 $6,500

Sports Front $225 $275 $425 $1,000 $5,500

News or Business Section Front $150 $200 $300 $750 $5,500

Living or Political Section Front $100 $150 $200 $500 $5,500

Triangle.com Home Page $150 $500 $1,000 $1,250

Triangle Online Network Daily Positions

Saturday and Sunday rates are 30% off the rates below. Upgrade your fixed position ad with Rich Media for a 25% premium. Vol-ume discounts are available. See your Account Executive for details.

Roadblock: both 728x90 and 300x250 CP, SB, or FB: Corner Peel, Sliding Billboard or Floor Board

Combo: Any combination of Corner Peel, Floor Board, Sliding Billboard and a Wallpaper Other Section Fronts: Other section front pricing available upon request * Additional $250 Rich Media per ad handling fee applies.

728x90 300x250 Roadblock CP SB or FB Wallpaper ComboNewsobserver.com Real Estate, Rentals or Auto $200 $250 $375 $1,000

TriangleJobs.com Section Front $400 $500 $750 $1000

Any Community Newspaper Home Page $150 $350 $1,000 $1,200

Triangle Online Network Weekly Positions

Floorboard: Community Paper Floorboard ad runs on the home page and throughout the site on most pages during the week.

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CREATIVE UPGRADE - RICH MEDIA DOLLAR VOLUME DISCOUNTSRich media is charged an additional premium and is also subject to a per ad handling fee. Applies to Corner Peels, Sliding Billboards, Flyouts, Expanding Billboards, Floorboards, Wallpaper and Video Banner Ads. This is true across all deployments including CPM purchase and Fixed Position purchases.

Add-OnRich Media CPM Add-on $5.00

Rich Media Fixed Position Add-on 25%

Rich Media per ad handling fee $250

For Advertisers with signed N&O Advertising Dollar Volume contracts.

Discount$100,000 to $299,000 5%

$300,000 to $499,000 10%

$500,000 + 15%

MOBILE

CPMm.newsobserver.com and both iPhone and Android apps $12.50

Newsobserver.com Mobile Sites

CPMMonthly Hosting Fee $75.00

Mobile Micro Sites

CPMRun of Network: Region, State or DMA $12.50

Geo: Radius Targeting (10 mile minimum), Custom Geo Zones or Geo Fencing

$15.00

Channel, Category Targeting or Interest Based Targeting $17.50

Geo & Channel, Category Targeting or Interest Based Targeting $20.00

Behavioral Targeting $20.00

Mobile Extended Reach Network and Yahoo Mobile Network Network includes mobile sites and apps

Note: Triggers and/or Dayparting can be added for an additional $3.00 CPM. Weather triggers are just one example.

STREAMING VIDEO

CPMNewsobserver.com Home Page Only $35

Newsobserver.com Section Fronts or any Community Newspaper Front

$25

Production/Delivery fee - Per ad $250

Newsobserver.com Video Takeover Page goes gray and video takes up to 85% of screen. One video per user, per 24 hour

CPVRegional $.50

State $.60

DMA $.70

City $.80

Zip Code List (15 min.) or Radius Targeting (10 mile min.) $1.00

Production/Delivery fee - Per ad $250

YouTube.com TrueView Video

pre/mid/post roll video. 15 second video ONLY. 300x60 optional bonus companion unit is available

CPV: Cost Per View. Advertiser is only charged for videos that are completely viewed by the viewer.

CPMRun of Network: Region, State or DMA $25.00

Geo: Zip Code list (15 minimum) $28.00

Channel or Category Targeting $28.00

Demographic or Behavior Targeting $30.00

Production/Delivery fee - Per ad $250.00

Pre-Roll Video Network

Pre-Roll Video Network • pre/mid/post roll video. 15 second and 30 second video available.

Note: 300x250 companion ad available with some placements and is included at no additional charge.

TABLET

CPMRun of Network: Region, State or DMA $17.00

Geo: Zip Code list (15 minimum) $20.00

Channel or Category Targeting $22.50

Tablet Extended Reach Network Creative Needed: 300x250 and 728x90

IO minimums may apply. Check with your N&O Account Executive for details.

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EMAIL

CPMRun of Network $40.00

Geo: Regional, State, DMA, County, City, Zip Code List or Radius $50.00

Consumer Targeting: Demographic, Interests, Lifestyle, Purchase Preference (includes GEO)

$65.00

Business Targeting: Industry, SIC Code, Title, etc. (includes GEO) $75.00

Production/Delivery fee - Per e-mail $250

Micro Targeted Email Blasts

CPMFull List $50.00

Geo: Zip Code list $60.00

Production/Delivery fee - Per e-mail $250

Newsobserver.com Registered Users

Premium Digital Network Rate Card • 02052013

IO minimums may apply. Check with your N&O Account Executive for details.

AUDIOAudio Network of Sites Internet radio 15 second and 30 second spots. Some sites have a clickable “cover art” ad image unit.

CPMGeography, Demographic, Psychographic, Format, Genre, Day-Part, Domain, Device, Browser Language, and Registration Data

Ads on RFP basis.

Display Advertising - Ad Specifications and DefinitionsOnline Banner Ad Specifications:• Ad must have at least one pixel border on all sides.• File format: JPEG, GIF (can be animated) or SWF • File size: See below maximum file sizes • Flash files also accepted. Flash specs are available upon request. Back-up GIF must also be supplied of 40k or less.• Animation within banner ad units may run for a maximum of 15 seconds without being re-initiated by the user. Ads may loop an unlimited number of times within that 15 seconds. Applies to all ads, flash, rich media, .jpeg or .gif.

Ad Pixels and Maximum File SizesAdvertising Unit Pixel Size GIF/JPEG Max File Size Flash Max File Size

Leaderboard 728 x 90 40k 40k

Rectangle/Big Box 300 x 250 40k 40k

Ruler 300 x 100 40k 40k

Skyscraper 160 x 600 40k 40k

Monster 425 x 600 40k 40k

Rich Media Specifications:• Please refer to http://advertising.newsobserver.com and click on “Media Products” then “Online” for Rich Media specs.

http://advertising.newsobserver.com

For more information about advertising, contact your N&O Account Executive:

Raleigh/Cary: 919-836-5600, 800-736-2602 • Chapel Hill/Durham: 919-932-2000 • Clayton: 919-553-7234

• Eastern Wake County: 919-269-6101 • Smithfield: 919-836-5703