connection for innovation - petter coffee - avanxo cloud forum 2013
TRANSCRIPT
Above the CloudConnection + Collaboration Innovation
Peter CoffeeVP / Head of Platform Researchsalesforce.com inc.
“The typical large organization, twenty years hence, will
be composed largely of specialists who direct and
discipline their own performance through organized
feedback from colleagues and customers.”
“It will be a knowledge-based organization.”
Peter Drucker, in The New Realities
…in 1989
What happened to the future?
We Must Catch Up With Peter Drucker
Complex legacy IT portfolios made the simplest data integrations
an overwhelming task
Cumbersome, brittle integrations demoted end users to
information consumers
Path of least resistance
then over-emphasized
rear-view mirror views of
historical data – or deep
inspection of recent past
“IT vendors” are still selling the tools to do low-value things in a
high-cost way
IT Has Not Been a Medium of Knowledge
“I almost never look to the existing discipline for new
ideas. Most of the time, I actively avoid it.”– Jack Hughes, TopCoder
Consider the kinds of connections underway here—
between an algorithm specialist in (for all I know) Algeria,
or a software developer in Slovenia, and a radiation
oncologist at Dana-Farber Cancer Institute. Not the most
likely collaborators. When you harness mental energies of people in different
fields and disciplines, you’re changing the game– Andy Boynton, forbes.com
New Knowledge Arises From Connection
Motivated Knowledge Fuels Innovation
Innovation “goes rogue” when:– Products are open-source and/or
highly configurable/customizable
– Some users have incentive to innovate
– Some innovators have incentive to share
– Diffusion of innovations is inexpensive
What is the new “intellectual property”?– Brand equity
– Community loyalty
– Ecosystem diversity and strength
Sift more dirt, find more gold– With modern machines/methods, gold mines are
viable at 1 g. Au / ton of ore
– Costs of collecting/sifting the crowdstreamcontinue to fall
The oddly opposite models:– Delphi Method: people with wildly varying knowledge, exposed to each other’s
opinions, produce consensus surpassing the sum of the parts
– Open-Source Method: Individual contributions, appropriately incented (if only with ego rewards), yield cost-effective combined results
Can the crowd survive its success?– “Even mild social influence can undermine the wisdom of crowd effect.”
Proceedings of the National Academy of Sciences, 16 May 2011wired.com/wiredscience/2011/05/wisdom-of-crowds-decline
– Vital elements: diversity, independence, decentralization, aggregation
Crowds Offer Different Kinds of Knowledge
Social Graphs Turn ‘Crowd’ to Community(Arcs Represent Number • Distance of Facebook ‘Friend’ Links)
Pop quiz: where is Beijing?
All New IT Will Be Connected – or ‘Cloudy’
• Since the IBM PC was introduced (Aug.1981 to now)
• Processor speed has risen ~25 per cent per year
• Memory capacity has grown ~40 per cent per year
• Mass storage surging ~50 per cent per year
• Desktop systems are burdened with too much state• File system technology has not addressed new needs• Governance falls short of rising demands
• Trends redefine “best practice”
• Bandwidth expansion: ~45 %/year
• Processor road maps favor shared machines • Data centralization superior governance*
* Knowingly provocative statement with backup to come
Server CPU sales trends:
Overall, 2011-2015 (TechNavio)7.1% CAGR
“Contributing to this market growth is adoption of cloud computing.”
Cloud servers, 2011-15 (IDC)21% CAGR
If the cloud is only used to modernize IT, that’s all that
will happen – and it will not be enough
Enormous improvement of connection enables
mobile as the norm; desk work as exception– Mobile access enables in-the-moment inquiry and
action via networks of trusted advisors – some call
them ‘social’
– Machines, as well as people, are connected – and
even machines can be ‘social’ in key behaviors
Decades of design have focused on documents
Future of IT is in workflows. We call it “the feed.”
‘Cloud’ Must Mean More Than ‘Cheap IT’
The PC is a Legacy Technology
Source: Gartner Research; Smartphone, Tablet, and PC Forecast
2013E
16 billionmobile devices by 2013
Desktop
2007 20082009 2010 2011E 2012E
Laptops
Smartphones
Tablets
Device Usage
The Platform Market is…Diverse
“What You See Is What You Get”?“What You See Is What You Need”
What you’re doing
Who else is doing it
What’s already been done
What you want to share
What you want to show
What you want to ask
Connected Computing Leaves the Desk Behind
“Desktop metaphor” is 25 years old
– Xerox…
– Apple…
– Microsoft…
…but today,
1/3 of U.S.
adults own
at least one
tablet…
…and usually don’t use it at a desk
Mobility is More Than Just a Handle on the Past
There are three parts of user experience to increase convenience: immediacy, simplicity and context.
The three parts make up a customer’s mobile context, or the overall feedback of what a customer has told you and is experiencing during engagement.
The Future Of Mobile Is User ContextContext Transforms Product Opportunities For Consumer Product Strategists
Connected Systems Close Contextual Loops
Customers: records become communities
Employees: appraisals transform to collaborations
Partners: supply chain grows into value network
Financials: transactions evolve to scenarios
Fighter pilot’s “OODA Loop”
“Observe, Orient,
Decide, Act”
Connection Economy Demands ‘Big Data’ Power
Islands of data are cheap, but low-value
Integrate data with apps: cloud-platform (PaaS) strength– Data.com: 2 million participants, 1 million updates/month
– Radian6: massive data flows distilled into understanding
– Heroku + Treasure Data Hadoop: 0 to Warehouse in 3 minutes
Data-driven expertise for developers and managers
Michael Koster, Open Source Internet of Thingswww.meetup.com/The-Open-Source-Internet-Of-Things-Silicon-Valley/
APIs evolve;ecosystems emerge
Machine-Scale Connection Requires Abstraction
Mash-ups from Web and
AppExchange
Native Desktop
Connectors
Integration Tools
AppExchange Apps
ERP
Any System
Finance
Systems of Record
Systems of Engagement
Connection is not “Rip/Replace”
Value-Adding Connection Depends on Trust
Robust infrastructure security
Rigorous operational security
Granular customer controls– Role-based privilege sets
– Convenient access control & audit
“Sum of all fears” scrutiny– Multi-tenancy shrinks attack surface; slashes opportunities for error
– The most demanding customer sets the bar
– PCI DSS Compliance Level 1; FIPS 199 LOW and MODERATE
– Comprehensive, continuing audit/certification
“Despite resource sharing, multitenancy will often improve security…
“Our research and analysis indicates that multitenancy is not a less secure model — quite the opposite!”
Cloud Architectures Offer Trust in Depth
The Corollaries of Becoming Connected
The bad news is that this is a truly intense technical and business undertaking, and not for the faint of heart.
The good news is that what it makes possible is magical.
Marc Andreessen,“The Three Kinds of Platforms You Meet on the Internet”
Any technology distinguishable from magic is insufficiently advanced.
Gehm's Corollary to Clarke's Third Law
Web 1.0: DiscoverWeb 2.0: CollaborateWeb 3.0: Innovate
