connecting with buyers in the age of experience
TRANSCRIPT
Connecting with Buyers in the Age of ExperienceTyler LessardCMO, Vidyard
Challenge of the Information Age
OMG! More than 1% of
people responded to our latest email!!
Content Economy
Experience Age
Attention Economy
Information Age
Process video 60,000x faster
Retain visual information longer
Creates a greater sense of trust
Emotional and memorable
Video has a big role to play in the Experience Age
Demand is skyrocketing • More than 20B videos are now played every
day on Facebook, SnapChat and YouTube
Supply is more accessible • Production costs are down, in-house
production is up
• Use-cases for video are expanding
Opportunity for Value is increasing • Easier than ever to create compelling content
experiences
• Variety of distribution channels readily available
• Access to unique analytics and insights
Content | Channels | Insights
Content | Channels | Insights
Video Marketing Trailblazers
From supporting cast to starring role
Content
People | Partners | Culture | Strategy
From passive to interactive Engagement | Conversion | Journey
From general to personal Curated | Custom | Personalized
Content
From post-and-pray to omni-channel strategy
Channels
Web | Social | Display | Pre-Roll
From online to direct Email | Sales Workflows | ABM
From scattered to centralized Branded Video Channels | Libraries & Collections
From views to revenue influence
Insights
Leads | Pipeline | Revenue
From data to insights Videos | Viewers | Channels
Content | Channels | Insights